The Builders Agency

What The Builders Agency does

The Builders Agency is a private digital marketing agency headquartered in Chapel Hill, North Carolina, founded in 2018 and operating with a team of 1–10 employees under the legal entity The Builders Agency NC, Inc. The firm delivers SEO, local SEO, website design, paid search (Google Ads), social media management, reputation marketing, and video/drone production services to small and mid-sized local businesses, with vertical specialization in construction/home services (roofers, painters, pool builders, fence contractors, landscapers, pressure washers), medical practices (dental, therapy, veterinary, chiropractic), and law firms. Its tech stack is built on commodity platforms rather than proprietary IP: WordPress CMS for website builds, Yoast Premium and Rank Math for on-page SEO, Google Search Console and Google Analytics for performance monitoring, and Semrush for keyword and rank tracking, supplemented by a Semrush Certified Agency Partner relationship. Drone videography and interview-style video production are positioned as differentiated creative services alongside the core digital marketing portfolio.

The agency's business model is services-led with a sales-led go-to-market motion centered on free in-person consultations across 12+ Triangle NC cities (Raleigh, Durham, Cary, Chapel Hill, Apex, Holly Springs, Wake Forest, Fuquay-Varina, Hillsborough, Carrboro, Morrisville, Pittsboro), free website mock-ups, and discovery calls booked via Calendly. Revenue is generated through two primary streams: monthly recurring SEO and digital marketing retainers productized under the Z&M Consulting sub-brand at three tiers (Starter $900/mo, Growth $2,500/mo including $1,000/mo ad spend, Premier $4,500/mo including $1,500/mo ad spend), and one-time website design/development projects. Pass-through ad spend inflates gross billing but management fee economics are the more relevant revenue indicator. The agency holds Google Partner status, Google Ads Search and Google Business Profile certifications, Meta Marketing Badge, Semrush Certified Agency Partner badge, and a 2023 Clutch Top SEO Company ranking, providing third-party validation but no proprietary technology moat. There are no disclosed funding rounds, M&A activity, patents, or institutional ownership signals.

Name

The Builders Agency

Legal name

The Builders Agency NC, Inc.

Website

https://thebuildersagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Builders Agency is a private, Chapel Hill, NC-based digital marketing agency that delivers SEO, website design, paid search, social media, and video production services to SMB clients in construction/home services, medical practices, and law firm verticals across the Triangle NC region.

Ownership category

akta.pro rank

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Monthly SEO and Digital Marketing Retainers: Subscription-based monthly service agreements offering ongoing SEO, website management, content creation, and digital marketing services. Pricing tiers (Starter $900/mo, Growth $2,500/mo, Premier $4,500/mo) provide recurring monthly revenue with varying levels of service intensity.
2. Website Design and Development Services: One-time website design and development projects creating custom websites for clients. Includes responsive design, technical SEO implementation, and ongoing maintenance.
3. Paid Advertising Services: Management of Google Ads and paid search campaigns, with ad spend passed through to clients plus management fees. Part of tiered service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Builders Agency is a Chapel Hill, NC-based digital marketing agency that provides search engine optimization, website design and development, social media marketing, paid search/PPC advertising, local SEO, Google Business Profile management, and video/drone production services to small and medium-sized local businesses. Services are delivered primarily as ongoing monthly retainer engagements under tiered packages (Starter, Growth, Premier), complemented by one-time website design projects. The agency specializes in local SEO for construction/home services, medical practices, and law firms in the North Carolina Triangle area.

Product overview

The Builders Agency offers a portfolio of digital marketing services organized as core service offerings plus specialized add-on services. The core services include Digital Marketing Services, Search Engine Optimization, Website Design, Social Media Marketing, Local SEO Optimization, and Paid Search & PPC. These are complemented by specialized services including Technical SEO, On-Page Optimization, Social Media Management, Reputation Marketing, Local Business Marketing, WordPress Development, Web Development, Video Production Services, Drone Video Services, and Google Business Profile Marketing. The company also operates Z&M Consulting as a sub-brand offering tiered monthly marketing packages at different price points. Industry-specific verticals serve Construction (including roofers, painters, landscapers, pool builders, fence contractors, home inspectors, concrete contractors, pressure washers), Medical Practices (dental, therapy, veterinary, chiropractic), and Law Firms. The company is headquartered in Chapel Hill, NC and serves the greater Raleigh-Durham area including Wake Forest, Fuquay-Varina, Pittsboro, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Brands

• Z&M Consulting: Custom marketing plans and monthly marketing plans offered as The Builders Agency's consulting division. Offers Starter Plan at $900/month, Growth Plan at $2,500/month, and Premier Plan at $4,500/month.

Products and services

• Digital Marketing Services Full-service digital marketing solution covering SEO, paid advertising, social media marketing, and content marketing designed to help small businesses get found online and generate more leads and clients.
• Search Engine Optimization (SEO) SEO service using tested and proven strategies to optimize websites so businesses get found online through organic search rankings.
• Website Design Professional website design service that creates websites optimized to attract customers, with a focus on user experience and conversion.
• Social Media Marketing Social media management and marketing service to improve online visibility through Facebook, Instagram, and other social platforms.
• Local SEO Optimization Local SEO service designed to increase website visits, calls, and foot traffic from local customers in specific geographic areas.
• Paid Search and PPC Pay-per-click advertising service using Google Ads and other platforms to generate immediate traffic and business growth.
• WordPress Development WordPress website development service creating customizable websites with plugins and themes for blogs, news, ecommerce, or affiliate sites, optimized for different screen resolutions.
• Video Production Services Professional video production service including interview-style videos to showcase businesses for websites and social media.
• Drone Video Services Aerial drone videography service for capturing unique footage of business premises, events, or properties.
• Google Business Profile Marketing Google Business Profile optimization and management service to help businesses rank higher in local search results and Google Maps.
• Z&M Consulting Monthly Marketing Plans Custom marketing plans offered as tiered monthly packages including SEO, Google Business Profile management, Google Ads, social media management, and backlinking services.
• Construction Marketing Digital marketing services specialized for construction companies and related home services sub-verticals, combining SEO, website design, paid ads, and social media for contractor lead generation.
• Medical Practice Marketing Digital marketing services for medical practices including dental, therapy/mental health, veterinary, and chiropractic sub-verticals, covering website design, local SEO, reputation management, and patient acquisition.
• Law Firm Marketing Digital marketing services specialized for law firms, focused on SEO-optimized attorney websites, content marketing, and social media to attract new clients.

Quantifiable outcome

• Companies with an on-page SEO strategy tend to increase organic traffic by 68%
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Leap: Digital marketing agency specializing in SEO, content marketing, and web design for SMBs. Comparable retainer-based model and emphasis on organic growth tactics.
• Straight North: Chicago-based digital marketing firm offering SEO, PPC, and web design with a focus on lead generation for SMB and mid-market clients. Closely aligned service portfolio and customer profile.
• WebFX: Full-service digital marketing agency offering SEO, web design, PPC, and social media to SMB and mid-market clients across multiple industries. Highly comparable service mix and target customer to The Builders Agency, though at much larger scale.
• Coalition Technologies: SEO and web design agency serving SMB and e-commerce clients with retainer-based engagements. Similar positioning around technical SEO, design, and paid search.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media to SMB clients. Google Premier Partner with similar certifications and SMB-focused delivery model.
• Lounge Lizard: Digital marketing and web design agency serving SMB and mid-market clients with branding, SEO, and paid media. Overlapping service lines and SMB customer orientation.
• LYFE Marketing: Social media management and digital marketing agency serving small businesses across the U.S. Overlapping service stack in social media, SEO, and content marketing for SMB clients.
• Ignite Digital: Digital marketing agency providing SEO, PPC, web design, and social media services to SMBs. Overlapping offerings and Google Partner credentials make it a relevant peer.
• Thrive Internet Marketing Agency: Digital marketing agency providing SEO, web design, social media, and PPC services primarily to SMBs. Similar subscription/retainer model and vertical coverage make it a close direct competitor.
• Searchbloom: Digital marketing agency focused on SEO, PPC, and web design for SMB clients across the U.S. Comparable service mix and retainer pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BuildersAgency
• Facebookfacebook.com/thebuildersagency
• LinkedInlinkedin.com/company/the-builders-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Builders Agency