Texoma FC

What Texoma FC does

Texoma FC is a private, for-profit professional soccer club founded in 2024 and operating in the Texoma region along the Texas-Oklahoma border. The club competes in the USL development pyramid, having debuted in USL League One in 2025 before being relegated (voluntarily) to USL League Two for the 2026 season following a 12th-place finish in which the team recorded 7 wins across 30 league matches. The organization is led by principal owner Jacob West (who also serves as CEO) and founder Ben Watson, with De Anna Guerreiro as a co-owner.

The club's core operations span matchday operations, youth academy programming, merchandise sales, and sponsorship activation. Revenue mechanics rely on season-ticket and single-match ticket sales, branded merchandise, youth registration and academy fees, and local/regional sponsorship deals. The team's principal product surface is a traditional matchday and developmental pipeline — there is no disclosed technology platform, proprietary data product, or software component underlying the business. Geographic identity (the "Texoma" regional brand) functions as a central commercial asset given the limited number of professional soccer clubs in the immediate market.

A notable strategic development is the formation of Rodeo SC, a separate, affiliated club targeting USL League One entry in 2027 out of Celina, Texas. This positions Texoma FC as the seed of a multi-club ownership structure rather than a single-franchise operator, with the parent entity acting as a development-and-talent-pipeline feeder to the higher-division Rodeo entity. The 2025 USL League One campaign also coincided with a senior leadership transition involving sporting director and head coach Adrian Forbes, whose departure has implications for sporting continuity heading into the 2026 League Two season.

Name

Texoma FC

Legal name

Texoma FC

Website

https://texomafc.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Texoma FC is a private professional soccer club founded in 2024 serving the Texoma (Texas-Oklahoma border) region. It competes in USL League Two, generating revenue from matchday tickets, merchandise, youth academy fees, and local sponsorships.

Ownership category

akta.pro rank

Product category

Professional Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAA

Association Football (Soccer) Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYCRAMACAC

Soccer/Football Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAEADAI

Specialty Membership Clubs (Category-Focused)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Professional soccer club
• Youth soccer academy
• Sports merchandise retail
• Season ticket sales
• Community sports entertainment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from season tickets and individual game tickets for USL League Two matches. Season ticket options include VIP Field Side, Premium Season Seat, and Family Friendly Season Seat tiers.
2. Merchandise Sales: Online shop selling apparel, jerseys, accessories, headwear, and home goods. Includes branded merchandise like jerseys, hoodies, t-shirts, caps, scarves, and novelty items.
3. Sponsorship and Partnerships: Partnerships with local and regional businesses including healthcare providers, real estate firms, wineries, sports bars, and breweries. Sponsors receive visibility through the club's digital platforms and game-day events.
4. Youth Academy Programs: Revenue from youth academy and development programs for various age groups, including coaching and training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Texoma FC operates a pre-professional men's soccer club competing in USL League Two for the 2026 season, based in the Texoma region along the Texas-Oklahoma border. The club sells season tickets and individual match tickets, operates an online merchandise shop selling branded apparel and accessories, and runs a youth academy program serving U11-U19 age groups for player development.

Product overview

Texoma FC operates as a unified soccer club offering professional competition in USL League Two (2026), complemented by merchandise sales and youth development programs. The core offering is the soccer team itself, which competes in a regional 14-match regular season. Supporting offerings include three tiers of season tickets (VIP Field Side, Premium, and Family Friendly) with varying member benefits, an extensive merchandise shop spanning apparel, jerseys, accessories, headwear, and home goods, and a youth academy structured for player development from U11 through U19 age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Texoma FC USL League Two Soccer Club
• Season Ticket Packages
• Texoma FC Merchandise Shop
• Youth Academy Program

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Sherman MedicalminorGTM or Marketing PartnerHealthcare provider partnership with Texoma FC. Sherman Medical (Austin Advanced Surgical and Sports Medicine) appears as a partner logo on the Texoma FC Partners page, indicating sponsorship and community support for the local soccer club.
• Easy Life RealtyminorGTM or Marketing PartnerLocal real estate firm listed as a partner on the Texoma FC Partners page, providing sponsorship and community visibility through the soccer club.
• Landon WineryminorGTM or Marketing PartnerLocal winery listed as a partner, supporting the Texoma FC club through sponsorship and community engagement.
• Taylor D ApparelminorGTM or Marketing PartnerOfficial match apparel sponsor indicated by 'Official Sponsors Match' branding on the Partners page.
• Dr PepperminorGTM or Marketing PartnerNational beverage brand partnership with Texoma FC, providing brand visibility at games and through club marketing channels.
• Mix 961minorGTM or Marketing PartnerLocal radio station (Mix 961) partnership for media coverage and marketing support of the soccer club.
• Intriguing AuctionsminorGTM or Marketing PartnerLocal auction company co-owned by Texoma FC General Manager Steven De Luna, providing auction services and event support for club activities.
• Charlottetowne HopscoreGTM or Marketing PartnerBrewery partner providing free beer at home matches for VIP season ticket holders ($30 value). Offers complimentary jerseys to premium season ticket holders as part of sponsorship activation.
• MyNCU (Credit Union)minorGTM or Marketing PartnerCredit union partnership providing financial services sponsorship to Texoma FC.
• RB WestminorGTM or Marketing PartnerReal estate/business company listed as a partner supporting Texoma FC.
• Funky's Soda CompanyminorGTM or Marketing PartnerLocal beverage company partnership with Texoma FC for game day refreshments and community events.
• 3 Nations BrewingminorGTM or Marketing PartnerLocal brewery partner providing beverages and community engagement support for Texoma FC.
• Dowling DistillingminorGTM or Marketing PartnerLocal distillery partner supporting Texoma FC with beverage offerings at events.
• George TavernminorGTM or Marketing PartnerLocal tavern/restaurant partnership providing community engagement and potentially event hosting for Texoma FC.
• Sculpt Pilates ShermanminorGTM or Marketing PartnerLocal fitness studio partnership with Texoma FC supporting community wellness and sports connections.
• Sherman Park VillageminorGTM or Marketing PartnerLocal business/community organization partnership supporting Texoma FC.
• Lettuce IndulgeminorGTM or Marketing PartnerLocal food/restaurant business partner of Texoma FC.
• Terry Jones AgencyminorGTM or Marketing PartnerLocal agency/business listed as a partner on Texoma FC Partners page.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Corpus Christi FC: Corpus Christi FC competes in USL League Two from a Texas market with a similar community-led, small-market operating profile to Texoma FC.
• Chattanooga Red Wolves SC: Chattanooga Red Wolves SC is a USL League One side operating in a smaller regional market with a comparable community-led, youth-development-focused model — a direct analogue for Texoma FC's operational structure and market profile.
• Des Moines Menace: Des Moines Menace is a long-standing USL League Two club operating in a small/medium Iowa market with comparable pre-professional, community-driven structure.
• Greenville Triumph SC: Greenville Triumph SC is a USL League One club in a mid-sized regional market with similar small-market, community-engagement positioning.
• South Georgia Tormenta FC: South Georgia Tormenta FC competes in USL League One from a small/medium Georgia market, similarly emphasizing community engagement, youth pathways, and a youth-to-pro player pipeline — making it a structurally comparable small-market USL club to Texoma FC.
• Madison Forward Madison FC: Forward Madison FC is a USL League One club operating in a small Midwestern market with a strong community/brand-identity-led GTM, structurally similar to Texoma FC's positioning and target audience.
• Northern Colorado Hailstorm FC: Northern Colorado Hailstorm FC plays in USL League One in a non-major metropolitan area with similar emphasis on local identity and community engagement, mirroring Texoma FC's small-market, community-rooted approach.
• Flint City Bucks: Flint City Bucks compete in USL League Two from a small Michigan market, providing a direct peer reference for Texoma FC's new USL League Two operating context.
• Union Omaha: Union Omaha is a USL League One club operating from a smaller Midwestern market, comparable in scale, community focus, and pre-professional-to-pro trajectory to Texoma FC.

Emerging players

• Spokane Velocity FC: Spokane Velocity FC is an emerging USL pre-professional/professional club in a smaller regional market; less established than Texoma FC but operates in a comparable small-market, lower-tier USL ecosystem with overlapping audience profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/USLTexoma

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texoma FC