What Grasshopper Adventures does

Grasshopper Adventures (legally Top Deck Tours Ltd, trading as Grasshopper Adventures) is a small-group cycling tour operator founded in 2003 and headquartered in Chiswick, London, with a secondary office in South Brisbane, Australia. The company designs, markets, and operates guided and self-guided bicycle tours across more than 15 countries in Asia (Japan, South Korea, China, Vietnam, Thailand, Cambodia, Laos, Taiwan, Indonesia, Sri Lanka) and Europe (France, Italy, Croatia, Portugal, Spain), with group sizes capped at 16 guests and a Tour Leader assigned per eight riders. Its product portfolio is organized into Guided Bike Tours, Self-Guided Bike Tours, dedicated E-Bike Tours, multi-activity variants (bike plus hike, paddle, or both), and short Spotlight add-on extensions, with tour pricing ranging from approximately $1,619 to $4,999 per person depending on destination and duration.

The business operates as a direct-to-consumer travel company, taking bookings through its own website (in USD, AUD, GBP, CAD, and NZD) and via phone sales, with an ABTA membership providing financial protection for UK customers. Distribution is augmented by the company's status as a wholly-owned subsidiary of Flight Centre Travel Group, one of the world's largest travel agency groups, which provides corporate, financial, and distribution infrastructure. The marketing mix relies on a content blog, organic SEO, social channels (Facebook, Instagram, YouTube), an email newsletter, and earned media placements in National Geographic, Forbes, the LA Times, The Times, and The Telegraph. The company has 51-100 employees and was founded by Adam Platt-Hepworth.

On the technology side, the platform comprises a self-service booking website, a mobile companion app referenced for tour navigation, and lightweight AI features limited to a recommendation engine for personalized tour suggestions and process automation for booking workflows — with no disclosed proprietary models, public APIs, or advanced ML infrastructure. Revenue is generated primarily through one-time tour package sales (all-inclusive guided packages and self-guided packages with route support and pre-arranged accommodations), with e-bike upgrades available for additional cost and used as a promotional lever.

Name

Grasshopper Adventures

Legal name

Top Deck Tours Ltd trading as Grasshopper Adventures

Website

https://grasshopperadventures.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Grasshopper Adventures is a London-based, Flight Centre-owned small-group cycling tour operator offering guided, self-guided, and e-bike tours across 15+ countries in Asia and Europe, serving active leisure travelers with immersive, locally-led itineraries.

Ownership category

akta.pro rank

Product category

Adventure Travel / Cycling Tours

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Guided cycling tours
• E-bike tours
• Small-group tours
• Cycling vacations
• Multi-activity tours

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guided Bike Tour Packages: All-inclusive guided bike tour packages in Asia and Europe, including accommodations, some meals, local guides, support vehicles, and activity equipment. Prices range from approximately $1,619 to $4,999 per person depending on destination and duration.
2. Self-Guided Bike Tours: Self-guided cycling packages with route planning, bike rental, and accommodation bookings provided, allowing independent travelers to explore at their own pace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grasshopper Adventures operates small-group guided and self-guided bicycle tours across 15 countries in Asia and Europe, with packages including accommodations, some meals, local Tour Leaders, support vehicles, and e-bike upgrade options. Tours combine cycling with hiking, kayaking, and cultural immersion activities led by local guides.

Product overview

Grasshopper Adventures is a small-group bicycle tour operator offering a portfolio of cycling and multi-activity tours across Asia and Europe. The core offering consists of Guided Bike Tours and Self-Guided Bike Tours, with E-Bike Tours available as a dedicated product line or as an upgrade on any tour. Tours span 15 countries and are organized into Adventure Collections (New, Best-Selling, Beginner-Friendly, Longer Days, E-Bike Easy) and Tour Styles (Guided, Self-Guided, E-Bike). Additional offerings include Spotlight Tour extensions, multi-country multi-activity tours, and a companion mobile app. The company is part of the Flight Centre Travel Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Bike Tours Small-group guided cycling tours led by local Tour Leaders with a ratio of one leader per eight riders, featuring cultural immersion, local dining, and access to places tour buses cannot reach. Maximum 16 guests per tour.
• Self-Guided Bike Tours Independent cycling tours with route planning, maps, pre-arranged accommodations, and bike rental provided, allowing travelers to explore at their own pace with flexibility.
• E-Bike Tours Small-group cycling tours featuring electric bicycle upgrades, available as dedicated e-bike adventures or as upgrades on any standard tour, designed to assist with hills, heat, and longer distances.
• Multi-Activity Tours Tours combining cycling with additional activities such as hiking, kayaking/paddle-boarding, boat trips, and safari experiences across Asia and Europe destinations.
• Spotlight Tours Short focused day or extended experiences such as Ha Long Bay Spotlight, Hiroshima Spotlight, and Kyoto Spotlight, designed as add-on extensions to multi-day tours.

Quantifiable outcome

• Last year cycled 52,281 miles (84,139 km) in Japan with guests
• +1 more outcomes

Named customers5 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Flight Centre Travel GroupcoreOthersGrasshopper Adventures is part of the Flight Centre Travel Group, one of the world's largest travel agency groups. This provides operational backing, financial protection, and access to global travel distribution networks. The parent company handles corporate functions while Grasshopper maintains its brand identity for active travel tours.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exodus Travels: UK-based adventure tour operator running guided walking, cycling, and multi-activity small-group trips worldwide. Directly comparable on guided bike tours, multi-activity formats, small groups, and overlapping European destinations, with similar mid-premium pricing.
• Backroads: Premier US-based active travel company specializing in small-group and self-guided bike tours, plus walking and multi-activity trips, across Europe, Asia, and the Americas. Directly comparable on product (guided and self-guided cycling tours), small-group format, premium pricing, and target customer (affluent active travelers 40+).
• Headwater Holidays: UK-based specialist in self-guided and guided walking, cycling, and multi-activity holidays across Europe and beyond. Comparable on cycling and self-guided tour product, European destination overlap, and similar mid-premium price band.
• SpiceRoads Cycling: Bangkok-based cycling tour operator running guided and self-guided bike trips across Asia including Vietnam, Thailand, Cambodia, Laos, and Sri Lanka. Directly comparable on Asia-focused bike tour product, small-group guided format, and overlapping destinations.
• Trek Travel: US cycling-focused tour operator offering guided and self-guided bike trips worldwide, with strong European presence and growing Asia routes. Comparable as a pure-play cycling tour brand with similar small-group format, e-bike options, and premium positioning.
• DuVine Cycling + Adventure Co. US-based luxury guided cycling tour operator focused on Europe with select Asia itineraries, offering small-group and private formats with e-bike options. Comparable on premium guided bike tours, small groups, local guides, and e-bike availability.
• Butterfield & Robinson: Luxury small-group and self-guided cycling, walking, and family adventure tour operator with deep European coverage and select Asia routes. Closely comparable on premium positioning, guided bike tours, support-vehicle model, and experiential focus.

Broad incumbents

• G Adventures: Global small-group adventure travel operator offering active itineraries including cycling, with strong Asia and Latin America coverage. Comparable on small-group adventure positioning and Asia footprint, though with a broader activity portfolio and lower price points than Grasshopper.
• Intrepid Travel: Large global adventure tour operator offering small-group active trips including cycling, hiking, and multi-activity itineraries across Asia, Europe, and beyond. Comparable because it serves the same active-traveler persona with similar small-group, experience-led formats, though at a much larger scale and broader activity mix.

Others

• TourRadar: Online marketplace aggregating multi-day adventure tours from operators including cycling specialists. Adjacent peer because it sells and distributes Grasshopper's category of tours and represents a potential distribution channel or competitive booking surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1abauyoHtBXooU5Sf4fLlg
• Facebookfacebook.com/grasshopperadventures
• Instagraminstagram.com/grasshopperadventures
• Xx.com/GrasshopperAdv
• LinkedInlinkedin.com/company/grasshopper-adventures

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grasshopper Adventures