CPG.IO
CPG.IO is an omnichannel e-commerce operations platform serving enterprise CPG brands with integrated marketplace enablement, media performance, and 3PL fulfillment across 40+ sales channels. Founded 2012, it has processed 50M+ orders.
- Company typePrivate
- Founded2012
- HeadquartersAddison, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CPG.IO does
CPG.IO is an omnichannel e-commerce distribution and operations platform built specifically for consumer packaged goods (CPG) brands. Founded in 2012 and headquartered in Addison, Illinois, the company operates with 101-250 employees and serves a roster of major enterprise CPG brands including Method, Ball, Cholula, McCormick, Mrs. Meyer's, Yankee Candle, Glade, Ziploc, KAO, Banana Boat, Bic, Jergens, Calphalon, Mr. Coffee, Papermate, and Boost, with selective mid-market entry (e.g., Tastemaker Food Products Co). The company has processed 50M+ orders historically and currently operates at a throughput of 10,000 daily orders across 40+ sales channels with a 98.5% resolution rate and sub-2-hour customer service response times. Leadership includes Bradley Wasz as COO and Founder.
The platform is organized around four core service lines: Strategy (market intelligence and opportunity discovery), Growth (media management and performance optimization), Channel Ops (marketplace enablement across Amazon 1P/FBA/3P, Walmart WFS/WMP, TikTok Shop, Target, Shopify, and others), and Fulfillment+ (CPG-specialized 3PL, prep, co-packing, boutique fulfillment, bundling, drop ship, B2B, and direct-to-consumer operations). Underlying technology combines a cloud-based commerce operations platform with Descartes Systems Group's e-commerce inventory and order management solution. Proprietary features include ASIN & Product Research with BSR tracking and sales velocity analysis, Market Share Analysis with TAM sizing and gap mapping, and Share of Voice tracking. AI/ML capabilities (predictive analytics, process automation) are applied to competitive intelligence and were augmented by the January 2025 acquisition of ShoppingGives. Bundled accelerator programs (Ignite, DistroHQ, 3PL+) package services for brands entering or scaling across marketplaces.
CPG.IO generates revenue through managed services (fulfillment, logistics, and operations), subscription/recurring programs (marketplace channel management and bundled accelerators), and professional services (media management and growth services). The company runs three go-to-market motions in parallel: marketplace listing across major consumer platforms, enterprise field sales targeting leading CPG brands with bundled service programs, and direct-to-consumer/B2B channels via Shopify and drop-ship. Pricing is not publicly disclosed. The customer base is concentrated in enterprise CPG manufacturers with limited but growing mid-market presence. Ownership is private with no disclosed institutional funding rounds, suggesting a bootstrapped or founder-led structure (Bradley Wasz remains COO and Founder), though the January 2025 ShoppingGives acquisition represents the first major ownership/control event.
CPG.IO firmographics
Firmographics- Name
- CPG.IO
- Legal name
- CPGIO
- Website
- https://cpg.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CPG.IO is an omnichannel e-commerce operations platform serving enterprise CPG brands with integrated marketplace enablement, media performance, and 3PL fulfillment across 40+ sales channels. Founded 2012, it has processed 50M+ orders.
- Ownership category
- akta.pro rank
CPG.IO industry classification
Industry- Product category
- CPG E-commerce Fulfillment and Channel Management
- NAICS
- Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
- akta.pro secondary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where CPG.IO is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CPG.IO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Omnichannel Fulfillment Services: CPG-specialized fulfillment, logistics and operations services including 3PL+, prep, co-packing, boutique fulfillment, bundles & kits, drop ship, B2B, and direct-to-consumer operations.
- Channel Management and Marketplace Enablement: Marketplace listing management and channel operations across Amazon 1P/FBA/3P, Walmart WFS/WMP, TikTok, Target, Shopify, and other platforms. Includes bundled programs (Ignite, DistroHQ).
- Media Management and Growth Services: Performance optimization and media management services for CPG brands on digital marketplaces.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels4 records
CPG.IO product offering
Product offeringCore offering
CPGIO is an omnichannel commerce operations platform for consumer packaged goods (CPG) brands, providing CPG-specialized fulfillment, marketplace channel management, media performance services, and market intelligence in a single integrated offering. The platform processes orders across 40+ sales channels including Amazon, Walmart, TikTok, Target, Shopify, Nordstrom, Chewy, Lowe's, Faire, and Best Buy, with bundled programs (Ignite, DistroHQ, 3PL+) designed to accelerate brands across marketplace and direct-to-consumer channels.
Product overview
CPGIO is an omnichannel commerce operations platform for CPG brands, offering a unified platform combining four core services: Strategy (market intelligence and opportunity discovery), Growth (media management and performance optimization), Channel Ops (marketplace enablement and listing management), and Fulfillment+ (CPG-specialized fulfillment and logistics). The platform includes proprietary technology for reporting and analytics with features for ASIN & Product Research, Market Share Analysis, and Share of Voice tracking. CPGIO offers bundled programs (Ignite, DistroHQ, 3PL+) for marketplace acceleration and supports multiple fulfillment types (Prep, Co-Packing, Boutique, Bundles & Kits, Drop Ship, B2B, Direct to Consumer) across 40+ sales channels including Amazon 1P/3P/FBA, Walmart WFS/WMP, TikTok, Target, Shopify, Nordstrom, Chewy, Lowe's, Faire, and Best Buy. The platform processes over 50 million orders with a 98.5% resolution rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy
- Growth
- Channel Ops
- Fulfillment+
- Ignite
- DistroHQ
- 3PL+
- ShoppingGives
Quantifiable outcome
- Orders processed: 50M+
- +3 more outcomes
Companies that use CPG.IO
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
CPG.IO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
CPG.IO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- The Original Doughbrik's Wavers Snacks (Tastemaker Food Products Co)flagshipTastemaker Food Products Co partnered with CPGIO as end-to-end omnichannel retail partner to expand The Original Doughbrik's Wavers Snacks brand across Amazon, TikTok Shop, and Shopify. CPGIO manages fulfillment operations and brand representation across multiple online platforms.
- NordstromcoreStrategic marketplace partnership launched November 2025, expanding CPGIO's digital retail footprint into premium department store category.
- ChewycoreStrategic marketplace partnership launched November 2025, expanding into pet products category.
- Lowe'scoreStrategic marketplace partnership launched November 2025, expanding into home improvement category.
- FairecoreStrategic marketplace partnership launched November 2025, expanding into B2B wholesale marketplace.
- Best BuycoreStrategic marketplace partnership launched November 2025, expanding into consumer electronics category.
- Descartes Systems GroupcoreDescartes Systems Group provides CPGIO with its cloud-based e-commerce inventory and order management solution. The platform enabled CPGIO to achieve 5x growth from 2,000 to 10,000 daily orders across more than 40 sales channels and expand into new markets.
- ShoppingGivescoreCPGIO acquired ShoppingGives, a platform integrating philanthropy with commerce. The acquisition enhances CPGIO's e-commerce offerings with AI-powered data and analytics capabilities and brought Ronny Sage on as Senior Vice President of Strategy.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
CPG.IO competitors and assessment
Company assessmentDirect peers
- ChannelEngine: Marketplace integration and management software enabling brands to list, sell, and fulfill across 700+ channels. Comparable to CPG.IO's Channel Ops and marketplace enablement layer, with a software-first model.
- ShipBob: Tech-enabled 3PL providing fulfillment, inventory management, and multi-channel shipping for DTC and omnichannel brands. Highly comparable to CPG.IO's Fulfillment+ and Channel Ops offerings, though more DTC/SMB-skewed than CPG.IO's enterprise focus.
- Zentail: Multichannel commerce platform for brands selling on Amazon, Walmart, Target, and other marketplaces, with listing, repricing, and fulfillment tools. Overlaps with CPG.IO's Channel Ops and Strategy intelligence tooling.
- Pattern (Pattern Brands): Marketplace acceleration and brand enablement platform for Amazon and global marketplaces, combining technology, creative, and supply chain. Directly overlaps CPG.IO's Strategy, Growth, and Channel Ops pillars for CPG and consumer brands.
- Deliverr (Shopify): Marketplace-focused fulfillment network acquired by Shopify, supporting fast delivery across Amazon, Walmart, eBay, and Shopify. Direct competitor to CPG.IO's marketplace 3PL capabilities.
Broad incumbents
- UPS Supply Chain Solutions: Global logistics and contract logistics arm of UPS providing warehousing, distribution, and fulfillment. Competes with CPG.IO at the fulfillment layer, with broader scale but less marketplace/CPG-specific tooling.
- FedEx Supply Chain: Large third-party logistics provider offering warehousing, fulfillment, and returns for enterprise brands including CPG categories. Broad incumbent with overlapping fulfillment capabilities but without CPG.IO's marketplace specialization.
- Blue Yonder: Enterprise supply chain and commerce platform providing order management, inventory, and fulfillment orchestration. Comparable at the OMS/inventory management layer underpinning CPG.IO's operations, serving much larger enterprise customers.
- Amazon Multi-Channel Fulfillment (MCF): Amazon's native fulfillment offering allowing non-Amazon orders to ship from FBA warehouses. Direct alternative to CPG.IO's fulfillment services, with structural advantage from Amazon's owned logistics network.
Emerging players
- Manifest (formerly ShipMonk): Tech-enabled 3PL and omnichannel fulfillment provider with a marketplace and DTC focus, supporting multiple sales channels. Comparable to CPG.IO's bundled 3PL+ model with growing enterprise CPG exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CPG.IO social profiles
Digital presenceCPG.IO financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPG.IO leadership team
Management profileNumber of profiles
Profiles3 records
CPG.IO subsidiaries and ownership
Company hierarchySubsidiaries1 record
CPG.IO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPG.IO M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPG.IO
What does CPG.IO do?
CPGIO is an omnichannel commerce operations platform for consumer packaged goods (CPG) brands, providing CPG-specialized fulfillment, marketplace channel management, media performance services, and market intelligence in a single integrated offering. The platform processes orders across 40+ sales channels including Amazon, Walmart, TikTok, Target, Shopify, Nordstrom, Chewy, Lowe's, Faire, and Best Buy, with bundled programs (Ignite, DistroHQ, 3PL+) designed to accelerate brands across marketplace and direct-to-consumer channels.
Is CPG.IO a public or private company?
CPG.IO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CPG.IO founded?
CPG.IO was founded in 2012. It employs 51 to 100 people.
Where is CPG.IO based?
CPG.IO is headquartered in Addison, United States, in the North America region.
How does CPG.IO make money?
Three revenue lines are on record. Omnichannel Fulfillment Services are the primary driver. The others are channel Management and Marketplace Enablement and media Management and Growth Services.
Who are CPG.IO's main competitors?
Direct peers on record are ChannelEngine, ShipBob, Zentail, Pattern (Pattern Brands) and Deliverr (Shopify). Broad incumbents are UPS Supply Chain Solutions, FedEx Supply Chain, Blue Yonder and Amazon Multi-Channel Fulfillment (MCF). Manifest (formerly ShipMonk) is listed as an emerging player.
Does CPG.IO have an API?
No public API is recorded for CPG.IO.
What industry is CPG.IO in?
CPG.IO's product category is CPG E-commerce Fulfillment and Channel Management. Its primary akta.pro industry code is CRADABAN, Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting), with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 424710 and its SIC code is 5141.