What OldWorldWine.vn does

OldWorldWine.vn is a privately-held Vietnamese e-commerce wine importer and retailer founded in 2021 and operated under parent entity Mangxuyenviet.vn, headquartered at 337 Bình Lợi, Bình Thạnh, Ho Chi Minh City. The company curates and directly imports premium wines from more than 20 French Château and Domaine estates as well as producers in Italy, Spain, Chile, the US, Australia, New Zealand, Argentina, Portugal, Germany, and South Africa, supplemented by whisky, spirits, and sake collections. Its core differentiators are full Vietnam Customs CO/CQ certification on every SKU, a 200% money-back counterfeit guarantee, WSET Level 3-led curation by founder Lily Trần, and temperature-controlled warehousing (16–18°C, 70% humidity).

The business monetizes through unit-priced retail sales across three tiers — budget (300K–800K VND), premium (800K–3M VND), and ultra-premium (3M–950M VND, including Romanée-Conti Grand Cru) — distributed primarily via its own e-commerce site, with 2-hour delivery in HCMC and nationwide coverage through logistics partners. A second revenue stream is quotation-based B2B corporate gifting (1–20+ million VND per set) and HORECA supply for restaurants, hotels, event organizers, and wedding planners, including custom wooden boxes with brand engraving. Marketing is anchored in a Vietnamese-language wine education content library, SEO-optimized category pages by country, grape, and region, an email newsletter, and direct sales via Zalo messaging and a 24/7 phone hotline. The company has accumulated 10,000+ customers with a 4.9/5.0 rating across 3,847 reviews and has no disclosed external funding, M&A activity, or revenue figures.

Name

OldWorldWine.vn

Legal name

Mangxuyenviet.vn

Website

https://oldworldwine.vn

Company type

Private

Founded year

2024

Operating status

Operating

Short description

OldWorldWine.vn is a Vietnamese e-commerce wine importer and retailer founded in 2021, specializing in direct-imported Old World wines authenticated with Vietnam Customs CO/CQ certification and curated by a WSET Level 3 expert, serving both individual collectors and B2B corporate gifting clients.

Ownership category

akta.pro rank

Product category

Online Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Imported wine retail
• Wine e-commerce
• Premium spirits
• B2B corporate gifting
• Wine education

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Wine & Spirits Sales: The company generates revenue through direct sales of imported wines, whisky, spirits, and sake via its e-commerce platform (oldworldwine.vn). Products are sold at listed retail prices, with pricing ranging from ~289,000 VND for entry-level wines to 950,000,000 VND for ultra-premium items like Romanée-Conti Grand Cru. The company also offers direct B2B sales to restaurants, hotels, and corporate clients with volume pricing.
2. B2B Corporate Gifting Solutions: Revenue is generated through customized corporate gift solutions including curated wine sets, premium packaging (wooden boxes with brand engraving), and personalized gift messages for enterprise clients during Tết (Vietnamese New Year) and other occasions. Pricing is quotation-based, typically in the 1–20+ million VND range per set.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

OldWorldWine.vn imports and retails authentic wines, whisky, spirits, and sake directly from producers in France, Italy, Spain, Chile, the USA, Australia, New Zealand, Argentina, Portugal, Germany, and South Africa. Each bottle carries government-issued CO/CQ customs certificates with online traceability, and the company offers WSET Level 3 expert curation, temperature-controlled storage, and 2-hour HCMC delivery. The business also provides B2B corporate gifting solutions with custom wooden gift boxes and brand engraving for restaurants, hotels, event organizers, and wedding planners.

Product overview

OldWorldWine.vn is an online wine import and retail business in Vietnam, offering a curated portfolio of imported wines, spirits, and sake. The core offering centers on premium French wines (Bordeaux, Burgundy, Champagne), Italian wines (Chianti, Barolo), and other world wines categorized by country, region, and grape variety. Supporting products include whisky, spirits, and sake collections. The business provides B2B corporate gifting services with personalized packaging, as well as wine education content. Key premium products include Romanée-Conti Grand Cru (950 million VND), various Paolo Scavino Barolo wines, and exclusive Château selections. The company differentiates through WSET-certified expertise, CO/CQ certification, and temperature-controlled storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Rượu Vang Pháp (French Wine Collection) Imported French wines from major regions including Bordeaux, Burgundy, Champagne, Rhône Valley, Loire Valley, and Alsace, with CO/CQ certification and WSET Level 3 expert verification. Offered to Vietnamese consumers and B2B clients with prices ranging from entry-level Bordeaux/Côtes du Rhône to ultra-premium Grand Cru Classé and Premier Cru Burgundy.
• Rượu Vang Ý (Italian Wine Collection) Italian wines including Chianti, Barolo, Primitivo, Negroamaro, and Super Tuscans from Tuscany, Piedmont, and Puglia. Includes premium Barolo selections from Paolo Scavino (Prapo, Ravera, Monvigliero, Bric del Fiasc).
• Champagne Collection Premium French sparkling wines including Moët & Chandon, Veuve Clicquot, Dom Pérignon, and other prestigious Champagne houses. Sold to consumers for gifting and celebrations, and to corporate clients for premium events.
• Rượu Vang Lon (Canned Wine) Premium canned wines including Francis Coppola Diamond Collection in 250ml cans, featuring Sauvignon Blanc and Pinot Noir varieties. Targeted at casual wine drinkers, outdoor events, picnics, and convenience-seeking consumers.
• Whisky Collection Whisky collection featuring premium bottles from Scotland, Ireland, and other whisky-producing regions, retailed alongside the company's wine portfolio to Vietnamese consumers.
• Spirit Collection Spirits including cognac, rum, liqueur, and other premium alcoholic beverages, imported and retailed to Vietnamese consumers and corporate clients.
• Sake Collection Japanese sake selection imported directly from Japan and retailed alongside wines and other spirits on OldWorldWine.vn.
• Quà Tặng Doanh Nghiệp (B2B Corporate Gifting Service) Corporate wine gifting solutions including personalized wooden boxes with brand engraving, calligraphy gift cards, and wine pairing consultations. Targeted at VIP partner gifting, Tết (Vietnamese New Year) corporate gifts, wedding celebrations, and events. Pricing is quotation-based, typically in the 1–20+ million VND range per set, with VAT invoicing and CO/CQ documentation provided.
• Romanée-Conti Grand Cru (Ultra-Premium Burgundy) The world's rarest Pinot Noir from a 1.81-hectare monopole vineyard of Domaine de la Romanée-Conti (DRC) in Burgundy, France. Offered to ultra-high-net-worth collectors and luxury gift purchasers at approximately 950,000,000 VND per bottle, price subject to market fluctuations.
• Domaine Sylvain Morey Saint Aubin 1er Cru Les Charmois White Burgundy made from Chardonnay grapes from vines planted in 1990 and 2000, aged 18 months on lees. A premium 1er Cru offering for collectors and enthusiasts of white Burgundy.
• Maison Jaillance Nuance de Muscat Rosé Sparkling rosé wine made from Muscat à Petits Grains (white and red) and Gamay grapes, producing a pink sparkling wine with notes of Morello cherry and raspberry. Won a Gold Medal at Vinalies Mondial du Vin 2022.

Quantifiable outcome

• 200% money-back refund for any counterfeit product found — the strongest authenticity guarantee in the Vietnamese wine market
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 20+ French Château and Domaine EstatescoreChannel Partner/ Reseller/ DistributorOldWorldWine maintains direct import partnerships with more than 20 Château and Domaine estates in France, importing wine directly without intermediaries. This ensures the lowest possible prices and 100% traceability from source to customer. Each bottle carries official CO/CQ certificates from Vietnam Customs, and all documentation is publicly verifiable.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Annam Gourmet: Vietnam-based premium gourmet retailer offering imported wines, cheeses, and specialty food. A regional incumbent that competes for the same HCMC premium consumer and B2B hospitality customers.

Emerging players

• Winc: Online wine club and DTC retailer offering personalized wine subscriptions. Comparable to OldWorldWine's direct-to-consumer e-commerce focus and curated tiered pricing structure.
• Naked Wines: Online wine retailer with a curated, customer-funded model for independent wineries. Provides a peer comparison for direct-from-producer relationships and customer loyalty mechanics.
• Saucey: On-demand alcohol delivery marketplace. Comparable as a newer-generation digital alcohol retailer competing on convenience and rapid delivery, similar to OldWorldWine's 2-hour HCMC delivery model.

Direct peers

• Drizly: On-demand alcohol delivery platform. Comparable to OldWorldWine's direct-to-consumer online ordering and rapid HCMC delivery model for wine and spirits.
• ReserveBar: Premium alcohol e-commerce platform specializing in gifting, corporate solutions, and curated spirits/wine. Closely mirrors OldWorldWine's B2B corporate gifting and premium collectible positioning.
• Vivino: Global wine marketplace and content app combining crowd-sourced reviews, label recognition, and e-commerce. Comparable to OldWorldWine's blend of wine education content and direct-to-consumer wine sales targeting enthusiast customers.
• The Whisky Exchange: Specialty premium spirits retailer with deep curation, expert content, and provenance guarantees. Comparable to OldWorldWine's whisky/spirits category and authenticity-led premium positioning.
• Master of Malt: UK-based premium spirits and wine retailer with extensive content, expert curation, and tasting notes. A relevant comparator for OldWorldWine's education-led, expert-verified content and spirits retail.

Broad incumbents

• Wine.com: Largest US-based online wine retailer offering curated premium and everyday wines with content-driven merchandising. A broader incumbent whose premium-segment merchandising and subscription gifting concepts parallel OldWorldWine's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ruouvangoldworldwine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OldWorldWine.vn