Social Media Influence

What Social Media Influence does

Obviously is a full-service influencer marketing agency operating as a subsidiary of VML, a global marketing and advertising holding company. The company serves Fortune 500 brand advertisers with end-to-end influencer marketing services — creator discovery, vetting, activation, content production, and campaign management — delivered through a platform-plus-modules architecture. Its core offering is an exclusive Custom Creator Network built per brand, with all first-party data belonging to the client. The platform is augmented by modular services including Share of Influence (AI-powered competitive benchmarking), Quick-Turn Content (rapid cultural-moment response), Always-On Ambassador Programs (long-term creator relationships), Seeding and Custom Boxes (product fulfillment), and UGC For Commerce (influencer content repurposed for retailer Product Detail Pages, including Amazon storefronts). The proprietary technology backbone comprises an Interactive Client Dashboard with real-time reporting and brand-safety checks, and a Studio Dashboard providing sentiment analysis and audience monitoring. Named enterprise clients include Ulta Beauty, Converse, Google, Free Fire, Amazon, Panda Express, Lyft, URBN, and Campbell's.

The company generates revenue through professional services engagements — custom enterprise solutions priced on a quote basis, with multi-year contracts and dedicated account management. Go-to-market is enterprise field sales, with inbound via the obvious.ly website and direct outreach into brand marketing organizations across nine industry verticals: Automotive, B2B, Beauty, Entertainment & Gaming, Food & Beverage, Healthcare, Lifestyle, Retail, and Technology & Services. Geographic reach is global, with execution across Instagram, TikTok, YouTube, and other major platforms in any language. The company claims lifetime operational scale of 152,562 influencer collaborations, 5.17 billion organic impressions served, and 425,634 unique content pieces created, with a stated 65% engagement lift for ambassador-program content versus one-off campaigns. No specific revenue, headcount, or founding year is publicly disclosed; Obviously operates as a private agency within the VML corporate structure.

Name

Social Media Influence

Legal name

Obviously

Website

https://socialmediainfluence.com

Company type

Private

Operating status

Operating

Short description

Obviously is a full-service influencer marketing agency serving Fortune 500 brands with end-to-end campaign management, proprietary AI-powered analytics, and exclusive custom creator networks with first-party data ownership across nine industry verticals globally.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Influencer marketing services
• Creator network management
• Social media campaigns
• Brand ambassador programs
• UGC commerce content

Headquarters

HQ city

Great Glen

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Influencer Marketing Services: Full-service agency model providing end-to-end influencer marketing campaigns including creator identification, vetting, activation, content creation, and campaign management. Services range from single campaign execution to comprehensive always-on ambassador programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Obviously is a full-service influencer marketing agency that builds exclusive custom creator networks for Fortune 500 brands, providing end-to-end campaign management including creator discovery, vetting, activation, content production, and performance reporting. The agency also offers specialized modules such as competitive benchmarking (Share of Influence), quick-turn content for cultural moments, always-on ambassador programs, seeding/box fulfillment, and UGC for commerce, all powered by a proprietary AI reporting dashboard.

Product overview

Obviously is a full-service influencer marketing agency that operates as a platform-plus-modules architecture. The core offering is the Custom Creator Network platform, which provides end-to-end influencer marketing services exclusive to each brand. This core platform is enhanced by multiple specialized modules including Share of Influence (competitive analysis), Quick-Turn Content (rapid response content), Always-On Ambassador Programs (long-term influencer relationships), Seeding and Custom Boxes (product fulfillment), and UGC For Commerce (content monetization). The proprietary Studio Dashboard and Interactive Client Dashboard provide the technological backbone for reporting, analytics, and campaign monitoring across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Creator Network End-to-end influencer marketing service exclusive to each brand, covering detection, vetting, and activation of creators from a handful to tens of thousands, with all first-party data owned by the brand.
• Share of Influence Proprietary AI-driven competitive analysis service providing insights into brand positioning, competitor influencer spending, creator volume, and top-performing content trends with custom benchmarks.
• Quick-Turn Content Co-creation service enabling brands to respond rapidly to viral moments and cultural trends through 1:1 relationships with influencers who proactively pitch ideas and produce timely content.
• Always-On Ambassador Programs Long-term engagement program spanning multi-tier influencers, key opinion leaders, and celebrities to build durable audience trust, delivering 65% higher engagement than one-off campaigns.
• Seeding and Custom Boxes Influencer identification, vetting, and product-seeding service covering creative-aligned creator curation, plus box design, configuration, printing, fulfillment, and shipping.
• UGC For Commerce Service that repurposes existing influencer content for Product Detail Page listings on retailer sites such as Amazon and brand-owned stores, providing access to Amazon storefront creators.

Quantifiable outcome

• 5,175,687,487 organic impressions served
• +3 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VMLflagshipStrategic or Co-development PartnerObviously is a VML company, operating as a subsidiary or division within the VML marketing and advertising holding company structure. This provides Obviously with access to VML's global resources, client base, and cross-agency collaboration opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform powering creator discovery, CRM, and analytics for global brands. Comparable to Obviously's Studio Dashboard and Share of Influence capabilities, and a primary in-housing alternative for the same Fortune 500 buyers.
• Aspire (formerly AspireIQ): Influencer marketing platform serving enterprise and SMB consumer brands with creator discovery, gifting, and affiliate tools. Overlaps with Obviously's Creator Network and Seeding and Custom Boxes modules on the platform side of the market.
• Grin: Creator-marketing platform focused on ecommerce and DTC brands, with workflow, gifting, and affiliate tools. Comparable to Obviously's UGC For Commerce and Seeding modules, particularly for retail/ecommerce clients like Amazon and Ulta Beauty.
• Whalar: Influencer marketing agency and creator network operating globally with offices in the US, UK, and Asia. Comparable to Obviously as a globally distributed, full-service agency serving enterprise brands with proprietary technology and creator community programs.
• Kairos Media: Full-service influencer and gaming-marketing agency working with major global brands across TikTok, YouTube, and Twitch. Directly comparable to Obviously as a similarly-sized agency serving enterprise gaming, entertainment, and consumer clients with end-to-end creator-led campaigns.
• NeoReach: Data-driven influencer marketing agency and platform serving Fortune 500 brands with campaign strategy, creator vetting, and analytics. Closely mirrors Obviously's enterprise focus and AI/analytics-led positioning.
• The Shelf: Full-service influencer marketing agency that combines a SaaS platform with bespoke campaign execution for mid-market and enterprise brands. Highly comparable to Obviously's hybrid agency-plus-platform model and Fortune 500-focused positioning.
• IZEA: Public influencer marketing marketplace and managed-services provider connecting brands with creators across social platforms. Comparable to Obviously in creator-sourcing and campaign-execution capabilities, with the additional marketplace/managed-service dynamic.
• Ubiquitous: Influencer marketing platform and agency working with consumer brands on TikTok, Instagram, and YouTube campaigns. Directly comparable to Obviously in target customer (enterprise/consumer brands), channel mix, and end-to-end service delivery.

Broad incumbents

• VML: Global marketing and advertising agency network (part of WPP) and Obviously's parent company. Comparable as a broader incumbent offering influencer and creator marketing capabilities as part of a wider advertising services portfolio rather than a specialist offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/socialinfluence
• LinkedInlinkedin.com/company/groups

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Media Influence