What Vos Capelle does

Vos Capelle is a Dutch privately held distributor headquartered in Sprang-Capelle, Netherlands, founded circa 1943/1944, that acts as a "totaalleverancier" (total supplier) for the horticulture and public green sectors. It serves professional customers — including strawberry and small-fruit growers, greenhouse and field-vegetable operations, tree nurseries, ornamental growers, municipalities, sports clubs (Feyenoord, PSV, RKC Waalwijk), golf courses, garden contractors, and garden-center retailers — as well as consumer/private buyers. Professional customers access the B2B webshop and ordering app behind login-gated pricing; private customers purchase through a physical retail store at the headquarters site.

The company's product portfolio spans fertilizers and water management, cultivation supplies, seeds, crop protection, garden construction and maintenance, pond materials, workwear and personal protective equipment, business/ DIY goods, irrigation systems, eWeeding electric weed control products, and professional robot mowers (Belrobotics Bigmow). It distributes third-party brands alongside its proprietary VOSCA private label (VOSCA hydrokorrels, turfstrooisel, tuincompost, super potgrond). Operational technology is conventional distribution: an account-based CRM, login-gated e-commerce platform, in-house fleet for 48-hour stock-item delivery, and Excel order-history export functionality. Holding CDG certification is a precondition for legal distribution of professional crop protection products in the Netherlands; Vos Capelle also maintains ISO 9001:2015, CO2-prestatieladder, PSO Trede 2, and Groene Pluim certifications.

Revenue is generated through wholesale and retail product resale (taking a transaction margin) plus logistics/delivery services via its own fleet and courier partners. Professional accounts receive personalized, sector-specific, volume-tiered pricing (staffelprijzen); private customers pay market-rate consumer pricing at the store. Pricing is not publicly disclosed. Channels are predominantly direct (account managers, webshop, physical store, own delivery), supplemented by sector-specialist partnerships with manufacturers such as Belrobotics and ICL. Geographic scope is domestic Netherlands; no international expansion or parent/subsidiary structure is disclosed, and ownership appears to remain with the founding family.

Name

Vos Capelle

Legal name

Vos Capelle

Website

https://voscapelle.nl

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

Vos Capelle is a Dutch, family-owned total supplier of horticultural inputs, public-green products, workwear, and robot mowers, serving professional growers, municipalities, sports clubs, golf courses, and private customers across the Netherlands via a B2B webshop, physical retail store, and own delivery fleet.

Ownership category

akta.pro rank

Product category

Horticultural Supplies Distribution

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

akta.pro secondary industry

Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

Keywords

• Horticultural supplies distribution
• Crop protection products
• Professional turf management
• Irrigation systems supply
• Workwear and PPE supply

Headquarters

HQ city

Sprang-capelle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales (wholesale/retail): Vos Capelle operates as a total supplier in horticulture and public green sectors, selling products through wholesale to professional customers and retail to private customers. Professional customers receive account-based pricing with volume discounts and sector-specific rates. The company offers its own VOSCA brand products alongside third-party branded products.
2. Delivery and logistics services: Delivery of orders via own transport fleet (trucks and vans) and courier services. Orders can also be picked up at the physical location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vos Capelle is a Dutch total supplier for the horticulture and public green sectors, distributing fertilizers, crop protection products, cultivation supplies, seeds, irrigation systems, tools, workwear, pond materials, and specialized equipment such as robot mowers and eWeeding electric weed control devices. The company operates its own VOSCA private label brand alongside third-party brands, selling through a B2B webshop and ordering app for professional customers and a physical retail store for private consumers.

Product overview

Vos Capelle is a total supplier for horticulture and public green spaces, offering a comprehensive portfolio of products organized into main categories: fertilizers and water management, cultivation supplies, seeds, crop protection, garden construction and maintenance, pond materials, workwear and personal protective equipment, and business goods. The company operates a webshop and ordering app exclusively for professional customers with accounts, while retail customers are served through their physical store. The product range includes their own VOSCA private label brand (hydrokorrels, turfstrooisel, compost, potting soil) alongside branded products from various manufacturers. They specialize in robot mowers (Belrobotics Bigmow) for golf courses and sports fields, and eWeeding electric weed control products. The company also provides specialized irrigation solutions for multiple sectors.

Differentiator

Problem solved

Functional benefit

Brands

• VOSCA: Private label brand for horticultural products including VOSCA Hydrokorrels, VOSCA Super Potgrond, VOSCA Turfstrooisel, and Vosca Tuincompost
• eWeeding

Products and services

• Meststoffen en watermanagement (Fertilizers and water management) Fertilizers and water management products distributed to professional horticultural growers and public green maintainers, including chemical and organic fertilizers, soil conditioners, plant strengtheners, and measurement equipment.
• Teeltbenodigdheden (Cultivation supplies) Cultivation supplies including growing media, substrates, pots and trays, folies, transport materials, and water technology for professional horticultural operations.
• Zaden (Seeds) Seeds for various agricultural and horticultural applications including grass seeds, flower seeds, and green manure crops.
• Gewasbescherming (Crop protection) Crop protection products including chemical and biological agents, integrated pest management solutions, dosering and storage equipment, and cleaning and disinfection products, distributed under CDG certification.
• Tuin aanleg en onderhoud (Garden construction and maintenance) Garden construction and maintenance products including mechanization, hand tools, fencing, tree protection, binding materials, labels, and greenhouse accessories.
• Vijvermaterialen (Pond materials) Pond materials including pumps, filters, aeration equipment, foils, ornaments, baskets, and pond accessories for professional and private customers.
• Kleding, schoeisel en PBM (Workwear, footwear, and PPE) Workwear, safety footwear, and personal protective equipment for professionals in horticulture, landscaping, and the green sector, including printing and embroidery services.
• Bedrijfsgoederen en DHZ (Business goods and DIY) Business goods and DIY supplies including binding materials, tools, ironware, paints, sealants, and related consumables.
• eWeeding producten (Electric weed control products) Vos Capelle's own electric weed control product line for chemical-free weed management in professional applications, including electric boots, rollers, base plate holders, and wing bolts.
• Robotmaaiers (Professional robot mowers) Professional robot mowers for golf courses, sports fields, and large terrains, including the Belrobotics Bigmow line, with installation, maintenance, and support provided by Vos Capelle.
• VOSCA merkproducten (VOSCA private label brand) Vos Capelle's own VOSCA brand of horticultural products including hydrokorrels (hydro granules), turf substrate (turfstrooisel), garden compost (tuincompost), Super Potgrond (super potting soil), and grass health packages.
• Webshop en Bestelapp (B2B webshop and ordering app) Online ordering platform for professional customers with accounts to browse the full product catalog, view personalized account-based pricing, check inventory, manage favorites, and place orders with Excel export of order history.
• Beregening (Irrigation systems) Irrigation systems and water management solutions for horticulture, sports fields, golf courses, and gardens, including pumps, sprinklers, drippers, spray equipment, water storage, and connection materials.

Quantifiable outcome

• 48-hour delivery for stock items

Named customers20 records

Segments4 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and support.

• ICLcoreStrategic or Co-development Partner · 18 May 2026ICL and Vos Capelle co-organized an inspiration trip to Spain (May 18-20, 2026) for professionals in natural grass, sports fields, and golf courses. The trip included visits to Torrequebrada Golf, Football Center Marbella, Sevilla FC, and Real Betis training complex. This partnership focuses on knowledge sharing and industry professional development in the green sector.
• SmartTrackerssupportTechnology or IntegrationSmartTrackers partners with Vos Capelle for CO2-prestatieladder implementation and monitoring. They support the company's sustainability measurement and reporting requirements.
• BelroboticscoreChannel Partner/ Reseller/ DistributorBelrobotics is the manufacturer of Bigmow robot mowers distributed through Vos Capelle. Vos Capelle serves as service partner and dealer for Belrobotics products, providing installation, maintenance, and support for professional robot mower customers including golf courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• ICL Group: Global specialty fertilizers and plant nutrition company partnering with Vos Capelle on co-organized industry inspiration trips for turf and golf professionals. Connected as a strategic supplier and co-marketing partner in the green sector.
• Belrobotics: Belgian manufacturer of professional robot mowers (Bigmow, Ballpicker) for golf, sports, and groundskeeping. Connected as Vos Capelle's principal supplier for their robot mower product line and dealer/installation partner.

Direct peers

• Brinkman (Horticulture division): Dutch horticultural supplier serving greenhouse growers with cultivation supplies, packaging, and technical services. Comparable in greenhouse vegetable and ornamental horticulture distribution.
• GroeNoord: Dutch agricultural and horticultural supplier with retail locations across the northern Netherlands, selling fertilizers, crop protection, seeds, and equipment to professional and consumer customers. Highly comparable regional distributor model.
• Royal Brinkman: Largest Dutch total supplier for greenhouse horticulture and public green, offering fertilizers, crop protection, substrates, and technical advice. Directly comparable to Vos Capelle in product breadth, B2B distribution model, and horticultural customer base.
• P. van der Haak: Dutch horticultural supplier specializing in greenhouse and ornamental cultivation supplies, including substrates, fertilizers, and crop protection. Comparable as a specialized Dutch horticultural distribution peer.

Broad incumbents

• BayWa: European agricultural trading and distribution group active in crop protection, fertilizers, seeds, and equipment across multiple countries. Comparable in product categories and B2B distribution, but with significantly broader geographic reach.
• Agrifirm: Large Dutch agricultural cooperative offering crop protection, fertilizers, seeds, and digital farming solutions across livestock, arable, and horticulture. Comparable product categories but at national scale with member-ownership structure.
• Hauert: European specialty fertilizer manufacturer selling professional-grade fertilizers and biostimulants into horticulture, turf, and amenity markets. Comparable as a supplier of professional horticultural inputs in the same end-use segments.

Regional players

• Boerenbond: Belgian/Dutch agricultural retail chain for horticulture, farm, and garden supplies. Comparable assortment covering fertilizers, crop protection, seeds, tools, and workwear across professional and consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/voscapelle
• Facebookfacebook.com/vos.capelle
• LinkedInlinkedin.com/company/vos-capelle-bv

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vos Capelle