ReZZo

Restaurant Reservation Platform / Hospitality SaaSrezzo.bg

ReZZo is a Bulgarian restaurant reservation platform operating across 21 cities, connecting diners with restaurants and clubs offering up to 20% discounts, and providing a B2B SaaS reservation management tool to venue partners.

Company typePrivate
Founded2013
HeadquartersSofia, Bulgaria
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What ReZZo does

ReZZo is a Bulgarian restaurant reservation platform headquartered in Sofia, founded in 2013, that operates a two-sided marketplace connecting diners with restaurants and clubs across 21 Bulgarian cities. The platform reports 17,912,038 cumulative accommodated customers and hosts 246+ partner restaurants in Sofia alone, offering discounts of up to 20% on lunch and dinner. Consumers access the platform through mobile apps on iOS, Google Play, and Huawei AppGallery, as well as a localized website (rezzo.bg) supporting city-specific restaurant discovery, event listings, and party planning services.

The platform consists of two integrated products: a consumer-facing discovery and reservation app and ReZZo Venues, a B2B SaaS reservation management tool for restaurants. The B2B software includes interactive floor mapping, online reservation with prepayment, customer database management with GDPR compliance, multi-venue management, waiting list and timeline views, and SMS/Viber/email marketing campaign tools. Pricing is structured at €25.56/month (Business) and €51.13/month (Business+), with custom solutions for venue chains. Payments are processed via Stripe and ePay.bg integrations, and customer communications use Viber and SMS channels.

ReZZo generates revenue primarily through monthly subscription fees from restaurant partners, with implied transaction economics on the 20% discount-driven booking volume. Consumer acquisition is self-serve via mobile apps and SEO, while restaurant partners are acquired through direct B2B sales. Notable partners include Happy Bar & Grill (a flagship multi-location Bulgarian chain), Flash Club Bansko, and Captain Cook Hotel Marinela. The company has received Forbes Bulgaria recognition in 2015 and 2017. Revenue figures are not publicly disclosed, and no funding rounds, M&A activity, or leadership team details are reported in the input data. The company operates with 1–10 employees.

ReZZo firmographics

Firmographics

Name: ReZZo
Legal name: ReZZo
Website: https://rezzo.bg
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Short description: ReZZo is a Bulgarian restaurant reservation platform operating across 21 cities, connecting diners with restaurants and clubs offering up to 20% discounts, and providing a B2B SaaS reservation management tool to venue partners.
Ownership category
akta.pro rank

ReZZo industry classification

Industry

Product category: Restaurant Reservation Platform / Hospitality SaaS
NAICS: Other Travel Arrangement and Reservation Services (56159)
SIC: Services-Facilities Support Management Services (8744)
akta.pro primary industry: Restaurant/Table Reservation & Booking Engines (THALADAH)
akta.pro secondary industries: Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

Restaurant reservation platform
Hospitality SaaS software
Dining discount marketplace
Venue management system
Online booking software

Where ReZZo is headquartered

Location

Headquarters

HQ city: Sofia
HQ country: Bulgaria
HQ region: Europe

Offices1 record

Markets served

ReZZo business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Restaurant Subscription Fees: Monthly subscription plans for restaurants and venues to access the reservation management platform. Business plan at 50 BGN/month, Business+ plan at 100 BGN/month, with individual/custom solutions for enterprise venues.
Discount Commission (Implied): Platform drives diners to partner venues with discounts (up to 20% off). Platform likely earns margin on the discount value or through increased booking volume from partner restaurants.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Business Plan - Basic reservation management for single venues
Subscription	Monthly	Business+ Plan - Enhanced features with SMS campaigns
Subscription	Monthly	Individual/Custom Solution - Tailored for venue chains and seasonal businesses

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

ReZZo product offering

Product offering

Core offering

ReZZo operates a dual-sided restaurant reservation platform. For consumers, it provides a mobile app (iOS, Android, Huawei AppGallery) and web portal that lets diners discover restaurants and clubs across 21 Bulgarian cities, view discounts of up to 20%, and book online reservations. For restaurants, it offers ReZZo Venues, a subscription-based reservation management SaaS (€25.56/month Business, €51.13/month Business+) with interactive floor mapping, online prepayment, customer database, multi-venue management, and SMS/Viber/email marketing tools.

Product overview

ReZZo operates as a dual-sided restaurant reservation platform consisting of two integrated products: (1) ReZZo Consumer App and Platform — a consumer-facing mobile app (iOS, Android, AppGallery) and web platform at rezzo.bg enabling users to discover restaurants, book reservations with discounts up to 20%, browse special offers, and find events across 20+ Bulgarian cities, with 17,912,038 accommodated customers; and (2) ReZZo Venues (Reservation Software) — a business-facing SaaS tool for restaurants and clubs that provides interactive floor management, online prepayment, customer database with GDPR compliance, multi-account access, offer/voucher/cover sales, multi-property management, timeline views, waiting list, calendar booking, website reservation widget, analytics/reports, and SMS/Viber/email marketing capabilities, priced at €25.56/month (Business) and €51.13/month (Business+).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

17,912,038 total accommodated customers through the platform
+2 more outcomes

Companies that use ReZZo

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles2 records

ReZZo technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

ReZZo partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and standard.

Alfa Vision (Alpha Vision)coreTechnology or IntegrationWebsite design, development and maintenance partner for ReZZo platform. Alfa Vision (alphavision.bg) is credited for web design, development, and support of the ReZZo.bg platform according to footer information on the website.
Happy Bar & GrillflagshipChannel Partner/ Reseller/ DistributorMajor Bulgarian restaurant chain operating multiple locations across Sofia and Bulgaria. Multiple Happy Bar & Grill locations listed on ReZZo platform including Happy Rakovski, Happy Bar & Grill Iztok, Happy Mladost, Happy Sofia, Happy SANDANSKI.
Flash Club BanskoflagshipChannel Partner/ Reseller/ DistributorAward-winning nightclub in Bansko, awarded 'Best Club in the World' by prestigious international associations. Hosts international DJs and major nightlife events in Bulgarian ski resort.
Bamboo Urban Food & MusicmajorChannel Partner/ Reseller/ DistributorEntertainment venue featuring live music, DJ events, and Asian cuisine. Regular events including Bamboo Show, live band performances listed on ReZZo events calendar.
Captain Cook Hotel MarinelamajorChannel Partner/ Reseller/ DistributorExclusive seafood restaurant at Hotel Marinela in Sofia. Offers premium dining experience with fish and seafood specialties.
Burrata ItalianamajorChannel Partner/ Reseller/ DistributorItalian restaurant in Sofia offering Italian cuisine with up to 20% discount on lunch and dinner through ReZZo.
La BottegastandardChannel Partner/ Reseller/ DistributorRestaurant partner listed on ReZZo platform
Porto GrecostandardChannel Partner/ Reseller/ DistributorRestaurant partner listed on ReZZo platform
Maze Club VarnastandardChannel Partner/ Reseller/ DistributorNightlife venue partner in Varna
Mr PizzastandardChannel Partner/ Reseller/ DistributorPizza chain partner
UmamistandardChannel Partner/ Reseller/ DistributorRestaurant partner listed on ReZZo platform
C'est La ViestandardChannel Partner/ Reseller/ DistributorRestaurant and club venue in Sofia

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

ReZZo competitors and assessment

Company assessment

Direct peers

SevenRooms: Restaurant CRM, marketing, and reservations platform serving venues globally. Comparable in B2B SaaS pricing, customer database features, and integrated marketing (SMS/email/Viber-style) tools.
Quandoo: Restaurant reservation and marketing platform operating in EMEA markets. Closest comparable business model to ReZZo with diner-facing discovery + venue-facing management SaaS.
Resy: Restaurant reservation platform (owned by American Express) offering diner discovery, reservations, and venue tooling. Comparable two-sided model and premium-restaurant customer focus.
Zenchef: European restaurant marketing and reservation SaaS competing in the same venue-tools category. Comparable B2B SaaS pricing tiers and CRM/marketing automation features overlapping ReZZo Venues product.
TheFork: Restaurant reservation platform owned by Tripadvisor that operates across Europe with discounts and diner acquisition tools. Directly comparable to ReZZo's two-sided model and pricing strategy.

Others

Yelp Reservations: Local business discovery platform (formerly with restaurant reservations). Comparable as a diner-acquisition funnel for restaurants, though broader in scope than ReZZo's specialized marketplace.

Broad incumbents

Tripadvisor: Travel platform with restaurant listings and (via TheFork) reservation booking. Comparable destination-and-venue discovery and review-driven diner acquisition approach.
OpenTable: Global restaurant reservation leader owned by Booking Holdings, with a SaaS management platform for venues. Comparable in business model (marketplace + venue SaaS) but at vastly larger scale and geographic reach.

Regional players

Bookalokal: Central European dining reservation and discovery platform with similar discount-driven two-sided model. Regionally comparable (CEE) to ReZZo's geographic and venue-type focus.

Emerging players

EatApp: Restaurant reservations and management platform popular among independent venues. Overlaps with ReZZo Venues on reservation management, online prepayment, and customer database features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

ReZZo compliance and trust

Trust signal

Compliance1 record

ReZZo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ReZZo leadership team

Management profile

Number of profiles

Profiles1 record

ReZZo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ReZZo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReZZo

What does ReZZo do?

Is ReZZo a public or private company?

ReZZo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ReZZo founded?

ReZZo was founded in 2013. It employs 1 to 10 people.

Where is ReZZo based?

ReZZo is headquartered in Sofia, Bulgaria, in the Europe region.

How does ReZZo make money?

Two revenue lines are on record. Restaurant Subscription Fees are the primary driver. The others are discount Commission (Implied).

Who are ReZZo's main competitors?

Direct peers on record are SevenRooms, Quandoo, Resy, Zenchef and TheFork. Yelp Reservations is listed as an others. Broad incumbents are Tripadvisor and OpenTable. Bookalokal is listed as a regional player. EatApp is listed as an emerging player.

Does ReZZo have an API?

No public API is recorded for ReZZo.

What industry is ReZZo in?

ReZZo's product category is Restaurant Reservation Platform / Hospitality SaaS. Its primary akta.pro industry code is THALADAH, Restaurant/Table Reservation & Booking Engines, with a secondary code of BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 56159 and its SIC code is 8744.