Lapla

What Lapla does

Lapla Inc. (ラプラ株式会社) is a privately held Japanese kabushiki gaisha founded on August 6, 2002, headquartered in Fuchu City, Tokyo, with registered capital of ¥10,000,000. The company operates two structurally unrelated business segments under a single corporate entity: a Beauty Business offering salon management, consulting services, beauty seminars, and cosmetics/beauty product planning and sales, and a Nursing Care Business providing home-visit care (訪問介護), in-home care (居宅介護), and severe-disability home-visit care (重度訪問介護) to elderly and disabled individuals. Both segments rely on direct service delivery to end consumers — beauty services through company-operated salons and consulting engagements, and care services through employed visiting care staff — with no intermediary distribution partners, marketplace channels, or digital marketing infrastructure identified. Pricing is quote-based and not publicly disclosed, with payment mechanisms limited to credit card or bank transfer.

The underlying technology stack is essentially non-existent from a disclosed perspective: there is no proprietary platform, no mobile application, no public API, no SDK, and no MCP integration. The only technical artifact identified is the use of Google Analytics for website traffic analysis. The company maintains a corporate website (lapla.co.jp) with a contact form that supports both individual and corporate inquiries, and uses standard SSL encryption plus cookie-based session management. There is no evidence of social media presence (no LinkedIn, X, Facebook, Instagram, YouTube, or GitHub profiles), no blog or content marketing function, and no partnerships, alliances, or industry awards.

Commercially, Lapla is structured as a micro-cap private service company with no external institutional investors, no venture capital funding history, no parent company, no subsidiaries, and no merger or acquisition activity. Ownership appears to be entirely founder-managed under Representative Director Kawashima Masaki (河島政樹). Operating geography is restricted to a single domestic location in Fuchu, Tokyo, with no branch offices or satellite operations evidenced, and no cross-border or multi-prefecture expansion signals. The company's stated mission is to generate unlimited 'fun' possibilities in daily life, and its stated vision is a society where diverse values connect through 'fun' — positioning language that is aspirational rather than reflective of a quantified growth thesis.

Name

Lapla

Legal name

ラプラ株式会社

Website

https://lapla.co.jp

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Lapla Inc. (ラプラ株式会社) is a privately held Japanese micro-service company founded in 2002 and headquartered in Fuchu, Tokyo, operating two direct-to-consumer business lines: beauty salon management, consulting, and cosmetics sales, and home-based nursing care services for elderly and disabled individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Fuchu

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Beauty Business Revenue: Revenue generated from beauty salon operations, consulting services, seminars, and cosmetics/product sales. Services are delivered directly to consumers at company-operated salons or through consulting engagements.
2. Nursing Care Services Revenue: Revenue from providing home-based nursing care services including visiting care (訪問介護), home care support (居宅介護), and重度訪問介護 (severe disability home care). Service fees are charged for ongoing care provision to individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lapla operates two core service lines. Its Beauty Business (美容事業) provides beauty salon management, beauty consulting, seminar hosting, and cosmetics/beauty product planning and sales. Its Nursing Care Business (介護事業) delivers home-based care services, including visiting care (訪問介護), in-home care (居宅介護), and severe-disability home-visit care (重度訪問介護), aimed at supporting elderly and disabled individuals in daily living.

Product overview

Lapla operates two core business lines: a Beauty Business offering beauty salon management, consulting, seminars, and cosmetics planning/sales; and a Nursing Care Business providing home-visit care, in-home care, and severe home-visit care services. The company functions as a multi-service provider in the beauty and elderly care sectors, with both businesses focused on enhancing daily life quality for consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Business (美容事業)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves3 records

Emerging players

• Visiting Angels: US franchise-based home care provider offering personal care, companion care, and in-home support. Comparable to Lapla's home-care service line in delivery model (caregiver dispatched to client homes), though structured as a franchise network.
• Home Instead: Global in-home care franchise focused on personal and companionship services for aging adults. Directly comparable to Lapla's elderly in-home care segment in terms of service type and target customer.

Broad incumbents

• Addus HomeCare: US-based provider of personal care and home health services. Comparable to Lapla's home-care segment in service model (in-home personal care, hospice, home health) though operating in a different regulatory and geographic market.
• Benesse Style Care: Major Japanese provider of assisted living and home-based care services under the Benesse group. Comparable to Lapla's nursing care segment but with a national footprint, larger caregiver workforce, and broader service portfolio.
• Aveanna Healthcare: US home health and private-duty nursing services provider. Closely mirrors Lapla's home-visit and in-home care structure, particularly the severe/pediatric nursing component, at much larger scale.
• Regis Corporation: US-based operator of hair salon brands (Supercuts, Cost Cutters, etc.). Comparable to Lapla's beauty salon operations in core service category (hair salons/styling), but at vastly larger scale and with multi-brand portfolio.
• Sompo Care: One of Japan's largest home nursing care and senior living operators, part of Sompo Holdings. Comparable to Lapla on the in-home and visit-care service line, but operates nationally at far greater scale with institutional backing.

Direct peers

• Great Clips: US hair salon franchise with thousands of locations. Comparable to Lapla's Beauty Business segment in that it operates direct-to-consumer salon services at scale, though Lapla's model is company-operated rather than franchised.

Regional players

• St. Care Group: Japanese home-visit and in-home nursing care provider. Operates a similar home-care service model to Lapla (訪問介護, 居宅介護) but on a larger multi-prefecture scale, making it a relevant regional benchmark for Lapla's care business.
• Care 21: Japanese care services company offering home-visit care, day services, and care staffing. Directly overlaps with Lapla's nursing care offerings (visiting care, in-home care, severe disability care) and competes in the same Tokyo/Japan care market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lapla