SoMad Partners
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SoMad Partners firmographics
Firmographics- Name
- SoMad Partners
- Website
- https://somadpartners.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoMad Partners industry classification
Industry- Product category
- Marketing Agency and Fractional CMO Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where SoMad Partners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SoMad Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Fractional CMO Services: Strategic marketing leadership provided at a fraction of the cost of a full-time CMO. Develops marketing strategies, manages client teams, and takes full ownership of driving marketing results.
- Digital Marketing Services: Full-service digital marketing including strategy and execution across paid ads, social media, email marketing, SEO, PR, and more. Channel experts optimize daily to drive leads and sales.
- Growth Marketing / Hourly Consulting: Direct access to founder Estie Rubin's expertise by the hour to validate strategy or solve specific marketing challenges. Clear guidance and actionable solutions on demand.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SoMad Partners product offering
Product offeringCore offering
SoMad Partners provides Fractional CMO leadership, full-service Digital Marketing execution across paid ads, social media, email, SEO and PR, and hourly Growth Marketing consulting for established ecommerce and healthcare companies. Services are delivered directly by the founder-led team on a quote-based engagement basis with a stated 90-day measurable results commitment.
Product overview
SoMad Partners is a marketing agency offering three interconnected service offerings: Fractional CMO (strategic leadership for brands with complex needs), Digital Marketing (full-service execution across paid ads, social media, email marketing, SEO, and PR with daily optimization), and Growth Marketing (hourly consulting for specific challenges). The company serves established ecommerce and healthcare businesses ranging from $1M startups to $50M+ enterprises, positioning itself as a performance-driven marketing partner that delivers measurable ROI within 90 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CMO
- Digital Marketing
- Growth Marketing
Quantifiable outcome
- Reduced cost per lead from $187 to $92 (51% reduction)
- +5 more outcomes
Companies that use SoMad Partners
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
SoMad Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SoMad Partners partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
SoMad Partners competitors and assessment
Company assessmentDirect peers
- Chief Outsiders: Fractional CMO firm placing part-time CMOs and marketing executives with mid-market and PE-backed companies. Direct competitor to SoMad Partners' Fractional CMO offering for the same $1M-$50M+ client profile.
- Single Grain: Full-service digital marketing agency combining strategy and execution across SEO, paid media, and content, with founder-led thought leadership. Comparable to SoMad Partners in its integrated strategy-plus-execution positioning and founder-driven brand.
- Growth Collective: Marketplace and services platform for fractional marketing talent and CMO-level engagements. Comparable to SoMad Partners' fractional CMO and consulting services for growth-stage and mid-market businesses.
- Hawke Media: Marketing agency offering fractional CMO, paid media, SEO, email, and creative for DTC ecommerce and consumer brands. Highly comparable to SoMad Partners in ecommerce vertical focus and fractional leadership model.
- Disruptive Advertising: PPC and digital marketing agency offering paid media, SEO, and lifecycle marketing with a strong performance-and-ROI narrative. Closely comparable to SoMad Partners in channel mix (paid ads, social, email) and ROI-led client engagement model.
- Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, paid media, and patient acquisition for healthcare providers and systems. Directly comparable to SoMad Partners' healthcare vertical and performance-driven lead generation.
- KlientBoost: Performance marketing agency focused on paid acquisition, CRO, and SEO for SaaS and ecommerce brands. Comparable to SoMad Partners in its emphasis on measurable ROAS-driven outcomes and digital channel execution for mid-market clients.
- Common Thread Collective: Growth marketing agency focused on DTC and ecommerce brands, combining media buying, creative, and CRO with a strong revenue-impact narrative. Comparable to SoMad Partners in ecommerce vertical and outcome-based positioning.
Broad incumbents
- WebFX: Large, established full-service digital marketing agency offering SEO, paid media, web design, and content at scale with proprietary marketing technology. Comparable to SoMad Partners in service breadth but operates at materially larger scale and with tech-enabled delivery.
Emerging players
- Marketing Eye: Marketing consultancy offering fractional CMO and outsourced marketing services to SMEs and growth-stage businesses. Comparable to SoMad Partners' consulting-led, fractional leadership offering though typically serving smaller client accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SoMad Partners social profiles
Digital presenceSoMad Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoMad Partners leadership team
Management profileNumber of profiles
Profiles1 record
SoMad Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoMad Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoMad Partners
What does SoMad Partners do?
SoMad Partners provides Fractional CMO leadership, full-service Digital Marketing execution across paid ads, social media, email, SEO and PR, and hourly Growth Marketing consulting for established ecommerce and healthcare companies. Services are delivered directly by the founder-led team on a quote-based engagement basis with a stated 90-day measurable results commitment.
Is SoMad Partners a public or private company?
SoMad Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoMad Partners founded?
SoMad Partners was founded in -1. It employs 11 to 50 people.
Where is SoMad Partners based?
SoMad Partners is headquartered in New York, United States, in the North America region.
How does SoMad Partners make money?
Three revenue lines are on record. Fractional CMO Services are the primary driver. The others are digital Marketing Services and growth Marketing / Hourly Consulting.
Who are SoMad Partners's main competitors?
Direct peers on record are Chief Outsiders, Single Grain, Growth Collective, Hawke Media, Disruptive Advertising, Cardinal Digital Marketing, KlientBoost and Common Thread Collective. WebFX is listed as a broad incumbent. Marketing Eye is listed as an emerging player.
Does SoMad Partners have an API?
No public API is recorded for SoMad Partners.
What industry is SoMad Partners in?
SoMad Partners's product category is Marketing Agency and Fractional CMO Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 5418 and its SIC code is 7311.