What Woonin does

Woonin (Stichting Woonin) is a Dutch social housing corporation (woningcorporatie) that manages approximately 35,000 regulated social rental homes across four municipalities in the Utrecht region: Utrecht, Nieuwegein, Houten, and Wijk bij Duurstede. The entity was formed on 1 January 2023 through the merger of two legacy housing corporations, Mitros (operating in Utrecht and Nieuwegein) and Viveste (operating in Houten and Wijk bij Duurstede), and serves low-income households through income-linked tenancies under the Dutch Aedes housing association framework and national social housing legislation.

Woonin's core tenant-facing product is the Mijn Woonin digital portal, supporting self-service functions including rent payment (via iDEAL and Wero), repair requests, account management, rent termination, rent specification requests, and housing search via the Ik Zoek platform. The underlying technology stack relies on third-party operational platforms: Casix for property management and maintenance, Mind2Pay for rent collection and debt management, DataRotonde for application integration, OneXillium for document management, ChangeBlue for change management, Ciphix for robotic process automation, and Hotjar and Google Analytics for web analytics. There is no public API, no proprietary AI, and no SDK. Woonin also operates mixed-living concepts (BUUR, Tango, Befu, Place2BU) that combine social tenants with mid-rent and free-sector residents, and runs programmes such as Je Eigen Zaak (subsidised commercial space for start-up entrepreneurs, €400/month for the first two years) and Hospitaverhuur (live-in landlord scheme requiring written permission and a 9-month trial).

Revenue is derived primarily from regulated rental income collected monthly from approximately 35,000 tenant households, with rents set under Dutch social housing law on an income-linked basis. Allocated unit supply is distributed through the WoningNet (DĀK regio Utrecht) registration system. Beyond rental income, Woonin operates within performance agreements (prestatieafspraken) with each of its four municipalities covering social housing targets, sustainability (energy labels), neighbourhood improvement, and new-build programmes. The organisation employs 251–500 staff and operates five physical service desks plus dedicated sociaal wijkbeheerders (neighbourhood managers) in every municipality. As a founding member of the SWEMP ICT collaboration (with Staedion, Woonbron, Eigen Haard, and Portaal), Woonin shares vendor framework agreements with 34 'Vrienden van SWEMP' housing corporations, capturing procurement scale efficiencies. The entity operates as a mission-driven foundation (stichting) with no external equity ownership, no venture funding, and no commercial product offering.

Name

Woonin

Legal name

Stichting Woonin

Website

https://woonin.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

Woonin (Stichting Woonin) is a Dutch social housing corporation managing approximately 35,000 income-linked rental homes in Utrecht, Nieuwegein, Houten, and Wijk bij Duurstede. Formed in 2023 via the Mitros–Viveste merger, it serves low-income tenants via the Mijn Woonin digital portal and local neighbourhood managers.

Ownership category

akta.pro rank

Product category

Social Housing

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Social rental housing
• Affordable housing services
• Tenant portal platform
• Property maintenance services
• Neighborhood management

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Social housing rental income: Woonin's primary revenue is rental income from approximately 35,000 social rental homes. Tenants pay monthly rent, which Woonin collects via iDEAL/Wero bank transfers or direct debit through its Mijn Woonin portal. Rental income is regulated under Dutch social housing law and is based on income-linked pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Woonin is a Dutch social housing corporation that provides affordable rental housing and tenant services to approximately 35,000 low-income households across the municipalities of Utrecht, Nieuwegein, Houten, and Wijk bij Duurstede. The corporation owns, manages, and develops social rental homes, delivers maintenance and neighbourhood services through dedicated sociaal wijkbeheerders, and operates the Mijn Woonin digital tenant portal for rent payment, repair requests, and account management. Revenue comes primarily from regulated monthly rental income collected via iDEAL/Wero bank transfers.

Product overview

Woonin is a Dutch social housing corporation (woningcorporatie) formed on 1 January 2023 from the merger of Mitros and Viveste, managing approximately 35,000 social rental homes in Utrecht, Nieuwegein, Houten, and Wijk bij Duurstede. Its product portfolio consists of a unified tenant self-service platform and a range of residential housing programmes. The core tenant-facing product is the Mijn Woonin portal, a unified digital service hub enabling repair requests, rent payment (via iDEAL/Wero), account management, rent termination, rent specification requests, and contact form submissions. Supporting this platform are service modules including the Sociaal Wijkbeheerder (neighbourhood manager) contact service, Hospitaverhuur (live-in landlord subletting programme), and Je Eigen Zaak (startup entrepreneur premises at reduced rent). Woonin's housing products span social rental units, mixed-living concepts (BUUR, Tango, Befu, Place2BU), new-build projects, and maintenance/renovation programmes. Internally, Woonin participates in the SWEMP ICT collaboration platform (shared with Staedion, Woonbron, Eigen Haard, and Portaal) for procurement and IT architecture. The Ik Zoek platform enables housing seekers to search and apply for available social rental homes in Woonin's four-municipality service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rental Housing Portfolio Core offering: approximately 35,000 regulated social rental homes (including new-build, renovated, and energy-efficient dwellings) for low-income households across Utrecht, Nieuwegein, Houten, and Wijk bij Duurstede. Rents are regulated under Dutch social housing law and income-linked.
• Mijn Woonin Tenant Portal Online self-service portal for Woonin tenants to view messages and personal data, pay rent via iDEAL/Wero, report repairs, manage account details, submit rent termination requests, and request rent specifications.
• Ik Zoek Housing Search Platform Property listing platform for prospective tenants to search and apply for available social rental homes in the four Woonin-served municipalities.
• Je Eigen Zaak (Startup Premises Programme) Support programme offering subsidised commercial premises at reduced rent (e.g., €400/month for the first two years at Maria van Hongarijedreef 77, Overvecht) to start-up entrepreneurs to foster community-facing businesses in Woonin neighbourhoods.
• SWEMP Vriendendienst (ICT Partner Network) ICT collaboration platform and vendor procurement network sharing enterprise architecture, contracts, and digital security services across Dutch housing corporations. Covers suppliers including Casix, DataRotonde, OneXillium, ChangeBlue, Ciphix, Mind2Pay, Northwave, Unexus, and Conclusion; serves 34 housing corporations as of April 2024.
• Gemengd Wonen / Mixed-Living Housing Concepts Sub-brand housing concept bringing together diverse groups including social tenants, status holders, young people, and those with support needs. Active projects: BUUR (Leidsche Rijn, 314 homes with Portaal), Tango (Leidsche Rijn Centrum), Befu (Hoograven, 135 modular homes), and Place2BU (Leidsche Rijn).

Quantifiable outcome

• 91% of Woonin's social rental homes achieved A/B/C energy label as of October 2025
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• MooilandminorStrategic or Co-development Partner · 31 January 2025On 31 January 2025, Woonin took over 16 social rental apartments at Steenstraat (above Albert Heijn) in Wijk bij Duurstede from Mooiland. Mooiland was rationalising its portfolio outside its focus region of Noordoost-Brabant, Gennep, and the cities of Nijmegen, Arnhem and Apeldoorn.
• Vink BouwcoreStrategic or Co-development Partner · 22 January 2025Vink Bouw is the main construction contractor for 'De Verbinder' in City West, Nieuwegein (230 homes, including 134 social rental units), and for the Spark/Smakkelaarsveld project in Utrecht (61 social rental homes). Vink Bouw is also responsible for the Smakkelaarsveld construction works.
• SWEMP (Staedion, Woonbron, Eigen Haard, Woonin, Portaal)coreStrategic or Co-development Partner · 1 April 2023SWEMP was a collaboration between five Dutch housing corporations (Staedion, Woonbron, Eigen Haard, Woonin, and Portaal) focused on ICT and innovation. They shared knowledge, contracts, and enterprise architecture. In April 2024 the corporations chose to continue collaboration in a different form. Woonin now manages the remaining framework agreements for ICT suppliers serving 34 'Vrienden van SWEMP' housing corporations. Key supplier frameworks include Casix (maintenance), DataRotonde (integration), OneXillium (DMS), ChangeBlue (CLM), Ciphix (RPA), Mind2Pay (incasso), Northwave (cybersecurity), Unexus (contact centre), and Conclusion (IT infrastructure).
• Gemeente Utrecht, Nieuwegein, Houten, Wijk bij DuurstedecoreStrategic or Co-development Partner · 1 January 2023Woonin maintains performance agreements (prestatieafspraken) with all four municipalities in its operating area. These cover social housing targets, sustainability (energy labels), neighbourhood improvement, and new-build programmes. Additionally, Woonin has signed specific cooperation agreements (conventen) with municipalities on topics such as housing fraud, drug cultivation (hennepconvenant), extreme nuisance, and participation protocols.
• GGD Regio Utrecht, Lister, U Centraal, Leger des Heils, Buurtteamorganisatie Sociaal Utrecht, Lokalis, WoningNet, STUW/Politie Stad-UtrechtcoreStrategic or Co-development Partner · 1 January 2019Woonin participates in multi-party conventen addressing housing problems, nuisance, and social issues in its operating region. Partners include GGD regio Utrecht, Lister (addiction care), U Centraal, Leger des Heils, Buurtteamorganisatie Sociaal Utrecht, Lokalis, WoningNet, and STUW/Politie Stad-Utrecht. These agreements cover data sharing, neighbourhood intervention, and preventive outreach (Vroeg erop af).
• ERA Contour / TBIcoreStrategic or Co-development PartnerERA Contour (part of TBI) is the construction partner for multiple Woonin projects, including the De Majoor complex in Utrecht (142 apartments at De Nieuwe Defensie) and the Linde and Eik towers in Transwijk (215 homes). ERA Contour was also contracted for the Laan van Chartroise/Omloop project.
• Daiwa House Modular EuropecoreImplementation/ SI/ Consulting PartnerDaiwa House Modular Europe delivered 135 modular/flex homes on the former Befu (Betonmortel Fabriek) site in Utrecht Hoograven, completed in phases between December 2024 and January 2025. The homes have permanent quality but can be dismantled and relocated after ~10 years.
• Paul de Ruiter ArchitectsminorImplementation/ SI/ Consulting PartnerPaul de Ruiter Architects designed 'De Verbinder' in City West Nieuwegein, one of two woongebouwen on the project.
• Arons & Gelauff ArchitectenminorImplementation/ SI/ Consulting PartnerArons & Gelauff Architecten designed 'Common Ground' (43 mid-rent + 53 free-sector homes) in City West Nieuwegein.
• HartstichtingminorStrategic or Co-development PartnerWoonin and Hartstichting collaborate to install AEDs (automated external defibrillators) on the external walls of Woonin apartment complexes across Utrecht, Nieuwegein, Houten and Wijk bij Duurstede. As of October 2025, 19 new AEDs were installed, supplementing 20 installed in 2022, contributing to the national goal of making the Netherlands a 6-minute cardiac response zone.
• Stichting Binding, WijkinContact, WooninspraakminorStrategic or Co-development PartnerWoonin, Stichting Binding, WijkinContact and Wooninspraak signed a letter of intent (intentieovereenkomst) in March 2025 to develop a community meeting space (ontmoetingsruimte) in the planned new-build complex replacing the Dr. Janssenflat in Wijk bij Duurstede, scheduled for completion end 2028.
• Koopmans Bouwgroep | TBIcoreImplementation/ SI/ Consulting PartnerKoopmans Bouwgroep (part of TBI) signed the construction contract (aannemingsovereenkomst) with Woonin for the Nieuw Buurland project in Utrecht's Staatsliedenbuurt, involving demolition of 150 outdated homes and construction of 280 new sustainable homes, including a residential tower with 71 apartments.
• HeijmanscoreImplementation/ SI/ Consulting PartnerHeijmans was contracted to build the BLOEI030 project — 264 rental apartments — at Berlijnplein in Utrecht Leidsche Rijn Centrum, starting early 2024.
• WoonbondminorStrategic or Co-development PartnerWoonbond represents tenant interests and partnered with Woonin on the Woonzoekers platform, giving housing-seekers a voice in new-build projects. The platform launched in the Utrecht region to enable prospective tenants to participate in housing planning decisions.
• ADSU (Aan de slag in Utrecht)minorStrategic or Co-development PartnerADSU facilitated the SROI (social return on investment) collaboration at Place2BU, where De Enk horticultural firm invested social value rather than money into greening the Place2BU community living site in Leidsche Rijn.
• School boards of Utrecht primary education (KSU and others)minorStrategic or Co-development PartnerWoonin collaborates with all school boards of primary education in Utrecht (representing approximately 3,000 staff) for the shared housing pilot for young teachers. School boards include Katholieke Scholenstichting Utrecht (KSU).

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Portaal: One of the largest Dutch housing corporations (corporatie) with a comparable national-scale social rental portfolio. Portaal was an original SWEMP partner alongside Woonin, sharing the ICT/innovation collaboration framework, making it a closely comparable operational peer.
• Woonbron: Large Rotterdam-area Dutch housing corporation and fellow SWEMP founder. Comparable scale, social-mission remit, and tenant-facing service model to Woonin, with similar regulatory and operational constraints.
• Rochdale: Amsterdam-focused Dutch housing corporation with a comparable social-rental portfolio and tenant-facing digital services. Operates under the same social-housing regulatory framework as Woonin with similar mission and operational model.
• Staedion: Major Dutch housing corporation operating in the Den Haag region. Co-founder of SWEMP with Woonin, sharing the same enterprise-architecture and procurement model, and similar in mission, regulatory framework, and operational structure.
• De Alliantie: Large Dutch housing corporation with a multi-region social rental portfolio. Operates under the same national social-housing legislation and Aedes framework as Woonin, with comparable tenant-facing digital services and new-build programmes.
• Mooiland: Dutch housing corporation operating in Noordoost-Brabant and Gelderland. Counterparty in Woonin's January 2025 acquisition of 16 Steenstraat apartments, and directly comparable as a regional Dutch woningcorporatie undergoing portfolio rationalisation.
• Eigen Haard: Amsterdam-based Dutch housing corporation and SWEMP co-founder. Comparable in scale (one of the largest Dutch corporations), operates under the same Aedes framework, and shares the SWEMP shared-ICT procurement model with Woonin.
• Ymere: One of the largest Dutch housing corporations, operating across multiple municipalities with a comparable social-rental portfolio and new-build pipeline. Subject to the same regulatory regime (verhuurderheffing history, Aedes framework) as Woonin.

Regional players

• Bo-Ex: Utrecht-area Dutch housing corporation, operating as a direct local peer in the same regional market as Woonin. Smaller in scale but comparable in mission, regulatory framework, and tenant-facing service model.

Broad incumbents

• Vestia: Large Dutch housing corporation headquartered in the Zuid-Holland region. Comparable scale and social-housing mission, but operating in a different geography; provides a benchmark for sector economics and capex capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WooninWonen
• YouTubeyoutube.com/channel/UCnjrNsbZBpOKiqCj6xz6irg
• Facebookfacebook.com/Woonin.wooncorporatie
• LinkedInlinkedin.com/company/woonin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonin