Laundrywala
Laundrywala is a franchise-based on-demand laundry and dry cleaning chain operating 100+ stores across 48+ Indian cities, serving urban households and professionals with doorstep pickup and delivery via website and mobile app.
- Company typePrivate
- Founded2014
- HeadquartersNoida, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Laundrywala does
Laundrywala, operated under the legal entity DobiQueen Solutions Pvt. Ltd. and headquartered in Noida, India, is a franchise-based on-demand laundry and dry cleaning service founded in 2014. The company delivers professional laundry, dry cleaning, ironing, shoe cleaning, carpet cleaning, and curtain cleaning services through a network of 100+ franchise-owned stores across 48+ cities in India, supplemented by doorstep pickup and delivery. Customers can book through a website, dedicated mobile applications on iOS and Android, or phone/WhatsApp, with standard 48-72 hour turnaround and an express 24-hour option available at a premium.
The underlying service infrastructure relies on eco-friendly cleaning machines, Woolmark-certified fabric care technology for delicate garments, customized dry cleaning equipment for different fabric types, and imported finishing equipment for shirt, dress, and coat pressing. The business operates on a dual revenue model: transaction-based consumer service fees at the store level and franchise fees/licensing income at the parent level, with franchisees receiving brand identity, training, marketing support, and equipment sourcing assistance. The company claims a cumulative customer base of 400,000+ and serves primarily busy urban professionals and households, with a secondary business customer segment for uniform and bulk linen cleaning. Pricing is per-garment and per-service, with complimentary pickup and delivery on orders above ₹349.
Laundrywala firmographics
Firmographics- Name
- Laundrywala
- Legal name
- DobiQueen Solutions Pvt. Ltd.
- Website
- https://laundrywala.co.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laundrywala is a franchise-based on-demand laundry and dry cleaning chain operating 100+ stores across 48+ Indian cities, serving urban households and professionals with doorstep pickup and delivery via website and mobile app.
- Ownership category
- akta.pro rank
Laundrywala industry classification
Industry- Product category
- Laundry and Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)
- akta.pro secondary industries
- Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Same-Day / Express Wash-and-Fold (HSAJABAB)
Keywords
Where Laundrywala is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Laundrywala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Consumer Laundry & Dry Cleaning Services: Primary revenue from providing laundry, dry cleaning, ironing, shoe cleaning, carpet cleaning, and curtain cleaning services to end consumers. Services include standard delivery (48-72 hours) and express delivery (24 hours). Revenue is transaction-based with pricing varying by garment type and service required.
- Franchise Fees & Licensing: Revenue from franchise partners who pay for the right to operate under the Laundrywala brand. Franchisees receive brand identity, proven systems, training, marketing support, and operational assistance. The company assists franchisees in sourcing equipment and supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery - Regular laundry service within 48-72 hours at no extra charge |
| Transaction based/ take rate | Pay-as-you-go | Express Delivery - 24-hour turnaround for urgent laundry needs at minimal extra charge |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Laundrywala product offering
Product offeringCore offering
Laundrywala provides on-demand laundry and dry cleaning services to individual consumers through a franchise network of 100+ physical stores across 48+ cities in India. Services include professional washing, dry cleaning, ironing, shoe cleaning, carpet cleaning, and curtain cleaning, supported by doorstep pickup and delivery and a mobile app for online scheduling. The company also licenses its brand and operating model to franchise partners.
Product overview
Laundrywala is a service-based laundry and dry cleaning franchise chain operating as a unified platform of cleaning services. The core offering consists of laundry services, dry cleaning, ironing, shoe cleaning, carpet cleaning, and curtain cleaning, all supported by add-on modules including wash and fold, express delivery, doorstep pickup and delivery, and stain removal services. The company also provides a mobile app for customer self-service. Services are delivered through 100+ physical stores across 48+ cities in India, with complimentary pickup and delivery for orders above ₹349. The company positions itself as an eco-friendly laundry service using sustainable cleaning solutions and certified fabric care technology including Woolmark-certified processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry Services Professional washing, drying, folding, and ironing services for everyday garments using eco-friendly detergents and fresh water, offered to individual consumers with doorstep pickup and delivery.
- Dry Cleaning Specialized cleaning process using liquid solvent instead of water for delicate fabrics including silk, wool, and designer wear, with stain removal, odor elimination, and expert pressing for individual consumers.
- Ironing Services Premium steam press and ironing services for all fabric types, delivering wrinkle-free garments to individual consumers at competitive pricing.
- Shoe Cleaning Professional shoe cleaning services for leather, canvas, and suede footwear including dirt removal, stain treatment, deodorizing, and polishing, targeted at individual consumers.
- Carpet Cleaning Professional carpet dry cleaning using advanced techniques to remove dust, allergens, and stains while restoring fabric texture and color, for residential households.
- Curtain Cleaning Professional curtain cleaning and fabric care service that removes dust, allergens, and stains while preserving fabric texture and color, for residential households.
Quantifiable outcome
- Trusted by 4,00,000+ happy customers
- +3 more outcomes
Companies that use Laundrywala
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Laundrywala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Laundrywala partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Laundrywala competitors and assessment
Company assessmentDirect peers
- UClean: UClean is one of India's largest tech-enabled laundry and dry-cleaning franchise chains, offering doorstep pickup/delivery across multiple cities. It competes head-to-head with Laundrywala on app-based booking, franchise expansion, and urban consumer targeting.
- PickMyLaundry: PickMyLaundry is an Indian online laundry aggregator and service provider operating in multiple metros. It directly competes with Laundrywala through app-based on-demand booking and free pickup/delivery offerings.
- DhobiG: DhobiG is an Indian on-demand laundry and dry-cleaning service offering mobile-app booking and doorstep pickup/delivery. It is a direct competitor to Laundrywala in the urban professional and household segment.
- DoorMint Laundry: DoorMint (formerly E Laundry) is an Indian on-demand laundry service offering scheduled pickup/delivery via a mobile app. It targets the same busy urban professional segment as Laundrywala with similar service tiers.
- Washmatic: Washmatic is an Indian doorstep laundry and dry-cleaning service focused on urban consumers. It mirrors Laundrywala's model of mobile-app booking, franchise-led expansion, and tiered pricing including express options.
- Tumbledry: Tumbledry is a rapidly growing Indian laundry and dry-cleaning franchise chain with hundreds of stores nationwide. It directly competes with Laundrywala on franchise-driven expansion, premium positioning, and doorstep service in tier-1 and tier-2 cities.
- The Laundry Basket: The Laundry Basket is an Indian laundry and dry-cleaning chain providing home pickup and delivery in multiple cities. It is comparable to Laundrywala in service breadth, app-based booking, and franchise/store-based operations.
Broad incumbents
- Rinse (US): Rinse is a US-based on-demand dry cleaning and laundry service operating across major American metros. While geographically distinct, it shares Laundrywala's app-driven, doorstep-pickup model and serves as a strategic benchmark for technology and unit economics.
- Cleanly: Cleanly is a US-based on-demand laundry and dry-cleaning delivery service with strong digital booking capabilities. It is comparable to Laundrywala as a digital-first laundry platform, providing a benchmark for international scaling and unit economics.
Emerging players
- FabIndia Wash: FabIndia Wash is a premium Indian laundry and dry-cleaning service leveraging the FabIndia brand association. It competes with Laundrywala for premium garment owners and eco-conscious customers, though with a narrower geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Laundrywala social profiles
Digital presenceLaundrywala compliance and trust
Trust signalCompliance1 record
Laundrywala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laundrywala leadership team
Management profileNumber of profiles
Profiles1 record
Laundrywala funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laundrywala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laundrywala
What does Laundrywala do?
Laundrywala provides on-demand laundry and dry cleaning services to individual consumers through a franchise network of 100+ physical stores across 48+ cities in India. Services include professional washing, dry cleaning, ironing, shoe cleaning, carpet cleaning, and curtain cleaning, supported by doorstep pickup and delivery and a mobile app for online scheduling. The company also licenses its brand and operating model to franchise partners.
Is Laundrywala a public or private company?
Laundrywala is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laundrywala founded?
Laundrywala was founded in 2014. It employs 1 to 10 people.
Where is Laundrywala based?
Laundrywala is headquartered in Noida, India, in the Asia region.
How does Laundrywala make money?
Two revenue lines are on record. Consumer Laundry & Dry Cleaning Services are the primary driver. The others are franchise Fees & Licensing.
Who are Laundrywala's main competitors?
Direct peers on record are UClean, PickMyLaundry, DhobiG, DoorMint Laundry, Washmatic, Tumbledry and The Laundry Basket. Broad incumbents are Rinse (US) and Cleanly. FabIndia Wash is listed as an emerging player.
Does Laundrywala have an API?
No public API is recorded for Laundrywala.
What industry is Laundrywala in?
Laundrywala's product category is Laundry and Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms, with a secondary code of HSAJACAL, Eco-Friendly / Green Pickup & Delivery Laundry Services. Its NAICS code is 812320.