UMAMI
UMAMI is a Swiss indoor farming company that uses a four-floor closed-loop aquaponics ecosystem to grow pesticide-free microgreens, selling to Michelin-starred restaurants, hotels, and supermarkets across Switzerland, with supplementary agritourism revenue.
- Company typePrivate
- Founded2017
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What UMAMI does
UMAMI is a Swiss indoor farming company that operates a Biosphere Farm in Zurich combining aquaponics and vertical farming into a four-floor closed-loop ecosystem. Fish, shrimp, mussels, snails, bacteria, and plants form a circular biological system in which aquatic animals produce nutrient-rich water that feeds the plants, which in turn purify the water, eliminating the need for artificial pesticides, antibiotics, or fertilizers. The company claims up to 3x faster crop cycles and 9x more yield per square meter than conventional farming, using organic hemp substrate, 12V technology, solar power, and water recycling.
The core product is microgreens, sold under names such as Power Mix, Protein Mix, Vital Mix, Baby Basilikum, and Baby Koriander, distributed in Freshly Cut, Swiss Sakura Mix, Kilo Cut bulk, and whole Tray formats. UMAMI also sells add-on products including pesto and concentrated microgreen shots developed with partner Mono. Revenue is generated across three streams: B2B sales to high-end gastronomy via logistics partners Bianchi and Marinello; B2C retail through Coop, Migros, and Alnatura; and agritourism revenue from public farm tours (CHF 29 per person), Culinary Masterclasses, and UMAMI Schools educational programs.
The company serves Swiss Michelin-starred restaurants and boutique hotels including Park Hyatt Zurich, Igniv Bad Ragaz, Villa Honegg, Park Hotel Vitznau, Studio Bellerive, and Hitzberger, alongside multi-location operators such as Familie Wiesner Gastronomie and Two Spice. Founded in 2017 by Denis Weinberg and Robin Bertschinger, UMAMI raised a CHF 4.3 million Series A in October 2024 to expand industrial-scale operations in Zurich and increase production capacity fivefold. The company is privately held and operates exclusively within Switzerland.
UMAMI firmographics
Firmographics- Name
- UMAMI
- Legal name
- UMAMI LTD
- Website
- https://eat-umami.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UMAMI is a Swiss indoor farming company that uses a four-floor closed-loop aquaponics ecosystem to grow pesticide-free microgreens, selling to Michelin-starred restaurants, hotels, and supermarkets across Switzerland, with supplementary agritourism revenue.
- Ownership category
- akta.pro rank
UMAMI industry classification
Industry- Product category
- Indoor Vertical Farming
- NAICS
- Food Crops Grown Under Cover (11141), Aquaculture (11251), Seafood Product Preparation and Packaging (3117)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
- akta.pro secondary industries
- Crustacean Farming (e.g., shrimp, prawns, crab) (AFAEAAAC), Freshwater Shellfish & Crustacean Farming (e.g., crayfish) (AFAEAAAD)
Keywords
Where UMAMI is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
UMAMI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Microgreens and Fresh Produce Sales: Primary revenue from selling microgreens (Power Mix, Protein Mix, Vital Mix, Baby Basilikum, Baby Koriander), herbs, and mussel products to gastronomy (restaurants, hotels) and retail (Coop, Migros, Alnatura). Products sold as freshly cut (daily harvested), Swiss Sakura Mix, Kilo-Cut bulk, and whole trays.
- Farm Tours and Events: Revenue from guided farm tours (public at CHF 29/person, private for 10+ groups), team activities with Culinary Masterclasses, and UMAMI Schools educational programs. Includes Microgreens Tasting Game and culinary apéro experiences.
- Gastronomy Bulk Supply: Wholesale supply to restaurants through Bianchi and Marinello logistics partners, with direct ordering for Kilo-Cut bulk quantities at attractive pricing for larger commercial kitchens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Farm Tours - CHF 29 per person |
| Unit Pricing | Pay-as-you-go | Kilo-Cut Bulk Gastronomy Pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels4 records
UMAMI product offering
Product offeringCore offering
UMAMI operates a Biosphere Farm in Zurich using aquaponics and vertical farming to grow pesticide-free microgreens, herbs, and mussels in a closed circular ecosystem combining fish, shrimp, mussels, snails, bacteria, and plants. The company sells freshly harvested microgreens in multiple formats (Power Mix, Protein Mix, Vital Mix, Baby Cilantro, Baby Basil) to high-end gastronomy, retail supermarkets, and offers farm tours and culinary experiences.
Product overview
UMAMI is an indoor farming company operating a Biosphere Farm in Zurich with a circular aquaponics system. The core product portfolio consists of microgreens (Power Mix, Protein Mix, Vital Mix, Baby Cilantro, Baby Basilikum) sold in various formats: Freshly Cut (daily harvested in compostable containers), Swiss Sakura Mix (premium tray selection), Kilo Cut (bulk quantities), and whole Trays. The company also offers culinary products including Pesto and Shots. Revenue is supplemented through experiential offerings: Guided Tours, Culinary Masterclasses, Public Farm Tours, and UMAMI Schools educational programs. All products are grown pesticide-free using aquaponics and vertical farming technologies, with the ecosystem combining fish, shrimp, mussels, snails, bacteria, and plants in a closed nutrient循环 system.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Mix Spicy, sharp bestseller microgreens mix containing Daikon radish, radish, and arugula, designed to enhance the flavor profile of dishes for restaurants and home consumers.
- Protein Mix Aromatic, nutty microgreens mix containing pea, red radish, and sunflower, marketed toward protein-conscious diners and chefs.
- Vital Mix Balanced freshness and spiciness mix containing red clover, sweet pea, pink radish, pak choi, and onion, designed as a versatile culinary microgreens blend.
- Baby Cilantro (Baby Koriander) Delicate microgreens cilantro with intense, lemony-fresh and sweet-spicy flavor profile, targeted at cilantro enthusiasts and fine dining applications.
- Baby Basilikum Microgreens basil with sweet and intense flavor, suited for adding aromatic finishing touches to restaurant and home-cooked dishes.
- Freshly Cut Microgreens (Gastronomy Format) Best-selling microgreens harvested and packaged daily by hand in compostable PLA containers, intended for daily fresh delivery to restaurants and hotels.
Quantifiable outcome
- 3x faster crop cycles compared to conventional farming methods
- +3 more outcomes
Companies that use UMAMI
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
UMAMI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
UMAMI partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BianchicoreFifth-generation family business specializing in fish, meat, and culinary delicacies for gastronomy. Bianchi is a logistics master delivering products for over 135 years. UMAMI relies on their long-standing logistics expertise to make products available nationwide to gastronomy.
- MarinellocoreDelivers fresh produce, dairy products, and specialties to gastronomy in and around Zurich for over 100 years. Products also available through Engros-Markthalle via all vegetable suppliers. Marinello offers enthusiasm for new, old, and unusual products with above-average service.
- MINI (BMW Group)minorUMAMI uses the new fully electric MINI Countryman for emissions-free transportation. The brand has stood for innovative mobility solutions for over 50 years and provides impressive range while meeting UMAMI's representative vehicle needs.
- Too Good To GominorFood waste rescue partnership. UMAMI's self-developed production software helps produce exactly the needed quantity, but occasional overproduction is rescued through Too Good To Go app.
- Frau Gerolds GartenminorFamous urban garden in Zurich, formerly a gravel lot converted to modular city garden. Runs a custom aquaponic UMAMI ecosystem in summer season and creates daily-changing vegan 'Frau Gerolds Power Salad' with UMAMI greens.
- Familie Wiesner GastronomiecoreFamily Wiesner has been successfully active in Swiss market since early 1990s with innovative concepts. They shape Swiss gastronomy landscape with exceptional ideas. UMAMI refines their dishes with greens and develops joint collaboration ideas.
- Kleiner BäckereiminorZurich city bakery combining tradition and innovation. Seven locations in Zurich selling homemade delicacies including various sandwiches and salads with UMAMI greens.
- HitzbergercoreStar chef Eduard Hitzberger's unique fast food concept (18 Gault-Millau points, 2 Michelin stars). UMAMI Shots and UMAMI Zöpfli available in all Hitzberger locations.
- MonominorProduces smoothies, cold-pressed juices, and concentrated shots from ripest fruits and vegetables. UMAMI and Mono jointly created a delicious UMAMI microgreen shot. Products sourced regionally when possible.
- Two SpicecoreCreative gastronomy and lifestyle company from Zurich with 27+ years creating business concepts and brands including yootea beverage brand, wine shop, and various restaurants in Zurich, Winterthur, Basel, Bern, Zug, Luzern, and St. Gallen. UMAMI supplies multiple locations.
- Zum Guten HeinrichminorConsistently sustainable Zurich catering partner for larger food waste quantities. They cook with what nature provides, especially misshapen and surplus vegetables. Both partners benefit from this mutually beneficial relationship.
- The Organic CompanyminorDanish company creating functional, cool-designed aprons from organic cotton. Supports UMAMI with high-quality aprons for the production team.
- ElectroluxminorOfficial kitchen partner of UMAMI. Electrolux kitchen enables experimentation and culinary arts learning. UMAMI cultivates weekly team lunches and offers exciting cooking workshop space.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
UMAMI competitors and assessment
Company assessmentDirect peers
- Gotham Greens: US indoor hydroponic greenhouse operator producing fresh herbs, leafy greens, and dressings for retail and foodservice; comparable on greenhouse-grown culinary herbs/microgreens and premium retail partnerships.
- Infarm: Berlin-based vertical-farming company operating modular in-store and urban farms for herbs, microgreens, and leafy greens sold through European grocery and foodservice channels — the closest direct analog to UMAMI in geography, product, and channel.
- BrightFarms: US indoor hydroponic greenhouse operator supplying pesticide-free leafy greens and herbs to grocery retailers; comparable on the controlled-environment greens-to-retail model.
Broad incumbents
- AeroFarms: US-based indoor vertical-farming incumbent producing microgreens and leafy greens at industrial scale using aeroponics; comparable in controlled-environment agriculture technology and B2B/B2C produce distribution.
- Bowery Farming: US-based indoor farming operator with retail distribution of leafy greens and herbs across major grocery chains; comparable on the indoor-farming-to-retail-shelf go-to-market motion.
- Plenty: US indoor vertical-farming company building large-scale vertical farms for leafy greens and herbs; relevant comparable for industrial-scale indoor farm economics and capital-intensive expansion strategy.
Emerging players
- Eden Green Technology: US-based vertical/greenhouse hybrid farming company producing herbs and leafy greens for retail; comparable on indoor-farming technology and produce-supply business model.
- 80 Acres Farms: US indoor vertical farm producing herbs, microgreens, and leafy greens for retail and foodservice; comparable in product mix and controlled-environment agriculture technology.
Regional players
- Nordic Harvest: Denmark-based vertical farming company producing herbs and greens for European retail; comparable as a European-region indoor-farming peer targeting premium retail and foodservice customers.
- Yasai: Swiss vertical-farming startup producing herbs and leafy greens for Swiss retail and gastronomy; the most direct Swiss domestic comparable competing for the same Coop/Migros and restaurant accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UMAMI compliance and trust
Trust signalCompliance1 record
UMAMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMAMI leadership team
Management profileNumber of profiles
Profiles6 records
UMAMI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMAMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMAMI
What does UMAMI do?
UMAMI operates a Biosphere Farm in Zurich using aquaponics and vertical farming to grow pesticide-free microgreens, herbs, and mussels in a closed circular ecosystem combining fish, shrimp, mussels, snails, bacteria, and plants. The company sells freshly harvested microgreens in multiple formats (Power Mix, Protein Mix, Vital Mix, Baby Cilantro, Baby Basil) to high-end gastronomy, retail supermarkets, and offers farm tours and culinary experiences.
Is UMAMI a public or private company?
UMAMI is a private company. It is classified as venture growth investor backed and is currently operating.
When was UMAMI founded?
UMAMI was founded in 2017. It employs 11 to 50 people.
Where is UMAMI based?
UMAMI is headquartered in Zürich, Switzerland, in the Europe region.
How does UMAMI make money?
Three revenue lines are on record. Microgreens and Fresh Produce Sales are the primary driver. The others are farm Tours and Events and gastronomy Bulk Supply.
Who are UMAMI's main competitors?
Direct peers on record are Gotham Greens, Infarm and BrightFarms. Broad incumbents are AeroFarms, Bowery Farming and Plenty. Emerging players are Eden Green Technology and 80 Acres Farms. Regional players are Nordic Harvest and Yasai.
Does UMAMI have an API?
No public API is recorded for UMAMI.
What industry is UMAMI in?
UMAMI's product category is Indoor Vertical Farming. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens), with a secondary code of AFAEAAAC, Crustacean Farming (e.g., shrimp, prawns, crab). Its NAICS code is 11141 and its SIC code is 2000.