SayYes

What SayYes does

SayYes is a Ukrainian online retail platform specializing in vitamins, dietary supplements, herbal complexes, sports nutrition, original cosmetics, and children's health products. Founded in 2016 by co-founders Evgenia Ruseva and Artem Rusev, the company formalized its operations by registering the legal entity ТОВ СЕЙ ЙЕС (EDRPOU 44105570) in February 2021. The platform serves health-conscious consumers across Ukraine via its e-commerce storefront (sayyes.com.ua), supplemented by a PREPRO mobile application that performs basic dietary-deficiency analysis, and a multi-channel presence across Telegram, Instagram, and Facebook. The company's product catalog spans 40+ categories and 100+ brands, including an authorized partnership with NOW Foods, and the editorial content layer — a health journal of 39 pages of articles fact-checked by 17+ practicing doctors and pharmacists from the Adonis Medical Group — serves as a content-driven acquisition and trust mechanism.

The platform is built on Horoshop CMS with WayForPay payment gateway integration and supports ordering via website, phone, and messaging apps (Viber, WhatsApp, Messenger). SayYes operates under a commissionaire (комісіонер) legal structure: it acts as a commission agent purchasing goods from suppliers on behalf of customers, earning revenue from the spread between customer payment and supplier purchase price plus packaging and delivery fees. Delivery is fulfilled nationwide through Nova Poshta (1-3 days), Ukrposhta (2-5 days), and Justin, with free shipping on orders above 2,000 UAH and cash-on-delivery options. The company is registered as a Ukrainian single taxpayer (Group 3).

Customer acquisition is driven by content marketing (health journal), SEO, organic social, and a tiered loyalty program (Bronze 3% / Silver 5% / Gold 7% cumulative-purchase discounts, plus a 5% birthday discount). SayYes has accumulated tens of thousands of customers over 7+ years of operation, supported by 2,000+ on-site reviews and 540+ Google reviews. The team is small — comprising pharmacist, photographer, courier, doctor, logistics, and scientific staff roles — and there is no institutional funding or external investor involvement disclosed. No revenue, GMV, or headcount figures are publicly disclosed; the company operates as an independent, founder-controlled lifestyle business within Ukraine's health-and-beauty supplements vertical.

Name

SayYes

Legal name

ТОВ "СЕЙ ЙЕС"

Website

https://sayyes.com.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

SayYes is a Ukrainian online retailer selling vitamins, dietary supplements, sports nutrition, and original cosmetics to health-conscious consumers across Ukraine via its Horoshop-powered e-commerce site, PREPRO mobile app, and nationwide delivery through Nova Poshta and Ukrposhta.

Ownership category

akta.pro rank

Product category

Online Health & Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Dietary supplements retail
• Vitamins e-commerce
• Sports nutrition online
• Cosmetics online store
• Health supplements marketplace

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission Agent Services: SayYes acts as a commission agent (Комісіонер) purchasing dietary supplements, vitamins, cosmetics, and sporting nutrition from suppliers on behalf of customers. Revenue comes from the spread between customer payment and actual purchase price plus packaging/delivery costs. When goods are purchased at or below the listed price, commission is 50 UAH without VAT. The company is a single taxpayer (group 3).
2. Delivery and Packaging Services: Revenue from packaging and delivery services provided to customers, charged at third-party carrier rates
3. Product Margin (Commission Spread): The difference between purchase price and retail price constitutes commission revenue when goods are sourced at favorable rates

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SayYes is an online-first Ukrainian e-commerce platform that retails certified vitamins, minerals, dietary supplements, herbal complexes, original cosmetics, sports nutrition, and children's health products across 40+ categories and 100+ brands. Operating under a commission-agent legal model, the company sources goods from suppliers (including authorized partnerships with NOW Foods) and resells them to consumers across Ukraine via its website, phone ordering, and messaging apps. The platform differentiates with live pharmacist consultations, a companion PREPRO mobile app for dietary analysis, and a medical-expert-reviewed health blog, with delivery through Nova Poshta, Ukrposhta, and Justin.

Product overview

SayYes is a Ukrainian online marketplace offering a comprehensive range of health and beauty products. The platform provides vitamins, minerals, dietary supplements (BAD), herbal complexes, original cosmetics, sports nutrition, and children's products. The core offering centers on the e-commerce marketplace (sayyes.com.ua) supplemented by a mobile app (PREPRO) for nutritional analysis. The company acts as a commission-based intermediary, sourcing products primarily from the USA and partnering with brands like NOW Foods, with a Health Journal (blog) providing educational content. The business model includes order fulfillment, packaging, and delivery services across Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• PREPRO: Mobile application that analyzes vitamin deficiencies, diet balance, and recommends supplements.

Products and services

• SayYes Online Health & Beauty Store Online-first e-commerce storefront at sayyes.com.ua offering 40+ product categories across 100+ brands including vitamins, minerals, dietary supplements, herbal complexes, original cosmetics, sports nutrition, and children's products for individual consumers across Ukraine, with pharmacist consultation and delivery via Nova Poshta, Ukrposhta, and Justin.
• PREPRO Mobile Application Companion mobile app for iOS and Android that helps users determine if they lack vitamins in their diet, check whether their nutrition is balanced, and identify which vitamins can supplement their diet.

Quantifiable outcome

• Free delivery for orders over 2000 UAH
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NOW FoodscoreChannel Partner/ Reseller/ DistributorAuthorized partner status for NOW Foods, a major international dietary supplement brand. SayYes operates as an authorized reseller with contracts and permission letters from the brand manufacturer for selling their products in Ukraine. Products include vitamins, minerals, amino acids, and specialty supplements.
• WayForPaycoreTechnology or IntegrationPayment gateway integration enabling online card payments (Visa/MasterCard) with 2% commission. Provides secure payment processing for e-commerce transactions.
• Nova PoshtacoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for package delivery across Ukraine. Offers warehouse pickup, parcel lockers (pochtomat), and courier-to-address delivery. 1-3 day delivery. Free shipping for orders over 2000 UAH.
• UkrposhtacoreChannel Partner/ Reseller/ DistributorNational postal service partner offering budget delivery option. 2-5 business day delivery. Free shipping for orders over 2000 UAH. Prepayment required.
• JustinminorChannel Partner/ Reseller/ DistributorExpress delivery service partner. Alternative to Nova Poshta with similar service options including cash on delivery (minimum 150 UAH).
• PrivateBank (ПриватБанк)coreTechnology or IntegrationPrimary bank for payment processing. Card transfers accepted with no commission for Privat-to-Privat transfers. IBAN: UA623052990000026001046814940. Company is single taxpayer group 3.
• Adonis Medical GroupcoreStrategic or Co-development PartnerPartnership with Adonis clinic for medical expert content. 17+ practicing doctors and pharmacists from Adonis review and fact-check all health articles and product descriptions on the platform. Ensures evidence-based medical accuracy of all health-related content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Global e-commerce incumbent with a substantial vitamins/supplements category including NOW Foods and competing brands. Comparable as the default online channel for cross-border supplement purchases by Ukrainian consumers, but operating as a broad retailer rather than a specialist.
• Rozetka: Ukraine's largest general e-commerce platform with broad assortment including a growing health and supplements category. Comparable as the dominant online channel Ukrainian consumers use, but operating as a generalist incumbent rather than a specialty health platform.
• Wildberries: Major CIS-focused online marketplace with a meaningful health, beauty, and supplements assortment. Comparable as a competing online channel for Ukrainian health-conscious consumers, though primarily a generalist marketplace rather than a curated specialist.

Direct peers

• Vitacost: U.S. online retailer specializing in vitamins, supplements, and natural/organic health products with a deep catalog model. Highly comparable business mechanics to SayYes, including wide assortment of supplements and health/personal care items sold DTC online.
• iHerb: Global online direct-to-consumer retailer of vitamins, supplements, and natural health products — the closest analog to SayYes by assortment, customer base (health-conscious consumers), and online-first marketplace model, but operating globally rather than Ukraine-only.
• Thrive Market: Online membership-based marketplace for natural and organic health products. Comparable to SayYes in targeting health-conscious consumers with curated wellness assortments via an e-commerce storefront.
• Swanson Health Products: Long-established U.S. online supplement retailer with a wide branded supplement catalog. Comparable to SayYes as a multi-brand vitamin/supplement online storefront with emphasis on value and breadth of assortment.

Regional players

• Prom.ua: Major Ukrainian horizontal e-commerce marketplace covering many categories including health and supplements. Comparable as the dominant online channel for Ukrainian consumers shopping for vitamins and similar goods, but operates as a broad marketplace rather than a curated specialist.
• Tabletki.ua: Leading Ukrainian online pharmacy price-comparison and ordering platform. Directly comparable as a Ukrainian online health/OTC destination, though more pharmacy-led versus SayYes's supplement-led assortment.
• Apteka 911: Major Ukrainian online pharmacy chain selling OTC drugs and adjacent health products with delivery. Comparable as a Ukrainian health-product retailer competing for the same online supplement/OTC customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sayyesnatural
• Instagraminstagram.com/shop.sayyes/?hl=ru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SayYes