Radio M

What Radio M does

Radio M d.o.o. Sarajevo is a privately held Bosnian media company operating under the Radio M Media Group brand. Founded in 1990 as the first independent radio station in former Yugoslavia, the company operates two core FM radio stations (Radio M and Radio M Plus) broadcasting across 16+ frequencies spanning Sarajevo, Mostar, Banja Luka, Tuzla, Bihać, Zenica, and other major Bosnian cities. Following a 2020-2021 digital transformation, the company expanded into eight specialized digital radio channels (Ex-Yu, Evergreen, Cafe, Gym, Narodna, Kids, Love Music, and Plus), DAB digital broadcasting, and mobile applications for iOS and Android.

In 2023, Radio M acquired five online news portals (vijesti.ba, biznis.ba, zene.ba, cuvajzdravlje.ba, energetika.ba), transforming it from a purely broadcast operation into a multi-platform digital media group. In 2025, it further extended its scope with the launch of Radio M Kids (the first children's radio in BiH) and the Oglasi (oglasi.vijesti.ba) classified advertising platform with API integration. The company generates revenue exclusively through advertising and sponsorship, including radio spot sales, digital and online portal advertising, branded content, and event sponsorships. Pricing is quote-based and not publicly disclosed, with sales handled via direct outreach through [email protected] and dedicated phone lines. Named enterprise partners include BH Telecom, Hyundai Auto BH, ZEOS Eko Sistem, and Vitapur, with additional partnerships spanning humanitarian actions and conferences. The company is led by Director Azra Begić Sulejmanović and operates with 11-50 employees from its headquarters in Sarajevo.

Name

Radio M

Legal name

Radio M d.o.o. Sarajevo

Website

https://radiom.ba

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio M is a Sarajevo-based media company operating two FM radio stations, eight digital radio channels, five online news portals, and a classifieds platform across Bosnia and Herzegovina, generating revenue from advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Radio broadcasting services
• Digital radio channels
• Online news portals
• Classified advertising platform
• Media advertising sales

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising spots aired across Radio M and Radio M Plus FM frequencies covering major cities in Bosnia and Herzegovina. Advertisers can reach millions of listeners across the country and region through traditional radio broadcasts.
2. Digital and Online Advertising: Advertising opportunities across online portals (vijesti.ba, biznis.ba, zene.ba, cuvajzdravlje.ba, energetika.ba) and oglasi.vijesti.ba classifieds platform. Digital advertising reaches audiences through news content and classified listings.
3. Sponsorship and Partnership Deals: Branded content and sponsorship arrangements including project sponsorships (e.g., BH Telecom as partner for Porodica prije svega emission), event sponsorships, and branded content collaborations with advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Radio M operates a Bosnia and Herzegovina media group that broadcasts two flagship FM radio stations (Radio M and Radio M Plus) across 16+ frequencies nationwide, alongside seven specialized digital radio channels spanning genres such as pop-folk, Ex-Yu, evergreen, folk, café, gym, children's, and love music. The company also operates five online news portals and a classified ads platform with API integration, monetizing the audience through advertising packages, sponsorships, and branded content partnerships sold directly to advertisers.

Product overview

Radio M is a Bosnia and Herzegovina media company operating a platform-plus-channels model. The core offering includes two main FM radio stations (Radio M 'Music for a Good Feeling' and Radio M Plus 'Music that Lifts You') broadcasting across multiple frequencies throughout the country. The digital portfolio comprises seven specialized online radio channels: Radio M Ex-Yu, Radio M Evergreen, Radio M Cafe, Radio M Gym, Radio M Narodna, Radio M Kids, and Radio M Love Music. Following 2023 acquisition, Radio M Media Group expanded to include five online news portals (vijesti.ba, biznis.ba, zene.ba, cuvajzdravlje.ba, energetika.ba) and a classified ads platform (oglasi.vijesti.ba) with API integration. Additional services include mobile applications for iOS/Android, live traffic cameras, DAB digital broadcasting, and YouTube channel.

Differentiator

Problem solved

Functional benefit

Brands

• Radio M Plus: Pop-folk music radio station - slogan: 'Muzika koja te podiže' (Music that lifts you up), available on FM and digital platforms
• Radio M Ex-Yu
• Radio M Evergreen
• Radio M Narodna
• Radio M Cafe
• Radio M Gym
• Radio M Kids
• Radio M Love Music
• vijesti.ba
• biznis.ba
• zene.ba
• cuvajzdravlje.ba
• energetika.ba
• oglasi.vijesti.ba

Products and services

• Radio M Flagship FM radio station broadcasting from Sarajevo at 98.7MHz and across four additional frequencies in BiH, known as 'Music for a Good Feeling' (Muzika za dobar osjećaj), featuring timeless hits and contemporary productions across various music genres.
• Radio M Plus Pop-folk music FM radio station and the most-listened digital channel under the Radio M Media Group, broadcasting across 11+ frequencies throughout Bosnia and Herzegovina with the slogan 'Music that Lifts You' (Muzika koja te podiže).
• Radio M Ex-Yu Digital radio channel featuring music from the former Yugoslavia region, available via online streaming platforms.
• Radio M Evergreen Digital radio channel featuring evergreen and classic hits, available via online streaming platforms.
• Radio M Narodna Digital radio channel featuring traditional folk/narodna music, available via online streaming platforms.
• Radio M Cafe Digital radio channel featuring café-style and relaxed music, available via online streaming platforms.
• Radio M Gym Digital radio channel featuring high-energy workout/gym music, available via online streaming platforms.
• Radio M Kids Digital radio channel for children, the first children's radio in Bosnia and Herzegovina, available via online streaming platforms.
• Radio M Love Music Digital radio channel featuring romantic love ballads, available via online streaming platforms.
• oglasi.vijesti.ba Digital classified advertising platform consolidating all types of classified ads in one place with free ad posting, wide visibility, API integration for bulk uploads, and mobile apps for Android and iOS.
• vijesti.ba Online news portal providing general news content to readers in Bosnia and Herzegovina and the region, operated as part of the Radio M Media Group.
• biznis.ba Online business news portal providing business news and information content to readers in Bosnia and Herzegovina.
• zene.ba Online women's interest portal covering topics relevant to women in Bosnia and Herzegovina.
• cuvajzdravlje.ba Online health and wellness portal covering health topics for readers in Bosnia and Herzegovina.
• energetika.ba Online energy sector portal providing energy news and information content for readers in Bosnia and Herzegovina.
• Radio M Mobile Application Mobile application for iOS and Android enabling access to Radio M radio content, news portals, and other Radio M Media Group services anytime and anywhere.
• Advertising and Sponsorship Packages

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Hyundai Auto BHminorGTM or Marketing Partner · 3 May 2024Hyundai Auto BH partnered with Radio M for the 'Radio M Travel Guide' - a branded content project serving as a travel guide for listeners.
• ZEOS Eko SistemminorStrategic or Co-development Partner · 2 April 2024ZEOS Eko Sistem partnered with Radio M for the 'EKO SRIJEDA' (Eco Wednesday) environmental campaign promoting greener future through small steps.
• VitapurminorStrategic or Co-development Partner · 1 February 2023Vitapur partnered with Radio M for the 'Zajedno slavimo ljubav' (Together We Celebrate Love) project, providing prize sponsorship for the longest marriage award in Bosnia and Herzegovina.
• BH TelecomcoreStrategic or Co-development Partner · 31 January 2023BH Telecom is a project partner for Radio M's emission 'Porodica prije svega' (Family First), which provides educational content on family, parenting, and relationship topics with support from psychologists, pedagogues, pediatricians, doctors, and sociologists.
• BH Telecom (tele-partner)minorStrategic or Co-development Partner · 11 October 2022BH Telecom served as tele-partner for the CEO Conference organized at the School of Economics, University of Sarajevo, with Radio M as exclusive radio patron.
• Survivor ParticipantsminorStrategic or Co-development Partner · 12 August 2022Survivor TV show participants (Sumejja, Nika, Jovana, Goran) partnered with Radio M for a humanitarian action to help six-year-old Almina Omeragić diagnosed with leukemia. Radio M was the exclusive radio patron of the humanitarian action.
• Lampa d.o.o.coreTechnology or IntegrationLampa d.o.o. provides design and programming services for Radio M's website and digital platforms (as stated in website footer: 'Dizajn i programiranje: Lampa').

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster operating hundreds of AM/FM stations plus the iHeartRadio digital streaming platform. It is a broad incumbent analog of Radio M's multi-station, multi-channel model (terrestrial plus digital), and benchmarks the trajectory of a traditional radio broadcaster transitioning toward digital advertising.
• Radio Televizija Srbije (RTS): RTS is Serbia's national public broadcaster with national radio and TV channels and digital streaming platforms. It is a broad incumbent in the Western Balkans audio/media market, comparable to Radio M in operating broadcast radio at scale with digital extensions, though on a national public-service basis.
• Spotify: Spotify is the global audio streaming leader with both ad-supported and subscription models. It is relevant as the broad incumbent defining the secular shift away from traditional FM radio toward digital audio, against which Radio M's digital channels must compete for listener attention and ad budgets.

Regional players

• Antena Grupa: Antena Grupa is a leading Croatian commercial radio broadcaster operating multiple stations (Antena Zagreb, Narodni Radio, Otvoreni Radio) with integrated digital streaming and online portals. It is highly comparable to Radio M as a multi-format radio group in the Western Balkans, though primarily serving Croatia rather than BiH.
• BIG FM (BK Group): BIG FM is a major Serbian commercial radio station with national reach and digital streaming. It is a relevant regional comparable for Radio M due to its similar pop-music format, multi-channel digital presence, and advertising-driven model serving the Western Balkans audience.
• Nova BH: Nova BH is the Bosnian edition of the regional Nova S/Nova TV media brand, providing commercial TV and digital content across BiH. It is a regional peer competing for the same BiH advertising budgets and audience attention as Radio M, particularly on the digital/online side.
• RTV Herceg-Bosne: RTV Herceg-Bosne is a Bosnian Croat public broadcaster operating TV and radio channels in BiH. It competes with Radio M for regional radio listenership and audience share within the Croat-majority areas of Bosnia and Herzegovina.

Direct peers

• Hayat Media Group: Hayat is one of Bosnia and Herzegovina's largest privately held media groups, operating Hayat TV, Hayat Radio, and online portals. It is the most direct local competitor to Radio M, with a similar multi-platform media model combining TV/radio broadcasting, digital channels, and online news serving the same BiH advertising market.
• Avaz (Avaz Twist Media): Avaz is the largest print and online news publisher in Bosnia and Herzegovina (avaz.ba, Dnevni Avaz) and part of a wider media group including TV assets. It is a direct peer in BiH online news portals and digital advertising, with overlapping advertiser relationships and audience segments to Radio M's vijesti.ba network.
• OLX Bosnia and Herzegovina: OLX.ba is the leading online classifieds platform in Bosnia and Herzegovina. It is a direct peer to Radio M's newly launched oglasi.vijesti.ba classifieds platform, competing for the same SMB and consumer listings and digital classifieds advertising in the BiH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@radiombih9254
• Xx.com/RadioM_BiH
• Facebookfacebook.com/hitradio.radiom
• LinkedInlinkedin.com/company/radio-m

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio M