Torque Wheels
Torque Wheels is a privately-held, family-owned manufacturer of premium custom aluminum aftermarket wheels for trucks, SUVs, vans, race vehicles, and trailers. The company designs and distributes flow-forged and advanced forged wheels through authorized dealers, national retailers, and wholesale distributors across the United States.
- Company typePrivate
- Founded-
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Torque Wheels does
Torque Wheels, LLC is a privately-held, family-owned manufacturer of premium custom aluminum aftermarket wheels for trucks, SUVs, vans, race vehicles, and trailers, headquartered in Marietta, Georgia. The company operates with 1-10 employees and serves individual vehicle owners, off-road enthusiasts, commercial fleet operators, and motorsports competitors across the United States, with distribution anchored in the Southeast.
The company designs and produces wheels across six categories — Off-Road, Van, Race, Street, Trailer, and HD (Heavy Duty) — using two proprietary manufacturing technologies: flow-forged wheels that combine cast and forged steps, and advanced forged wheels produced from T6061 aluminum using presses capable of up to 30,000 tons of pressure. The portfolio includes specific models such as the TW459R Mako, TW409C Elite, TW405C Pulse, TW403C Impact, TW118R Velocity, TW340F Enduro, and TW512 Revolver Dually, available in 15" to 24" diameters across multiple finishes and bolt patterns. The company emphasizes hub-centric engineering and offers a limited lifetime structural warranty plus a 3-year finish warranty.
Revenue is generated through a multi-channel wholesale and retail model combining an authorized dealer network, national retailers (Discount Tire, Tire Rack), wholesale distributors (American Wheel and Tire, Keystone Automotive, PGI Distributors, Rough Country, Wheel World Inc.), and a B2B dealer portal launched in March 2025. Wholesale terms include COD, credit card, and Net 30. Brand positioning has been reinforced through a first-place class finish at the 58th Baja 1000 (January 2026) with the BFGoodrich Baja 1000 BC-1 Team and two features in SCORE Journal during May 2025.
Torque Wheels firmographics
Firmographics- Name
- Torque Wheels
- Legal name
- Torque Wheels, LLC
- Website
- https://torquewheels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Torque Wheels is a privately-held, family-owned manufacturer of premium custom aluminum aftermarket wheels for trucks, SUVs, vans, race vehicles, and trailers. The company designs and distributes flow-forged and advanced forged wheels through authorized dealers, national retailers, and wholesale distributors across the United States.
- Ownership category
- akta.pro rank
Torque Wheels industry classification
Industry- Product category
- Aftermarket Automotive Wheels and Rims
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industries
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Torque Wheels is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Torque Wheels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wheel Sales (Wholesale): Primary revenue from selling custom wheels to authorized dealers and wholesale distributors. Dealers purchase directly from Torque Wheels through B2B portal with various payment terms including COD, credit card, and Net 30.
- Wheel Sales (Retail): Revenue from direct consumer sales through e-commerce partnerships with major tire and wheel retailers including Discount Tire, Tire Rack, and other online distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing varies by wheel model and specifications |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Torque Wheels product offering
Product offeringCore offering
Torque Wheels manufactures and distributes premium custom aftermarket wheels for trucks, SUVs, vans, race vehicles, and trailers using proprietary flow-forged and advanced forged (T6061 aluminum) processes. The company sells primarily wholesale to authorized dealers, national retailers (Discount Tire, Tire Rack), and wholesale distributors, with consumer-direct availability via its dealer locator and online visualizer.
Product overview
Torque Wheels is a premium custom truck and SUV wheel manufacturer offering two manufacturing technologies: Flow-Forged wheels (combining cast and forged processes for lightweight strength) and Advanced Forged wheels (from T6061 Forged Aluminum using 30,000-ton pressure). Their product portfolio spans six wheel categories—Off-Road, Van, Race, Street, Trailer, and HD (Heavy Duty)—featuring models like the Mako, Elite, Pulse, Impact, Velocity, and Enduro. Wheels range from 15" to 24" in diameter with various finishes (Gloss Black, Satin Black, Chrome, Bronze) and bolt patterns. They also offer a Visualizer tool for vehicle fitment preview and a Dealer Portal for wholesale ordering.
Differentiator
Problem solved
Functional benefit
Brands
- Torque HD: Heavy-duty wheel product line available at torquewheelshd.com
Products and services
- Flow-Forged Wheels Lightweight, high-performance wheels that combine cast and forged wheel technology. Manufactured through flow forming where cast aluminum is subjected to increased heat and pressure, stretching and strengthening the material and aligning aluminum's grain structure for lighter, stronger wheels than traditional cast alternatives, with enhanced durability, impact resistance, and fatigue resistance. Sold through Torque Wheels' authorized dealer network and retail partners.
- Advanced Forged Wheels High-performance, precision-engineered wheels made from a single piece of high-quality T6061 Forged Aluminum. The forging process applies low heat and intense pressure of up to 30,000 tons to mold the material into shape, producing wheels that are stronger and lighter than cast alternatives with enhanced grain structure, fatigue resistance, and impact strength. Targeted at motorsport and luxury performance vehicles.
- Off-Road Wheels Wheels engineered to handle rocky trails, sandy dunes, and challenging off-road environments while maintaining on-road drivability. Designed for realistic gross vehicle weights with aggressive stances and precise hub geometries for truck and SUV applications.
- Van Wheels Heavy-duty wheels designed for commercial and personal vans, engineered for high load ratings and durability where the road ends. Targeted at Mercedes Sprinter, Ford Transit, and similar van platforms.
- Race Wheels Wheels crafted for motorsports, forged with precision for fearless racing applications including Baja Challenge class competition. Validated by the BFGoodrich Baja 1000 BC-1 Team first-place finish (January 2026) racing on Torque Wheels.
- Street Wheels Wheels developed for aggressive stance and pavement performance with clean, powerful, purpose-built street presence for trucks and SUVs. Available in 20-24 inch sizes in gloss black, milled, and chrome finishes.
- Trailer Wheels Wheels designed for boat trailers, ATV trailers, and towable RVs featuring high load ratings, corrosion-resistant aluminum construction, and precision balance for smooth confident towing. Includes beadlock options for extreme off-road towing conditions.
- Torque HD (Heavy Duty) Wheels Heavy-duty truck wheels designed for builds that haul heavy payloads and track through rough terrain with no flex or structural shortcuts. Sold as a dedicated sub-brand through torquewheelshd.com.
- TW459R Mako Gloss Black finish off-road wheel available in 20x9 and 20x10 sizes with various bolt patterns (6x135, 5x127, 6x139.7), offsets from -18mm to +25mm, and load rating of 2,650 lbs.
- TW409C Elite Performance wheel with Gloss Black / Milled Spoke finish, available in 22x10 and 22x11 sizes with various bolt patterns and load ratings up to 3,650 lbs.
- TW405C Pulse Aggressive-design wheel available in Gloss Black, Gloss Black/Premium Milling, and Chrome finishes in 20-24 inch sizes with multiple bolt patterns.
- TW403C Impact Strong, durable wheel available in Gloss Black, Gloss Black/Premium Milling, and Satin Black finishes in 20-22 inch sizes with high load ratings.
- TW118R Velocity Street-focused wheel available in Chrome, Gloss Black, and Satin Black finishes in 22-24 inch sizes with various bolt patterns.
- TW340F Enduro Van and commercial wheel available with and without beadlock in Satin Black, Machined/Raw, and Satin White finishes in 17-inch sizes, designed for Mercedes Sprinter and similar commercial van applications.
- TW512 Revolver Dually Dual rear wheel (dually) application wheel designed for Ford Transit 350HD and similar commercial vehicles in Satin Black, Raw, and Polished finishes.
Quantifiable outcome
- First place finish in Baja Challenge class at 58th Baja 1000 (January 2026)
- +1 more outcomes
Companies that use Torque Wheels
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Torque Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Torque Wheels partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, flagship and core.
- OE Wheels WorksminorOE Wheel Works, LLC supplies specialty original equipment with wheels, tires, exhaust, and suspension systems. They work with every major approved OEM upfitter throughout the U.S. and Canada. Their wheel and tire products are available completely assembled and ready for installation. OE Wheels Works serves as a specialty equipment distributor that may offer Torque Wheels products.
- Atlanta WheelsminorAtlanta Wheels is the premier independent wholesale distributor of custom wheels, tires and aftermarket accessories. For over 40 years, this American family owned and operated company with three generations of experience has continually exceeded customer expectations with their product knowledge, impeccable service and quality brands.
- BFGoodrichflagshipBFGoodrich Baja 1000 BC-1 Team races on Torque Wheels and secured first place in the Baja Challenge class at the 58th Baja 1000 (January 2026). This racing partnership demonstrates Torque Wheels' off-road performance capabilities in extreme conditions.
- SCORE InternationalcoreTorque Wheels featured twice in SCORE Journal (May 2025) and competes in SCORE-sanctioned events including the Baja 1000. SCORE International is the premier organization for desert racing and off-road motorsports.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Torque Wheels competitors and assessment
Company assessmentBroad incumbents
- Rough Country: Established off-road aftermarket brand offering suspension, wheels, tires, and accessories with national distribution. Competes with Torque Wheels in the off-road enthusiast segment but at much broader scale across multiple product categories.
Direct peers
- Forgiato Wheels: Custom forged wheel manufacturer specializing in premium and luxury truck/SUV applications. Comparable high-end forged positioning, though typically targeting higher-end show and custom builds versus Torque Wheels' off-road racing orientation.
- TSW Wheels: Aftermarket alloy and forged wheel manufacturer serving the truck, SUV, and performance car markets. Comparable product mix and focus on premium aftermarket wheel consumers.
- KMC Wheels: Aftermarket wheel brand owned by Wheel Pros (now Hoonigan) producing forged and cast wheels for trucks, SUVs, and off-road vehicles. Comparable in segment coverage, premium positioning, and multi-channel retail distribution.
- XD Series Wheels (MHT Luxury Alloys): Aftermarket wheel brand offering aggressive truck and off-road designs with broad dealer distribution. Comparable street/off-road dual positioning and retail channel mix to Torque Wheels.
- Raceline Wheels: Aftermarket wheel brand specializing in off-road, truck, and UTV wheels. Comparable distribution through tire/wheel retailers and similar customer base in motorsports and overlanding.
- Vossen Wheels: Premium aftermarket forged and flow-formed wheel manufacturer for luxury and performance SUVs and trucks. Comparable premium positioning and forged-wheel manufacturing approach to Torque Wheels.
- Method Race Wheels: Direct competitor in the off-road and truck/SUV aftermarket forged wheel category. Method is widely regarded as a leading brand in beadlock and flow-formed off-road wheels, sharing Torque Wheels' target customer (off-road enthusiasts) and premium forged positioning.
- Black Rhino Wheels: Aftermarket alloy wheel manufacturer focused on truck, SUV, and off-road segments with military-inspired designs. Directly competes with Torque Wheels in the off-road and overland enthusiast wheel market.
- Fuel Off-Road: Major aftermarket truck and SUV wheel manufacturer with a broad catalog spanning off-road, street, and dually applications. Directly comparable product breadth, distribution model, and customer overlap with Torque Wheels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Torque Wheels social profiles
Digital presenceTorque Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torque Wheels leadership team
Management profileNumber of profiles
Profiles1 record
Torque Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torque Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torque Wheels
What does Torque Wheels do?
Torque Wheels manufactures and distributes premium custom aftermarket wheels for trucks, SUVs, vans, race vehicles, and trailers using proprietary flow-forged and advanced forged (T6061 aluminum) processes. The company sells primarily wholesale to authorized dealers, national retailers (Discount Tire, Tire Rack), and wholesale distributors, with consumer-direct availability via its dealer locator and online visualizer.
Is Torque Wheels a public or private company?
Torque Wheels is a private company. It is classified as family owned and is currently operating.
When was Torque Wheels founded?
Torque Wheels was founded in -1. It employs 1 to 10 people.
Where is Torque Wheels based?
Torque Wheels is headquartered in Marietta, United States, in the North America region.
How does Torque Wheels make money?
Two revenue lines are on record. Wheel Sales (Wholesale) is the primary driver. The others are wheel Sales (Retail).
Who are Torque Wheels's main competitors?
Rough Country is listed as a broad incumbent. Direct peers are Forgiato Wheels, TSW Wheels, KMC Wheels, XD Series Wheels (MHT Luxury Alloys), Raceline Wheels, Vossen Wheels, Method Race Wheels, Black Rhino Wheels and Fuel Off-Road.
Does Torque Wheels have an API?
No public API is recorded for Torque Wheels.
What industry is Torque Wheels in?
Torque Wheels's product category is Aftermarket Automotive Wheels and Rims. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors). Its SIC code is 3714.