Würth Industria España

What Würth Industria España does

Würth Industria España, S.A. is the Spanish sales and service subsidiary of the global Würth Group, operating from Palau-solità i Plegamans in the Barcelona metropolitan area. It supplies industrial customers with fasteners, chemical-technical products, occupational safety equipment, tools, and special parts, alongside an integrated C-Parts management platform that automates replenishment of production materials, auxiliary supplies, and MRO items. The company supports more than 20,000 industrial customers with a catalog exceeding 1.4 million articles, drawing on the parent group's European logistics center in Bad Mergentheim for fulfillment reliability.

The proprietary technology stack underpins the offering: CPS®ORSY warehouse management, ORSY®mat vending machines in RT/HX/FP/WGT variants with RFID login and weighing modules, RFID-enabled two-bin Kanban systems, iDisplay connected inventory displays, intelligent containers, and the Würth mobile app. An accredited in-house testing laboratory covers more than 50 procedures, and the company holds ISO 9001 (quality) and ISO 14001 (environmental) certifications issued by AENOR and IQNet in December 2022. Sub-brands ORSY®mat, CPS®ORSY, and WISperience, together with the WÜPLAST® registered trademark, structure the portfolio.

Revenue is generated through three streams: transactional sales of C-Parts and MRO products, managed services for integrated logistics and Kanban deployments, and recurring e-commerce platform subscriptions. Distribution combines field sales representatives, a B2B-only online storefront requiring customer registration, a contact center, mobile app access, and trade fair participation. Pricing is not publicly disclosed; quotes are handled via multi-year contracts negotiated through the sales organization for registered enterprise customers only.

Name

Würth Industria España

Legal name

Würth Industria España, S.A.

Website

https://wurth-industria.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Würth Industria España is a Barcelona-based B2B subsidiary of the Würth Group that supplies industrial manufacturers with fasteners, MRO items, tools, and chemicals, anchored by an integrated C-Parts management platform using RFID Kanban, vending machines, and warehouse software.

Ownership category

akta.pro rank

Product category

Industrial Supply and C-Parts Management

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial fasteners supply
• C-Parts management
• MRO materials supply
• Automated inventory systems
• Industrial tools distribution

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. C-Parts and MRO Products Sales: Sale of production materials, auxiliary materials, and operating supplies including fasteners, screws, chemical products, occupational safety equipment, tools, storage systems, and over 1,400,000 articles. Products include standard parts, special parts, and MRO (Maintenance, Repair, Operations) items.
2. Integrated Logistics Solutions: Supply of automated and efficient materials management systems including Kanban solutions, vending machines, warehouse management systems, and workplace supply systems. These are provided as part of comprehensive C-parts management services.
3. E-Commerce Platform Services: Online ordering platform for business customers to purchase products and manage their accounts, with electronic procurement solutions and mobile application access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Würth Industria España is a B2B supplier of industrial C-Parts (consumable production, auxiliary, and operating materials), offering over 1.4 million articles including fasteners, chemical-technical products, occupational safety equipment, tools, pre-assembled modules, and special/custom parts. Its core differentiator is an integrated C-Parts management ecosystem that combines automated logistics hardware (RFID Kanban, ORSY®mat vending machines, intelligent containers) with software (CPS®ORSY warehouse management, e-procurement, mobile app) to deliver just-in-time production supply to industrial customers, backed by an accredited testing laboratory.

Product overview

Würth Industria España offers an integrated C-Parts management platform combining logistics solutions, automation technology, and e-commerce. The core offering centers on Gestión de Piezas C (C-Parts Management) with key sub-products including Sistema Kanban basado en RFID for just-in-time replenishment, ORSY®mat vending machines (in RT, HX, FP, and WGT variants) for automated MRO dispensing, CPS®OR Sy warehouse management system, workplace solutions, and electronic procurement via e-commerce and mobile app. The portfolio encompasses over 1,400,000 products including fasteners, chemical products, occupational safety equipment, tools, and special parts. Quality assurance is provided through an accredited testing laboratory, supplier management, and surface treatment services (chromium-free). The platform is complemented by an interactive visitor experience (WISperience) and industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ORSY®mat: Vending machines for automated dispensing of MRO materials and operational supplies
• CPS®ORSY
• WISperience

Products and services

• Gestión de Piezas C (C-Parts Management) Integrated B2B service offering for automated, efficient supply of production materials, auxiliary supplies, and operating materials, providing maximum supply security and productivity for industrial customers.
• ORSY®mat Vending Machines Automated vending machines (RT rotary, HX spiral, FP flap, WGT weighing variants) for secure storage, dispensing, and automatic replenishment of MRO (Maintenance, Repair, and Operations) articles at customer sites, with RFID login and weighing technology.
• RFID Kanban System Automated just-in-time replenishment system for production materials based on an intelligent two-bin principle with RFID technology for real-time tracking and automatic reordering.
• CPS®ORSY Warehouse Management System Storage systems and dispensers for efficient materials management, offering greater efficiency in inventory control and material management at customer facilities.
• Workplace Supply Systems (Sistemas para Puestos de Trabajo) Workplace supply solutions for ordered and clean workstations enabling flexible operations, including ergonomic and anti-fatigue solutions delivered directly to point of use.
• Electronic Procurement / B2B eShop Online B2B eShop platform (eshop.wuerth-industrie.com) for registered business customers to purchase production materials, manage accounts, and conduct electronic procurement, including a Würth mobile application for on-the-go reordering.
• Occupational Safety Products (Seguridad Laboral)

Quantifiable outcome

• Maximum supply security through automated replenishment systems
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Google LLCcoreTechnology or IntegrationGoogle provides various services to Würth Industria España including Google Analytics for web analytics, Google Tag Manager for tag management, Google Maps for interactive maps, Google reCAPTCHA for spam protection, YouTube for video content hosting, and Google Ads/remarketing for advertising. Data processing occurs in the USA under EU-US Privacy Shield framework.
• Inxmail GmbHcoreTechnology or IntegrationInxmail provides newsletter sending and email marketing analysis services. Data is stored on Inxmail servers in Germany. Tracking pixels analyze email open rates and link clicks.
• PayPal (Europe) S.à.r.l. et Cie, S.C.A.coreTechnology or IntegrationPayPal provides payment processing services for online transactions. Customer payment data is transmitted to PayPal for transaction processing under GDPR consent and contract fulfillment legal basis.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Würth Industrie Service GmbH: The German parent/operating entity of Würth Industria España. Operates the Bad Mergentheim European logistics hub and the same C-Parts management platform (ORSYmat, CPS®ORSY, RFID Kanban) sold in Spain. The closest functional mirror to the Spanish operation.
• Fastenal Company: Pioneer of industrial vending machines and on-site managed supply in the MRO category. Fastenal's FMI (Fastenal Managed Inventory) is the conceptual blueprint for Würth's ORSYmat vending and RFID Kanban systems, making it the most direct technological peer.
• Bossard Group: Swiss-headquartered global specialist in fastening and assembly solutions with Smart Logistics platform — direct analog of Würth's C-Parts management offering. Serves industrial customers across Europe with comparable technical advisory and supply-chain integration services.
• Berner Group: European B2B industrial supplier with direct-sales field force, MRO catalog, and integrated supply solutions. Berner competes head-to-head with Würth across multiple European countries with comparable product breadth and field-sales-led distribution model.

Broad incumbents

• Adolf Würth GmbH & Co. KG: The core Würth entity focused on trade and craft customers (as opposed to industrial customers served by Würth Industria España). Same parent group but different customer segment, making it a sibling/adjacent incumbent rather than a direct competitor.
• MSC Industrial Direct: North American-anchored broad-line metalworking and MRO distributor with expanding European footprint. Offers vending solutions and direct-sales service competing for the same industrial customer base in Spain.
• W.W. Grainger: Global industrial MRO distributor with a multi-million-SKU catalog and significant European presence. Competes with Würth España for large industrial accounts' broad-line MRO spend, with KeepStock and vending offerings overlapping Würth's ORSYmat program.
• Stanley Black & Decker: Global tool and industrial supply manufacturer/distributor with a strong Spanish sales network. Overlaps with Würth España in the tools and MRO product categories though it does not offer the C-Parts automation ecosystem.
• Hilti Group: Direct-sales-driven tool, fastening, and construction supply specialist with strong Spanish presence. Competes in the tools and fastening overlap, though Hilti's primary vertical is construction rather than Würth España's industrial manufacturing focus.

Regional players

• Salvador Escoda S.A. Spanish-headquartered HVAC, plumbing, electrical, and industrial supplies distributor serving the Iberian market. A relevant regional competitor for shared B2B industrial supply spend, though with a different product mix (more HVAC/electrical) than Würth España's C-Parts focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDUxh-U-_uZpvQshsdVzDfw
• LinkedInlinkedin.com/company/w%C3%BCrth-industria-espa%C3%B1a-s.a.
• Xx.com/wurthespa
• Facebookfacebook.com/WURTH.ES

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth Industria España