Name

Crowdbutching.com

Legal name

Grutto.com B.V.

Website

https://crowdbutching.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Meat Retail

NAICS

Meat Retailers (445240), Meat Retailers (44524)

akta.pro primary industry

Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD)

Keywords

• Crowdbutching meat
• Meat box delivery
• Nose-to-tail boxes
• Regenerative meat
• Direct-to-consumer meat

Headquarters

HQ city

Baambrugge

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Meat Box Sales: Direct sales of meat boxes to consumers. Customers purchase predetermined boxes containing various cuts from a single animal (cow, chicken, pig, or deer). The crowdbutching model allows multiple customers to share one animal, with each receiving their portion.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Crowdbutching.com operates an online platform where individual consumers collectively buy whole animals (crowdbutching) directly from regenerative farmers. Customers receive curated mixed meat boxes — including venison, pork, beef, and chicken — that are shipped from the farm to their homes with QR-code traceability linking each box back to the specific farmer and animal of origin.

Product overview

Grutto operates a single unified platform for crowdbutching — a collaborative meat purchasing model where consumers buy shares of farm animals directly from farmers. The platform offers meat boxes (venison, pork, chicken, beef) that follow a 'nose to tail' approach, ensuring no part of the animal goes to waste. Customers order through the Grutto platform and receive deliveries of various cuts, accompanied by recipes and preparation tips accessible via QR codes. The company operates across 2 countries (Netherlands and Germany) and emphasizes transparency about the source, welfare, and processing of meat.

Differentiator

Problem solved

Functional benefit

Products and services

• Crowdbutching Platform (Grutto) Online direct-to-consumer platform that enables individual buyers to collectively purchase portions of whole animals from regenerative family farmers, with QR-code traceability linking each delivery to the source farm.
• Venison Meat Box

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Regenerative FarmerscoreStrategic or Co-development PartnerGrutto works with farmers who operate in harmony with nature and regenerative agricultural principles. Farmers are described as the driving force of the company, with Grutto inspiring and enabling them to take better care of their land and animals. The company takes farmers out of anonymity and gives them a platform to tell their story. This is the core supplier relationship underpinning the entire business model.

Scale indicators2 records

Direct peers

• Pipers Farm: UK-based ethical meat producer and online retailer emphasizing regenerative farming, nose-to-tail utilization, and direct farmer-to-customer relationships. Comparable in mission, regenerative positioning, and small-scale premium DTC posture; serves an adjacent but overlapping geography.
• Farmison & Co: UK online butcher and DTC meat retailer selling curated boxes from regenerative British farms. Overlaps with Grutto on premium provenance-led positioning, multi-animal box offering, and direct farm sourcing — though operates as a retailer rather than a crowdbutching platform.
• ButcherBox: US subscription-based DTC meat service delivering curated boxes of grass-fed beef, organic chicken, and heritage pork. Directly comparable business model, customer segment (premium conscious consumers), and DTC logistics approach — but operating at much greater scale with significant venture funding.
• Riverford Organic Farmers: UK-based organic farm-to-doorstep delivery service operating a farmer-owned cooperative model with curated seasonal boxes. Comparable direct farmer relationships, organic/regenerative positioning, and subscription-style repeat purchase mechanics.
• Wild Fork: DTC frozen meat and seafood brand delivering curated cuts directly to consumers across the Americas. Comparable in DTC meat category, curated-box merchandising, and supply-side partnerships, though serving different geographies with a frozen (not fresh) model.
• Crowd Cow: US-based DTC meat company operating an almost identical crowd-butchering model where consumers buy shares of individual animals directly from farms. Closest conceptual peer to Grutto's core innovation, with overlapping value proposition on transparency, ethical sourcing, and nose-to-tail utilization.

Emerging players

• Thrive Market: US-based online membership retailer of natural and organic products including responsibly-sourced meat and seafood. Comparable mission-driven positioning toward conscious consumers, though operates across many categories rather than specializing in regenerative whole-animal boxes.

Broad incumbents

• Gousto: UK-based meal-kit subscription company delivering pre-portioned recipes and ingredients to households. Adjacent competitor for premium-conscious UK consumers with overlapping sustainability messaging, though the core product is recipe kits rather than whole-animal meat boxes.
• HelloFresh: Largest global meal-kit subscription company, with significant presence across the same European geographies Grutto serves (NL, DE, UK, FR). Overlaps indirectly on ethical sourcing, convenience, and home delivery, but operates a much broader meal-kit offering rather than whole-animal boxes.

Regional players

• Crisp: Dutch online supermarket specializing in fresh and specialty food delivered direct-to-consumer across the Netherlands. Operates in Grutto's home market with overlapping premium-conscious consumer base and DTC fresh logistics, though as a broader grocery platform rather than meat-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowdbutching.com