Mira's Harvest

What Mira's Harvest does

Mira's Harvest is a privately held, founder-owned herbal wellness brand founded in 2024 by Theo Edwards and operated through its legal entity Rising Sun Distributors LLC, headquartered in Doral, Florida. The company produces Caribbean-tradition herbal supplements centered on soursop bitters, a sea moss tonic, a wormwood complex, and a 15-day gut cleanse, formulated with wildcrafted botanicals such as soursop leaf, bitter wood, mahogany bark, moringa, turmeric, ginger, and Jamaican sea moss. Products are alcohol-free, contain no added sugar, and are manufactured in a GMP-certified facility with third-party lab testing for purity.

The product portfolio includes five core SKUs (Original Soursop Bitters, Mango Soursop Bitters, Radiant Sea Moss Tonic, 15-Day Gut Cleanse, Wormwood Complex) plus six bundle configurations (Gut Reset Duo, Total Wellness Stack, 30-Day Complete Reset, Family Reset, 30-Day Renewal Pack, 90-Day Revitalization Program) priced between approximately $21 and $155. Unit prices for single bottles range from $25 for the cleanse to $60 for the sea moss tonic, with multi-bottle and subscription discounts available.

Revenue is generated through direct-to-consumer e-commerce at mirasharvest.com (including a Subscribe & Save 10% subscription option) and through omnichannel retail distribution across 1,500+ GNC stores, Amazon, Walmart, and TikTok Shop. The company reports 10,200+ 'wellness warriors' and a 4.91-star average across 58 reviews for its flagship product. Marketing emphasizes Caribbean heritage, founder storytelling, and content (Harvest Haven blog) targeting health-conscious consumers seeking natural alternatives for gut health, mineral replenishment, and sustained energy.

Name

Mira's Harvest

Legal name

Rising Sun Distributors LLC

Website

https://mirasharvest.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Mira's Harvest is a 2024-founded herbal wellness brand selling Caribbean-tradition soursop bitters, sea moss tonic, wormwood complex, and gut cleanses through DTC e-commerce and 1,500+ GNC stores, Amazon, Walmart, and TikTok Shop, targeting health-conscious consumers seeking natural digestive and energy support.

Ownership category

akta.pro rank

Product category

Herbal Supplements

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Herbal dietary supplements
• Caribbean herbal tonics
• Soursop bitters
• Sea moss supplements
• Gut health products

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases and subscription orders through own e-commerce platform (mirasharvest.com). Subscription model (Subscribe & Save 10%) with monthly delivery, skip/pause/cancel anytime.
2. Wholesale to Retailers: Products sold through GNC stores (1,500+ locations), Amazon, TikTok Shop, and Walmart. Sold at standard wholesale pricing to retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Mira's Harvest manufactures and sells therapeutic-grade Caribbean herbal tonics and bitters — including soursop bitters, sea moss tonic, gut cleanse, and wormwood complex — formulated with wildcrafted Caribbean botanicals. The company sells direct-to-consumer through its own e-commerce site with a Subscribe & Save subscription model and distributes wholesale to major retailers including 1,500+ GNC stores, Amazon, Walmart, and TikTok Shop.

Product overview

Mira's Harvest is a functional wellness brand offering therapeutic-grade herbal tonics and bitters rooted in Caribbean tradition. The product portfolio centers on five core offerings: Premium Grade Soursop Bitters (Original), Soursop Mango Bitters (flavored variant), Radiant Sea Moss Tonic, 15-Day Gut Cleanse, and Wormwood Complex. These individual products are also combined into strategic bundle configurations including The Gut Reset Duo (Original + Mango bitters), The Total Wellness Stack (three-formula bundle with bitters and sea moss tonic), The 30-Day Complete Reset (cleanse + bitters), The Family Reset (four-bottle family size), 30-Day Plan, and 90-Day Revitalization Program. The bundles are designed to address different wellness protocols from introductory cleanses to comprehensive daily routines. All products are manufactured in GMP-certified facilities, third-party lab tested, alcohol-free, and free from added sugar and synthetic fillers. Distribution spans direct-to-consumer e-commerce as well as major retail channels including GNC stores nationwide, Amazon, Walmart, and TikTok Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Grade Soursop Bitters (Original) Bold, traditional Caribbean bitters made with therapeutic-grade soursop and herbal botanicals including ginger, sea moss, moringa, turmeric, and maca. Designed for daily gut reset and digestive support as part of a morning wellness ritual.
• Soursop Mango Bitters Flavored variant of the signature soursop bitters blended with ripe mango for a smoother, more palatable taste while retaining the same wildcrafted Caribbean botanicals and daily wellness benefits.
• Radiant Sea Moss Tonic

Quantifiable outcome

• Results felt in as little as 72 hours
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GNCcoreChannel Partner/ Reseller/ DistributorMira's Harvest products are sold in 1,500+ GNC stores nationwide. This is a flagship retail distribution partnership providing physical retail presence in the health and wellness channel. Products are prominently featured with bundle options available.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ancient Nutrition: DTC herbal/superfood supplement brand sold across DTC, Amazon, and major retail. Directly comparable on omnichannel distribution and adaptogen/botanical positioning.
• Organifi: DTC superfood/adaptogen beverage brand with subscription model and bundle-driven AOV expansion. Comparable GTM (subscription, founder storytelling, premium pricing) and overlapping functional beverage category.
• MaryRuth Organics: Founder-led DTC herbal supplement brand with strong Amazon presence and subscription mechanics. Comparable business model (DTC + marketplace + subscription) and similar clean-ingredient positioning.
• Urban Moonshine: DTC herbal bitters brand offering digestive and immune support tonics. Closest direct comparable — same herbal bitters category, similar ritual-positioning, and overlapping retail/Amazon distribution.
• Traditional Medicinals: Herbal wellness brand with grocery/mass distribution and traditional botanical positioning. Comparable on herbal wellness category and broad retail distribution including natural/grocery channels.
• Four Sigmatic: Functional mushroom and adaptogen beverage brand with strong DTC subscription engine. Comparable on functional beverage category, subscription model, and lifestyle/ritual branding.
• Herb Pharm: Established herbal extract and tincture manufacturer with GMP-certified production. Comparable on botanical extraction methods, GMP certification, and therapeutic-grade positioning.
• WishGarden Herbs: Herbal tincture and bitters producer targeting digestive and women's health. Comparable on botanical liquid-extract product format and traditional formulation heritage.

Broad incumbents

• Gaia Herbs: Larger, established herbal supplement brand with vertically integrated farm-to-bottle operations. Comparable botanical supplement category but operates at broader scale and wider SKU portfolio.
• Solaray: Established supplement brand with broad botanical/herbal SKU portfolio and mass retail presence (including GNC). Comparable on supplement category and GNC shelf competition, but operates as a broader multi-category player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100091299955268

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mira's Harvest