Colors

What Colors does

COLORS Lighting is a privately held Chinese LED linear lighting solutions provider founded in 2008 and headquartered in Guzhen, Zhongshan. The company designs, manufactures, and sells a broad portfolio of LED strips (SMD, COF, CSP), silicone neon strips (including specialty sub-lines for sauna, underwater, and weather-fastness applications), linear luminaires, low-voltage and main-voltage track lights, and recessed downlights. Its technology platform centers on proprietary optical systems (Fibonacci Sequence and Fermat Optical Technology in the KING 2 Series delivering UGR<1 and 115LM/W), modular/split-design architecture for serviceability, IP65/IP67/IP68 waterproof construction for harsh environments, dual-chip parallel LED designs, and broad protocol support (DALI-2, Casambi, Tuya, DMX512, 0-10V, TRIAC).

The company operates a three-pronged B2B go-to-market model reaching 100+ countries through distributors, contractors, and lighting designers, supplemented by an owned B2B e-commerce store (colorsled.com) and direct enterprise engagement on flagship projects. Manufacturing is conducted at two dedicated Chinese bases in Yangzhou (light source) and Jiangmen (luminaires) totaling more than 50,000 square meters, with a 60+ person R&D team and 500+ group employees. The proprietary iDeaLuMia 9-stage service standard (Insight through Aftercare) is positioned as the delivery mechanism that bridges lighting design intent and installed reality, and is supported by DIALux software integration that places COLORS IES files and a plug-in into the global designer workflow. Revenue is generated primarily through hardware sales to channel partners and project-based customized lighting solutions, with 1,000+ premium projects completed across premium residential, boutique office, hospitality, commercial, cultural, health/recreation, and outdoor architectural segments.

Name

Colors

Legal name

colorsled.com

Website

https://colorsled.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

COLORS Lighting is a privately held Chinese manufacturer of LED linear lighting products — strips, neon flex, linear luminaires, track lights, and downlights — sold to distributors, contractors, and lighting designers across 100+ countries, with two Chinese manufacturing bases and a project-led B2B model.

Ownership category

akta.pro rank

Product category

LED Linear Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• LED linear lighting
• LED strip lights
• Neon strip lighting
• Architectural lighting
• Commercial LED luminaires

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED and Linear Lighting Product Sales: COLORS Lighting generates revenue primarily through the sale of LED linear lighting products including LED strips, neon strips, linear lights, track lights, and downlights to distributors, contractors, and designers globally. The company operates a B2B online store and serves projects in 100+ countries with a full-chain manufacturing capability.
2. Customized Lighting Solutions and Professional Services: Professional lighting design support for key projects including pre-design planning, mid-term selection simulation, and post-installation commissioning. The iDeaLuMia service standard provides end-to-end support for bespoke lighting projects with 'Customized, Small-batch, Rapid, Versatile' manufacturing capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

COLORS Lighting manufactures and sells LED linear lighting products including LED strips (SMD, COF, CSP), neon strips (Arch Neon Series with AF/AH/AN/AW/AC variants, Slim Neon, Magic 360 Series), linear lights, low-voltage and main-voltage track lights, and downlights (KING 2 Series, BROOK Series, QUEEN Series, GENIE 2S). The company provides the proprietary iDeaLuMia 9-stage professional lighting design and project delivery service to distributors, contractors, lighting designers, and project owners across 100+ countries. Products are produced at manufacturing bases in Yangzhou and Jiangmen, China, supporting small-batch rapid customization alongside large-scale production.

Product overview

COLORS Lighting is an LED linear lighting solutions provider specializing in integrated lighting for premium residential, office, hospitality, commercial, and outdoor spaces. The product portfolio includes LED Strips (SMD, COF, CSP), Neon Strips (Arch Neon Series with AF, AH, AN, AW, AC variants; Slim Neon; 360 Neon via Magic 360 Series), Linear Lights (LLS2.0, SLIM25/LINE25, LINE LINK), Track Lights (MicroTrack 11 low-voltage, Main-Voltage Track), Downlights (KING 2 Series, BROOK Series, QUEEN Series, GENIE 2S), Profile Systems, and Plug-in Systems. The company also offers the iDeaLuMia professional service framework for lighting design and project delivery. Products are exported to over 100 countries with manufacturing bases in Yangzhou and Jiangmen, China.

Differentiator

Problem solved

Functional benefit

Products and services

• SMD Strip Surface-mounted device LED strips for general architectural and commercial lighting applications. Targeted at lighting designers, contractors, and distributors.
• COF Strip Chip-on-film LED strips delivering high LED density and performance for compact and architectural lighting installations. Targeted at lighting designers, contractors, and distributors.
• CSP Strip Chip-scale package LED strips for compact lighting solutions where miniaturization and high efficiency are required. Targeted at lighting designers, contractors, and distributors.
• Arch Neon Series Silicone neon strip series including AF (Weather Fastness), AH (High Efficiency & Free Cutting), AN (Sauna), AW (Underwater), and AC (230V) variants for outdoor, sauna, swimming pool, and architectural installations. Targeted at lighting designers, contractors, and distributors serving premium projects.
• Slim Neon Slim profile silicone neon strips for space-constrained architectural installations where compact cross-sections are required. Targeted at lighting designers and contractors.
• Magic 360 Series Neon 360-degree flexible LED neon flex with omnidirectional illumination, available in NNR40, NNR25, NNR18, and NNR13 sizes with RGB, RGBW, SPI, tunable white, and other color options. Targeted at architectural and decorative installations.
• Linear Lights LED linear lighting fixtures for architectural and commercial applications including LLS2.0, LLS-CSKY, SLIM25/LLS-SLIM/LINE25 Series, and LINE LINK quick-connect systems. Targeted at lighting designers, contractors, and distributors for premium projects.
• MicroTrack 11 Series Low-Voltage Track Lighting 10.2mm ultra-thin low-voltage track lighting system with 48V/24V compatibility and integrated spotlight, linear, and decorative modules; supports Tuya, Casambi, and DALI-2 control. Targeted at premium residential, office, and commercial spaces.
• Main-Voltage Track Lighting

Quantifiable outcome

• 50,000+ sqm manufacturing footprint enabling flexible, small-batch rapid delivery alongside large-scale project capabilities
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Distributor NetworkcoreChannel Partner/ Reseller/ DistributorCOLORS Lighting operates through a global network of distributors across 100+ countries and regions. The company recruits brand distributors globally through its Brand Distributor Recruitment Guide and has established partnerships with well-known international brands. Distributors receive access to the full product system, DIALux support tools, and the iDeaLuMia service standard framework.
• Lighting Designer and Architect PartnerscoreStrategic or Co-development PartnerCOLORS Lighting partners with lighting designers and architects through the iDeaLuMia service standard, providing professional lighting design support for key projects including pre-design planning, mid-term selection simulation, and post-installation commissioning. The company cooperates with designers and engineers to deepen pre-sale product application programs.
• Contractor PartnerscoreImplementation/ SI/ Consulting PartnerPartnership with contractors as part of the company's three-pronged B2B approach (alongside distributors and designers). Contractors benefit from the company's full-chain production capabilities, modular product design for easier installation, and technical support throughout project execution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Philips Signify: Global lighting leader (Philips, Color Kinetics) with a much broader portfolio spanning consumer lamps, professional luminaires, and connected lighting. Comparable because it competes with COLORS in commercial and architectural LED linear/specifier lighting, though it does not specialize in LED strips/neon flex the way COLORS does.
• Osram (ams OSRAM): European-headquartered lighting and opto-semiconductor major with extensive LED component and luminaire offerings. Comparable as a broad incumbent in the architectural and commercial lighting space where COLORS competes, especially in Europe where COLORS claims a leading position.

Direct peers

• FSL (Foshan Electrical and Lighting): One of China's largest lighting manufacturers, producing LED lamps, fixtures, and components for residential and commercial markets. Comparable product breadth and channel model, with stronger brand recognition in standard lighting but less specialization in architectural linear solutions.
• WAC Lighting: US-based architectural and decorative lighting manufacturer with a strong designer/specifier channel and comparable portfolio of downlights, track systems, and linear fixtures. Closely comparable in the premium commercial and hospitality lighting segments where COLORS is active.
• Flexfire LEDs: US-based LED strip and linear lighting specialist focused on architectural and commercial applications. Closely comparable product niche (LED strips, neon-style flex, aluminum profiles) and similar emphasis on high-CRI, spec-grade quality for designers and architects.
• NVC Lighting: Hong Kong-listed Chinese lighting company with a comparable product portfolio in commercial and architectural LED luminaires and a similar distributor-led GTM model. Competes directly with COLORS in the mid-to-premium commercial lighting segment.
• Environmental Lights: US LED strip and lighting control specialist serving commercial, architectural, and entertainment markets. Comparable in LED strip, neon flex, and DMX/control integration, with a similar designer/specifier-focused go-to-market.
• Opple Lighting: Major Chinese LED lighting manufacturer with global distribution and a comparable product mix of LED strips, downlights, and commercial luminaires. Direct competitor serving overlapping residential, office, and commercial segments through similar B2B distribution channels.
• Bilton LED Technology: Austrian LED strip and linear lighting manufacturer focused on professional architectural and OEM applications. Comparable as a European-headquartered specialist in LED strips and neon flex with strong IP-protection and specifier relationships.
• GVA Lighting: Canadian LED linear lighting specialist known for high-output, large-scale architectural and façade illumination projects. Comparable in the architectural-exterior segment where COLORS highlights stadium and façade work (Xi'an stadium, Sheraton Zhaoqing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colorsledlight

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colors