VOCATO public relations

What VOCATO public relations does

VOCATO public relations GmbH is an owner-managed B2B communications agency headquartered in Cologne, Germany, founded in 1999 and led by Managing Directors Corinna Bause and Birgit Brabeck. The firm offers a full suite of B2B PR services — PR strategy, media relations, social media (with a strong LinkedIn focus), corporate content, internal communications, crisis communication, events, sustainability PR, and workshops — and has added a "PR + KI" (PR + AI) advisory line reflecting the integration of AI-assisted workflows into its consulting practice.

Its client base is split across three verticals: technology (43%), finance and insurance (35%), and industry (22%), with named engagements spanning both mid-market firms (EFB-Elektronik, JobRouter, SICOS BW, sector27, ORBIS Europe) and large enterprises (WTW, Kimberly-Clark Professional, Logicalis, Vogelsang, Perusa, S-UBG Group). VOCATO's go-to-market is sales-led and relationship-driven, with long-term retainer engagements rather than transactional project work, supplemented by content marketing (four downloadable whitepapers), webinars, and trade-fair/event activity.

VOCATO has no proprietary technology platform; it is a human-led professional services firm. Internationally, the agency delivers cross-border campaigns through a partner network spanning Benelux (akkanto), the UK (Brackendale Consulting, Peregrine Communications), Portugal (BUSS), the USA (Carabiner Communications), Spain (PROA), and Italy (Seigradi), allowing it to serve multinational clients without owning foreign offices. The company is privately held with no disclosed funding rounds, investors, or M&A activity, and reports 1–10 employees.

Name

VOCATO public relations

Legal name

VOCATO public relations GmbH

Website

https://vocato.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

VOCATO public relations GmbH is an owner-managed B2B communications agency founded in 1999 in Cologne, Germany, offering PR strategy, media relations, social media, crisis communication, and corporate content to technology, finance, and industrial clients across mid-market and enterprise segments.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO)

Keywords

• B2B public relations
• Corporate communications
• Media relations services
• Crisis communication consulting
• Social media management

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Consulting Services: VOCATO generates revenue through retainer-based professional services engagements with B2B clients. Services include PR strategy, press relations, social media, internal communications, corporate content, crisis communication, events, sustainability PR, and workshops. The agency works on long-term partnerships with clients from IT/technology, industry, and finance/insurance sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

VOCATO public relations is a B2B communications agency offering PR strategy, media relations, social media management (with a focus on LinkedIn), internal communications, corporate content, workshops, crisis communication, event support, sustainability PR, and AI-assisted PR advisory. Services are delivered as retainer- and project-based consulting engagements for technology, finance/insurance, and industrial clients in German-speaking and international markets.

Product overview

VOCATO public relations is a B2B communications agency offering a comprehensive suite of consulting and communications services. The agency provides strategic PR, media relations, social media management (particularly LinkedIn), internal communications, corporate content creation, crisis communication, events, sustainability PR, and workshops. Services also include AI-assisted PR advisory (PR + KI). The agency operates as a service-based consultancy rather than a software product provider.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Strategy Development of sustainable PR and communications strategies tailored to B2B brands, products, and resources, for technology, industrial, and finance/insurance clients.
• Media Relations (Pressearbeit) Trade and business media relations services including pitch storytelling, journalist briefings, media training, press releases, and ongoing press office for B2B clients in German-speaking markets.
• Social Media Management Strategic and operational social media management for B2B companies, focused on LinkedIn, including channel selection, content planning, editorial calendars, and LinkedIn refresh work.
• Internal Communications Internal communications consulting including employer branding, intranet articles, change communications, and rollout of internal PR measures (such as benefit introductions) for B2B organizations.
• Corporate Content Creation of SEO-optimized corporate content including articles, blogs, whitepapers, and recurring publications (e.g., 360° customer magazines) to support B2B digital communication strategies.
• Workshops Educational workshop programs on social media strategy, internal communications, and crisis communication for B2B clients, delivered as in-person or facilitated sessions.
• Crisis Communication Crisis preparedness services including crisis manual design and updates, crisis team training, media training, and ongoing advisory for B2B companies facing reputational risk.
• Events Event communications support including trade fair press kits, journalist briefings, social media coverage, and press roundtables for B2B clients.
• Sustainability PR (Nachhaltigkeits-PR) Sustainability and ESG communications consulting supporting B2B companies in credibly positioning their sustainability narrative across corporate, trade, and social channels.
• PR + KI (AI-assisted PR Advisory) Advisory service combining public relations expertise with AI capabilities to support B2B clients in PR strategy, content production, and analytics.

Quantifiable outcome

• Over 150 projects and initiatives successfully accompanied by a client (Sicos BW) supported by VOCATO

Named customers16 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• akkantocoreStrategic or Co-development PartnerBrussels-based independent communication consultancy operating in the Benelux countries. VOCATO collaborates with akkanto to serve clients needing PR coverage in Belgium, Netherlands, and Luxembourg.
• Brackendale ConsultingminorStrategic or Co-development PartnerUK-based private equity advisory firm specializing in media relations, investor marketing, pitch training, and graphic design. Serves VOCATO clients with UK market needs.
• BUSS ComunicaçãominorStrategic or Co-development PartnerFull-service communications agency based in Lisbon, Portugal, offering individual PR and marketing solutions since 2001.
• Carabiner CommunicationscoreStrategic or Co-development PartnerUS-based marketing and PR agency for B2B technology and healthcare brands, driving visibility, brand strength, and demand to fuel sales growth. VOCATO's key partner for North American PR delivery.
• Peregrine CommunicationscoreStrategic or Co-development PartnerSpecialized in international B2B finance and corporate communications, operating from London and New York for over 25 years. Key partner for VOCATO's finance and insurance sector clients with international needs.
• PROA ComunicaciónminorStrategic or Co-development PartnerSpanish communications and reputation management consultancy founded in 2009 in Madrid. Serves VOCATO clients needing Spanish-language market coverage.
• SeigradiminorStrategic or Co-development PartnerIndependent PR and marketing agency established in 2003, ranked among Italy's most significant independent communications agencies. VOCATO uses Seigradi for Italian market coverage.
• HR Karma GmbHcoreStrategic or Co-development PartnerFounded in 2010, HR Karma supports companies in achieving short-, medium-, and long-term HR goals through professional human resources management. VOCATO collaborates with HR Karma on employer branding workshops and internal communications engagements.
• agentur05minorStrategic or Co-development PartnerCommunications agency with strong B2C PR competencies including classical PR strategies, corporate publishing, product and event PR. VOCATO uses agentur05 for complementary B2C work.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global top-tier PR firm with German operations (Edelman.ergo) offering B2B tech, financial communications, and crisis comms. Competes for the same enterprise clients as VOCATO but at a much larger scale and broader service portfolio.
• Ketchum: Global PR and communications agency (part of Omnicom) with German operations serving technology, healthcare, and B2B clients. Overlaps on media relations, social, and crisis comms but at a multinational scale.
• FleishmanHillard: Global PR network with Frankfurt/Munich offices serving B2B tech, healthcare, and industrial clients. Overlaps with VOCATO's enterprise client profile but offers broader integrated communications capabilities.
• Serviceplan Group: Munich-headquartered Europe's largest independent agency group with a House of Communication model spanning PR, digital, and content. Competes for enterprise B2B accounts with integrated communications offerings.
• Weber Shandwick: Global communications network with German operations (Munich) handling B2B technology, industrial, and financial PR. Comparable service mix (PR, social, content) but at significantly larger scale than VOCATO.

Direct peers

• Faktor 3 AG: Hamburg-based B2B communications agency focused on technology, IT, and industrial clients. Operates with a similar retainer/professional services model and comparable mid-market enterprise client profile.
• Palmer Hargreaves: Cologne-based B2B marketing and communications agency (international network). Same city, similar mid-market enterprise client focus on B2B technology and industrial marketing communications.
• Hering Schuppener Consulting: Düsseldorf-based corporate and financial communications consultancy with strong B2B and finance sector overlap, especially with VOCATO's 35% finance/insurance segment. Sits at a similar advisory tier serving listed companies and large mid-market firms.
• Schwartz Public Relations: Munich-based B2B technology PR agency with a comparable niche focus on IT, industrial, and tech-sector clients in Germany. Directly overlaps with VOCATO's core technology segment and retainer-based service model.
• Fink & Fuchs Public Relations: Wiesbaden-headquartered PR agency specialized in B2B technology and digital transformation communications. Closely comparable in vertical focus (tech), retainer model, and mid-market German client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vocatopr
• LinkedInlinkedin.com/company/vocato-public-relations/?originalSubdomain=de
• Instagraminstagram.com/vocatopr
• Xx.com/vocato_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOCATO public relations