Oscar CRM

What Oscar CRM does

Oscar CRM is a private, Paris-headquartered SaaS company founded in 2007 that markets itself as the first French CRM software purpose-built for higher education institutions. Its platform serves more than 350 établissements across France, including private schools (écoles privées), public schools (écoles publiques), IAE (Instituts d'Administration des Entreprises), CFA (Centres de Formation des Apprentis), and universities. The core OSCAR CRM platform is delivered as cloud-based SaaS with SSO integrations to Microsoft and Trustelem and is composed of four functional modules: Recrutement (lead management, multichannel communication, events, applications, and admissions), Étudiants (student lifecycle tracking, placements, re-registration), Alumni (alumni database and engagement), and Entreprises (company relations, internships, training, donations). A public API and partner connector ecosystem extend the platform into client systems.

Product differentiators include domain-specific features such as JPO/open house event management, CV-based candidate-to-company matching, apprenticeship tracking, and analytics tuned to higher education recruitment funnels, along with a 100% customization layer and an annual update cadence. Distribution is purely direct and sales-led, with prospects booking product demonstrations through the company's website; there are no third-party resellers and no international expansion beyond France. Revenue mechanics are subscription-based with annual or multi-year contracts on quote-based pricing — no public pricing tiers are disclosed — yielding a recurring revenue model with high visibility per customer but no top-line transparency. The company operates with 11-50 employees, has not disclosed any external funding, and shows no M&A, leadership change, or restructuring activity; it appears to be a bootstrapped, founder-operated EdTech vendor serving a defined domestic niche.

Name

Oscar CRM

Legal name

OSCAR CRM

Website

https://oscar-campus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Oscar CRM is a Paris-based, bootstrapped SaaS vendor founded in 2007 that delivers a vertical CRM platform purpose-built for French higher education institutions, serving 350+ schools, universities, IAE, and CFA with modules covering recruitment, student lifecycle, alumni, and enterprise relations under annual subscription contracts.

Ownership category

akta.pro rank

Product category

Education CRM Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAEAFAD

Customer Success & Account Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPAFAFAI

Customer Engagement & Messaging (Email, SMS, Push, In-App)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Higher education CRM
• Student recruitment software
• Alumni management platform
• Admissions management software
• Enterprise relationship management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based CRM software subscription model for higher education institutions. Available as SaaS with annual or multi-year contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Oscar CRM sells a SaaS-based customer relationship management platform built specifically for French higher education institutions, covering lead and contact management, multichannel communication, event organization, digitized admissions, candidate-company matching, commercial opportunity tracking, alumni relations, and enterprise partnerships. The platform is offered on annual or multi-year subscription contracts with 100% customization and is supported by SSO authentication (Microsoft and Trustelem), a developer API, and partner connectors.

Product overview

Oscar CRM is a unified SaaS CRM platform specialized for French higher education institutions. The core OSCAR CRM platform includes integrated modules for student recruitment (OSCAR CRM Recrutement), student lifecycle management (OSCAR CRM Étudiants), alumni relationship management (OSCAR CRM Alumni), and enterprise partnerships (OSCAR CRM Entreprises). Additional offerings include an API for custom integrations and pre-built connectors via partner integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• OSCAR CRM
• API OSCAR CRM

Quantifiable outcome

• 350+ educational establishments trust OSCAR CRM for their commercial and relational management

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or Integration · 1 January 2007SSO (Single Sign-On) integration with Microsoft authentication, allowing users to log in using their Microsoft credentials through the v3.oscar-campus.com platform.
• TrustelemcoreTechnology or Integration · 1 January 2007SSO integration with Trustelem by ACTUAL GROUP, providing secure authentication options for educational institution users accessing the OSCAR CRM platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Brevo (formerly Sendinblue): Brevo is a French-headquartered marketing automation and CRM platform that competes with Oscar's multichannel communication, campaign management, and contact management features for French SMBs and institutions.
• Mailchimp: While primarily a marketing automation platform, Mailchimp increasingly bundles CRM-like contact management and is used by smaller institutions — overlapping with Oscar's multichannel communication and campaign management.

Broad incumbents

• HubSpot: HubSpot's CRM and marketing automation platform is widely adopted by mid-market and education organizations for lead management, campaigns, and admissions workflows — competing with Oscar CRM's marketing automation and recruitment modules.
• Freshsales (Freshworks): Freshsales by Freshworks provides CRM with built-in marketing, event, and AI capabilities used by education-sector organizations, competing with Oscar's all-in-one value proposition.
• SugarCRM: SugarCRM provides customizable CRM software used by educational institutions and mid-market organizations for sales, marketing, and customer engagement — a broader alternative to Oscar's verticalized CRM.
• Creatio: Creatio offers a low-code CRM and process automation platform used across education and other verticals. Its customizable workflows overlap with Oscar's flexibility pitch for higher-ed institutions.
• Pipedrive: Pipedrive is a sales-focused CRM adopted by SMBs and education organizations for pipeline and opportunity management — overlapping with Oscar's commercial opportunity tracking for continuing education and apprenticeship tax.
• Salesforce Education Cloud: Salesforce's education vertical offering (formerly Salesforce.org / Education Cloud) provides CRM capabilities for higher education institutions globally. While not specialized solely for the French market, it competes for the same institutional buyers Oscar CRM serves.
• Microsoft Dynamics 365: Microsoft's enterprise CRM suite includes education-industry capabilities and integrates natively with Microsoft 365/SSO that Oscar already leverages — making it a credible alternative for French institutions already standardized on Microsoft.
• Zoho CRM: Zoho's suite includes CRM, marketing automation, and event management features that overlap with Oscar's modules, offered at competitive price points attractive to smaller French institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oscar-campus-crm
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar CRM