Versland Selection B.V.
Versland Selection B.V. is a Dutch fresh vegetable wholesaler in Poeldijk supplying ~100 growers' produce year-round to exporters, retailers, wholesalers, and food processors across Europe, with category leadership in Dutch loose radishes.
- Company typePrivate
- Founded2001
- HeadquartersPoeldijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Versland Selection B.V. does
Versland Selection B.V. is a private Dutch fresh vegetable wholesaler headquartered in Poeldijk, Netherlands, founded in 2001. The company aggregates produce from a network of approximately 100 growers and supplies a complete assortment of daily fresh vegetables year-round across six product groups (leafy crops, radishes, cabbages, vegetables, fruit vegetables, and herbs) to four customer segments: exporters, retailers, wholesalers, and processing industry buyers. Operating from a 12,000 m2 conditioned facility with 3,000+ cold storage pallets, the company also holds the leading position in Dutch loose radishes following its 2015 acquisition of The Radish Project (eight growers, 25 hectares), with operations spanning the Netherlands, Spain, Italy, France, and Ecuador for sourcing fruit vegetables.
The company runs a B2B sales-led distribution model with both daily spot delivery and program-based (programme) contract supply arrangements, offering customization including custom growing programs, mixed pallets, single boxes to full pallets, barcoding, and customer-specified pallet configurations. Pricing is competitive and volume/contract-dependent but not publicly disclosed. Revenue is generated through traditional wholesale mark-ups on vegetable products with flexible pricing tied to volume, packaging, and customization requirements. Versland maintains seven sector certifications relevant to retail and processing buyers (BRC Higher Level, HACCP, QS, RIK, Planetproof, SKAL, GlobalGAP), which serve as gating credentials for vendor approval in European grocery and food processing supply chains.
Versland distinguishes itself from generic produce wholesalers through operational depth rather than technology: in-house washing and packaging lines for lamb's lettuce, rocket, and radish; renovated cold storage and water treatment infrastructure (2016-2017); and tailored service such as growing-to-specification programs. Distribution is direct B2B with no intermediaries, and digital marketing is limited to a five-language website, social channels (Instagram, Facebook, LinkedIn), and WhatsApp. No external funding, ownership changes, AI or advanced technology capabilities, subsidiaries, or public financial disclosure have been identified; the company appears to be founder-controlled and operated as a traditional trading organization.
Versland Selection B.V. firmographics
Firmographics- Name
- Versland Selection B.V.
- Legal name
- Versland Selection B.V.
- Website
- https://versland.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Versland Selection B.V. is a Dutch fresh vegetable wholesaler in Poeldijk supplying ~100 growers' produce year-round to exporters, retailers, wholesalers, and food processors across Europe, with category leadership in Dutch loose radishes.
- Ownership category
- akta.pro rank
Versland Selection B.V. industry classification
Industry- Product category
- Fresh Vegetable Wholesale
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Vegetable and Melon Farming (1112), Other Food Crops Grown Under Cover (111419)
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)
- akta.pro secondary industries
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC)
Keywords
Where Versland Selection B.V. is headquartered
LocationHeadquarters
- HQ city
- Poeldijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Versland Selection B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Vegetable Trading: Traditional wholesaler model: purchasing vegetables from a network of 100 growers and selling to exporters, retailers, wholesalers, and processors. Offers both spot (daily) sales and program-based (contract) supply arrangements. Revenue derived from mark-up on vegetable products with flexible pricing based on volume and customization requirements.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Versland Selection B.V. product offering
Product offeringCore offering
Versland Selection B.V. is a traditional Dutch wholesaler and trading organization that supplies a complete range of day-fresh vegetables year-round to exporters, retailers, wholesalers, and food processors. The company sources produce from a network of approximately 100 growers and operates processing, washing, and cold storage facilities for leafy crops, radishes, cabbages, vegetables, fruit vegetables, and herbs. Versland supports growers with cultivation planning and offers both daily spot supply and program-based (contract) arrangements, including custom growing programs and mixed pallets.
Product overview
Versland Selection B.V. is a traditional wholesaler and trading organization specializing in daily fresh vegetables, supplying a complete range of top-quality produce year-round to exporters, retailers, wholesalers, and processors. The product portfolio consists of six main product groups: Leafy Crops (including endive, corn salad, arugula, baby leaf, oakleaf lettuce, head lettuce, romaine lettuce), Radish (forest radish and loose radishes, where Versland is the largest Dutch player), Cabbages (kale, cauliflower, broccoli, Chinese cabbage, green cabbage, pointed cabbage, palm cabbage), Vegetables (celery, wood carrots, spring onion, kohlrabi, pak choi, leek, French beans, fennel, celeriac, parsley), Fruit Vegetables (aubergine, cherry tomato, tomato, zucchini, cucumber, pepper, peppers, habanero, jalapeño, rawit, padrón), and Herbs. The company works with a network of approximately 100 growers and operates processing facilities for washing, processing, and packing radishes, lamb's lettuce, and arugula ready for sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Leafy Crops
Quantifiable outcome
- 100 growers working with Versland to ensure best quality products
- +2 more outcomes
Companies that use Versland Selection B.V.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Versland Selection B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Versland Selection B.V. partnerships and signals
Strategic signalScale indicators5 records
Recent moves12 records
Expansion highlights5 records
Versland Selection B.V. competitors and assessment
Company assessmentBroad incumbents
- Greenyard: Largest European fresh, frozen, and prepared produce platform. Overlaps with Versland across fresh fruit and vegetables, supply-chain scale, and B2B retail/processor customers in the Netherlands and broader EU.
- Bonduelle: Global leader in processed vegetables (canned, frozen, fresh prepared). Touches Versland where Versland supplies Bonduelle-style processors, and competes more broadly for grower supply and shelf space in fresh vegetables.
- Total Produce (Dole plc): Global fresh-produce major (now operating as Dole plc) with significant Dutch and European operations and customers. Competes with Versland in leafy and other fresh categories at the wholesale and retail tiers.
Direct peers
- Bakker Barendrecht: Dutch fresh-produce supplier (part of Greenyard) handling Dutch and imported fruit and vegetables for European retailers. Closely comparable trading/fulfilment role and customer base.
- Nedato: Dutch growers' cooperative marketing and distributing potatoes, vegetables, and fruit. Comparable cooperative-style grower-network model and customer base within Dutch fresh produce.
- Hessing: Dutch fresh-produce company (Greenery/Citrosol-adjacent group) processing, packaging, and distributing fresh fruit and vegetables for European retail and foodservice — directly comparable operation.
- The Greenery: Dutch fresh-produce cooperative (part of Best of Four and FloraHolland groups). Sells Dutch and internationally sourced fresh produce to retailers, foodservice, and processors using a grower-network model directly comparable to Versland.
- Staay Food Group: Dutch fresh-produce company growing, packing, and trading a broad range of vegetables and fruit for European retail, wholesale, and foodservice customers — directly comparable category and GTM.
- Nature's Pride: Netherlands-based importer/exporter of fresh fruit and vegetables serving European retailers and wholesalers. Comparable B2B model and customer profiles, though more focused on exotics and overseas sourcing.
- Special Fruit: Belgian fresh-produce wholesaler specializing in exotics, berries, and vegetables for European retail/foodservice. Similar B2B specialty trading model with comparable quality and certification focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Versland Selection B.V. social profiles
Digital presenceVersland Selection B.V. compliance and trust
Trust signalCompliance7 records
Versland Selection B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versland Selection B.V. leadership team
Management profileNumber of profiles
Versland Selection B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versland Selection B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versland Selection B.V.
What does Versland Selection B.V. do?
Versland Selection B.V. is a traditional Dutch wholesaler and trading organization that supplies a complete range of day-fresh vegetables year-round to exporters, retailers, wholesalers, and food processors. The company sources produce from a network of approximately 100 growers and operates processing, washing, and cold storage facilities for leafy crops, radishes, cabbages, vegetables, fruit vegetables, and herbs. Versland supports growers with cultivation planning and offers both daily spot supply and program-based (contract) arrangements, including custom growing programs and mixed pallets.
Is Versland Selection B.V. a public or private company?
Versland Selection B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Versland Selection B.V. founded?
Versland Selection B.V. was founded in 2001. It employs 11 to 50 people.
Where is Versland Selection B.V. based?
Versland Selection B.V. is headquartered in Poeldijk, Netherlands, in the Europe region.
How does Versland Selection B.V. make money?
One revenue line is on record: fresh Vegetable Trading.
Who are Versland Selection B.V.'s main competitors?
Broad incumbents on record are Greenyard, Bonduelle and Total Produce (Dole plc). Direct peers are Bakker Barendrecht, Nedato, Hessing, The Greenery, Staay Food Group, Nature's Pride and Special Fruit.
Does Versland Selection B.V. have an API?
No public API is recorded for Versland Selection B.V..
What industry is Versland Selection B.V. in?
Versland Selection B.V.'s product category is Fresh Vegetable Wholesale. Its primary akta.pro industry code is AFAOAGAI, Leafy Greens & Salad Processing Packhouses (Fresh-Cut), with a secondary code of AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard). Its NAICS code is 42448 and its SIC code is 100.