Terre dell'Etruria

What Terre dell'Etruria does

Terre dell'Etruria is an Italian agricultural cooperative (Società Cooperativa Agricola tra Produttori) headquartered in Castagneto Carducci (Donoratico), Tuscany, founded in 1950/1951 and currently marking its 75th anniversary. The cooperative aggregates roughly 4,584 member farms plus 21 supporting members, organized across 11 member sections in 6 Tuscan provinces (Florence, Grosseto, Livorno, Pisa, Pistoia, Siena), and operates with a workforce of 266 employees (132 permanent and 134 temporary), including 16 agronomists and field technicians. Its production infrastructure spans 14 grain storage centers, 22 agricultural supply warehouses, 6 olive oil mills, 2 fruit and vegetable plants, and 1 winery, supporting a multi-category portfolio of olive oil, wine, fruit and vegetables, cereals, processed products, and agricultural supplies.

The cooperative monetizes through a hybrid B2B/B2C model: it supplies inputs and collects output from member farms, then sells finished branded products through direct retail stores and brand channels under sub-brands including Olio Poesia (olive oil), Antico Borgo and Il Poderone (wines, including DOCG Morellino di Scansano and the Sbocciato SKU), and Cuor di Maremma. Recent positioning includes the TerreCARD loyalty program, the Olio Novo 2025 seasonal extra virgin olive oil release, and new retail locations such as the Vinci store opened in August 2025. FY2024 revenue was €81 million against €17 million of net equity and €6.7 million of share capital, with quality positioning reinforced by IGP Toscano, DOCG Morellino di Scansano, Equalitas, GLOBALG.A.P., CCPB Organic, and ISO 22005:2008 certifications, and civic recognition via the Gonfalone d'Argento awarded in July 2026.

Name

Terre dell'Etruria

Legal name

Terre dell'Etruria, coop agricola tra produttori

Website

https://terretruria.it

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Terre dell'Etruria is a Tuscan agricultural cooperative founded in 1950, aggregating roughly 4,584 member farms across 6 provinces to produce and sell olive oil, wine, fruit and vegetables, cereals, processed goods, and agricultural supplies under brands such as Olio Poesia, Antico Borgo, Il Poderone, and Cuor di Maremma.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Products

NAICS

Vegetable and Melon Farming (1112), Vegetable and Melon Farming (11121), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000), Agricultural Services (700)

akta.pro industry

PRIMARYAFABAJAB

Farmer Cooperatives & Co-op Retail

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

Keywords

• Agricultural cooperative production
• Extra virgin olive oil
• Wine production cooperative
• Agricultural supply distribution
• Fresh fruit vegetables

Headquarters

HQ city

Torniella

HQ country

Italy

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Product Sales: Cooperative purchases and markets member farmers' products including olive oil, wine, cereals, fruits, and vegetables through wholesale and retail channels
2. Agricultural Supply Sales: Sale of agricultural inputs (fertilizers, pesticides, seeds, equipment) through 22 warehouses and retail stores to member farmers and hobby gardeners
3. Consumer Retail and E-commerce: Direct sales of olive oil, wine, pasta, preserves, cheeses, and other Tuscan products through retail stores and the A Casa Tua online platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Terre dell'Etruria is a multi-sector Tuscan agricultural cooperative that collects, processes, and markets olive oil, wine, cereals, fruits, vegetables, and processed food products from its approximately 4,584 member farms, while also supplying agricultural inputs (fertilizers, crop protection products, seeds, equipment) through 22 retail locations and selling finished products via the A Casa Tua e-commerce platform. The cooperative manages the full production chain from agricultural input supply to farmer support, harvesting, processing at six olive mills, two fruit/vegetable centers, fourteen grain storage centers, and one winery, through to consumer retail and wholesale distribution.

Product overview

Terre dell'Etruria is a multi-sector agricultural cooperative offering an integrated product portfolio spanning the entire agricultural value chain. The cooperative's offerings are organized into distinct product categories: Olive Oil (Olio), Wine (Vino), Fruit & Vegetables (Ortofrutta), Cereals (Cereali), Processed Products (Trasformati), and Agricultural Supplies (Agroforniture). These are supported by agronomic services and sold through both physical retail locations and the A Casa Tua e-commerce platform. The product portfolio includes several branded sub-lines—Olio Poesia (premium IGP Toscano olive oil), Antico Borgo (multi-category food products), Il Poderone (wine), and Cuor di Maremma—alongside customer engagement programs like TerreCARD loyalty and Terre in Tavola tasting events. The cooperative manages 14 grain storage centers, 6 mills, 2 fruit/vegetable centers, and 1 winery across Tuscany.

Differentiator

Problem solved

Functional benefit

Brands

• Antico Borgo: A brand of Terre dell'Etruria offering a line of products including Extra Virgin Olive Oil Toscano IGP, wine, pasta, preserves, cheeses, cured meats, legumes, flours, and desserts sourced from Tuscan producers.
• Olio Poesia
• Il Poderone
• Cuor di Maremma

Products and services

• Olio Poesia Premium extra virgin olive oil brand certified IGP Toscano, produced from olives grown by cooperative member farms in the Castagneto Carducci area and cold-pressed at company mills. Represented as the highest quality tier of Tuscan olive oil for premium retail and consumer markets.
• Antico Borgo Multi-product retail brand offering IGP Toscano certified extra virgin olive oil, organic products, wine, pasta, sauces, cheeses, cured meats, legumes, flours, and preserves sourced from Tuscan producer members and sold through retail stores and the A Casa Tua e-commerce platform for end consumers.
• Il Poderone Wines Wine sub-brand producing Vermentino frizzante (Brumoso), Vermentino DOC Maremma (Marmato), Sangiovese IGT Toscana, Ansonica IGT Toscana, and DOCG Morellino di Scansano wines from cooperative member vineyards.
• Cuor di Maremma Brand representing Maremma Toscana territory products including wine and other regional food specialties from cooperative member farms.
• Sbocciato Rosato Maremma Toscana DOC 2025 Rosé wine from Ciliegiolo grapes, Maremma Toscana DOC, awarded 90 points by Falstaff in the Falstaff Rosé Special 2025, expressing the elegance and character of the Maremma Toscana territory.
• Olive Oil Sector (Olio) Extra virgin olive oil production including IGP Toscano certified oils and organic oils, processed through six company-owned mills (Montiano, Donoratico, Vignale Riotorto, and Riparbella), with ISO 22005:2008 traceability at the Donoratico mill.
• Wine Sector (Vino) Wine production including DOCG Morellino di Scansano, with one cooperative winery and participation in viticulture events such as Vinitaly and Enovitis in Campo.
• Fruit and Vegetable Sector (Ortofrutta) Fruit and vegetable production and processing through two operational centers at Venturina Terme and Braccagni, including GLOBALG.A.P. (GRASP) certified industrial tomatoes and organic certified produce.
• Cereal Sector (Cereali) Cereal production including organic grains, durum wheat, soft wheat, and sustainable sunflower and rapeseed, with 14 grain storage centers across multiple Tuscan provinces and No Glyphosate certification for durum and soft wheat products.
• Processed Products (Trasformati) Value-added processed products including sauces, preserves, jams, legumes, soups, flours, pasta, and baked goods sold under the Antico Borgo and other brands through retail stores and e-commerce.
• Agricultural Supplies (Agroforniture) Agricultural input supplies including fertilizers, crop protection products, seeds, and professional and hobby gardening supplies, sold through 22 retail and warehouse locations across Tuscany to member farmers and gardening customers.
• A Casa Tua Online Shop Online retail platform (acasatua.it) for purchasing Terre dell'Etruria cooperative products including olive oil, wine, produce, pasta, cheeses, preserves, legumes, flours, and sweets directly from the cooperative, with payment via PayPal and credit card.
• TerreCARD Loyalty Program Digital customer loyalty program for cooperative customers, offering a €5 welcome bonus, personalized promotions, and updates on cooperative initiatives, delivered as a scannable digital card via SMS activation.
• Agronomic Advisory Services (Servizio Agronomico) Technical agronomic support service for cooperative member farmers, including olive fly monitoring, crop management guidance from sowing to harvest, training webinars, and in-person technical meetings across all crops, delivered by 16 in-house agronomists and field technicians.

Quantifiable outcome

• 90 points Falstaff Rosé Special 2025 for Sbocciato Rosato Maremma Toscana DOC 2025
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• LegacoopcoreStrategic or Co-development PartnerMember cooperative of Legacoop national federation, participating in cooperative marketing initiatives, events, and collective advocacy through the cooperative movement
• Legacoop ToscanacoreStrategic or Co-development PartnerRegional Legacoop federation, collaborating on events such as La Cooperazione in Festa in Florence and shared cooperative development programs
• Consorzio di Tutela dell'Olio Extravergine di Oliva Toscano IGPcoreStrategic or Co-development PartnerCertification consortium for IGP Toscano olive oil, providing product certification, quality monitoring, and brand protection services to cooperative olive oil production
• CCPBmajorStrategic or Co-development PartnerOrganic certification body certifying organic production across grain storage, olive mills, fruit/vegetable facilities, and agricultural supply warehouses
• CertiqualitymajorStrategic or Co-development PartnerIGP certification body for Toscano olive oil across all cooperative frantoi (mills)
• CSQAmajorStrategic or Co-development PartnerISO 22005:2008 traceability system certification at Donoratico olive mill
• ValoritaliamajorStrategic or Co-development PartnerDOC.G certification body for Morellino di Scansano wines
• Co. Agri Società Agricola s.r.l.coreStrategic or Co-development PartnerRelated company operating e-commerce platform (A Casa Tua) and sharing network membership in Rete del Lavoro Agricolo di Qualità
• Toscana e SaporicoreStrategic or Co-development PartnerRelated company sharing Rete del Lavoro Agricolo di Qualità certification and cooperative network
• CeraldocksminorOthersSustainable sunflower and colza (canola) certification program for cooperative grain chain
• H2cOopminorStrategic or Co-development PartnerIrrigation technology and water management project partnership for sustainable viticulture, featured in Sangue della Terra 2025 tour events
• Regione ToscanamajorOthersRegional government body providing public aid transparency reporting, agricultural development programs, and recognition awards (Gonfalone d'Argento)
• VigorplantminorGTM or Marketing PartnerGarden and plant care products company co-hosting promotional days at cooperative retail locations
• Associazione Apicoltori delle Province ToscaneminorGTM or Marketing PartnerTuscan beekeepers association using cooperative retail locations to host beekeeping introductory courses

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Deoleo: Global olive oil leader owning Italian heritage brands (Bertolli, Carapelli) plus international labels. Not a cooperative but the largest-scale vertically integrated olive oil counterparty to Terre dell'Etruria and most relevant scale comp for the olive oil sector in particular.
• Bonduelle: Global leader in processed vegetables (canned, frozen, fresh). Comparable to Terre dell'Etruria's Ortofrutta and Trasformati sectors at scale and channel breadth; operates across multiple European countries versus Terre dell'Etruria's Tuscany focus.
• Cirio (Conserve Italia brand): Iconic Italian food brand (tomatoes, vegetables, sauces, fruit) now produced by Conserve Italia. Comparable multi-product Tuscan/Italian heritage food brand portfolio and IGP positioning relevant to Terre dell'Etruria's Antico Borgo line.

Direct peers

• Olitalia: Italian olive oil producer and exporter offering IGP-branded EVO oils across retail and foodservice channels. Comparable to Terre dell'Etruria in olive oil production scale, multi-tier brand portfolio, and retail/foodservice distribution approach.
• Conserve Italia: Italian cooperative food manufacturer producing canned vegetables, tomatoes, fruit, and pulses under brands like Cirio (private label) and Valfrutta. Multi-product cooperative with member farmer base and central processing/distribution comparable to Terre dell'Etruria's Trasformati and Ortofrutta sectors.
• Granarolo: Italy's leading dairy cooperative, organized as a multi-product cooperative with member farmer pooling, central processing, branded consumer products, and institutional distribution. Structurally analogous to Terre dell'Etruria despite the dairy focus.
• APO Conerpo: Large Italian fruit and vegetable cooperative (part of the Consorzio Cibus Fruit network) aggregating member production, processing, and marketing fresh produce. Directly comparable in the fruit and vegetable segment and cooperative governance.
• Orogel: Italian multi-product agricultural cooperative specializing in frozen vegetables, fruits, and processed products. Closely comparable operating model: cooperative structure pooling member-farm production, processing, and distribution, with similar multi-channel B2B and B2C go-to-market.
• Cantine Riunite & Civ (GIV): Major Italian cooperative wine group aggregating multiple regional cantine sociali, producing DOC/DOCG wines at scale, with own-brand consumer lines. Directly comparable to Terre dell'Etruria's wine sector and broader multi-region cooperative model.
• Frantoio Muraglia: Italian premium extra virgin olive oil specialist with strong Tuscan/Apulian sourcing and dedicated own-brand retail positioning. Comparable to Terre dell'Etruria's Olio Poesia premium olive oil sub-brand in product positioning and channel mix, though a private operator rather than a cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@terredelletruria
• Instagraminstagram.com/cuordimaremma
• Xx.com/terretruria
• Facebookfacebook.com/terretruria
• LinkedInlinkedin.com/company/terretruria

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre dell'Etruria