What Ghost does

Ghost, operating as Ghost Talent, Inc., is an AI-powered creator talent agency platform that helps content creators, influencers, consultants, and business owners manage brand deal workflows end-to-end. Founded in 2023 and headquartered in Venice, California (incorporated in California, with legal registered address c/o Cooley LLP in Los Angeles), the company targets creators who receive brand partnership inquiries and need help with outreach, rate negotiation, contract review, and follow-up. Ghost also serves enterprise brands, agencies, and in-house marketing teams seeking vetted creators for influencer marketing campaigns, claiming access to a network of over 1 million vetted professional creators and 2,000+ deals introduced between brands and creators.

Ghost's core platform is a cloud-based SaaS product centered on an AI Inbox Agent (Gmail Agent) that connects to creators' Gmail accounts via OAuth and drafts brand communications in the creator's own voice. The technology stack includes an autonomous conversational agent ("Maya") accessible via WhatsApp, a voice agent, AI-powered contract review that flags problematic terms such as perpetual usage rights, excessive exclusivity periods, and net-60 payment terms, and a recommendation engine for brand-creator matching. The platform integrates with Gmail (Google API, Limited Use requirements), WhatsApp (Meta Business Messaging), and Stripe for payment processing. Ghost holds an ADA Tier 2 CASA Verified cloud security certification.

Ghost operates a dual revenue model with multiple streams. On the creator side, the self-serve SaaS tier charges $25-$49 per month with a 7-day free trial, no credit card required, and zero commission on deals booked; a premium invite-only full-service agency tier charges 10% commission on deals (no monthly fees) for creators already earning $5,000+/month. On the brand side, Ghost charges campaign fees for access to its creator network and managed campaign execution, sold via a demo-led sales motion. The company also runs a Creators Program (referral/affiliate) that pays creators $5 per 1,000 verified organic views. Ghost has raised approximately $495,000 in seed funding (June 2024) from Antler and EWOR and operates with 1-10 employees.

Name

Ghost

Legal name

Ghost Talent, Inc.

Website

https://onghost.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Ghost is an AI-powered creator talent agency platform that helps content creators and influencers automate brand deal management—including inbox drafting, rate negotiation, and contract review—while connecting brands to its vetted creator network through SaaS and agency services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Independent Artists, Writers, and Performers (7115)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Creator economy platform
• Influencer marketing software
• AI talent agency
• Brand partnership management
• Creator outreach automation

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Self-Serve SaaS Subscription: Monthly subscription tiers for creators using the self-serve AI agency platform. Basic tier at $25/month and power tier at $49/month. Free trial available. No commission charged on deals booked through the platform.
2. Agency Representation (10% Commission): Full-service human agent team for creators earning $5K+/month. Ghost takes 10% of deals booked as commission. No retainers or setup fees. Includes managed website, inbox, deal flow, negotiation, contracts, and payments handled end-to-end.
3. Brand Campaign Fees: Ghost charges brands for access to their vetted creator network and campaign management. Brands pay for introductions to creators, campaign execution, and management through Ghost's platform.
4. Creators Program (Referral/Affiliate): Ghost pays creators $5.00 per 1,000 verified organic views for posts about Ghost (up to $5,000 per post, $10,000 monthly cap per participant). This is a marketing expense rather than revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ghost is an AI creator talent agency that sells a self-serve SaaS platform for content creators to manage brand-deal outreach, rate negotiation, contract review, and follow-ups via an AI Gmail Agent, WhatsApp agent (Maya), and Voice Agent. It also offers a full-service human Agency Representation tier charging 10% commission on booked deals, and a Ghost for Brands service giving brands access to a vetted network of 1M+ creators for influencer marketing campaigns.

Product overview

Ghost is an AI Creator Talent Agency for brand deals, operating as a dual-track offering: (1) a self-serve AI agency software platform (Ghost Creator Platform) with features including the Gmail Agent, Maya AI Agent on WhatsApp, Voice Agent, Brand-Deal Feed, Contract Review, and Brand Search database; and (2) a full-service human agency representation tier (Ghost Agency Representation) for high-earning creators ($5K+/month). Ghost also serves brands directly through its influencer marketing agency product (Ghost for Brands), providing access to 1M+ vetted creators for brand campaigns. The portfolio is unified by proprietary AI that drafts communications in the creator's voice, automates outreach and follow-ups, scores brand-creator matches, and reviews contracts — all wrapped in either self-serve or human-assisted service models.

Differentiator

Problem solved

Functional benefit

Products and services

• Ghost Creator Platform (Self-Serve) AI-powered self-serve software platform for content creators to manage brand deals end-to-end. Includes the Gmail Agent for drafting brand replies in the creator's voice, Maya AI agent on WhatsApp, voice agent for brand conversations, brand-deal feed, one-click pitch tools, outreach automation, and follow-up tracking. Pricing is $25/month (Basic) and $49/month (Power), with zero commission on any deal booked through the platform.
• Ghost Agency Representation (Full-Service) Full-service human agent team that runs a creator's brand business end-to-end: managed website, inbox, and inbound deal flow; negotiation, contracts, and payments handled; dedicated agent in the creator's corner; first access to Ghost-partner brand campaigns. Available by invite/application for creators already booking $5K+/month. Charges 10% commission on deals booked only — no retainers or setup fees.
• Ghost for Brands AI Influencer Marketing Agency service for brands, agencies, and in-house teams to hire vetted creators for brand campaigns. Provides access to a network of 1M+ vetted professional creators across UGC, influencer marketing, and all social platforms, with pre-negotiated rates, one contract/one invoice, no agency fees, and a 30-day launch plan from brief to live.

Quantifiable outcome

• 20 hours/week saved per creator
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Ghost City: The PodcastminorGTM or Marketing Partner · 23 March 2026Ghost City: The Podcast (hosted by Tim Nealon) named official media partner for Paracon & Oddities Expo 2026. Tim Nealon moderates Celebrity Q&A sessions. Podcast produces exclusive interview episodes with expo speakers leading up to the event.
• Gmail (Google)coreTechnology or IntegrationOAuth integration allowing Ghost to connect to creator's Gmail account to draft, send, and manage brand outreach emails on their behalf. Authorized through standard OAuth grant. Subject to Google API Services User Data Policy including Limited Use requirements.
• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp integration allowing creators to interact with Ghost's AI agent through messaging. Ghost's AI agent can receive and send messages via WhatsApp to manage brand conversations.
• Son yminorOthersSony is a brand customer using Ghost's creator network for influencer marketing campaigns. Creators on Ghost have worked with Sony on brand partnerships.
• Estée LauderminorOthersEstée Lauder is a brand customer using Ghost's creator network for beauty influencer campaigns. Example shows MaKenzie Thomas ($12K deal) for Spring beauty campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grin: Grin is a creator marketing platform that helps brands run influencer campaigns end-to-end, including creator discovery, relationship management, and payments. It directly overlaps with Ghost's brand-side "Ghost for Brands" offering and competes for the same enterprise brand marketing budgets.
• Aspire: Aspire is a creator marketing platform offering influencer discovery, campaign management, and creator marketplace services to brands. It is a direct competitor on the brand side of Ghost's business with overlapping features (creator matching, campaign management, vetted creator networks).
• CreatorIQ: CreatorIQ is an enterprise creator marketing platform providing creator discovery, campaign analytics, and relationship management. It competes directly with Ghost for Brands for enterprise influencer marketing spend with a more established feature set and larger customer base.
• IZEA Worldwide: IZEA is a publicly-traded influencer marketing platform connecting brands with creators through its marketplace and managed services. Overlaps with Ghost's dual-sided business model serving both brands (campaign execution) and creators (deal opportunities).
• Upfluence: Upfluence provides influencer search, outreach, and campaign analytics tools for brands and agencies. It is a direct competitor in the creator-brand matching and campaign management space, with comparable features to Ghost for Brands.
• Captiv8: Captiv8 is an influencer marketing platform with creator discovery, campaign management, and analytics. It serves both brands (campaign execution) and creators (deal opportunities) — directly comparable to Ghost's dual-sided model and a competing option for brand-side budgets.

Emerging players

• Later: Later is a social media marketing platform that has expanded into influencer marketing and creator partnership tools. While broader than Ghost, it overlaps in serving creators with brand-deal management and partnership features, and competes for the same creator customer base.
• Statusphere: Statusphere is a micro-influencer marketing platform that matches brands with vetted creators for product seeding and campaigns. It overlaps with Ghost for Brands' vetted creator network and campaign execution model, though focused on micro-influencer gifting rather than negotiated deals.
• Smartwriter.ai: Smartwriter is an AI-powered personalization tool for outreach emails and cold messaging. It overlaps with Ghost's Gmail Agent functionality (AI-drafted personalized outreach) at a tooling layer, and represents the broader AI-email-assistant competitive set Ghost's core tech must differentiate against.

Broad incumbents

• United Talent Agency (UTA): UTA is a major talent and entertainment agency representing creators, influencers, and digital personalities. It competes with Ghost's agency-representation tier (10% commission) as an established incumbent with deeper brand relationships, though it targets higher-tier talent and charges traditional agency fees.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onghostai
• LinkedInlinkedin.com/company/ghosthq
• Instagraminstagram.com/onghostai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghost