Peterson & Associates, P.C.

What Peterson & Associates, P.C. does

Peterson & Associates, P.C. is a plaintiff-side personal injury law firm headquartered in Kansas City, Missouri, with a secondary office in Overland Park, Kansas. Founded in 1993 by David M. Peterson — who has practiced personal injury law since 1984 — the firm represents individual injured claimants across a broad case-type mix, including motor vehicle accidents, premises liability, medical malpractice, product liability, mass torts, catastrophic injuries, and sexual assault cases. Operating as a private professional corporation with 11–50 employees, the firm generates revenue through contingency-fee arrangements, collecting a percentage of client settlements and verdicts rather than charging hourly fees.

The firm's economic engine is built on a small but high-value case portfolio that has produced marquee results, including reported settlements or verdicts of $141 million, $112 million, $54 million, and $18 million, alongside more than $500 million in cumulative client recoveries over its operating history. Its go-to-market relies heavily on television and digital media visibility through ongoing affiliations with CBS, Paramount, Fox, NBC, ABC, CW, Samsung TV Plus, YouTube, and MSN — a media distribution footprint that supports inbound case acquisition at a scale disproportionate to the firm's headcount. The Peterson Foundation, established in 2015, functions as an ancillary community-engagement and brand-building channel separate from the core practice.

The firm carries industry recognition including Super Lawyers, Million Dollar Advocates, National Trial Lawyers Top 100, Martindale-Hubbell, and the 2025 Hennessey Quick Responding Law Firm Award. There is no disclosed evidence of internal technology platforms, AI tooling, or proprietary case-management systems in the source material; operations appear to follow a conventional plaintiff-firm playbook of attorney-led case work amplified by media-driven lead generation.

Name

Peterson & Associates, P.C.

Legal name

Peterson & Associates, P.C.

Website

https://petersonlawfirm.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterson & Associates is a plaintiff-side personal injury law firm in Kansas City, Missouri, with an Overland Park, Kansas office, representing individual injury claimants on a contingency-fee basis across motor vehicle, premises liability, malpractice, product liability, mass torts, and catastrophic injury cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal representation
• Contingency fee services
• Medical malpractice law
• Mass tort litigation

Headquarters

HQ city

Kansas City, MO

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Contingency Fees: The firm operates exclusively on a contingency fee basis, meaning clients pay no upfront fees and are only charged when the firm wins their case. This aligns firm incentives with client outcomes and is standard for personal injury litigation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Peterson & Associates, P.C. is a Kansas City-based personal injury law firm that provides legal representation to individuals harmed by negligence. The firm handles motor vehicle accidents, premises liability, medical malpractice, product liability, mass torts, catastrophic injuries, recreational/aviation accidents, and sexual assault cases on a contingency fee basis (no fee unless the firm wins).

Product overview

Peterson & Associates, P.C. is a personal injury law firm offering comprehensive legal services as a unified practice. The firm provides representation across multiple specialized service modules including motor vehicle accident representation, premises liability services, medical malpractice representation, mass torts and product liability, catastrophic injury representation, recreational and aviation accident legal services, and sexual assault/abuse representation. All services operate under a contingency fee arrangement where clients pay no fee unless the firm wins their case.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accident Representation Legal representation for victims of car accidents, trucking accidents, motorcycle accidents, rideshare (Lyft/Uber) accidents, and train/railroad accidents. Services include investigation, negotiation, and litigation on a contingency fee basis.
• Premises Liability Services Legal representation for individuals injured on another party's property, including slip and fall accidents, dog bites, negligent security, and ladder falls.
• Medical Malpractice Representation Legal services for victims of medical negligence, including cancer misdiagnosis, nursing home neglect, and elder abuse cases.
• Mass Torts and Product Liability Legal representation for mass tort cases involving dangerous drugs, defective products, medical device injuries, and broader product liability claims against large manufacturers.
• Catastrophic Injury Representation Legal services for victims of serious injuries including brain injuries, spinal cord injuries, burn injuries, and wrongful death claims.
• Recreational and Aviation Accident Legal Services Legal representation for recreational vehicle accidents (ATV, golf cart, boating), helicopter accidents, and plane crashes.
• Sexual Assault and Abuse Representation Legal services for victims of sexual assault and child sex abuse.

Quantifiable outcome

• Over $500 Million collected for clients
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Simmons Hanly Conroy: National plaintiff firm with strong mass torts, dangerous drugs, and product liability practice. Comparable on Peterson's mass torts/product liability module and contingency fee representation of complex plaintiff matters.
• The Barnes Firm: Personal injury firm operating across car accidents, premises liability, and mass tort categories. Comparable on contingency PI representation and multi-state plaintiff practice.
• Wilshire Law Firm: California-based PI firm with multi-practice injury representation including car accidents, catastrophic injury, and product liability. Comparable in contingency model and broad PI practice mix, though regional to California.
• Lieff Cabraser Heimann & Bernstein: Plaintiff-side firm specializing in mass torts, class actions, and product liability with national reach. Comparable on mass torts and product liability practice areas where Peterson has highlighted settlements.
• Jacoby & Meyers: Long-standing national PI firm founded in 1974 with offices across multiple states. Comparable on contingency representation of accident victims, premises liability, and consumer-facing plaintiff practice.
• Cellino Law (formerly Cellino & Barnes): High-profile plaintiff-side PI firm known for heavy TV advertising and contingency representation of car accident, premises liability, and injury victims. Closely comparable on GTM motion (direct-response advertising, contingency fees, brand-led case acquisition).
• Panish Shea Ravipudi Boyle & Ravipudi: Trial-focused plaintiff firm known for catastrophic injury and product liability verdicts. Comparable on Peterson's high-value verdict profile and catastrophic injury / product liability modules.

Regional players

• The Rothenberg Law Firm: East Coast-based PI firm with focus on mass torts and catastrophic injury. Comparable on contingency PI representation but primarily serves a different regional market than Peterson.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with nationwide offices and heavy TV advertising spend. Directly comparable on contingency-fee PI representation, mass torts, and brand-driven intake, but at meaningfully greater scale than Peterson.

Emerging players

• Gair Trial Lawyers: Plaintiff-side trial firm handling catastrophic injury, product liability, and mass tort cases. Comparable on the high-stakes personal injury and product liability practice areas where Peterson has generated its largest reported verdicts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PetersonLawFirm?sub_confirmation=1
• LinkedInlinkedin.com/company/peterson-associates-p-c

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson & Associates, P.C.