Name

Pure Kick

Legal name

The Jel Sert Company

Website

https://purekick.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)

akta.pro secondary industries

Functional Hydration & Electrolyte Water Production (AFAFAFAH), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Energy Drinks & Energy Shots (CRADAHAJ), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Powdered drink mixes
• Electrolyte hydration products
• Zero sugar energy mixes
• Frozen freezer bars
• Alkaline water enhancement

Headquarters

HQ city

West Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: Pure Kick generates revenue through direct-to-consumer sales of powdered drink mixes via their e-commerce website, including single-serve stick packs, multi-pack boxes, pitcher packs, and freezer bars. Products are sold at various price points depending on format and quantity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pure Kick sells zero-sugar powdered hydration and energy drink mixes in single-serve stick packs, multi-serving pitcher packs, and freezer bar formats to U.S. consumers through its own Shopify website, Amazon, and physical retail stores. The product line is split between hydration mixes (with 7 essential electrolytes), energy mixes (80mg caffeine with B vitamins, plus L-theanine in Focus variants), a premium PRO line with double electrolytes, and an alkaline water enhancement line.

Product overview

Pure Kick is a beverage brand offering zero-sugar powdered drink mixes for hydration and energy, operated by The Jel Sert Company. The product portfolio centers on two core lines: Hydration Drink Mixes (Strawberry Watermelon, Concord Grape, Citrus flavors in Singles to Go packets and Pitcher Packs) providing 7 essential electrolytes; and Energy Drink Mixes (including Jolly Rancher collaborations in Blue Raspberry and Green Apple, plus Mango Acai, Blood Orange, Coffee, Peach Tea, Black Tea flavors) delivering 80mg caffeine with B vitamins. The premium Pure Kick PRO line targets fitness consumers with double electrolytes, added vitamins C/B6/B12, in Pineapple Coconut, Strawberry Ice Pop, and Peach Mango formulations. Additional offerings include Freezer Bars, Alkaline Variety Packs (pH 8.5+ water enhancement), and Pitcher Packs for gatherings. A Warcraft Rumble licensing collaboration offers themed drink mixes with in-game rewards. Products are sold as powdered stick packs for mixing with water, with retail availability through Amazon and the Shopify-powered direct website.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Kick Hydration Drink Mixes Zero-sugar powdered hydration drink mixes in single-serve stick packs that transform ordinary water into electrolyte-enhanced beverages, featuring 7 essential electrolytes and vitamin fortification. Designed for fitness and health-conscious consumers for daily hydration, workouts, and on-the-go use.
• Pure Kick Energy Drink Mixes Zero-sugar powdered energy drink mixes delivering 80mg caffeine per serving with 5 essential B vitamins for sustained energy without the crash. Includes Energy Focus variants with 100mg L-theanine for mental clarity and licensed Jolly Rancher Blue Raspberry and Green Apple flavor collaborations.
• Pure Kick PRO Hydration Drink Mixes Premium fitness-grade hydration mixes with double the electrolytes of standard Pure Kick, featuring coconut-infused formulas with sodium, potassium, and magnesium plus full daily value of Vitamin C, B6, and B12. Targeted at fitness enthusiasts and intense workout recovery.
• Pure Kick Hydration Pitcher Packs Multi-serving hydration pitcher packs designed for gatherings and family use, containing 6 individual boxes each making 12 quarts of flavored zero-sugar hydration beverage. Available in Concord Grape and Strawberry Watermelon flavors.
• Pure Kick Freezer Bars Frozen electrolyte bars providing a refreshing on-the-go hydration experience in a frozen snack format, available in 16-count and 20-count pack sizes.
• Pure Kick Alkaline Variety Pack Alkaline water enhancement variety pack with 30 servings across Watermelon, Berry, Cucumber Lemon, and Unflavored options. Upgrades water pH balance to 8.5 or higher with no sugar or sweeteners.
• Warcraft Rumble Drink Mixes Collection Licensed Warcraft Rumble collaboration beverage collection featuring bold flavors with zero sugar hydration and energy, including exclusive in-game rewards for gamers.

Quantifiable outcome

• Pure Kick Pro features double the electrolytes compared to standard hydration products
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jolly RanchercoreOEM/ Whitelabel/ Licensing PartnerPure Kick + Jolly Rancher collaboration featuring licensed Jolly Rancher candy flavors in powdered energy drink mixes. Includes Blue Raspberry and Green Apple flavors. Products feature authentic Jolly Rancher branding and are co-marketed as licensed flavor extensions.
• Warcraft RumbleminorGTM or Marketing PartnerGaming collaboration featuring Warcraft Rumble branded drink mixes with exclusive in-game rewards. Collection includes 10 powdered beverage mix products with gaming-themed marketing.
• CPGIO (CPG.IO)coreImplementation/ SI/ Consulting PartnerCPGIO handles order fulfillment, shipping, and returns processing for Pure Kick online orders. Manages customer service for order-related inquiries and processes returns at their Addison, IL facility.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Pure Kick's direct-to-consumer online store. Provides shopping cart, checkout, and store management infrastructure.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary distribution channel and marketplace for Pure Kick products. Products available for purchase on Amazon with dedicated product listings and store presence.
• The Jel Sert CompanycoreOthersParent company and brand owner of Pure Kick. Headquartered in West Chicago, IL. Manufactures and markets food and beverage products including drink mixes, frozen treats, and flavor packets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DripDrop Hydration: DripDrop offers flavored electrolyte powder mixes marketed for hydration and recovery, directly overlapping Pure Kick's core hydration value proposition and target demographic.
• LMNT: LMNT sells zero-sugar electrolyte drink mixes in stick packs targeting the same fitness, hydration, and wellness consumer as Pure Kick, with overlapping premium positioning and similar product attributes (sodium, potassium, magnesium).
• Liquid IV: Liquid IV is a leading powdered electrolyte/hydration multiplier brand competing head-to-head with Pure Kick's hydration line in the same stick-pack, zero-sugar, electrolyte-enhanced format at retail and online.
• Celsius: Celsius is a major energy drink brand that has expanded into powdered and on-the-go formats; its zero-sugar positioning and fitness/prosumer marketing directly parallel Pure Kick's energy line.
• Ghost: Ghost is a lifestyle supplements and beverage brand with licensed flavor collaborations and a fitness/prosumer target consumer, closely mirroring Pure Kick's licensing strategy and brand voice.
• Alani Nu: Alani Nu is a fast-growing functional beverage and supplement brand serving fitness-focused consumers, with overlapping product attributes (zero sugar, fitness positioning) and a comparable social-media-led GTM.
• Ultima Replenisher: Ultima Replenisher offers zero-sugar electrolyte powder mixes in stick packs and canisters, with a clean-ingredient and wellness positioning that directly overlaps Pure Kick's hydration line.

Broad incumbents

• Pedialyte (powder packs): Pedialyte, owned by Abbott, sells electrolyte powder packs aimed at hydration and recovery, competing with Pure Kick in retail channels for the same zero-sugar electrolyte replenishment use case.
• Crystal Light: Crystal Light (Kraft Heinz) is a long-standing powdered drink mix brand with massive CPG distribution; it competes with Pure Kick for powdered drink-mix shelf space and consumer occasions despite differing functional positioning.
• Gatorade (Powder): Gatorade, owned by PepsiCo, sells powdered stick-pack hydration mixes with broad retail distribution; it competes with Pure Kick in the same format but at much larger scale and as part of a broad sports-nutrition portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkpurekick
• Instagraminstagram.com/drinkpurekick
• TikToktiktok.com/@drinkpurekick

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Kick