Technotrade
Technotrade is a Ukrainian forecourt automation vendor (founded 1993) that builds IoT controllers, protocol converters, and software unifying 150+ fuel dispenser and 50+ ATG brands for petrol stations, storage depots, and fuel delivery operators across 140+ countries.
- Company typePrivate
- Founded1993
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Technotrade does
Technotrade LLC is a Ukrainian private company founded in 1993 in Kyiv, specializing in forecourt automation hardware and software for petrol stations, petroleum storage depots, and fuel delivery trucks. Its flagship offering is the PTS-2 IoT forecourt controller, a credit-card-sized device that unifies communication across 150+ fuel dispenser brands, 50+ ATG/tank gauge brands, price boards, RFID readers, and AVI systems through a single protocol, enabling any POS system to control any supported equipment via one integration. Adjacent controllers (PTS-1, MC-4) and a large family of dispenser interface converters (GB, TH, HY, NP, LP, NZ, NA, RS485-4), wireless communicators (WFC, RFC), tank probes, and RFID readers extend the product line across both modern electronic dispensers and legacy mechanical pumps.
The software stack includes NaftaPOS (site-level management), PTS Monitor and PTS Cloud (centralized, real-time network management), PTS Pay (mobile customer payment), and NaftaCards (loyalty/fuel cards), with open SDKs in C++, C#, Java (Android), and JavaScript. Revenue is generated primarily through one-time hardware sales (PTS-2 at $950, PTS-1 at $600), perpetual software licensing with no recurring fees, paid technical support ($20/hour individual plan alongside a free tier), and SDK sales. Distribution combines direct enterprise sales, a multi-region dealer/reseller network, and website-led quote capture, serving customers in 140+ countries (30,000+ stations automated cumulatively), with named adopters/logos including Shell, Total, SOCAR, Caltex, Gilbarco, Eaglestar, PetrolPlaza, Censtar, Hectronic, North Falcon, and Compac. Compliance with CE, FCC, and the Ukrainian State Register of cash registers positions the company for both Western and CIS fuel retail markets.
Technotrade firmographics
Firmographics- Name
- Technotrade
- Legal name
- Technotrade LLC
- Website
- https://technotrade.ua
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Technotrade is a Ukrainian forecourt automation vendor (founded 1993) that builds IoT controllers, protocol converters, and software unifying 150+ fuel dispenser and 50+ ATG brands for petrol stations, storage depots, and fuel delivery operators across 140+ countries.
- Ownership category
- akta.pro rank
Technotrade industry classification
Industry- Product category
- Forecourt Automation Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)
- akta.pro secondary industry
- Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)
Keywords
Where Technotrade is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Technotrade business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of forecourt controllers (PTS-1, PTS-2), interface converters, wireless communicators, RFID readers, tank gauges, fuel dispensers (CZAR brand), fiscal printers, payment terminals, and ancillary equipment for petrol station automation.
- Software Licenses: Sale of software solutions including NaftaPOS, PTS Cloud, PTS Monitor, consolidated database software, and loyalty card systems. PTS-2 controller software has lifetime license with no regular fees.
- Technical Support Services: Paid technical support at 20 USD/hour for individual support plan providing priority support, remote connection, troubleshooting, commissioning and maintenance. Free basic support plan also available.
- SDK and Development Tools: PTS-2 Software Development Kit (SDK) sold for developer integration testing with simulators and API libraries. Includes hardware controllers and interface converters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PTS-2 Forecourt Controller - Standard |
| One time/ perpetual license | Pay-as-you-go | PTS-1 Controller |
| Subscription | Monthly | Free Technical Support Plan |
| Subscription | Pay-as-you-go | Individual Technical Support Plan |
Distribution channels3 records
Marketing channels5 records
Technotrade product offering
Product offeringCore offering
Technotrade designs, manufactures, and sells forecourt automation hardware and software for petrol stations and petroleum depots. Its product line includes IoT forecourt controllers (PTS-2, PTS-1, MC-4), protocol interface converters, wireless forecourt communicators, RFID/AVI readers, POS systems (NaftaPOS, POS MASTER, POS MINI), self-service payment terminals, CZAR-brand fuel dispensers, tank gauging equipment, and cloud/monitor server software that centrally manages station networks.
Product overview
Technotrade is a leading Ukrainian manufacturer of forecourt automation equipment for petrol stations and petroleum depots, founded in 1993 with over 30 years of experience and installations at more than 30,000 filling stations in over 140 countries worldwide. The product portfolio spans a full range of forecourt automation solutions from low-level controllers (PTS-2, PTS-1, MC-4) to server software (PTS Cloud, PTS Monitor), POS systems (NaftaPOS, POS MASTER, POS MINI), payment terminals (Pinpad, Fuel POS Mini), interface converters (GB, TH, HY, NP, LP, NZ, NA series), wireless communication devices (WFC, RFC), tank gauging systems (SIUR, AlphaSonic, North Falcon), fuel dispensers (CZAR brand), and RFID/AVI systems. The PTS-2 IoT controller serves as the flagship product providing unified control over all forecourt equipment with support for over 150 fuel dispenser brands and 50+ ATG system brands. Software offerings include NaftaPOS for local station management, PTS Cloud for centralized network management, and PTS Pay mobile application for customer payments. The ecosystem is extensible through APIs in multiple programming languages for third-party integration.
Differentiator
Problem solved
Functional benefit
Products and services
- PTS-2 Forecourt Controller
- PTS-1 Forecourt Controller
- MC-4 Controller
- U2L Interface Converter
- L2D Interface Converter
- GB Dispenser Interface Converter
- TH Dispenser Interface Converter
- HY Dispenser Interface Converter
- NP Dispenser Interface Converter
- LP Dispenser Interface Converter
- NZ Dispenser Interface Converter
- NA Dispenser Interface Converter
- WFC Wireless Forecourt Communicator
- RFC Wireless Interface Converter
- NaftaPOS Software
- PTS Cloud Server Software
- PTS Monitor Server Software
- PTS Pay Mobile Application
- NaftaCards Fuel Cards System
- CZAR Fuel Dispensers
- Cash Register POS MASTER
- Cash Register POS MINI
- Pinpad Self-Service Terminal
- Fuel POS Mini Outdoor Payment Terminal
- PTS SiteViewer Console
- SIUR Tank Monitoring Console
- AlphaSonic Ultrasonic Level Sensors
- North Falcon Magnetostrictive Level Probes
- RDR-485 RFID Reader
- VRD-485 RFID Reader
- VRD RFID Reader
- ISPD-485 Interface Protection Device
- BTI BLE Tilt Angle Sensor
- Almaz Flame Detectors
- Lihtar-UV Explosion-Proof Test Lamp
- Fuel Register Meters
- Fiscal Printer for Petrol Stations
- PTS-2 Controller SDK
- DGL-1 Software Protection Dongle
- Technical Support Services
Quantifiable outcome
- Supports 150 brands of fuel dispensers and 50+ ATG systems through unified protocol
- +3 more outcomes
Companies that use Technotrade
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Technotrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature6 records
Technotrade partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GilbarcocoreGilbarco is listed as a partner/customer. Technotrade's controllers support Gilbarco dispensers and equipment, enabling interoperability between Technotrade's automation systems and Gilbarco forecourt hardware.
- HectroniccoreHectronic is listed as a partner/customer. Technotrade's controllers support Hectronic ATG systems, probes, and AVI systems for comprehensive tank monitoring and vehicle identification.
- North FalconcoreNorth Falcon magnetostrictive level probes and ATG consoles are integrated with Technotrade's systems for accurate petroleum product level measurement.
- CenstarcoreCenstar fuel dispensers and equipment are supported by Technotrade's forecourt controllers, enabling integration across fuel retail operations.
- CompaccoreCompac dispensers and systems are supported by Technotrade's protocol conversion technology for unified forecourt control.
- IngenicocoreIngenico payment terminals are integrated with Technotrade's forecourt controllers for secure fuel payment processing at petrol stations.
- PetrolPlazaminorPetrolPlaza is a petroleum industry news and information platform listed as a partner/customer, representing industry media presence.
- ShellcoreMajor petroleum company customer. Technotrade supplies automation solutions for Shell petrol stations globally.
- TotalcoreMajor petroleum company customer. Total petrol stations utilize Technotrade's forecourt automation solutions.
- SOCARcoreMajor petroleum company customer. SOCAR petrol stations use Technotrade automation equipment and software.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Technotrade competitors and assessment
Company assessmentEmerging players
- Piusi: Italian manufacturer of fluid handling equipment including fuel transfer pumps, dispensers, and fleet management systems. Comparable as a smaller, specialized forecourt/fuel management vendor with overlapping customer use cases.
- DOMS (Dansk Olie-Måler Service): Danish provider of fuel station automation, tank gauging, and wetstock management solutions. Functionally similar to Technotrade's ATG and wetstock offering, particularly in European markets.
Broad incumbents
- Tokheim (Dover Fueling Solutions): Tokheim, part of Dover Fueling Solutions, manufactures fuel dispensers, automation controllers, and forecourt management systems globally. Technotrade's converters explicitly target Tokheim UDC protocol, positioning it as a direct interoperability competitor.
- Wayne Fueling Systems (Dover): Wayne, now part of Dover Fueling Solutions alongside Tokheim, supplies dispensers, payment terminals, and forecourt automation worldwide. Comparable to Technotrade in serving fuel station operators with integrated hardware and software solutions.
- Gilbarco Veeder-Root: Gilbarco is a global leader in forecourt equipment including dispensers, payment systems, and automation for fuel retail. It is both a direct competitor (Technotrade controllers integrate with Gilbarco dispensers) and a partner, making it the most relevant broad incumbent in this space.
Direct peers
- Censtar: Chinese manufacturer of fuel dispensers, CNG/LPG dispensers, and forecourt automation. Listed as a Technotrade partner/customer, and a direct competitor in emerging markets with cost-competitive dispenser offerings.
- Hectronic: German manufacturer of fuel station automation including ATG systems, AVI/vehicle recognition, and forecourt controllers. Listed as a Technotrade partner/customer, it is one of the most direct functional peers in forecourt automation.
- Compac Industries: Manufacturer of fuel dispensers and forecourt equipment with strong presence in Asia-Pacific and emerging markets. Technotrade explicitly supports Compac dispensers via its NZ converter, indicating a comparable product overlap.
- Tatsuno Corporation: Japanese manufacturer of fuel dispensers, fuel management systems, and forecourt automation equipment with global reach. Directly comparable to Technotrade as a specialist forecourt controller and dispenser vendor.
Regional players
- FuelPos / PETROTEC: European (Portuguese) supplier of forecourt automation equipment, fuel management systems, and payment solutions. Comparable in product scope to Technotrade, with primary overlap in European and select emerging markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Technotrade social profiles
Digital presenceTechnotrade compliance and trust
Trust signalCompliance2 records
Technotrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Technotrade leadership team
Management profileNumber of profiles
Technotrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Technotrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Technotrade
What does Technotrade do?
Technotrade designs, manufactures, and sells forecourt automation hardware and software for petrol stations and petroleum depots. Its product line includes IoT forecourt controllers (PTS-2, PTS-1, MC-4), protocol interface converters, wireless forecourt communicators, RFID/AVI readers, POS systems (NaftaPOS, POS MASTER, POS MINI), self-service payment terminals, CZAR-brand fuel dispensers, tank gauging equipment, and cloud/monitor server software that centrally manages station networks.
Is Technotrade a public or private company?
Technotrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Technotrade founded?
Technotrade was founded in 1993. It employs 51 to 100 people.
Where is Technotrade based?
Technotrade is headquartered in Kyiv, Ukraine, in the Europe region.
How does Technotrade make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, technical Support Services and SDK and Development Tools.
Who are Technotrade's main competitors?
Emerging players on record are Piusi and DOMS (Dansk Olie-Måler Service). Broad incumbents are Tokheim (Dover Fueling Solutions), Wayne Fueling Systems (Dover) and Gilbarco Veeder-Root. Direct peers are Censtar, Hectronic, Compac Industries and Tatsuno Corporation. FuelPos / PETROTEC is listed as a regional player.
Does Technotrade have an API?
Yes. PTS-2 controller has a JSON-based communication protocol with rich API for developers. API allows control over fuel dispensers, ATG systems, price boards, RFID readers, and AVI systems. Supports WebSocket protocol for real-time communication. The PTS-2 controller SDK includes open-source applications in C++, C#, Java (for Android), and JavaScript. PTS-1 controller also offers APIs for C, C++, C#, Delphi, Java, Python, Visual Basic, and COM-object. Communication protocols are JSON-based for easy implementation by third-party systems. Developer documentation is at www.technotrade.ua/pts2-forecourt-controller.html#PTS-2-controller-SDK-Software-Development-Kit.
What industry is Technotrade in?
Technotrade's product category is Forecourt Automation Equipment. Its primary akta.pro industry code is TLAEAFAA, OEM Embedded Connectivity & Telematics Platforms, with a secondary code of CRAHABAB, Forecourt Convenience Stores (Fuel-Integrated). Its NAICS code is 33451 and its SIC code is 3823.