GreenMax
- Company typePrivate
- Founded1995
- HeadquartersHeeswijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GreenMax firmographics
Firmographics- Name
- GreenMax
- Legal name
- GreenMax B.V.
- Website
- https://greenmax.eu
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GreenMax industry classification
Industry- Product category
- Urban Green Infrastructure Products
- NAICS
- Landscaping Services (56173), Support Activities for Forestry (1153)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Tree Care & Arborist Services (BPABADAD)
- akta.pro secondary industries
- Tree Preservation & Construction Site Tree Protection (HSAIADAL), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
Keywords
Where GreenMax is headquartered
LocationHeadquarters
- HQ city
- Heeswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GreenMax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales via Webshop: GreenMax operates an e-commerce webshop (greenmax-webshop.eu) selling proprietary green infrastructure products including root protection systems, anchoring solutions, irrigation equipment, and exterior design elements.
- Custom Project Solutions and Consulting: Consultative sales approach providing expert advice and custom quotes for professional projects, with advisors available for personalized project support and solution design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
GreenMax product offering
Product offeringCore offering
GreenMax manufactures and supplies proprietary green infrastructure products for urban tree planting and care, including tree anchoring systems, root protection and guidance panels, aeration and irrigation equipment, water management solutions (AquaRaft), structural tree pit constructions (Silva Cell), trunk protection products, and soil improvement systems. The company serves professional clients in the green industry with custom project consulting alongside an e-commerce webshop for direct product purchases.
Product overview
GreenMax offers a comprehensive suite of green and infrastructure solutions for urban environments, centered on professional tree care and urban greening. The product portfolio spans core categories: root management (TRG root guidance, RootBlock and RootControl root protection, Root Ball Anchoring, Tree Ties), aeration and irrigation (AirMax, AquaMax, AquaMax Bio, LUWA, AquaBag, TreeDiaper, Watering Rings/Gietrand), trunk protection (ESK for oak bark beetle defense), soil improvement (GreenGuard Vermicompost), structural growing environments (Silva Cell tree pit constructions), water management (AquaRaft water retention crates), exterior urban design (tree boxes/planters, tree grates, edge restraints, tree guards, custom solutions), and biodiversity support. Products are available through the GreenMax Webshop (https://www.greenmax-webshop.eu/) and are supported by expert advisory services, workshops, and downloadable resources such as the Root Guidance/Protection choice guide.
Differentiator
Problem solved
Functional benefit
Brands
- GreenGuard: A product sub-brand for soil improvement solutions, specifically GreenGuard Vermicompost (worm compost) for soil enhancement and plant health.
- AquaRaft
Products and services
- Root Protection and Guidance Systems (TRG, RootBlock, RootControl) Root protection and guidance systems that prevent or counter root pressure and protect underground utilities from root damage. TRG (Tree Root Guiding) features root guidance panels with ribs placed perpendicular to the panel that direct roots downward, allowing placement within 2 metres of trees while maintaining stability. RootBlock and RootControl provide root protection barriers that block roots from growing in specific directions, designed for professional specification by engineers and landscape architects.
- Tree Anchoring Systems (Root Ball Anchoring and Tree Ties) Tree anchoring solutions providing stability during trees' first growth seasons. The underground root ball anchoring system uses wide belt ties fixed with ground anchors that keep the root ball firm while preserving natural tree movement and remaining invisible once covered with substrate. Above-ground tree ties use stakes made from recycled or biodegradable materials. Used in flagship projects including Wonderwoods Utrecht (360 trees in vertical forest towers up to 105m height) and Trudo Tower Eindhoven (trees up to 70m height).
- Aeration and Irrigation Systems (AirMax, AquaMax, AquaMax Bio, LUWA, AquaBag, TreeDiaper) A comprehensive range of underground and surface-level aeration and irrigation systems for trees in urban environments. Includes perforated AirMax pipes for soil aeration; AquaMax and AquaMax Bio (biodegradable, made from corn starch and Cradonyl granules, fully composting within 3-5 years) for subsurface irrigation; LUWA for combined underground aeration and irrigation; AquaBag (75-liter capacity drip bag releasing water over 6-10 hours); and TreeDiaper (water-absorbing circular ring with weed control function, available in 60/90/120 cm diameters, UV-stable and reusable). AquaMax Bio is certified to EN13432, ASTM D6400, and Vincotte OK Compost standards.
- Water Reservoirs / Watering Rings (Gietrand) Water reservoirs and watering rings (30 cm tall, partially buried 10 cm deep) that concentrate water supply directly to the root zone of young trees. Available in multiple sizes with capacities from 100 to 195 liters. Options include standard watering rings, coconut-mat covered rings, and recycled PMD (plastic packaging waste) rings. The company offers a free collection service for used rings to close the circular economy loop.
- ESK Oak Bark Beetle Protection ESK is a natural, adhesive-like substance applied to oak tree trunks and lower branches that forms a protective layer against the oak bark beetle (Scolytus intricatus). Once dry, the coating creates both a physical barrier and scent barrier using plant extracts, making it harder for the beetle to enter. Effective for approximately 1.5 to 2 months per application, with recommendation of three applications per year during the beetle's active season.
- GreenGuard Vermicompost Natural soil improver based on humus and carefully composted plant material. Contains four types of worms and/or worm cocoons (three surface-dwelling species and one deep-burrowing species) that improve soil structure, aeration, moisture retention, and activate soil micro-organisms. Provides long-term, steady soil improvement rather than quick fertilization, applied once a year, suitable for lawns, planting beds, and new installations. Sold under the GreenGuard sub-brand.
- Silva Cell Load-Bearing Tree Pit Construction Silva Cell is a load-bearing tree pit construction system that provides uncompacted root space beneath paved surfaces. Elements are arranged in double-layer configurations around root zones and filled with tree substrate, allowing roots to grow freely. Load transfer occurs through the Silva Cell elements rather than soil compaction, enabling trees to thrive under pavements, roads, and plazas. Used in projects such as Marktplatz Schönebeck in Germany.
- AquaRaft Water Storage System AquaRaft is a lightweight, largely hollow underground water storage crate system used beneath rooftop gardens and sports fields. It temporarily stores rainwater during peak rainfall events to prevent immediate overflow into sewer systems, then releases water in a controlled manner afterward. The system keeps water available to rooftop vegetation longer while reducing sewer load and offers a service life of at least 50 years.
- Exterior Design Products (Tree Boxes, Tree Grates, Edge Restraints, Tree Guards, Custom Solutions) A suite of exterior urban design products including galvanized steel tree boxes and planters (suitable for rooftop applications such as Wonderwoods and Trudo Tower), tree grates, edge restraints, tree guards, and custom-made solutions. Tree boxes protect trees in constrained urban environments while maintaining aesthetic integration with surrounding hardscape.
- Biodiversity Solutions Products and approaches designed to support and enhance biodiversity in urban green spaces, offered alongside other green solutions such as root protection, water retention, and soil improvement as part of a holistic approach to urban ecology.
Quantifiable outcome
- Trees absorb 5,400 kg CO2 annually and release 41,400 kg oxygen in projects like Wonderwoods
- +2 more outcomes
Companies that use GreenMax
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
GreenMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GreenMax partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CityHealthminorGreenMax is a partner of CityHealth, participating in initiatives related to urban health and green infrastructure in city environments.
- Stefano Boeri ArchitetticoreItalian architecture firm known for Bosco Verticale in Milan, designing the Wonderwoods project in Utrecht with GreenMax providing root ball anchoring solutions for vertical forest towers.
- MVSA ArchitectscoreArchitecture firm collaborating on Wonderwoods project for integrated green urban development combining architecture with vertical forest design.
- Ginkel GroepcoreDutch green design and engineering firm responsible for green design and engineering of Wonderwoods project, working with GreenMax on root ball anchoring implementation.
- GEFA Produkte Fabritz GmbHminorGerman product company serving as local partner/distributor for Marktplatz Schönebeck project in Saxony-Anhalt, Germany using Silva Cell elements.
Scale indicators2 records
Recent moves6 records
GreenMax competitors and assessment
Company assessmentBroad incumbents
- ZinCo GmbH: German-established (now Wavin-owned) provider of green roof, water retention, and landscape drainage systems. Competes for the same German municipal and contractor specification budgets with overlapping AquaRaft-style retention, irrigation, and structural substrate capabilities.
- Optigrün international AG: German manufacturer of green roof, retention, and stormwater management systems serving the same German engineering, architect, and municipal buyer base as GreenMax but with a wider portfolio of roof-oriented products.
- Husqvarna Group: Nordic, public-listed equipment and tree care specialist (chainsaws, robotic mowers, arborist tools). Overlaps with GreenMax's arborist-adjacent customer segments (gardeners, contractors) at the equipment layer rather than engineered structural systems.
- Paul Bauder GmbH & Co. KG: Major German building envelope specialist with a green roof and landscape systems division. Competes with GreenMax's exterior design and water management portfolio for German municipal and contractor procurement, though distributed through a broader construction materials channel.
Direct peers
- GreenBlue Urban: UK-headquartered designer of RootCell, ArborCell, and ArborFlow modular tree pit systems targeting the same professional specifier base (engineers, landscape architects, municipalities) with comparable engineered structural soil and root zone solutions for urban streetscapes.
- DeepRoot Green Infrastructure, LLC: US-based inventor and manufacturer of the Silva Cell structural soil system that GreenMax distributes/specifies in Europe via GEFA. Operates in the identical urban tree pit, structural soil, and root zone protection product category serving landscape architects and municipalities on streetscape and plaza projects.
- CityGreen International Ltd: Australia/Asia-headquartered supplier of structural soil cells, tree pits, and urban tree growth systems. Direct overlap with GreenMax's Silva Cell, root protection, and irrigation product lines for urban greening projects.
- Platipus Anchors Limited: UK manufacturer of underground tree anchoring systems (Plati-Mat, Platipus Deadman) that compete head-to-head with GreenMax's Root Ball Anchoring product line for the same arborist and landscape architect specifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenMax social profiles
Digital presenceGreenMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenMax leadership team
Management profileNumber of profiles
Profiles3 records
GreenMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenMax
What does GreenMax do?
GreenMax manufactures and supplies proprietary green infrastructure products for urban tree planting and care, including tree anchoring systems, root protection and guidance panels, aeration and irrigation equipment, water management solutions (AquaRaft), structural tree pit constructions (Silva Cell), trunk protection products, and soil improvement systems. The company serves professional clients in the green industry with custom project consulting alongside an e-commerce webshop for direct product purchases.
Is GreenMax a public or private company?
GreenMax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenMax founded?
GreenMax was founded in 1995. It employs 11 to 50 people.
Where is GreenMax based?
GreenMax is headquartered in Heeswijk, Netherlands, in the Europe region.
How does GreenMax make money?
Two revenue lines are on record. Product Sales via Webshop is the primary driver. The others are custom Project Solutions and Consulting.
Who are GreenMax's main competitors?
Broad incumbents on record are ZinCo GmbH, Optigrün international AG, Husqvarna Group and Paul Bauder GmbH & Co. KG. Direct peers are GreenBlue Urban, DeepRoot Green Infrastructure, LLC, CityGreen International Ltd and Platipus Anchors Limited.
Does GreenMax have an API?
No public API is recorded for GreenMax.
What industry is GreenMax in?
GreenMax's product category is Urban Green Infrastructure Products. Its primary akta.pro industry code is BPABADAD, Tree Care & Arborist Services, with a secondary code of HSAIADAL, Tree Preservation & Construction Site Tree Protection. Its NAICS code is 56173 and its SIC code is 5200.