De Flierefluiter
- Company typePrivate
- Founded1996
- HeadquartersRaalte, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
De Flierefluiter firmographics
Firmographics- Name
- De Flierefluiter
- Legal name
- Speelpark de Flierefluiter B.V.
- Website
- https://flierefluiterraalte.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
De Flierefluiter industry classification
Industry- Product category
- Family Amusement Parks
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), All Other Amusement and Recreation Industries (713990), RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Inflatable Water Parks (Floating Obstacle Courses) (THAAABAF), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where De Flierefluiter is headquartered
LocationHeadquarters
- HQ city
- Raalte
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Flierefluiter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Day tickets / Entrée revenue: Visitors purchase day tickets for park access. Dynamic pricing is used: online tickets are always cheaper than at the counter, with prices varying by day (busy vs quiet days). Children aged 2-16 pay a higher rate than adults; children under 2 enter free.
- Membership subscriptions (Guusje, Karel, Mientje): Three membership tiers offering unlimited play for 12 months. Guusje (monthly auto-incasso, from €5/child/month), Karel (annual auto-incasso, from €55/child/year), and Mientje (one-time payment, €65/child). Adult memberships allow one adult free entry per visit. Memberships can be extended with a parking add-on.
- Horeca / Food & Beverage: On-site restaurant and snack bar offering fries, snacks, ice cream, drinks, and coffee. Arrangement add-ons (Minipret, Kuddepret) bundle food and beverage with admission.
- School trip packages: Schools book group visits at discounted rates. Packages include entry, unlimited drinks, and optional add-ons (fries/snacks, ice cream, coffee/tea). Begeleiders (supervisors) enter free.
- Camping / Minicamping: Mini-campsite with approximately 20 pitches for caravans and campers. Campers enjoy free access to the play park before and after regular opening hours.
- Gift cards / Cadeaubonnen: Gift cards sold at the entrance and online with a chosen monetary value. Also available: gift memberships (Mientje) and prepaid tickets.
- Parking fees: Parking ticket at €5/day per vehicle, or an annual parking membership for €10/year allowing unlimited daily exit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Online day tickets (starting from) |
| Usage-based | Pay-as-you-go | Counter / kassa day tickets |
| Subscription | Monthly | Guusje membership (monthly auto-incasso) |
| Subscription | Annual | Karel membership (annual auto-incasso) |
| Subscription | Pay-as-you-go | Mientje membership (one-time payment) |
| Unit Pricing | Pay-as-you-go | School trip base package (maandag) |
| Unit Pricing | Pay-as-you-go | Minipret arrangement |
| Unit Pricing | Pay-as-you-go | Kuddepret arrangement |
| Unit Pricing | Pay-as-you-go | Guusjes Cadeaubox (kinderfeest) |
| Unit Pricing | Pay-as-you-go | Boerenspeurtocht add-on |
| Unit Pricing | Pay-as-you-go | Family party entry (vanaf 8 betalende personen) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
De Flierefluiter product offering
Product offeringCore offering
De Flierefluiter runs a family amusement park in Raalte, the Netherlands, combining a large indoor playground of about 3,000 m² with an outdoor playground and petting zoo of roughly 40,000 m², plus attractions such as a water-play area, mini-camping, and adventure golf. The park sells admissions, recurring memberships (the "Club van 1000"), and hosts birthday parties and school/group outings. The offering is fundamentally a physical, family-oriented recreation experience rather than a software or digital product.
Product overview
De Flierefluiter is a playpark (speelpark) in Raalte, Overijssel, consisting of a main indoor and outdoor playground facility with all-inclusive pricing. The core offering centers on Speelpark De Flierefluiter itself, encompassing the binnenspeeltuin (3000 m2 indoor playground), buitenspeeltuin (40,000 m2 outdoor playground), waterspeeltuin (water playground with pool), and kinderboerderij (petting zoo). Additional attractions include Adventure Golf (18-hole course), camping facilities, and various seasonal events including the SuperZomerFestival, Paasevent, and Lammetjesdagen. The company offers three membership tiers (Guusje monthly, Karel annual, Mientje one-time) and supplementary services including birthday parties (Kinderfeestjes), school trips (Schoolreisjes), and family gatherings (Familiefeesten). Food and beverage add-ons include Minipret and Kuddepret arrangements. Recent expansions include PeuterPretPlein (toddler area, 2025), Skelterbos (go-kart track, 2025), and Boerenspeurtocht (scavenger hunt), with Guusjes Avonturenfort planned for 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-visit day admission to Speelpark De Flierefluiter Access ticket to the family amusement park in Raalte, the Netherlands, covering the indoor playground, outdoor playground, petting zoo, and standard attractions for the day. Intended for families and individual visitors with children.
- Club van 1000 (annual/family membership) Recurring subscription-based membership targeted at local families who visit the park repeatedly across the year, providing benefits tied to entry or on-site spend at De Flierefluiter in Raalte.
- Birthday party packages at De Flierefluiter Bookable birthday-party experience for children at the family park, combining admission and a hosted party format. Designed for parents planning a child's birthday celebration.
- School and group outings Group/educational outings product offered to schools, kindergartens, and other youth organisations, providing organised access to the park's playground, petting zoo, and attractions for supervised groups of children.
Quantifiable outcome
- 6 consecutive years ranked at the top of 'leukste uitjes' of Overijssel by ANWB, Dagjeweg.NL, and Go-Kids
- +3 more outcomes
Companies that use De Flierefluiter
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
De Flierefluiter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Flierefluiter partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Avonturenpark HellendoornminorFliereFan (membership) holders receive 40% discount on the regular admission price at Avonturenpark Hellendoorn, shown at the cash desk with their FliereFan membership card.
- Attractiepark SlagharenminorFliereFan members receive 40% discount on regular admission at Attractiepark Slagharen, shown at the cash desk with their FliereFan membership card.
- Julianatoren (Kinderpretpark)minorFliereFan members receive 40% discount on regular admission at Julianatoren. The partner ticket for Julianatoren must be purchased online using discount code FLFL-2026. Showing the FliereFan membership card is required.
- BillyBird Park HemelrijkminorFliereFan members receive 40% discount on admission at BillyBird Park Hemelrijk.
- BillyBird Park DrakenrijkminorFliereFan members receive 40% discount on admission at BillyBird Park Drakenrijk.
- BillyBird Openluchtzwembad Het RunminorFliereFan members receive 40% discount at BillyBird Openluchtzwembad Het Run.
- Pan&Koek HeinominorLocal partner: every second pannenkoek (pancake) is free for FliereFan members upon showing their membership card. Located in Heino, near Raalte.
Scale indicators7 records
Recent moves6 records
De Flierefluiter competitors and assessment
Company assessmentBroad incumbents
- Duinrell: Established Dutch amusement park + campsite at Wassenaar combining theme park rides, indoor/outdoor playgrounds (Tikibad), and accommodation. Highly comparable as a larger incumbent that pairs family attractions with on-site lodging, mirroring De Flierefluiter's playground + mini-camping model.
- Walibi Holland: Larger Dutch amusement park focused on thrill rides and family attractions. Comparable as a regional Dutch family-entertainment destination with seasonal ticketing, though skewed toward an older demographic than De Flierefluiter's 2–12 core.
- Efteling: The Netherlands' largest and most iconic theme park, with on-site accommodation and a broad family audience. Comparable as a Dutch family-entertainment destination with tiered ticketing and seasonal programming, though at materially larger scale and broader geographic draw.
Direct peers
- BillyBird Park Hemelrijk: Recreational park in Noord-Brabant with playground, water play, and family attractions. Comparable on family day-trip positioning, mix of active play and outdoor attractions, and FliereFan partner-park relationship.
- Avonturenpark Hellendoorn: Major Dutch family theme park in Overijssel; comparable target audience (young families), day-trip economics, and ticketing model. Functions as both competitor and FliereFan discount partner, making it the most direct comparable in the same region.
- Speelbos / Speeltuinen Nederland (e.g., Linnaeushof): Linnaeushof is one of the largest outdoor playgrounds in Europe (Bennebroek). Comparable on the pure playground-park business model — large outdoor play area, petting elements, family admission — though it lacks De Flierefluiter's indoor and water-park components.
- Julianatoren: Children's amusement park near Apeldoorn focused on ages 2–10 with all-inclusive pricing. Highly comparable on age range, family positioning, admission model, and partner-park status in De Flierefluiter's FliereFan network.
- Attractiepark Slagharen: Dutch family amusement park with on-site accommodation; comparable on family/entertainment focus, regional Dutch catchment, and FliereFan discount partnership. Slightly larger and more ride-focused than De Flierefluiter.
- Speelpark Klein Zwitserland: Dutch family playground and adventure park with outdoor play, animals, and water activities. Comparable on playground-park concept, family day-trip audience, and indoor/outdoor mix, though smaller in scale.
Regional players
- Plopsaland De Panne: Belgian family theme park based on children's IP with on-site hotel. Comparable on family/young-children positioning and bundled entertainment, but operates in Belgium rather than the Netherlands and targets a different geographic catchment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
De Flierefluiter social profiles
Digital presenceDe Flierefluiter financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Flierefluiter leadership team
Management profileNumber of profiles
Profiles1 record
De Flierefluiter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Flierefluiter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Flierefluiter
What does De Flierefluiter do?
De Flierefluiter runs a family amusement park in Raalte, the Netherlands, combining a large indoor playground of about 3,000 m² with an outdoor playground and petting zoo of roughly 40,000 m², plus attractions such as a water-play area, mini-camping, and adventure golf. The park sells admissions, recurring memberships (the "Club van 1000"), and hosts birthday parties and school/group outings. The offering is fundamentally a physical, family-oriented recreation experience rather than a software or digital product.
Is De Flierefluiter a public or private company?
De Flierefluiter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Flierefluiter founded?
De Flierefluiter was founded in 1996. It employs 11 to 50 people.
Where is De Flierefluiter based?
De Flierefluiter is headquartered in Raalte, Netherlands, in the Europe region.
How does De Flierefluiter make money?
Seven revenue lines are on record. Day tickets / Entrée revenue is the primary driver. The others are membership subscriptions (Guusje, Karel, Mientje), horeca / Food & Beverage, school trip packages, camping / Minicamping, gift cards / Cadeaubonnen and parking fees.
Who are De Flierefluiter's main competitors?
Broad incumbents on record are Duinrell, Walibi Holland and Efteling. Direct peers are BillyBird Park Hemelrijk, Avonturenpark Hellendoorn, Speelbos / Speeltuinen Nederland (e.g., Linnaeushof), Julianatoren, Attractiepark Slagharen and Speelpark Klein Zwitserland. Plopsaland De Panne is listed as a regional player.
Does De Flierefluiter have an API?
No public API is recorded for De Flierefluiter.
What industry is De Flierefluiter in?
De Flierefluiter's product category is Family Amusement Parks. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks). Its NAICS code is 7131 and its SIC code is 7900.