Dutch Wallcoverings

What Dutch Wallcoverings does

Dutch Wallcoverings, legally operating as Spits Wallcoverings B.V., is a Netherlands-based B2B wholesale distributor of wallcoverings and interior decoration products. The company positions itself as a 'House for Decorative Brands' and serves an authorized retail and interior design dealer network concentrated in the Benelux market — Netherlands and Belgium — through field representatives and an inside sales team. Its end-customer reach flows indirectly through dealers, with no direct-to-consumer e-commerce model of its own; professional decorators, interior designers, and end consumers access the company's portfolio via these retail partners.

The product portfolio is organized into two primary tiers: 'Behang Regulier' covering everyday designs and 'Behang First Class' covering premium wallcoverings. The luxury tier is supported by official licensing agreements with Roberto Cavalli, Dolce & Gabbana, Carl Robinson, Tim Wilman, and Valentin Yudashkin, with complementary designer lines from KEK Amsterdam and INGK. The portfolio extends to photo wallpapers, custom-design wallpaper, carpets and rugs, bathroom accessories (Kleine Wolke, Sorema), decorative films, tablecloths, and ancillary installation products such as adhesives, primer, glass fiber wallpaper, renovation fleece, and the proprietary Dutch Re-Move removal solution. Two consumer-facing digital tools support pre-purchase decisions: the Behangcalculator (a roll-quantity calculator) and the Behang Visualizer (a room preview tool accepting user-uploaded photos or sample rooms). Marketing presence spans Instagram, Facebook, Pinterest, YouTube, and earned media through Dutch television program 'Weer verliefd op je huis.'

Commercially, revenue is generated through wholesale distribution exclusively via authorized dealers, with no public pricing or revenue disclosure. Approximately 30 specialized dealers carry the Roberto Cavalli collection alongside a broader Dutch and Belgian general dealer network. The legal entity is a Dutch private limited company (B.V.), headquartered in Schoonhoven, with no disclosed ownership structure, funding history, or external investors in the source material.

Name

Dutch Wallcoverings

Legal name

Spits Wallcoverings B.V.

Website

https://spitswallcoverings.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dutch Wallcoverings, operated by Spits Wallcoverings B.V., is a Netherlands-based B2B wholesale distributor of wallcoverings and interior decoration products, supplying licensed luxury designer collections and complementary home goods to an authorized dealer network across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Wallcoverings & Interior Decorations

NAICS

Paint and Wallpaper Retailers (444120), Converted Paper Product Manufacturing (3222), Adhesive Manufacturing (325520)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industries

Painting, Decorating & Wallcoverings (IMAFANAI), Adhesive Removers, Paint Strippers & Graffiti Removers (CRAJAKAI)

Keywords

• Wholesale wallcoverings
• Interior decoration products
• Luxury designer wallpaper
• Bathroom accessories wholesale
• Benelux home decor distribution

Headquarters

HQ city

Schoonhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wholesale Wallcovering Distribution: Dutch Wallcoverings operates as a wholesale distributor of wallcoverings and interior decoration products. They sell their extensive portfolio of wallpaper collections (regular, First Class luxury, photo wallpapers) and complementary products (adhesives, decorative film, tablecloths, bathroom accessories, rugs) to a network of authorized retail dealers across the Netherlands and Belgium.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Spits Wallcoverings B.V. (trading as Dutch Wallcoverings) is a wholesale distributor of wallcoverings and interior decoration products. It sells regular and First Class luxury wallpaper collections, photo wallpapers, and designer collaborations (Roberto Cavalli, Dolce & Gabbana, Carl Robinson, Tim Wilman, Valentin Yudashkin, KEK Amsterdam, INKG) through an authorized dealer network across the Netherlands and Belgium. Complementary products include adhesives, decorative film, tablecloths, bathroom accessories, rugs, and installation/removal solutions (Dutch Re-Move).

Product overview

Dutch Wallcoverings, operated by Spits Wallcoverings B.V., operates as a House for Decorative Brands offering a comprehensive range of interior products. The core offering centers on wallpaper in two main tiers: standard 'Behang Regulier' for everyday styles and the premium 'Behang First Class' segment featuring luxury wallcoverings including designer collaborations (Roberto Cavalli, Dolce & Gabbana, Carl Robinson, Tim Wilman, Valentin Yudashkin). Additional offerings include photobehang, custom design wallpaper, and the KEK Amsterdam designer collection. The portfolio extends to complementary home products: Dutch Lifestyle brand decorative foils and tablecloths, bathroom accessories (Kleine Wolke, Sorema brands), carpets and rugs, and ancillary products including adhesives (glass fiber glue, wallpaper paste, First Class adhesive), Dutch Re-Move remover, and primer. A digital Behang Visualizer tool enables customers to preview wallpaper on photos. Products are distributed through retail outlets in the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Behang Regulier (Regular Wallpaper) Standard wallpaper collection featuring classic, trendy, neutral, and children's designs suitable for various interior styles, sold wholesale to dealers in the Netherlands and Belgium.
• Behang First Class (Luxury Wallpaper) Luxury wallpaper segment for discerning tastes, positioned as high-quality wallcoverings within the Dutch Wallcoverings portfolio.
• Fotobehang (Photo Wallpaper) Photo wallpaper collection featuring diverse themes ranging from cities and landscapes to classic paintings, including children's room designs.
• INGK Behang (INGK Wallpaper) Wallpaper collection designed by INKG, sold through Dutch Wallcoverings' dealer network.
• KEK Amsterdam Wallpaper Collection Designer wallpaper collection from KEK Amsterdam, including collaborations with designers such as Frans Uyterlinde, featured in Dutch TV programs.
• Roberto Cavalli Wallpaper Luxury wallpaper collection from Italian fashion designer Roberto Cavalli, part of the First Class segment. Dutch Wallcoverings is an official dealer of Roberto Cavalli wallpaper, with a network of approximately 30+ official dealers across Netherlands and Belgium.
• Carl Robinson Wallpaper Designer wallpaper collection from Carl Robinson, featured in the Dutch Wallcoverings luxury segment.
• Tim Wilman Wallpaper Designer wallpaper collection from Tim Wilman, included in the Dutch Wallcoverings high-end wallpaper range.
• Dolce & Gabbana Wallpaper Luxury wallpaper collection from Dolce & Gabbana, part of the First Class designer offerings distributed by Dutch Wallcoverings.
• Valentin Yudashkin Wallpaper Russian fashion designer collection featuring beautiful designs with gold accents, suitable for classic and stylish interiors, positioned within the First Class luxury wallpaper range.
• Vloerkleden (Carpets/Rugs) Floor carpets and rugs collection adding warmth and personality to any room, ranging from timeless classic to contemporary statement pieces.
• Badkameraccessoires (Bathroom Accessories) High-quality bathroom accessories including Kleine Wolke and Sorema brands to transform bathrooms into comfort and luxury oases.
• Dutch Lifestyle - Decoratiefolie en Tafelzeil (Decorative Film and Tablecloth) Window films, decorative foils, and tablecloth collections under the Dutch Lifestyle brand for protecting tables and refreshing furniture and windows.
• Dutch Lifestyle - Raamfolie (Window Film) Static and self-adhesive window films for decorative window treatments.
• Dutch Lijm (Dutch Adhesives) Ready-to-use adhesives including glass fiber glue, wallpaper paste, and premium First Class adhesive suitable for heavier wallpaper types.
• Dutch Re-Move (Glass Fiber Wallpaper Remover) Proprietary glass fiber wallpaper remover that allows easy removal of glass fiber wallpaper without damaging walls, eliminating the need for a plasterer. Available in 5kg and 10kg packaging.
• Dutch Voorstrijk (Wall Primer) Wall primer for pre-treating walls before wallpaper installation.
• Glasweefselbehang (Glass Fiber Wallpaper) Glass fiber wallpaper products with accompanying adhesives and removal solutions.
• Renovatievlies (Renovation Fleece) Renovation fleece products for wall preparation and covering.
• Ontwerp Je Eigen Behang (Custom Wallpaper Design Service) Custom wallpaper design service allowing customers to create personalized wallpaper.
• Behang Visualizer (Wallpaper Visualization Tool) Online digital tool enabling customers to preview wallpaper designs on uploaded photos or in sample rooms before purchasing, with downloadable results including product information.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KEK AmsterdamcoreStrategic or Co-development PartnerDutch Wallcoverings collaborated with KEK Amsterdam and designer Frans Uyterlinde on a special wallpaper collection. The collection was featured on the Dutch TV program 'Weer verliefd op je huis' (Season 23, Episodes 1 and 5), demonstrating successful co-branding and media exposure.
• INGKminorStrategic or Co-development PartnerDutch Wallcoverings distributes INKG designed wallcoverings as part of their product portfolio.
• Kleine WolkeminorStrategic or Co-development PartnerGerman bathroom accessories brand specializing in high-quality bathroom furnishings and wall accessories. Distributed through Dutch Wallcoverings product portfolio.
• SoremaminorStrategic or Co-development PartnerBathroom accessories brand included in Dutch Wallcoverings' accessory product range.
• Dutch Re-MoveminorOthersProprietary product brand for glass fiber wallpaper removal solution. New product innovation addressing the challenge of removing glass fiber wallpaper without wall damage. Available in 5kg and 10kg packaging.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Khroma: Belgian wallpaper brand owned by Grandeco, offering contemporary designer wallcoverings via a dealer network across Benelux and Europe. Directly comparable to Dutch Wallcoverings' Behang Regulier and designer-brand portfolio positioning.
• Arte International: Belgian designer wallcoverings specialist offering luxury and high-end textile, vinyl, and non-woven wallcoverings globally. Comparable for its designer-led premium positioning, similar dealer-based B2B model, and Benelux origin serving interior designers.
• Eijffinger: Dutch wallpaper brand and distributor with a broad portfolio of designer and luxury wallcoverings sold through dealers in the Benelux market. Directly comparable to Dutch Wallcoverings in product category, target customer (dealers and interior designers), and luxury licensing strategy.
• Grandeco Wallcoverings Group: Belgian wallcovering group manufacturing and distributing branded wallpaper collections (including the Khroma brand) across Europe. Closely comparable as a Benelux-based wallcoverings specialist with similar B2B distribution and branded portfolio approach.

Broad incumbents

• Sanderson Design Group: UK-listed heritage home design group owning Sanderson, Morris & Co, and Zoffany brands producing wallcoverings, fabrics, and paints. Comparable for its licensed and branded designer wallcoverings distributed through premium retail and interior designers.
• York Wallcoverings: North American wallcoverings manufacturer and brand owner with broad licensed and proprietary collections distributed through dealer and retail channels. Comparable in branded-licensing strategy and B2B wholesale model, but serving a different primary geography.
• AS Création Tapeten: German publicly listed wallcoverings manufacturer and one of Europe's largest wallpaper producers, offering branded and licensed collections through wholesale and retail. Comparable in product breadth and B2B dealer distribution, but operating at a much larger scale.
• Brewster Home Fashions: US-based wallcoverings and home decor company offering branded, licensed, and designer wallpaper lines through wholesale distribution. Comparable for its broad wallpaper portfolio and dealer channel, though primarily North American.
• Marburg (Erismann & Cie / Marburger Tapetenfabrik): German premium wallpaper manufacturer known for designer and high-end wallcoverings. Comparable for its licensed designer collections and premium tier approach, paralleling Dutch Wallcoverings' First Class segment, but as a manufacturer rather than distributor.
• Rasch Tapeten: German wallpaper manufacturer with branded and licensed designer wallcoverings distributed across Europe. Comparable in licensed-designer portfolio strategy and dealer channel model, though operating at larger manufacturing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@spits_housefordecorativebr5202
• Facebookfacebook.com/DutchWallcoverings
• Instagraminstagram.com/dutch_wallcoverings
• Pinterestpinterest.com/dutchwallcoverings
• Xx.com/HaraldDutchWall
• LinkedInlinkedin.com/company/spits-wallcoverings-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Wallcoverings