Verrassend vastgoed
Verrassend Vastgoed is a family-owned Belgian real estate brokerage in Aalst offering residential and commercial property sales, rental management, valuation, new-construction project sales, and investment advisory across 30-plus municipalities in the Aalst region and surrounding Flemish area.
- Company typePrivate
- Founded-
- HeadquartersAalst, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Verrassend vastgoed does
Verrassend Vastgoed is a Belgian real estate brokerage headquartered at Leo De Béthunelaan 8, 9300 Aalst, operating under the legal entity Verrassend Vastgoed BV (BTW 0502.812.069). The firm delivers a full-service brokerage spanning residential and commercial property sales, rental management, property valuation, new-construction project sales (notably Project Cauwenbergstraat, three E20-rated homes priced €459K–€529K), real estate investment advisory, and an exclusive/luxury property service. Its customer base comprises individual residential buyers and sellers, landlords, tenants, property investors, and commercial occupiers in the Aalst region and surrounding municipalities (transactions disclosed across 30+ locations including Ninove, Gent, Dendermonde, Wetteren, Zottegem, and Asse). All brokers carry BIV (Beroepsinstituut van Vastgoedmakelaars) licenses and the firm is a member of CIB Vlaanderen.
The operating stack is built on third-party infrastructure rather than proprietary technology. The Whise property management platform powers the public website, listings database, and client administration. The site integrates Google Analytics, Google remarketing (search and display), ADDthis social sharing cookies, and embedded virtual tour/video viewing for remote property visits. Listings are distributed across the firm's own website and at least seven external Belgian and international portals, including Immoweb, Immoscoop, Zimmo, Realo, Proxio, Investr, and LogicImmo, with Facebook and email/SMS alerts used as additional acquisition channels. Back-office rental workflows depend on Checknet for inventory condition reports and Korfine for rental deposit guarantees; client funds are held in a third-party ING derdenrekening.
The business model is commission-driven on individual transactions rather than subscription-based, with revenue split between sales commissions (residential and commercial) and rental placement and management fees. Pricing is not publicly disclosed and is offered on a quotation basis. The company is family-owned and founder-led by director Maarten Verhoeven, whose family has operated in real estate, project development, and construction for three generations. Total headcount is six, comprising the director/Bestuurder, four licensed or trainee brokers, and an office manager. There is no external institutional investment, no parent company, and no disclosed funding history; operations appear entirely self-funded.
Verrassend vastgoed firmographics
Firmographics- Name
- Verrassend vastgoed
- Legal name
- Verrassend Vastgoed BV
- Website
- https://verrassendvastgoed.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Verrassend Vastgoed is a family-owned Belgian real estate brokerage in Aalst offering residential and commercial property sales, rental management, valuation, new-construction project sales, and investment advisory across 30-plus municipalities in the Aalst region and surrounding Flemish area.
- Ownership category
- akta.pro rank
Verrassend vastgoed industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where Verrassend vastgoed is headquartered
LocationHeadquarters
- HQ city
- Aalst
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Verrassend vastgoed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales. Services include complete A-to-Z sales support, professional property valuation, marketing, viewings, negotiations, and notarial deed administration.
- Property Rental Services: Commission and administrative fees from rental property management including tenant screening, lease contract preparation, property visit organization, and rental guarantee services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New construction properties - Project Cauwenbergstraat |
| Other | Monthly | Rental properties - Residential apartments and houses |
| Other | Monthly | Commercial properties for rent |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Verrassend vastgoed product offering
Product offeringCore offering
Verrassend Vastgoed is a Belgian real estate brokerage that sells, rents, values, and markets residential and commercial properties in the Aalst region of Belgium. Core services include end-to-end property sales support (Verkoop), rental management with tenant screening and lease administration (Verhuur), professional property valuation (Schatting), new-build project sales (Nieuwbouw), real estate investment advisory (Investeren), and dedicated handling of exclusive/luxury properties (Exclusief). All brokerage operations are supported by the Whise property management platform and distributed across major Belgian real estate portals.
Product overview
Verrassend Vastgoed is a real estate agency operating as a single integrated platform offering property sales (Verkoop), rental management (Verhuur), property valuation (Schatting), new construction sales (Nieuwbouw), real estate investment advisory (Investeren), and exclusive property services (Exclusief). The platform is powered by Whise property management software and supports marketing through multiple real estate portals. Key features include professional photography, virtual tours, property alerts, and comprehensive documentation services. The company operates primarily in the Aalst region of Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Verkoop (Property Sales Brokerage) Full-service property sales brokerage for residential and commercial properties, including property valuation, professional photography, marketing, organized viewings, negotiation support, and complete administration from offer through notarial deed to key handover.
- Verhuur (Rental Management) Complete rental management service including property valuation, professional photography, tenant screening, lease contract drafting, property visit organization, and rental guarantee administration (via Korfine) for landlords and tenants.
- Schatting (Property Valuation) Professional property valuation report analyzing location, property type, surface area, rooms, condition, and market prices to determine accurate property value for selling or rental pricing decisions. Offered free of obligation as a lead-generation service.
- Nieuwbouw (New Construction Sales) Brokerage of new-build residential properties (e.g., Project Cauwenbergstraat: 3 energy-efficient homes with E20 rating, prices from €459,000 to €529,000), emphasizing benefits such as no maintenance concerns, energy efficiency, and customization options.
- Investeren (Real Estate Investment Advisory) Investment advisory service helping clients select suitable real estate investment properties based on rental yields and capital appreciation potential in the Aalst region.
- Exclusief (Exclusive / Luxury Property Service) Premium brokerage service for exclusive and luxury properties, providing specialized marketing, presentation, and sales approaches tailored to high-end residential listings.
Quantifiable outcome
- Many properties sold at first viewing or above asking price
- +1 more outcomes
Companies that use Verrassend vastgoed
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Verrassend vastgoed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Verrassend vastgoed partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- WhisecoreWhise is a property management software platform used by Verrassend Vastgoed for listing management, client administration, and website functionality. The website is powered by Whise technology.
- ChecknetminorChecknet provides property inventory documentation services used by Verrassend Vastgoed for creating detailed property condition reports as part of their rental management services.
- KorfineminorIndependent insurance company providing rental guarantee services (huurwaarborg). Verrassend Vastgoed works with Korfine for depositing rental guarantees on behalf of landlords.
- CIB Vlaanderen (Confederatie voor Immobiliënberoepen)minorProfessional association for real estate professionals in Flanders. Verrassend Vastgoed is a member and subject to the corporate professional rules of CIB Vlaanderen.
- BIV (Beroepsinstituut van Vastgoedmakelaars)coreBelgian Institute of Real Estate Brokers - the regulatory body overseeing licensed real estate brokers. Supervisory authority located at Luxemburgstraat 16 B, B-1000 Brussel. All brokers at Verrassend Vastgoed hold BIV licenses.
- AXA Belgium NVminorProfessional liability insurance provider. Verrassend Vastgoed is insured under AXA Belgium NV with policy number BIV 730 390 160 as required for licensed real estate brokers.
- ImmowebcoreMajor Belgian real estate platform where Verrassend Vastgoed advertises properties for sale and rent to reach a broader audience of potential buyers and tenants.
- ImmoscoopminorBelgian real estate portal used by Verrassend Vastgoed for property advertising and listings distribution.
- ZimmominorBelgian real estate platform used for property listings and marketing distribution.
- RealominorBelgian real estate portal for property advertising and market reach expansion.
- ProxiominorInternational real estate platform used for broader property visibility beyond Belgian market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Verrassend vastgoed competitors and assessment
Company assessmentDirect peers
- Trevi Vastgoed: Belgian real estate group with offices in multiple regions. Comparable full-service brokerage offering residential sales, rentals, and valuations for Belgian consumers.
- Engel & Völkers Belgium: International real estate company specializing in premium and luxury residential properties. Directly comparable to Verrassend Vastgoed's 'Exclusief' product line for high-end homes in the broader Flemish market.
- ERA Belgium: International real estate franchise active across Belgium. Offers the same commission-based residential and commercial brokerage services to local buyers and sellers, directly competing for the same Aalst-region customers.
- Hillewaere Vastgoed: Belgian real estate brokerage serving residential buyers and sellers with full-service brokerage. Same target market and transaction-fee business model as Verrassend Vastgoed.
- Century 21 Belgium: Global real estate franchise network with Belgian offices providing residential sales and rental services. Same brokerage model targeting Belgian consumers with similar transaction-fee revenue structure.
- RE/MAX Belgium: International real estate franchise with multiple offices across Belgium, offering residential sales, rentals, and commercial brokerage. Directly comparable business model — commission-based brokerage serving buyers and sellers — and operates in many of the same Belgian municipalities as Verrassend Vastgoed.
- Immo Vlan: Belgian real estate agency and platform providing brokerage services across Belgium. Directly comparable residential brokerage competitor using similar portal-based lead generation.
Others
- Zimmo: Belgian real estate platform combining listings, valuation tools, and brokerage services. An ecosystem partner for Verrassend Vastgoed's listings but also an emerging digital player that could disintermediate traditional brokers.
- Immoweb: Belgium's largest real estate listing portal and ecosystem partner. While not a brokerage competitor in the same sense, Immoweb is the dominant distribution channel Verrassend Vastgoed relies on, and increasingly offers lead-generation and brokerage-adjacent services that intersect with traditional broker offerings.
Broad incumbents
- Dewaele Vastgoedgroep: Largest Belgian real estate group with ~200 offices nationwide. Comparable as a general residential/commercial brokerage operating in the Belgian market, but at much larger scale and broader geographic reach than Verrassend Vastgoed's Aalst-focused operation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Verrassend vastgoed social profiles
Digital presenceVerrassend vastgoed compliance and trust
Trust signalCompliance2 records
Verrassend vastgoed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verrassend vastgoed leadership team
Management profileNumber of profiles
Profiles6 records
Verrassend vastgoed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verrassend vastgoed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verrassend vastgoed
What does Verrassend vastgoed do?
Verrassend Vastgoed is a Belgian real estate brokerage that sells, rents, values, and markets residential and commercial properties in the Aalst region of Belgium. Core services include end-to-end property sales support (Verkoop), rental management with tenant screening and lease administration (Verhuur), professional property valuation (Schatting), new-build project sales (Nieuwbouw), real estate investment advisory (Investeren), and dedicated handling of exclusive/luxury properties (Exclusief). All brokerage operations are supported by the Whise property management platform and distributed across major Belgian real estate portals.
Is Verrassend vastgoed a public or private company?
Verrassend vastgoed is a private company. It is classified as family owned and is currently operating.
When was Verrassend vastgoed founded?
Verrassend vastgoed was founded in -1. It employs 1 to 10 people.
Where is Verrassend vastgoed based?
Verrassend vastgoed is headquartered in Aalst, Belgium, in the Europe region.
How does Verrassend vastgoed make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services.
Who are Verrassend vastgoed's main competitors?
Direct peers on record are Trevi Vastgoed, Engel & Völkers Belgium, ERA Belgium, Hillewaere Vastgoed, Century 21 Belgium, RE/MAX Belgium and Immo Vlan. Others are Zimmo and Immoweb. Dewaele Vastgoedgroep is listed as a broad incumbent.
Does Verrassend vastgoed have an API?
No public API is recorded for Verrassend vastgoed.
What industry is Verrassend vastgoed in?
Verrassend vastgoed's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.