Aftercare

What Aftercare does

Aftercare (legally Kontractify Inc., headquartered in Brooklyn, New York) provides an AI-powered survey augmentation platform that generates intelligent follow-up questions, evaluates open-ended response quality, and automates thematic coding for market research teams. The product is built on large language models (routed through Anthropic and OpenAI) and is offered both as a set of standalone APIs and as an end-to-end AI Survey Platform with a drag-and-drop workflow builder. The company distinguishes its data-quality offering through proprietary detection techniques including honeypot phrases readable by LLMs but not humans, keystroke-event bot detection, and demerit scoring across nonsense, off-topic, low-effort, duplicate, and LLM-generated response categories.

The go-to-market is hybrid: an API-first distribution layer plugs into incumbent enterprise survey platforms (Qualtrics, Forsta/Decipher, Alchemer, with Voxco and IntelliSurvey listed as coming soon), while a self-serve signup and freemium template library drives bottom-up adoption. Enterprise sales run through founder-led demo booking, supported by SOC 2 Type I and Type II compliance, Insights Association membership, and Y Combinator W24 credibility. Pricing is not publicly disclosed and is structured as freemium for self-serve users and quote-based annual subscriptions for enterprise deployments.

The company was founded in 2024 by Aidan Lee and Anand Nanduri and operates with 1-10 employees. It is privately held, backed by Y Combinator with specific funding amounts undisclosed, and has no subsidiaries, acquisitions, or public-market activity. The only publicly named customer is Radius Insights in market research, while several large technology and financial firms (Nextdoor, Palantir, Datadog, Affirm, Barclays, MongoDB, Microsoft) are cited as prior employers of the founding team rather than as customers.

Name

Aftercare

Legal name

Kontractify Inc.

Website

https://getaftercare.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Aftercare provides AI-powered survey augmentation tools that generate intelligent follow-up questions, evaluate open-ended response quality, and automate thematic coding for market research teams and enterprise survey platform users via API and end-to-end platform.

Ownership category

akta.pro rank

Product category

Survey Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

Keywords

• AI survey tools
• Survey data quality
• Open-ended response coding
• Survey follow-up generation
• Survey platform integrations

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API Subscriptions: Aftercare API is offered as a suite of AI tools (Follow-up API, Data Quality API, AI Coding) that augment existing survey platforms. Revenue likely generated through API usage-based or subscription pricing for API access and usage.
2. SaaS Platform Subscription: Full AI Survey Platform offered as end-to-end survey solution with workflow builder, AI response categorization, and AI follow-ups. Subscription-based access with tiered plans.
3. Enterprise Contracts: Enterprise sales motion with demo booking suggests custom enterprise pricing for larger research teams and organizations requiring dedicated support and higher usage limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aftercare provides AI-powered tools that augment surveys by generating intelligent, adaptive follow-up questions that probe deeper into respondent answers, evaluating the quality of open-ended survey responses (flagging nonsense, off-topic, low-effort, duplicate, and LLM-generated content), and automatically coding open-ended responses into hierarchical categories. The offering is delivered both as an end-to-end AI Survey Platform and as a suite of REST APIs (Follow-up, Data Quality, Coding) that plug into existing enterprise survey platforms such as Qualtrics, Forsta, Alchemer, Voxco, and IntelliSurvey.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Survey Platform End-to-end AI-powered survey platform with a flexible workflow builder, drag-and-drop blocks, branching logic, AI response categorization, and intelligent follow-up questions that adapt to respondent answers. Targeted at research teams that want an end-to-end conversational survey experience rather than just API access.
• Enhanced AI Follow-up API REST API that generates intelligent follow-up questions to probe deeper into survey responses, supporting multi-turn conversational survey experiences with thread ID tracking. Targeted at research and product teams using existing survey platforms who want adaptive follow-ups.
• AI Follow-up API Lite Lightweight REST API for generating a single follow-up question based on initial survey responses, suitable for simpler integration scenarios where multi-turn conversations are not required.
• AI Data Quality API REST API that evaluates survey response quality by detecting nonsensical, off-topic, low-effort, LLM-generated, duplicate, and inconsistent responses, producing demerit scores across Responsiveness, Authenticity, and Composite modes. Used by research teams to screen large volumes of open-ended responses.
• AI Coding REST API that automatically generates code frames and categorizes open-ended survey responses into hierarchical categories, including AI Brand Coding for brand-specific analysis. Targeted at research teams seeking to replace manual qualitative coding workflows.
• AI Survey Generator AI-powered tool that generates complete surveys from brief descriptions of research goals, automatically creating logical question flows and reducing survey design time. Used as a top-of-funnel, no-login entry point to the Aftercare platform.
• AI Form Generator

Quantifiable outcome

• Save hours of analysis time through automated response categorization and summarization
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor, core and supporting.

• Potentia InsightminorGTM or Marketing PartnerPartner logo displayed on homepage indicating partnership or customer relationship with UK-based market research firm Potentia Insight.
• StartershubminorGTM or Marketing PartnerPartner logo displayed on homepage indicating partnership or affiliation with startup ecosystem organization Startershub.
• Forsta (Decipher)coreTechnology or IntegrationNative API integration with Forsta (formerly Decipher) survey platform. Detailed integration documentation provided including code snippets for follow-up questions and data quality evaluation. Strategic integration partner enabling joint customers to use Aftercare within Forsta workflows.
• QualtricscoreTechnology or IntegrationNative integration with Qualtrics survey platform using Web Service feature and JavaScript/LLoop & Merge for multiple follow-up questions. Comprehensive setup guides provided. One of the primary integration targets for enterprise deployments.
• AlchemercoreTechnology or IntegrationNative integration with Alchemer survey platform using JavaScript actions for follow-up questions and data quality evaluation. Full code examples provided for integration.
• IntelliSurveysupportingTechnology or IntegrationListed as supported platform on integrations overview page. Integration capabilities in development or partial implementation.
• VoxcosupportingTechnology or IntegrationListed as supported platform on integrations overview page with 'Coming soon' designation. Full integration not yet available.
• AnthropiccoreTechnology or IntegrationThird-party AI provider for language model processing. Survey data may be processed through Anthropic's Claude models for AI-powered features. Provider is SOC2 compliant and does not train on customer data.
• OpenAIcoreTechnology or IntegrationThird-party AI provider for language model processing. Survey data may be processed through OpenAI models for AI-powered features. Provider is SOC2 compliant and does not train on customer data.
• Amazon Web Services (AWS)supportingOthersCloud infrastructure provider for Aftercare's platform hosting. Listed as subprocessor in privacy policy.
• StripesupportingOthersPayment processor for subscription billing. Listed as subprocessor in privacy policy and accepted payment method in Terms of Service.
• PropelAuthsupportingOthersAuthentication provider for user identity management and SSO. Listed as subprocessor in privacy policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IntelliSurvey: Survey platform built specifically for market-research professionals; an Aftercare integration partner. Targets the same insight-driven buyer and competes for share of survey workflow tooling in research organizations.
• Alchemer: Mid-market survey platform with native Aftercare integration; serves similar customer profiles (in-house research and CX teams). Alchemer's Pulse product and emerging AI features create direct overlap with Aftercare's core AI follow-up and coding capabilities.
• Forsta (Decipher): Enterprise survey platform with deep market-research DNA; Aftercare has a native integration with Forsta, and the two sell to the same research-team buyer. Forsta is investing in AI-augmented survey tooling that competes with Aftercare's follow-up and quality APIs.
• Voxco: Enterprise-grade survey platform focused on market research and customer experience; listed as an Aftercare integration partner. Competes for the same research-team spend with its own multi-mode survey tooling and emerging AI features.

Broad incumbents

• Qualtrics: Enterprise survey and experience management platform that is both Aftercare's largest integration partner and its most significant competitive threat. Qualtrics is rapidly adding native AI capabilities for survey follow-ups, text analytics, and response coding that overlap directly with Aftercare's product surface.
• SurveyMonkey: Mass-market survey platform with an enterprise tier (SurveyMonkey Enterprise / Momentive). Has launched AI-powered build and analysis features that compete broadly with Aftercare's AI Survey Generator and coding capabilities.
• Typeform: Conversational form and survey platform known for engaging respondent experiences. Recently launched Typeform AI features for follow-up questions and analysis, directly overlapping Aftercare's value proposition in conversational survey flows.

Emerging players

• Outset: AI-moderated research platform that conducts and synthesizes qualitative interviews at scale. Targets the same market-research buyer as Aftercare and represents an emerging AI-native alternative to traditional survey workflows.
• Remesh: AI-enabled live conversation platform for qualitative and quantitative research. Competes with Aftercare for AI-driven market-research budgets by offering automated follow-up probing and real-time response synthesis.
• Maze: AI-augmented user research platform with automated follow-up questioning and analysis capabilities. Targets product and UX research teams — a segment that overlaps with Aftercare's HR, product, and customer-experience use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getaftercare
• LinkedInlinkedin.com/company/getaftercare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aftercare