Roistat
Roistat is a cloud-based marketing analytics SaaS platform that aggregates advertising, website, call, and CRM data into end-to-end attribution dashboards for 30,000+ SMB and mid-market customers, primarily across CIS and EMEA. It offers 24 integrated tools via 200+ native integrations on a self-serve subscription model.
- Company typePrivate
- Founded2016
- HeadquartersWilmington, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Roistat does
Roistat is a cloud-based marketing analytics SaaS platform founded in 2016 that aggregates advertising, website, call, and CRM data into a unified end-to-end attribution dashboard. The platform connects clicks, visits, leads, and CRM deals into a single chain per customer and reports on ROI, CPL, and revenue by channel and campaign. The product surface comprises 24 integrated modules across four categories: analytics (end-to-end analytics, multi-channel analytics, cohort analysis, BI analytics, dashboards, A/B testing, email tracking), traffic growth (Bid Manager, Ad Campaign Auditor, SEO Auditor), lead growth (Lead Catcher, Online Chat, Multiwidget), and sales growth (AI Speech Analytics, Virtual PBX, email campaigns, marketing automation, client management). Integration is a core design pillar: 200+ ready-made connectors link Roistat to CRMs (Bitrix24, amoCRM, Pipedrive, Salesforce, RetailCRM), ad platforms (Yandex Direct, Google Ads, VK, myTarget), CMS and e-commerce systems (WordPress/WooCommerce, Tilda, 1C-Bitrix, InSales), telephony providers, and marketing automation tools, with a REST API for custom integrations.
Roistat monetizes primarily through monthly SaaS subscriptions on a self-serve basis with a 14-day free trial and no credit card required, supplemented by paid Turnkey Integration and Custom Feature Development services. Distribution combines product-led growth (self-signup via cloud.roistat.com) with an API-first posture for technical users and a certified agency/integrator partner marketplace for SMB and mid-market reach. Target customers include marketers, marketing directors, entrepreneurs, sales managers, advertising agencies, and verticals such as e-commerce, real estate, and healthcare; case-study customers span F&B (Hatima), textile (Fabric), web development (Megagroup.ру), healthcare (Medical Systems and Technologies), hospitality (Mriya Resort), and retail (СМ.СИТИ). The operating entity structure includes OsOO Roistat (LLC) headquartered in Bishkek, Kyrgyz Republic, and Roistat, Inc., a Delaware corporation for international and GDPR-compliant operations.
The business is privately held, with disclosed funding limited to a $4,000,000 round in February 2019 led by iTech Capital with Skolkovo Ventures, and no subsequent institutional rounds documented. Customer count is reported at 30,000+ companies. The company's strategic posture emphasizes breadth of integrations, AI-augmented optimization (speech analytics, bid automation, ad optimization), and a partner channel, with ongoing platform development through 2026 indicating continued product investment without public signals of acceleration or contraction.
Roistat firmographics
Firmographics- Name
- Roistat
- Legal name
- Roistat, Inc.
- Website
- https://roistat.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Roistat is a cloud-based marketing analytics SaaS platform that aggregates advertising, website, call, and CRM data into end-to-end attribution dashboards for 30,000+ SMB and mid-market customers, primarily across CIS and EMEA. It offers 24 integrated tools via 200+ native integrations on a self-serve subscription model.
- Ownership category
- akta.pro rank
Roistat industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Roistat is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roistat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing for access to the marketing analytics platform. Clients choose from service plans and additional features described on the pricing section of the website.
- Integration Services: Turnkey integration service where Roistat connects ad accounts, website, CRM and verifies all integrations and data flows for clients.
- Consulting Integration Services: Consultation services for integration adaptation of client software including composing integration task assignments and providing answers to integration questions via email or phone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS subscription with 14-day free trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Roistat product offering
Product offeringCore offering
Roistat is a cloud-based marketing analytics SaaS platform that aggregates advertising, website, and CRM data into a single dashboard. It connects clicks, visits, leads, and CRM deals into a single chain per customer and reports on ROI, CPL, and revenue for each channel and campaign. The platform combines 24 tools covering end-to-end analytics, call tracking, AI speech analytics, bid management, lead capture, dashboards, and email campaigns, pulling data from 200+ integrated services into 80+ metrics.
Product overview
Roistat is a cross-cutting business analytics platform that aggregates ad, web, and CRM data into a single dashboard for end-to-end marketing analytics. The platform consists of a core analytics infrastructure with multiple integrated modules including: End-to-end Analytics (connects clicks, visits, leads, and CRM deals), Multi-Channel Analytics, Call Tracking with AI Speech Analytics, Email Tracking, and BI Analytics with 80+ metrics from 200+ data sources. Traffic growth tools include Bid Manager (automated bid optimization for Yandex Direct and Google Ads), Ad Optimizer, SEO-Auditor, and Campaign Auditor. Lead growth tools include Lead Catcher (exit-intent forms), Online Chat, and Multiwidget. Sales growth tools include Virtual PBX, Marketing Automation, Email Campaigns, Client Management, and Applications Management. The platform also offers a REST API for custom integrations, plus professional Turnkey Integration and Custom Feature Development services.
Differentiator
Problem solved
Functional benefit
Products and services
- Roistat Marketing Analytics Platform Cloud-based SaaS marketing analytics platform that aggregates advertising, website, and CRM data into a single dashboard, providing end-to-end attribution, multi-channel analytics, call tracking, AI speech analytics, lead capture, dashboards, and email campaigns for marketing and sales teams.
- Turnkey Integration Service
Quantifiable outcome
- Up to 30% savings on ineffective advertising budget (shown in savings calculator)
- +4 more outcomes
Companies that use Roistat
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Roistat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability9 records
Feature9 records
Roistat partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Bitrix24coreCRM integration partner. Seamless data exchange between Bitrix24 CRM and Roistat analytics platform for unified marketing and sales reporting.
- amoCRMcoreCRM integration partner. Connects amoCRM deal data with Roistat's marketing analytics for complete customer journey tracking.
- Yandex DirectcoreAdvertising platform integration. Automatic cost data import and bid optimization capabilities through Bid Manager feature.
- Google AdscoreAdvertising platform integration for automatic cost tracking and ROI-based bid automation via Bid Manager.
- TildamajorWebsite builder platform integration for seamless tracking code installation and visitor behavior analytics.
- WordPressmajorCMS integration via WooCommerce plugin for e-commerce tracking and marketing analytics.
- 1C-BitrixmajorCMS and website platform integration for comprehensive marketing tracking and analytics.
- PipedrivemajorCRM integration partner connecting Pipedrive sales data with Roistat marketing analytics.
- WooCommercemajorWordPress e-commerce plugin integration for online store tracking and revenue analytics.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Roistat competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Roistat social profiles
Digital presenceRoistat compliance and trust
Trust signalCompliance1 record
Roistat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roistat leadership team
Management profileNumber of profiles
Profiles2 records
Roistat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roistat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roistat
What does Roistat do?
Roistat is a cloud-based marketing analytics SaaS platform that aggregates advertising, website, and CRM data into a single dashboard. It connects clicks, visits, leads, and CRM deals into a single chain per customer and reports on ROI, CPL, and revenue for each channel and campaign. The platform combines 24 tools covering end-to-end analytics, call tracking, AI speech analytics, bid management, lead capture, dashboards, and email campaigns, pulling data from 200+ integrated services into 80+ metrics.
Is Roistat a public or private company?
Roistat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roistat founded?
Roistat was founded in 2016. It employs 251 to 500 people.
Where is Roistat based?
Roistat is headquartered in Wilmington, United States, in the North America region.
How does Roistat make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are integration Services and consulting Integration Services.
Does Roistat have an API?
Yes. Roistat offers a REST API accessible at https://cloud.roistat.com/api/v1/ for integrating Roistat with other systems. The API supports both HTTP and HTTPS protocols, CORS for cross-origin requests, and uses POST requests by default (GET for list methods). Authorization requires an API key (found in profile settings) and project number. Both JSON and XML formats are supported for request/response data. Rate limits are 10 requests per 1 second and 5000 requests per 1 hour per project. Available API endpoints include: Analytics, Authorization, Access, Balance and Plan, Calltracking, Clients, Dashboard, Emailtracking, Events, Marketing Channels, Mediaplan, Orders, Project Indicators, Projects, Proxy Leads, SMS Reports, Statistics, Visits, and Widgets. Developer documentation is at help-en.roistat.com/API/methods/about.
What industry is Roistat in?
Roistat's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5418 and its SIC code is 7372.