CustomHolidays
CustomHolidays is a Mumbai-based boutique travel agency that designs bespoke international holiday itineraries for affluent Indian travelers through personalized consultation, leveraging luxury hotel partnerships and certified destination expertise across 31 countries.
- Company typePrivate
- Founded2013
- HeadquartersAndheri, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CustomHolidays does
CustomHolidays is a privately held, Mumbai-based boutique travel agency that designs and sells bespoke international holiday itineraries for Indian travelers. Founded and operated by Vikram Chheda and his wife Juhi, the company operates from a single office in Andheri West, Mumbai, and serves individual consumers seeking custom luxury, family, romantic, and adventure trips to destinations spanning 31 countries across North America, South America, Africa, Asia, Europe, Asia Pacific, and the Middle East. The company has no proprietary technology platform, no mobile application, and no API offering, functioning as a traditional service business reliant on human travel experts for itinerary design.
The core service is a personalized trip planning process involving consultation, customized plan development, refinement, booking, and 24/7 on-trip support, delivered through direct communication channels including phone (+91 9820690975), email ([email protected]), WhatsApp, and website enquiry forms. The company holds preferred partnerships with luxury hotel brands (Leading Hotels of the World via VITA, Cheval Collection, Anantara, and Hyatt) and memberships in boutique travel consortia (Travellermade, Bravos, RARE, The Collective, Connections Leaders). It also holds certified specialist designations from national tourism boards including Tourism Australia, South African Tourism, Tourism Fiji, Philippines Tourism, and USA Tourism, providing verified regional expertise across priority markets.
The revenue model is transaction-fee-based, generated through service fees, supplier markups on flights, hotels, and activities, and commissions from preferred hotel and tour partners. Pricing is quote-based and not publicly disclosed, with each itinerary customized to client preferences, travel dates, destination, accommodation tier, and activities. The go-to-market is sales-led and relationship-driven, supported by content marketing via blog, destination pages, and organic social media channels (Facebook, Instagram, LinkedIn, Twitter). The company is independently owned with no disclosed institutional funding, no parent company, and no subsidiaries.
CustomHolidays firmographics
Firmographics- Name
- CustomHolidays
- Legal name
- CustomHolidays
- Website
- https://customholidays.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CustomHolidays is a Mumbai-based boutique travel agency that designs bespoke international holiday itineraries for affluent Indian travelers through personalized consultation, leveraging luxury hotel partnerships and certified destination expertise across 31 countries.
- Ownership category
- akta.pro rank
CustomHolidays industry classification
Industry- Product category
- Custom Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)
- akta.pro secondary industries
- Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Destination-Specific Custom Itinerary Specialists (THAKAOAN)
Keywords
Where CustomHolidays is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CustomHolidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel Planning and Advisory Services: CustomHolidays generates revenue by designing and selling customized holiday packages and travel itineraries. Revenue is derived from service fees, markups on bookings (flights, hotels, activities), and potentially commissions from preferred hotel and tour partners. The model is service-oriented with custom quote-based pricing for each itinerary.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CustomHolidays product offering
Product offeringCore offering
CustomHolidays is a boutique travel agency that designs personalized, end-to-end international holiday itineraries for Indian travelers. The service covers flight bookings, hotel reservations, activity coordination, visa assistance, and on-ground support, delivered through dedicated travel experts via phone, email, WhatsApp, and website enquiry forms.
Product overview
CustomHolidays is a traditional travel agency operating as a single unified service rather than a platform-plus-modules architecture. The core offering is a personalized custom holiday planning service delivered through direct consultation with travel experts. The company complements its planning service with content-based inspiration tools organized as distinct categories: Travel Calendar (timing-based recommendations), Culinary Trails (food experiences), Luxury Hotel Deals (accommodation offers), Combination Itineraries (multi-destination pairings), Adventure Escapades (adventure activities), and Milestone Celebration (special occasion planning). The company also maintains a network of 31 destination-specific pages covering countries across global regions, plus an editorial blog. All services are delivered through human travel experts via direct communication channels including phone, email, WhatsApp, and online enquiry forms.
Differentiator
Problem solved
Functional benefit
Companies that use CustomHolidays
Customer profileSegments4 records
Ideal customer profiles4 records
CustomHolidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CustomHolidays partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- VITA by The Leading Hotels of the WorldcoreCustomHolidays is a member of VITA by The Leading Hotels of the World, a prestigious consortium of luxury hotels. This membership provides access to exclusive rates, upgrades, and privileges at member properties worldwide, enhancing the company's ability to deliver premium experiences to luxury travelers.
- Travellermade AgencycoreAffiliation with Travellermade Agency network, a collective of boutique travel agencies specializing in luxury and experiential travel. This partnership enhances credibility and provides access to shared knowledge, best practices, and potentially preferential rates with partner suppliers.
- Cheval CollectioncorePreferred partnership with Cheval Collection, a collection of premium serviced apartments and residences across Europe. The partnership provides access to luxury self-catering accommodation options appealing to families and longer-stay travelers.
- Anantara Hotels, Resorts and SpascorePreferred partnership with Anantara, a global luxury hotel brand with properties across Asia, Middle East, Africa, and Europe. This partnership enables access to exclusive Anantara experiences and preferential rates for clients.
- Hyatt Hotels CorporationcorePreferred partnership with Hyatt Hotels Corporation, providing access to Hyatt's global portfolio of luxury and lifestyle hotels. This partnership supports booking capabilities across Hyatt brands including Park Hyatt, Andaz, and Hyatt Regency.
- BravosminorAffiliation with Bravos, a network or consortium of travel agencies, providing mutual marketing support and access to collective supplier relationships.
- RAREminorAffiliation with RARE, a travel agency network or consortium focused on experiential and luxury travel, enhancing market presence and supplier relationships.
- The CollectiveminorAffiliation with The Collective, a network of boutique travel agencies sharing best practices and supplier relationships in the luxury travel segment.
- Connections LeadersminorAffiliation with Connections Leaders, a travel agency network providing marketing support and supplier access for member agencies.
- Philippines Tourism (It's More Fun in the Philippines)minorCertified specialist partnership with Philippines Tourism, enabling specialized expertise in Philippine destinations and access to tourism board support and promotions.
- Tourism Australia (Aussie Specialist)minorCertified Aussie Specialist designation from Tourism Australia, demonstrating specialized knowledge of Australian destinations and access to marketing support from the national tourism organization.
- South African Tourism (Certified Specialist)minorCertified South African Specialist designation, providing expertise in South African destinations and access to tourism board marketing resources.
- Tourism Fiji (MATAI - Fiji Happiness Specialist)minorMATAI (Fiji Happiness Specialist) certification from Tourism Fiji, demonstrating specialized knowledge of Fiji destinations and strong relationships with Fiji-based tourism suppliers.
- USA Tourism (Discovery Program)minorUSA Discovery Program certification, providing specialized knowledge of US destinations and access to tourism board marketing resources for American travel products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CustomHolidays competitors and assessment
Company assessmentDirect peers
- Veena World: Mumbai-headquartered outbound tour operator offering group tours and customized holidays across 100+ destinations. Comparable product mix, customer segments (families, couples, honeymooners), and Mumbai-based operations.
- Kesari Tours: Mumbai-based tour operator with strong outbound holiday offerings including group tours and customized itineraries. Shares geographic headquarters, customer base (Indian outbound travelers), and multi-destination product portfolio with CustomHolidays.
- Cox & Kings: Heritage Indian travel company specializing in customized international holidays, luxury tours, and experiential travel. Comparable in its bespoke itinerary design and India outbound focus, though Cox & Kings has historically operated at greater scale and corporate-tour breadth.
- SOTC Travel: Indian outbound tour operator offering both packaged and customized international holidays across multiple price tiers. Comparable as a domestic India-based agency serving outbound travelers with curated itineraries, though SOTC operates at significantly larger scale.
- Thomas Cook India: Major India-headquartered travel company offering customized holidays, group tours, and luxury travel services. Closest large-scale direct competitor in the bespoke-outbound-from-India segment, with similar destination breadth and partnerships with hotel consortia.
Broad incumbents
- MakeMyTrip: India's largest online travel agency dominating flight, hotel, and holiday bookings. A broad incumbent that competes for the same Indian outbound traveler wallet share, though its primary motion is self-serve rather than bespoke consultancy.
- Yatra Online: Major Indian OTA offering flights, hotels, and packaged holidays. Represents the broad-incumbent alternative for Indian outbound travelers, competing at the lower-fidelity end of the planning spectrum.
Emerging players
- Pickyourtrail: India-based tech-enabled custom holiday planner combining human expertise with an online platform for building personalized international itineraries. Direct competitor in the custom-itinerary-from-India segment, with a more tech-forward approach than CustomHolidays.
- TravelTriangle: India-based marketplace connecting travelers with multiple travel agents for customized holiday quotes. Adjacent competitor in the customized-holiday-from-India category with a marketplace model rather than CustomHolidays' direct-expert model.
Others
- ITC WelcomHeritage / Luxe Collection: Collection of luxury and heritage Indian hotel properties. Adjacent ecosystem participant rather than direct competitor, but represents the kind of premium accommodation supplier relationships that define the luxury custom-travel value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CustomHolidays social profiles
Digital presenceCustomHolidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
CustomHolidays leadership team
Management profileNumber of profiles
Profiles1 record
CustomHolidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CustomHolidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CustomHolidays
What does CustomHolidays do?
CustomHolidays is a boutique travel agency that designs personalized, end-to-end international holiday itineraries for Indian travelers. The service covers flight bookings, hotel reservations, activity coordination, visa assistance, and on-ground support, delivered through dedicated travel experts via phone, email, WhatsApp, and website enquiry forms.
Is CustomHolidays a public or private company?
CustomHolidays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CustomHolidays founded?
CustomHolidays was founded in 2013. It employs 1 to 10 people.
Where is CustomHolidays based?
CustomHolidays is headquartered in Andheri, India, in the Asia region.
How does CustomHolidays make money?
One revenue line is on record: travel Planning and Advisory Services.
Who are CustomHolidays's main competitors?
Direct peers on record are Veena World, Kesari Tours, Cox & Kings, SOTC Travel and Thomas Cook India. Broad incumbents are MakeMyTrip and Yatra Online. Emerging players are Pickyourtrail and TravelTriangle. ITC WelcomHeritage / Luxe Collection is listed as an others.
Does CustomHolidays have an API?
No public API is recorded for CustomHolidays.
What industry is CustomHolidays in?
CustomHolidays's product category is Custom Travel Agency Services. Its primary akta.pro industry code is THAKAOAO, Custom Itinerary Planning with Booking & Fulfillment (Full-Service), with a secondary code of THAKADAE, Luxury Multi-Day Tour Operators. Its NAICS code is 561510 and its SIC code is 7900.