Des Moines Menace
The Des Moines Menace is a pre-professional USL League Two soccer club operating a men's team, youth development camps for ages 3-15, and ticketing/merchandise at Mediacom Stadium in Des Moines, Iowa.
- Company typePrivate
- Founded1994
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Des Moines Menace does
The Des Moines Menace is a privately held, pre-professional men's soccer club founded in 1994 and based in Des Moines, Iowa, competing in the USL League Two Great Plains Division. The club plays home matches at Mediacom Stadium and operates three commercial lines: (1) youth soccer camps for children ages 3-15 delivered across multiple Iowa communities including Norwalk, Grimes, Waukee, Winterset, Des Moines, Iowa United and DMACC, plus a co-hosted Pre-Game Clinic with Soccer Shots; (2) season memberships and single-game tickets across multiple seating tiers ranging from grass berm to new Corner Kick Field Suites; and (3) merchandise such as themed warm-up tops. Underlying technology is non-proprietary: the website, registration, news and ticketing infrastructure run on SportsEngine's Sports Relationship Management platform.
The business model is consumer-facing and community-anchored, monetizing matchday attendance, seasonal memberships, camp registration fees, merchandise, and a portfolio of regional presenting sponsors (Bank of America, SCHEELS, Delta Dental, Kwik Star, Musco Lighting, Soccer Shots). Customer segments span youth players ages 3-15, pre-professional/collegiate players, local soccer fans and families, and Des Moines-area schools and community organizations. The club is led by General Manager Kyle Davy and Interim Head Coach Zachary Newton, who was elevated from the assistant role in May 2026 and brings NJCAA championship coaching experience from Indian Hills and Southeastern Community College.
Strategic positioning emphasizes a development pathway between collegiate and professional soccer, reinforced by a 2026 partnership that placed the Menace in closed-door scrimmages against the Sporting Kansas City MLS First Team, alongside talent pipeline relationships with Drake University and the internal Menace Youth Academy. Community integration is executed through organized supporter groups (Society DSM, Red Army), the Des Moines Public Schools partnership (engaging 200+ K-11 students via free camps and DMPS Night), and recurring matchday themes such as Kick Cancer. Ownership is independent and locally operated, with no disclosed institutional, private equity or parent-company backing.
Des Moines Menace firmographics
Firmographics- Name
- Des Moines Menace
- Legal name
- Des Moines Menace Soccer
- Website
- https://menacesoccer.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Des Moines Menace is a pre-professional USL League Two soccer club operating a men's team, youth development camps for ages 3-15, and ticketing/merchandise at Mediacom Stadium in Des Moines, Iowa.
- Ownership category
- akta.pro rank
Des Moines Menace industry classification
Industry- Product category
- Amateur / Pre-Professional Soccer Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Des Moines Menace is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Des Moines Menace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Season memberships and single game tickets sold for home matches at Mediacom Stadium. Premium seating options include Field Tables and Corner Kick Field Suites.
- Youth Soccer Camps: Summer camp programs for children ages 3-15 with various locations across Iowa. Registration fees and optional soccer ball purchases.
- Merchandise: Sale of merchandise including Kick Cancer warm-up tops and other team apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Field Tables - 4-seat tables on west side of Mediacom Stadium with same-location selection for every home game |
| Subscription | Annual | Corner Kick Field Suites - 4 adirondack chair seats, field level, only 2 available |
| Subscription | Annual | General Admission Seating - Lower/Upper Level and East Side general admission |
| Subscription | Annual | Grass Seating - General admission across grass berm |
| One time/ perpetual license | Pay-as-you-go | Youth Camp Registration - Ages 3-15, various locations |
| One time/ perpetual license | Pay-as-you-go | Single Game Tickets - various matches |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Des Moines Menace product offering
Product offeringCore offering
The Des Moines Menace operates a pre-professional men's soccer team competing in USL League Two's Great Plains Division, fielding a senior squad that plays home matches at Mediacom Stadium in Des Moines, Iowa. The club sells season memberships and single-game tickets, runs age-specific summer youth soccer camps for ages 3-15 across Iowa communities, and conducts community engagement initiatives including DMPS Night celebrations and free youth camps in partnership with Des Moines Public Schools.
Product overview
The Des Moines Menace operates as a pre-professional soccer club competing in USL League Two. The organization offers three primary services: youth soccer camps providing age-specific training programs for children ages 3-15, season memberships offering various seating tiers at Mediacom Stadium with member benefits, and single game tickets for individual match attendance. The club also maintains supporter groups and community engagement programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Soccer Camps Summer soccer camps for children ages 3 to 15 featuring age-specific schedules focused on skill development, with multi-day sessions held across Iowa communities and a Pre-Game Clinic at Mediacom Stadium. Registration is fee-based with an optional soccer ball purchase.
- Season Memberships Annual season ticket packages for Des Moines Menace home games at Mediacom Stadium. Tiers include Premium Field Tables (4-seat tables on west side), Corner Kick Field Suites (field-level adirondack chairs, 2 available), Lower/Upper Level Sideline, East General Admission, and Grass Seating, with benefits such as free parking ($80+ value), the Never Waste a Ticket exchange program, and complimentary member-only event tickets.
- Single Game Tickets Individual match tickets for Des Moines Menace home games, including themed match nights with promotions such as Pre-Game Youth Clinics, merchandise giveaways, and awareness campaigns. Optional parking pass available.
Quantifiable outcome
- Multiple national championships achieved since founding in 1994
- +2 more outcomes
Companies that use Des Moines Menace
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Des Moines Menace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Des Moines Menace partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Sporting Kansas CitycoreMLS club invited the Menace to participate in closed-door training matches against Sporting KC's First Team at Compass Minerals National Performance Center. Provides invaluable opportunity for Menace players to test themselves against MLS-level competition.
- SCHEELSminorYouth camp sponsor providing support for summer soccer programming across Iowa communities.
- Delta DentalminorYouth camp sponsor supporting community soccer development programs.
- Des Moines Virtual CampusminorYouth camp sponsor with video board advertising presence at camps.
- Bank of AmericaminorPresenting sponsor of Des Moines Public Schools Night, providing complimentary tickets for DMPS students and staff.
- Soccer ShotsminorCo-hosting Pre-Game Clinic at Mediacom Stadium on July 11, co-presented with Musco Lighting.
- Musco LightingminorPresenting sponsor of Pre-Game Clinic at Mediacom Stadium on July 11.
- Kwik StarminorSponsor providing Star of the Match recognition for each Menace game.
- USL League TwocoreLeague membership providing pre-professional soccer competition structure and developmental pathway.
- Drake UniversitycorePartnership providing talent pipeline with multiple Drake players featuring in Menace lineup.
- Indian Hills Community CollegeminorInterim head coach Zac Newton serves as Head Coach of men's soccer program at Indian Hills, which won 2025 NJCAA National Championship.
- Menace Youth AcademycoreInternal academy developing homegrown talent featured in senior team lineup.
- Des Moines Public SchoolscoreDMPS Night celebrations and free youth soccer camps engaging 200+ students from kindergarten through 11th grade.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Des Moines Menace competitors and assessment
Company assessmentDirect peers
- Western Mass Pioneers: Long-standing USL League Two community-based club with comparable revenue mix (matchday, camps, sponsorships) and a collegiate/development pathway orientation.
- Reading United AC: USL League Two community club with comparable pre-professional development positioning, season membership program, and youth camp operations.
- Ventura County Fusion: Established USL League Two club with a similar community-rooted operating model combining matchday ticketing, youth programming, and sponsorship partnerships.
- Lane United FC: USL League Two community club with an analogous mix of collegiate pathway focus, season ticketing, youth camps, and regional sponsorship support.
- Flint City Bucks: Long-established USL League Two community club with a similar pre-professional development model, multi-state youth programming, and ticketing/membership revenue mix.
- Chicago FC United: USL League Two club operating a similar community-driven, youth-development-focused model in the Midwest with comparable revenue streams (tickets, camps, memberships).
- Minneapolis City SC: USL League Two peer in the same Great Plains regional ecosystem, operating a community-owned model with ticketing, camps, and sponsorship revenue analogous to the Menace.
Regional players
- Iowa Heartlanders: ECHL minor-league hockey team also based in Iowa that competes in the same regional sports-entertainment market for fan attention and corporate sponsorships.
Others
- United Soccer League: Governing organization of USL League Two; relevant as the league operator and structural framework within which the Menace competes and develops.
Broad incumbents
- Sporting Kansas City: MLS club and active Menace partner that provides reference for the broader U.S. professional soccer ecosystem and the development pyramid Menace operates within.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Des Moines Menace social profiles
Digital presenceDes Moines Menace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Des Moines Menace leadership team
Management profileNumber of profiles
Profiles2 records
Des Moines Menace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Des Moines Menace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Des Moines Menace
What does Des Moines Menace do?
The Des Moines Menace operates a pre-professional men's soccer team competing in USL League Two's Great Plains Division, fielding a senior squad that plays home matches at Mediacom Stadium in Des Moines, Iowa. The club sells season memberships and single-game tickets, runs age-specific summer youth soccer camps for ages 3-15 across Iowa communities, and conducts community engagement initiatives including DMPS Night celebrations and free youth camps in partnership with Des Moines Public Schools.
Is Des Moines Menace a public or private company?
Des Moines Menace is a private company. It is classified as unknown and is currently operating.
When was Des Moines Menace founded?
Des Moines Menace was founded in 1994. It employs 1 to 10 people.
Where is Des Moines Menace based?
Des Moines Menace is headquartered in Des Moines, United States, in the North America region.
How does Des Moines Menace make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are youth Soccer Camps and merchandise.
Who are Des Moines Menace's main competitors?
Direct peers on record are Western Mass Pioneers, Reading United AC, Ventura County Fusion, Lane United FC, Flint City Bucks, Chicago FC United and Minneapolis City SC. Iowa Heartlanders is listed as a regional player. United Soccer League is listed as an others. Sporting Kansas City is listed as a broad incumbent.
Does Des Moines Menace have an API?
No public API is recorded for Des Moines Menace.
What industry is Des Moines Menace in?
Des Moines Menace's product category is Amateur / Pre-Professional Soccer Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 711211 and its SIC code is 7997.