Asuransi MAG

Social Media Link-in-Bio Softwareheylink.me

HeyLink.me is a freemium link-in-bio platform serving 11.7M+ users across 195 countries, enabling individuals, creators, small businesses, agencies, and enterprises to consolidate online presence, sell products, capture leads, and monetize via a single shareable URL with 200+ integrations.

Company typePrivate
Founded1980
HeadquartersJakarta Pusat, Indonesia
Headcount251–500
GTM typeB2B and B2C
OfferingSoftware

What Asuransi MAG does

HeyLink.me is a link-in-bio platform that enables individuals, content creators, small businesses, agencies, and enterprises to consolidate multiple online destinations — social profiles, content, storefronts, lead forms, payment collection, and digital wallet cards — into a single shareable URL. The core product is a self-serve web application with 35+ language variants and 200+ integrations spanning major social platforms (Instagram, TikTok, YouTube, Facebook, X), music services (Spotify, Apple Music, SoundCloud, Tidal, Deezer, etc.), payments, wallets, and ecommerce. Underlying technology includes a page builder with templates across 16+ categories, an integrated QR code generator powered by KODE.link, social analytics, lead generation forms, and ecommerce functionality with direct payment processing. Supporting sub-brands include KODE.link (QR/digital cards), HeyLink.au (Australia), Nonprofit-Link.org, Baby Passport & Visa Photo Maker, and RapidWombat (AI/SEO traffic tool).

The business model is a freemium product-led growth motion: users sign up for free, build a page, and upgrade through an in-app path. The free Starter tier offers 50 links and basic features; the Pro tier at $5.90/month (or $7-9/month billed differently in some references) unlocks 100 links, custom branding, custom domain, advanced analytics, lower transaction fees (3.9% + $0.30 vs. 9.9% + $0.30 on Starter), and priority support. Revenue streams include Pro subscriptions, ecommerce transaction fees, and an AdSense revenue-sharing arrangement for user monetization. The company also sells Enterprise and Agency tiers with white-label, API, and multi-account management features. Distribution is primarily direct-to-consumer via SEO-optimized platform-specific landing pages and a self-serve web funnel, augmented by an Apps Marketplace with 100+ apps.

The platform claims 11,723,877+ registered customers across 195 countries. No parent company, funding history, headcount, or financial filings are disclosed in the source data; ownership appears independent with no institutional investor information available. Operating geographies are global with no disclosed restrictions.

Asuransi MAG firmographics

Firmographics

Name: Asuransi MAG
Legal name: HeyLink.me
Website: https://heylink.me
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 251–500 employees
Short description: HeyLink.me is a freemium link-in-bio platform serving 11.7M+ users across 195 countries, enabling individuals, creators, small businesses, agencies, and enterprises to consolidate online presence, sell products, capture leads, and monetize via a single shareable URL with 200+ integrations.
Ownership category
akta.pro rank

Where Asuransi MAG is headquartered

Location

Headquarters

HQ city: Jakarta Pusat
HQ country: Indonesia
HQ region: Asia

Markets served

Asuransi MAG business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Pro Subscription: Monthly or annual subscription revenue from upgraded Pro accounts. Pro tier provides 100 links (vs 50 on free), custom branding, custom domains, advanced analytics, reduced transaction fees, priority support, and additional customization features. Billed monthly at $9 or annually at $7/month (save 23%).
Advertising Revenue Share: Monetization through AdSense integration where users can enable ads on their HeyLink.me pages and earn revenue from ad clicks. HeyLink.me acts as intermediary for AdSense partnership, providing users with potential earnings based on traffic and content category.
Transaction Fees: E-commerce transaction fees applied to sales processed through HeyLink.me stores. Starter plan: 9.9% + $0.30 per transaction. Pro plan: 3.9% + $0.30 per transaction.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier with 50 links, basic analytics, templates, and earning capability
Subscription	Monthly	Premium tier with 100 links, custom branding, advanced analytics, and reduced fees

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Asuransi MAG product offering

Product offering

Core offering

HeyLink.me provides a cloud-based link-in-bio SaaS platform that lets individuals, creators, and businesses consolidate every important URL, social profile, content piece, and commerce tool behind a single shareable link. The service is offered on a freemium model with a free Starter tier and a paid Pro subscription, and is complemented by a portfolio of sub-brand tools covering QR codes, digital business cards, SEO, baby passport photos, nonprofit link management, and an Australian market variant.

Product overview

HeyLink.me is a comprehensive link-in-bio platform built around a single unifying concept: one link that consolidates all online presence. The core HeyLink.me platform enables users to create and manage a centralized URL containing all their links, content, and commerce tools. The product portfolio includes a free Starter tier and a Pro subscription ($5.90/month) as the main paid tiers, supplemented by specialized modules: Earn Money for advertising monetization, the Apps Marketplace offering 100+ integrations for social links, commerce, music, and utilities, and the Business Solution with lead generation and e-commerce features. Agency Dashboard provides multi-account management, while Enterprise Solution adds white-label capabilities and API integration. Supporting sub-brands include KODE.link (QR codes and digital cards), HeyLink.au (Australia market), Nonprofit-Link.org, Baby Passport & Visa Photo Maker, and RapidWombat (SEO/AI traffic tool). The ecosystem also offers 16+ free templates organized by industry and use case.

Differentiator

Problem solved

Functional benefit

Brands

KODE.link: Advanced QR code solutions platform offering QR code builders, Apple Wallet and Google Wallet digital card generators, and digital business card creation tools.
HeyLink.au
Nonprofit-Link.org

Products and services

HeyLink.me Core Platform Cloud-based link-in-bio SaaS platform that lets users create, manage, and share a single URL consolidating all their online links, social profiles, content, and commerce tools. Targeted at individual creators, small businesses, agencies, and enterprise customers globally.
KODE.link Advanced QR code solution for creating custom QR codes, digital business cards, and digital wallet cards (Apple Wallet and Google Wallet). Operates as a standalone sub-brand and integration partner to HeyLink.me.
HeyLink.au Australia-specific regional version of the HeyLink.me link-in-bio platform.
Nonprofit-Link.org Nonprofit-focused link management solution offered as a sub-brand of HeyLink.me.
Baby Passport & Visa Photo Maker Standalone photo creation tool for baby passport and visa photos, operated as a HeyLink.me sub-brand.
RapidWombat SEO optimization tool that generates free organic traffic from search engines and AI platforms (Gemini, ChatGPT, Perplexity). Operates as a sub-brand of HeyLink.me.

Quantifiable outcome

11,723,877 customers from 195 countries trust HeyLink.me

Companies that use Asuransi MAG

Customer profile

Segments5 records

Ideal customer profiles5 records

Asuransi MAG technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability5 records

Feature12 records

Asuransi MAG partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

KODE.link (QR Code Solution)coreTechnology or IntegrationKODE.link is the QR code generation technology powering HeyLink.me's QR code capabilities. The footer of HeyLink.me states 'Powered by KODE.link' indicating a technology integration partnership. KODE.link provides custom QR code generation, Apple Wallet and Google Wallet digital card generation, and digital business card creation tools that are integrated into the HeyLink.me platform.
Google AdSensecoreTechnology or IntegrationHeyLink.me integrates with Google AdSense to enable users to monetize their HeyLink.me pages through advertising. Users sign up for AdSense through HeyLink.me and earn revenue when visitors click on ads. The partnership enables creators to generate income from their traffic by displaying relevant advertisements from Google's advertising network.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Asuransi MAG competitors and assessment

Company assessment

Direct peers

ContactMe: Linktree-style bio link and lead capture service with comparable free and paid tiers. Directly competes for individual creators and SMBs in the same category.
Linktree: The category-defining link-in-bio platform with comparable free + Pro subscription model, social platform integrations, analytics, commerce and monetization features. Closest direct competitor to HeyLink.me across both consumer and enterprise segments.
Shorby: Link-in-bio platform with a particular focus on messenger-based micro-sites (WhatsApp, Messenger). Overlaps with HeyLink.me on link management and creator/SMB monetization.
Lnk.Bio: Established link-in-bio service with comparable free and Pro subscription tiers, analytics and social platform integrations. Direct overlap in core feature set and target creator audience.
Beacons: Creator-focused link-in-bio and storefront platform offering similar free + paid tiers, commerce, tipping and email capture. Directly comparable on audience segments (creators, SMBs) and feature surface.
Bento: Free link-in-bio and personal landing page builder targeting creators and SMBs. Overlaps with HeyLink.me on templates, social integrations and basic analytics with a similar freemium positioning.
Taplink: Link-in-bio and mini-website platform with built-in payments, lead forms and integrations; especially strong in Eastern European and LATAM markets. Closely comparable product offering and pricing model.

Emerging players

Carrd: Simple one-page website builder that overlaps with HeyLink.me's bio-link / lightweight site use case for creators and SMBs, particularly on custom domain and basic commerce.
Stan Store: Creator-commerce platform that bundles a link-in-bio page with digital product sales, bookings and payments. Comparable on the commerce + bio-link intersection and competing for the same creator economy wallet.

Broad incumbents

Bitly: Long-established URL shortener and link management platform with its own bio-link / pages product. Comparable on link management infrastructure and analytics, though broader in scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Asuransi MAG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Asuransi MAG leadership team

Management profile

Number of profiles

Asuransi MAG subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Asuransi MAG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Asuransi MAG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuransi MAG

What does Asuransi MAG do?

Is Asuransi MAG a public or private company?

Asuransi MAG is a private company. It is classified as unknown and is currently operating.

When was Asuransi MAG founded?

Asuransi MAG was founded in 1980. It employs 251 to 500 people.

Where is Asuransi MAG based?

Asuransi MAG is headquartered in Jakarta Pusat, Indonesia, in the Asia region.

How does Asuransi MAG make money?

Three revenue lines are on record. Pro Subscription is the primary driver. The others are advertising Revenue Share and transaction Fees.

Who are Asuransi MAG's main competitors?

Direct peers on record are ContactMe, Linktree, Shorby, Lnk.Bio, Beacons, Bento and Taplink. Emerging players are Carrd and Stan Store. Bitly is listed as a broad incumbent.

Does Asuransi MAG have an API?

Yes. Enterprise-tier customers can integrate HeyLink.me's features directly into their existing systems via robust API integration, enabling tailored user experiences and seamless connectivity.