Vero

What Vero does

Vero is the payment acceptance subsidiary of Banrisul, the state bank of Rio Grande do Sul, Brazil. The company operates a vertically integrated payment ecosystem serving micro-enterprises, individual microentrepreneurs (MEI), and small-to-medium merchants across the state, with a stated base of over 140,000 accepting establishments. Its product portfolio centers on proprietary POS hardware — the all-in-one Vero Smart with NFC-e fiscal receipt printing and integrated app marketplace, and the compact Vero Up — and is complemented by mobile applications (Vero Vendas, Vero Gestão, Vero Wallet), Tap-on-Phone acceptance (Vero Tap), and a developer API surface (Vero Conecta). Technological differentiation rests on integration interoperability with Banrisul banking services, native PIX QR Code generation with instant settlement (Vero X), a multi-merchant terminal-sharing architecture supporting up to 30 merchants on a single POS, and a vertical-software marketplace (Vero Store) hosting third-party applications from developers including TOTVS, Bitbar, and Alpino.

The business model is anchored on Merchant Discount Rate (MDR) capture across credit, debit, voucher, and PIX transactions, supplemented by monthly terminal rental fees (R$5.90-R$29.90 depending on device), receivable-anticipation charges (early settlement of up to 100% of installment receivables), and ancillary commissions including 4% on mobile airtime recharges (Claro, Tim, Vivo) and a 0.99%-0.79% tiered take-rate schedule. Customer acquisition runs primarily through Banrisul's branch network and the Banrisul mobile app, where existing bank customers can request a Vero machine in approximately three minutes; digital self-service onboarding through sejavero.com.br and app-store listings serve the long-tail SMB and individual consumer segments. Vero holds exclusive regional acceptance rights for the Banricompras and Banricard card networks and for multiple Rio Grande do Sul state government social programs (Devolve ICMS, Volta por Cima, Todo Jovem na Escola, Professor do Amanhã), reaching 1M+ beneficiaries and a 4M+ Banricompras cardholder base.

Customer segmentation is hybrid: size-tier segments (MEI/microenterprise and SMB) are primary, while vertical-specific use cases — retail, bars and restaurants, fuel stations, healthcare providers (IPE Saúde integration), and government social-program merchants — drive ecosystem investment. PCI DSS compliance underpins the entire hardware and software surface. Distribution beyond Banrisul's own banking channels is minimal; the company's geographic footprint is restricted to Rio Grande do Sul and Brazil, and all customer logos disclosed (Rômulo/@rb_bike_shop, Tatiane/@plinpapelariaepresentes, Sandro/@chefsandrooficial, Josiane/@reliquiasmodaintimaoficial, Cristiano/@centralsulmoveis, Léo/@prainha.bt, Joel/@joelhairdesign) are SMB merchants validating a single-product relationship.

Name

Vero

Legal name

Banrisul Soluções em Pagamentos S.A.

Website

https://sejavero.com.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vero, the payment acceptance subsidiary of Brazilian state bank Banrisul, provides card machines, mobile payment apps, PIX integration, and developer APIs to over 140,000 micro-enterprises and SMB merchants across Rio Grande do Sul.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Recurring Billing & Subscription Payments Enablement (FSAMACAF)

Keywords

• Card payment processing
• POS terminals
• Merchant acquiring services
• Digital payment acceptance
• SmartPOS solutions

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Merchant Discount Rate (MDR): Percentage fee charged on each card transaction (credit, debit, voucher). Rates vary by card brand and transaction type (debit vs credit vs installment). Primary revenue stream.
2. POS Equipment Sales/Rental: Monthly installment payments for POS terminals (Vero Up, Vero Smart). Rental model with monthly fees based on machine model and merchant turnover tier.
3. PIX Transaction Fees: Reduced fees for PIX instant payments processed through Vero X integration
4. Mobile Airtime Recharge: 4% commission on mobile phone airtime recharges (Claro, Tim, Vivo) processed through POS terminals
5. Receivable Anticipation: Interest and fees charged on early payment of credit card receivables (up to 100% of receivables)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vero provides card payment acceptance infrastructure for Brazilian merchants, including POS terminals (Vero Smart SmartPOS and Vero Up compact devices), mobile applications (Vero Vendas, Vero Gestão, Vero Wallet), and digital payment features (Vero X PIX, Vero Tap NFC, QR Code, payment links). The company processes transactions across credit, debit, voucher, PIX, and regional card networks (Banricompras, Banricard) and offers complementary financial services such as receivables anticipation, in-store installment credit (Crédito 1 Minuto), and mobile airtime recharges. It serves over 140,000 accepting establishments primarily in Rio Grande do Sul as a wholly-owned subsidiary of Banrisul.

Product overview

Vero is a payment acceptance ecosystem owned by Banrisul, offering card terminals and digital payment solutions for Brazilian merchants. The product portfolio centers on physical card machines (Vero Smart and Vero Up) combined with mobile applications (Vero Vendas, Vero Gestão, Vero Wallet) and digital payment features (Vero X/Pix, Link de Pagamento, Vero Tap, QR Code payments). Vero Smart serves as an all-in-one SmartPOS with downloadable apps from Vero Store for vertical business management, while Vero Up provides compact Bluetooth or Wi-Fi terminals. The ecosystem includes financial services (Crédito 1 Minuto installment financing, Antecipação de Recebíveis receivables advancement, Recarga de celular airtime recharge) and accepts Banricompras and Banricard regional networks alongside international card brands. Developer access is available via Vero Conecta APIs for custom app integration.

Differentiator

Problem solved

Functional benefit

Brands

• Vero Vendas: Mobile application for accepting payments using smartphone
• Vero Gestão
• Vero Wallet
• Vero Up
• Vero Smart
• Vero X
• Vero RePay
• Vero Web
• Vero Conecta
• Vero Store
• Vero Tap

Products and services

• Vero Up Compact pocket-sized card payment terminal offered in Bluetooth and Chip+Wi-Fi variants for individual merchants and small businesses. Accepts all major card brands and Pix, with NFC-e integration and SMS receipts. Available with monthly rental of 12x R$ 5.90 (Bluetooth) or 12x R$ 29.90 (Chip+Wi-Fi).
• Vero Smart All-in-one SmartPOS device with integrated NFC-e fiscal receipt printing, app marketplace access (Vero Store), and multi-payment acceptance. Designed for small and medium businesses needing integrated payment and fiscal solutions.

Quantifiable outcome

• Instant PIX settlement in seconds vs D+1 for card transactions
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BanrisulcoreStrategic or Co-development PartnerVero is a wholly-owned subsidiary of Banrisul (Banrisul Soluções em Pagamentos S.A.), the state bank of Rio Grande do Sul. All Vero products are distributed through Banrisul's branch network and integrated with Banrisul banking services including account opening, credit facilities, and the Banrisul app for 3-minute machine requests.
• BanricardcoreStrategic or Co-development PartnerExclusive partnership for Banricard meal and benefit card acceptance. Banricard is the voucher/benefit card division of Banrisul, and Vero is the exclusive POS acceptance network for Banricard in Rio Grande do Sul. Over 7,000 affiliated establishments accept Banricard through Vero.
• MastercardcoreTechnology or IntegrationCard brand partnership for credit and debit card acceptance on Vero POS terminals. Mastercard cards accepted for debit, credit, and installment transactions.
• VisacoreTechnology or IntegrationCard brand partnership for credit and debit card acceptance on Vero POS terminals. Visa cards accepted for debit, credit, and installment transactions.
• ElocoreTechnology or IntegrationCard brand partnership for credit and debit card acceptance on Vero POS terminals. Elo cards accepted for debit, credit, and installment transactions.
• BanricomprascoreTechnology or IntegrationExclusive regional card brand of Banrisul. Vero is the exclusive acceptance network for Banricompras cards which offer up to 60-day pre-dated payments and up to 12x installments. Over 4 million Banricompras cardholders.
• AlelominorChannel Partner/ Reseller/ DistributorMeal and benefit card brand acceptance. Merchants must contact Alelo directly for separate enablement on Vero terminals.
• VR BenefíciosminorChannel Partner/ Reseller/ DistributorMeal and benefit card brand acceptance. Merchants must contact VR directly for separate enablement on Vero terminals.
• Pluxee (Sodexo)minorChannel Partner/ Reseller/ DistributorMeal and benefit card brand acceptance (formerly Sodexo). Merchants must contact Pluxee directly for separate enablement on Vero terminals.
• TicketminorChannel Partner/ Reseller/ DistributorMeal voucher card brand acceptance. Merchants must contact Ticket directly for separate enablement on Vero terminals.
• Green CardminorChannel Partner/ Reseller/ DistributorMeal and benefit card brand acceptance. Merchants must contact Green Card directly for separate enablement on Vero terminals.
• Government of Rio Grande do SulcoreStrategic or Co-development PartnerVero is the exclusive acceptance network for government social programs including Devolve ICMS (ICMS refund for low-income families), Volta por Cima (climate disaster relief), Todo Jovem na Escola (high school student aid), and Professor do Amanhã (teacher education support). Over 1 million potential beneficiaries.
• Vero Store App DeveloperscoreTechnology or IntegrationEcosystem of third-party POS app developers creating vertical-specific applications for Vero Smart terminals. Includes vertical solutions for automotive, food service, fuel stations, retail, events, and professional services. Developers include TOTVS, Bitbar, Alpino, SoftPark, and 20+ others.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Banco do Brasil: Large state-owned Brazilian bank with its own payment acquiring and merchant services capability, including POS solutions. Broader incumbent that competes for government-disbursed volume and SMB banking relationships.

Direct peers

• Mercado Pago: Fintech arm of Mercado Libre offering QR/PIX payments, POS terminals and merchant credit. Competes directly with Vero's PIX/QR value proposition and is increasingly targeting SMB acquiring outside its marketplace.
• Cielo: Largest Brazilian payment acquirer and incumbent offering POS terminals and payment processing to SMBs and enterprise. Direct competitor on Visa/Mastercard/Elo rails and similar turnover-tiered pricing structure.
• Rede (Itaú): Itaú Unibanco's payment acquiring arm providing POS terminals and processing. Direct competitor with bank-embedded distribution similar in structure to Vero's Banrisul relationship.
• Stone Co. Brazilian SMB-focused payment acquirer offering POS terminals, MDR pricing, and digital banking. Directly comparable to Vero's core merchant acquiring business, though operating nationally rather than concentrated in a single state.
• PagSeguro / PagBank: UOL group's payment acquirer with digital-first onboarding, POS terminals, and PagBank digital account. Closely mirrors Vero's multi-channel acquisition (digital + physical) and bundled financial services.
• GetNet (Santander): Santander-owned payment acquirer offering POS terminals, e-commerce processing and mPOS solutions across Brazil. Bank-distributed payments business with product overlap on Vero's Smart/Up terminal portfolio.
• SafraPay: Banco Safra's payment acquiring business offering POS terminals and digital acquiring solutions. Bank-embedded peer similar in distribution model to Vero's Banrisul ecosystem play.

Emerging players

• Banco Inter: Brazilian digital bank with integrated PIX/QR payments, merchant acquiring and digital account features. Comparable as digital-first SMB banking + payments platform, though lighter on dedicated POS hardware.

Others

• TOTVS: Largest Brazilian enterprise software vendor with deep presence in food service, retail and fuel station verticals. Partner of Vero on Vero Store (TOTVS Chef, TOTVS Food Service apps) and adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sejavero
• YouTubeyoutube.com/channel/UCWhfB58R3mY75lrNynhxRFw
• Facebookfacebook.com/sejavero
• LinkedInlinkedin.com/company/sejavero

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vero