LZ.Media
LZ.Media is a Samara, Russia-based digital marketing agency founded in 2017, delivering SEO, performance marketing, content, web development, and branding services primarily to SMB and startup clients, with healthcare as a lead vertical.
- Company typePrivate
- Founded2017
- HeadquartersSamara, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LZ.Media does
LZ.Media is a Samara-headquartered, privately held Russian digital marketing agency operating as OOO "LZ MEDIA," founded in 2017 with a team of 11-50 employees. The agency delivers full-cycle digital marketing services spanning SEO, performance marketing (Yandex Direct contextual advertising, targeted advertising, retargeting), website development (WordPress and Tilda), branding, and content marketing, with a primary vertical emphasis on medical clinics and healthcare.
The agency's commercial model is professional-services based: project-based and retainer engagements with quote-based pricing, a consultative sales motion initiated via a brief call and followed by a custom strategy proposal, and dedicated project managers plus specialists assigned per client. Distribution relies on direct sales, inbound website inquiry, and remote collaboration, with self-reported clients in Russia, Australia, and Japan. A regional award stack (Reiting Runeta #1 for SEO promotion in Samara in 2024 and 2025, plus wins for content marketing, web development, and full-service agency categories) and a published case-study library underpin its inbound pipeline.
Product depth is built around an integrated AI-augmented service stack: AI SEO and GEO/AEO optimization for AI search results, AI-assisted copywriting using Russian-language models (YandexGPT, GigaChat, RuGPT), medical copywriting with clinical-guideline fact-checking, contextual-advertising automation across a multi-vendor toolset, and interactive lead-generation quizzes. Customers skew toward SMBs and startups across healthcare, event services, e-commerce, automotive, insurance, and B2B verticals, with isolated enterprise work (Audi Samara). No external funding, parent company, or M&A activity is disclosed.
LZ.Media firmographics
Firmographics- Name
- LZ.Media
- Legal name
- OOO "LZ MEDIA" (ООО "ЛЗ МЕДИА")
- Website
- https://lz.media
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LZ.Media is a Samara, Russia-based digital marketing agency founded in 2017, delivering SEO, performance marketing, content, web development, and branding services primarily to SMB and startup clients, with healthcare as a lead vertical.
- Ownership category
- akta.pro rank
LZ.Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Search Engine Marketing (SEM) Media Buying (MPAAABAC), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where LZ.Media is headquartered
LocationHeadquarters
- HQ city
- Samara
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
LZ.Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering SEO promotion, contextual advertising, targeted advertising, web development, branding, and content marketing. Revenue is generated through project-based service contracts and ongoing retainer engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
LZ.Media product offering
Product offeringCore offering
LZ.Media is a full-service digital marketing agency that delivers SEO promotion (including AI SEO and GEO/AEO), performance marketing through Yandex Direct contextual advertising and targeted social ads, content marketing and copywriting, website development on WordPress and Tilda, and branding services. The agency works on project-based and retainer engagements, assigning dedicated project managers and multi-disciplinary specialist teams to each account. It also offers specialized vertical packages such as medical marketing with clinical-guidelines-compliant copywriting and advertising moderation support.
Product overview
LZ.Media is a digital marketing agency offering an integrated suite of services built around SEO (including AI SEO, GEO/AEO optimization for neural search), Performance Marketing (Yandex Direct contextual advertising, targeted social ads, retargeting), Content Marketing (copywriting, medical content, blog management), Website Development (WordPress, Tilda, custom sites), and Branding. The portfolio includes specialized vertical offerings: medical marketing with clinic SEO, medical copywriting with clinical guidelines compliance, and advertising automation services using industry tools. The agency positions itself as a full-service digital marketing partner for businesses seeking results-oriented online promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Promotion (SEO-продвижение) Search engine optimization service covering AI SEO, site architecture planning, technical optimization, link building, and GEO/AEO optimization for appearing in AI search results and neural network responses. Targeted at businesses seeking organic search growth.
- Performance Marketing (Performance-маркетинг) Performance-based digital marketing combining contextual advertising (Yandex Direct), targeted advertising, retargeting, and banner creative development. Designed for businesses that want measurable, results-oriented paid acquisition.
- Contextual Advertising / Yandex Direct (Контекстная реклама) Yandex Direct contextual advertising service with automated bid management, campaign optimization, and moderation compliance. Offered across verticals including medical, automotive, and real estate.
- Targeted Advertising (Таргетированная реклама) Social media targeted advertising service for audience segmentation and reach expansion on VK and Telegram platforms. Aimed at businesses running acquisition campaigns on Russian social networks.
- Content Marketing (Контент-маркетинг) Content marketing service covering blog management, copywriting, media articles, and content strategy development to support SEO and audience engagement.
- Copywriting (Копирайтинг) Professional copywriting service for websites, blogs, social media, email newsletters, IT topics, event industry content, and corporate communications.
- Medical Copywriting (Тексты о медицине) Specialized medical copywriting including articles for medical blogs, clinic websites, doctor profiles, and health content marketing. Includes fact-checking against clinical guidelines, WHO data, and peer-reviewed sources.
- Website Development (Разработка сайтов) Website development service for landing pages, service sites, and business card sites on WordPress and Tilda platforms, with technical support options.
- Branding (Брендинг) Branding service including logo development, brandbooks, style guidelines (guidelines), and business design for visual identity creation.
- Internet Marketing for the Medical Sector (Интернет-маркетинг для медицинской сферы) Specialized online marketing package for medical clinics and healthcare providers combining medical copywriting, SEO, advertising with moderation compliance, and reputation management on aggregators.
- Website Quiz (Квиз на сайте) Interactive quiz forms for websites including lead-generation, diagnostic, educational, and multi-step branching quizzes. Integrates with quiz platforms like Marquiz, Enquiz, and FormDesigner.
Quantifiable outcome
- Traffic increased from 10,000 to 175,000 monthly visitors over 4 years (TOP15MOSCOW case)
- +4 more outcomes
Companies that use LZ.Media
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
LZ.Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
LZ.Media partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
LZ.Media competitors and assessment
Company assessmentBroad incumbents
- Ingate: Long-established Russian digital marketing agency offering SEO, contextual advertising, SMM, and web development. Comparable in full-service agency model and Russian market focus, with substantially larger headcount and broader enterprise client base.
- Demis Group: One of the largest Russian SEO and digital marketing agencies, with a national footprint and broad service portfolio spanning SEO, contextual advertising, web development, and reputation management. Directly comparable to LZ.Media in service mix, but significantly larger in scale and geographic reach.
Direct peers
- WebCanape: Russian digital agency combining web development, SEO, and contextual advertising under one roof. Highly comparable to LZ.Media's integrated SEO + web dev + advertising offering, with similar SMB and mid-market positioning.
- ADCI Solutions: Russian-origin digital agency offering web development, design, and digital marketing services. Comparable to LZ.Media in full-service digital delivery and SMB/mid-market focus, with international client exposure.
- Texterra: Russian content marketing and SEO agency with a strong content-led proposition. Comparable to LZ.Media's content marketing and SEO depth, with similar mid-market client focus and thought-leadership-driven marketing.
- Nimax: Russian full-service digital agency providing SEO, contextual advertising, web development, and branding. Closely aligned with LZ.Media's service portfolio and SMB/mid-market target audience.
- Completo: Russian digital marketing agency providing SEO, contextual advertising, and web analytics. Direct comparable in service mix (SEO + performance marketing) and Russian SMB/mid-market positioning.
- Netpeak: Digital marketing agency originally from Ukraine with operations across CIS, offering SEO, PPC, analytics, and web development. Closely comparable in service mix and SMB/mid-market focus, and shares LZ.Media's multi-vertical approach and strong case-study-driven marketing.
Others
- Roistat: Russian marketing analytics and end-to-end business intelligence platform commonly used alongside Yandex Direct. Ecosystem player LZ.Media uses for client analytics; a relevant adjacent vendor that could partially displace agency analytical value-add over time.
- Origami (Yandex ecosystem tool): Contextual advertising automation tool within the Yandex Direct ecosystem that LZ.Media uses and recommends to clients. Adjacent ecosystem player — not a direct competitor, but a relevant tool/potential disruptor that could compress agency fees on Yandex Direct management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
LZ.Media social profiles
Digital presenceLZ.Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
LZ.Media leadership team
Management profileNumber of profiles
Profiles8 records
LZ.Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LZ.Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LZ.Media
What does LZ.Media do?
LZ.Media is a full-service digital marketing agency that delivers SEO promotion (including AI SEO and GEO/AEO), performance marketing through Yandex Direct contextual advertising and targeted social ads, content marketing and copywriting, website development on WordPress and Tilda, and branding services. The agency works on project-based and retainer engagements, assigning dedicated project managers and multi-disciplinary specialist teams to each account. It also offers specialized vertical packages such as medical marketing with clinical-guidelines-compliant copywriting and advertising moderation support.
Is LZ.Media a public or private company?
LZ.Media is a private company. It is classified as unknown and is currently operating.
When was LZ.Media founded?
LZ.Media was founded in 2017. It employs 11 to 50 people.
Where is LZ.Media based?
LZ.Media is headquartered in Samara, Russia, in the Europe region.
How does LZ.Media make money?
One revenue line is on record: digital Marketing Services.
Who are LZ.Media's main competitors?
Broad incumbents on record are Ingate and Demis Group. Direct peers are WebCanape, ADCI Solutions, Texterra, Nimax, Completo and Netpeak. Others are Roistat and Origami (Yandex ecosystem tool).
Does LZ.Media have an API?
No public API is recorded for LZ.Media.
What industry is LZ.Media in?
LZ.Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAC, Search Engine Marketing (SEM) Media Buying. Its NAICS code is 541810 and its SIC code is 7311.