Donar Online

What Donar Online does

Donar Online is a Buenos Aires-headquartered digital fundraising platform operated by a nonprofit entity (Donar Online), serving more than 8,000 social organizations, NGOs, foundations, religious entities, and associations across 8 Latin American countries (Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay). The platform enables organizations to build no-code donation landing pages, run one-time and recurring campaigns, sell fundraising event tickets, and manage donors through an integrated portal with optional Salesforce Nonprofit Success Pack synchronization. Its payment stack is anchored on a proprietary multi-gateway routing engine called Pagos Integrados, with separate Local and Global rails plus a Smart Collection Rules system that retries failed transactions across optimal gateways; the platform claims a 90% collection effectiveness rate and up to 26% form conversion. Payment processing is PCI DSS compliant, with country-specific gateway fees ranging from 3.9% (Argentina) to 8% (Uruguay) for local cards and 6.9% for international cards, layered with a 3.5% Donar Online transaction fee.

The company operates a product-led growth model: organizations self-register on donaronline.org and activate a 30-day free trial, with a sales-assisted path reserved for the custom-priced Plan Aliado tier. Monetization combines a monthly subscription (Plan Esencial USD 4, Plan Profesional USD 15, Plan Aliado custom) with the 3.5% per-transaction fee. Distribution is primarily organic via the website and a Spanish-language help center, supplemented by partner channels including the Salesforce AppExchange (with certified implementation partner Tribo) and the MODO+ wallet embedded in BBVA Argentina's app (14M+ users). Recent product extensions include a Telemarketing and F2F module for offline donor acquisition, and partnerships with Mercado Pago and ADA demonstrate continued ecosystem buildout. The entity itself is structured as a nonprofit organization with a small operating team (1–10 employees), and no external funding rounds are disclosed in available sources.

Name

Donar Online

Legal name

DONAR ONLINE

Website

https://donaronline.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Donar Online is a nonprofit-operated digital fundraising platform serving 8,000+ Latin American NGOs, churches, and associations across 8 countries with no-code donation forms, proprietary multi-gateway payment routing, and Salesforce CRM integration.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Online donation platform
• Nonprofit fundraising software
• Donor management
• Recurring giving platform
• Payment processing nonprofit

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription fees for platform access with three tiers: Plan Esencial at USD 4/month, Plan Profesional at USD 15/month, and custom-priced Plan Aliado. All plans include full platform access with feature differentiation by tier.
2. Transaction Fees: 3.5% fee per successfully collected donation, in addition to payment processing costs which vary by country and gateway (ranging from 3.9% to 8% for local payments and 6.9% for international payments).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Donar Online is a digital fundraising SaaS platform that enables Latin American nonprofits, NGOs, religious organizations, and civil society associations to create branded donation pages, process one-time and recurring donations through multiple integrated payment gateways, and manage donor data. The platform combines a no-code donation form builder, proprietary multi-gateway payment routing (Pagos Integrados), PCI-compliant infrastructure, intelligent collection retry rules, and Salesforce CRM integration, serving over 8,000 organizations across 8 Latin American countries.

Product overview

Donar Online is a unified, cloud-based online fundraising platform designed primarily for churches, civil society organizations, and nonprofits in Latin America. The platform's core offering — the Donar Online product itself — combines a multi-step customizable donation form builder, integrated payment collection via Mercado Pago (and related payment processing infrastructure), and CRM-ready donor management tools. Organizations use the platform to create campaigns, manage recurring giving programs, and track donations. The platform integrates with Salesforce (CRM), Google Analytics, Google Tag Manager, and Meta Pixel for analytics and marketing optimization. No separate add-on modules or sub-brands were identified — all features are delivered as part of the single Donar Online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Donar Online Platform A cloud-based online fundraising SaaS platform for Latin American nonprofits, NGOs, religious organizations, and civil society associations. Combines a no-code multi-step donation form builder, multi-gateway payment processing (Pagos Integrados), intelligent collection retry rules, recurring and one-time donation support, event fundraising, donor management, and Salesforce CRM integration. Available via three subscription tiers (Plan Esencial USD 4/month, Plan Profesional USD 15/month, Plan Aliado custom) with a 30-day free trial and 3.5% per-transaction fee.

Quantifiable outcome

• 90% collection effectiveness rate across all donations processed
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• SalesforcecoreTechnology or IntegrationSalesforce Nonprofit Success Pack integration allows automatic synchronization of donation data, donor information, and campaign metrics between Donar Online and organizations' Salesforce CRM instances. Implemented by certified partner Tribo.
• MODO+flagshipGTM or Marketing PartnerMODO+ is a digital wallet integrated into BBVA Argentina app with 14+ million users. The partnership enables Donar Online organizations to reach MODO+ users through a dedicated donations section within the app, allowing users to swipe to donate to partner organizations. Pilot case with ADA generated 357+ donations on International Women's Day.
• Mercado PagocoreTechnology or IntegrationMercado Pago is a primary payment gateway for Argentine organizations, allowing donors to pay with various methods including Mercado Pago balance. Organizations with existing Mercado Pago institutional accounts can connect via Settings > Payment Gateways.
• TribocoreImplementation/ SI/ Consulting PartnerTribo is a community of female experts specializing in Salesforce integration implementation for nonprofits and educational institutions. They handle the technical and strategic implementation of Donar Online + Salesforce integrations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Givebutter: Givebutter is a US-based online fundraising platform for nonprofits offering donation forms, event ticketing, and donor CRM. Closely comparable SaaS product-led model serving small and mid-sized nonprofits.
• Funraise: Funraise is a fundraising platform for nonprofits with donation forms, CRM, and payment processing. Closely comparable SaaS offering and customer base to Donar Online.
• Bloomerang: Bloomerang offers donor management CRM and online giving tools for nonprofits. Comparable subscription SaaS model with focus on small-to-mid nonprofit organizations.
• QGiv: QGiv is an online donation software provider for nonprofits with form builders, recurring giving, and event fundraising. Comparable mid-market positioning and feature set to Donar Online.
• Donorbox: Donorbox is an online donation platform for nonprofits with customizable forms, recurring giving, and payment processing. Directly comparable in functionality, target customer (nonprofits), and subscription + transaction fee model.

Broad incumbents

• Stripe: Stripe is a global payment platform expanding into charitable giving via Stripe Climate and donation products. A broader incumbent whose payment infrastructure could disintermediate dedicated fundraising platforms over time.
• GlobalGiving: GlobalGiving is a nonprofit crowdfunding platform connecting donors with grassroots projects worldwide. A broader incumbent offering an alternative channel for online donations, particularly for international and disaster-relief giving.
• PayPal Giving Fund: PayPal Giving Fund is a large established online giving program integrated with PayPal's global payment network. A broader incumbent with overlapping donor-payment functionality.

Others

• Mercado Pago: Mercado Pago is Latin America's largest digital payment processor and a primary gateway partner for Donar Online. Listed as a peer because Mercado Pago could launch adjacent donation tools or partner-direct fundraising features that compete with the platform's payment layer.

Regional players

• Causa Natura (formerly Causa en Común): Causa Natura is a Mexican nonprofit/NGO support platform focused on the Mexican market. Regional player offering adjacent fundraising infrastructure for nonprofits in a key LATAM country where Donar Online also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donaronline
• LinkedInlinkedin.com/company/donaronline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donar Online