The Swedish Lottery
- Company typePrivate
- Founded1924
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
The Swedish Lottery firmographics
Firmographics- Name
- The Swedish Lottery
- Website
- https://svenskalottakaren.se
- Company type
- Private
- Founded year
- 1924
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
The Swedish Lottery industry classification
Industry- Product category
- Lottery Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where The Swedish Lottery is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
The Swedish Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
The Swedish Lottery product offering
Product offeringCore offering
Based on the company name, The Swedish Lottery operates in the Swedish lottery market, offering lottery games and ticket-based draw products to consumers in Sweden. The associated domain (svenskalottakaren.se) is registered for a Swedish lottery-related presence. No detailed product descriptions, prize structures, or game catalogs were extractable from the source data.
Differentiator
Problem solved
Functional benefit
Companies that use The Swedish Lottery
Customer profileIdeal customer profiles1 record
The Swedish Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Swedish Lottery competitors and assessment
Company assessmentRegional players
- Danske Spil: Danish state-owned gambling operator running Lotto and Eurojackpot along with sports betting. Comparable Nordic state-owned lottery operator serving a neighbouring Scandinavian market.
- Veikkaus: Finnish state-owned gambling operator offering lotteries (including Eurojackpot and Lotto), sports betting, and slot machines. Comparable Nordic state-owned lottery incumbent serving a neighbouring but distinct jurisdiction.
- Norsk Tipping: Norwegian state-owned gambling operator offering lotteries (Lotto, Vikinglotto, Eurojackpot), sports betting, and other games. Comparable as a Nordic state-owned lottery operator with an analogous mandate and product mix in a neighbouring market.
Broad incumbents
- International Game Technology (IGT): Global B2B provider of lottery systems, instant tickets, draw technology, and digital platforms to licensed lottery operators worldwide, including in Europe. Comparable as a broad incumbent in the lottery value chain that any Swedish lottery operator would interact with as a technology supplier or competitor's vendor.
Direct peers
- Svenska Spel: Swedish state-owned gambling operator running the country's principal lottery brands (Lotto, Triss, Eurojackpot) along with sports betting and casino. It is the most direct peer for any Sweden-focused lottery venture, competing for the same licensed consumer base under the same Spelinspektionen regime.
- Lottoland: Online lottery betting platform offering bets on the outcomes of major international lotteries across multiple European markets, including the Nordics. Comparable as a digital lottery platform targeting the same consumer behaviour of cross-border lottery play.
- TheLotter: Online service that purchases official lottery tickets on behalf of customers from international lotteries. Comparable as a digital lottery intermediary with a similar web/app delivery model and cross-border lottery consumer focus.
- Lotto24: German-listed online lottery broker operating Lotto24.de for German state lotteries. Comparable as a regulated European online lottery intermediary with a similar licensed-broker business model.
- Jackpocket: US-based lottery courier app that lets consumers order official state lottery tickets via mobile. Comparable as a digital lottery intermediary with a mobile-first product model that aligns with how a digital Swedish lottery player could be served.
- ATG: Partially state-owned Swedish gambling operator focused on horse racing betting, with adjacent lottery and number-game products. Comparable as a domestically licensed Swedish gambling incumbent operating in the same regulatory environment.
Market position
Strengths2 records
Weaknesses3 records
Key risks3 records
Key highlights1 record
Customer concentration
The Swedish Lottery social profiles
Digital presenceThe Swedish Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Swedish Lottery leadership team
Management profileNumber of profiles
The Swedish Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Swedish Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Swedish Lottery
What does The Swedish Lottery do?
Based on the company name, The Swedish Lottery operates in the Swedish lottery market, offering lottery games and ticket-based draw products to consumers in Sweden. The associated domain (svenskalottakaren.se) is registered for a Swedish lottery-related presence. No detailed product descriptions, prize structures, or game catalogs were extractable from the source data.
Is The Swedish Lottery a public or private company?
The Swedish Lottery is a private company. It is classified as unknown.
When was The Swedish Lottery founded?
The Swedish Lottery was founded in 1924. It employs 1,001 to 5,000 people.
Where is The Swedish Lottery based?
The Swedish Lottery is headquartered in Stockholm, Sweden, in the Europe region.
Who are The Swedish Lottery's main competitors?
Regional players on record are Danske Spil, Veikkaus and Norsk Tipping. International Game Technology (IGT) is listed as a broad incumbent. Direct peers are Svenska Spel, Lottoland, TheLotter, Lotto24, Jackpocket and ATG.
Does The Swedish Lottery have an API?
No public API is recorded for The Swedish Lottery.
What industry is The Swedish Lottery in?
The Swedish Lottery's product category is Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7990.