West Bike
West Bike is a privately held French multi-brand motorcycle dealership group authorized for Kawasaki, Suzuki, and Royal Enfield, operating four showrooms across Île-de-France with a 2,400+ m² flagship in Coignières and complementary used-bike and rider-equipment retail divisions serving individual motorcycle buyers in the Greater Paris region.
- Company typePrivate
- Founded2000
- HeadquartersCoignières, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
West Bike firmographics
Firmographics- Name
- West Bike
- Legal name
- West Bike
- Website
- https://westbike.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West Bike is a privately held French multi-brand motorcycle dealership group authorized for Kawasaki, Suzuki, and Royal Enfield, operating four showrooms across Île-de-France with a 2,400+ m² flagship in Coignières and complementary used-bike and rider-equipment retail divisions serving individual motorcycle buyers in the Greater Paris region.
- Ownership category
- akta.pro rank
Where West Bike is headquartered
LocationHeadquarters
- HQ city
- Coignières
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
West Bike business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- New Motorcycle Sales: Sales of new motorcycles from authorized brands Kawasaki, Suzuki, and Royal Enfield through showroom display and test rides by appointment.
- Used Motorcycle Sales: Sales of pre-owned motorcycles across all brands through dedicated platform Le Pole de l'Occasion.
- Motorcycle Equipment and Accessories: Sales of riding gear including helmets, jackets, gloves, pants, boots through dedicated Motoshopping store with dedicated brand corners.
- Trade-in Services: Accepts used motorcycles as trade-in towards purchase of new models, facilitating customer upgrade cycle.
Distribution channels1 record
Marketing channels1 record
West Bike product offering
Product offeringCore offering
West Bike is an authorized multi-brand motorcycle dealership operating four showrooms across the Île-de-France region. The company sells new Kawasaki, Suzuki, and Royal Enfield motorcycles with test rides by appointment, accepts trade-ins of existing motorcycles, and offers pre-owned motorcycles through its Le Pole de l'Occasion platform. A complementary 1,000+ m2 retail space called Motoshopping sells riding gear including helmets, jackets, gloves, pants, and boots with dedicated brand corners.
Differentiator
Problem solved
Functional benefit
Products and services
- Kawasaki Motorcycles
Companies that use West Bike
Customer profileSegments1 record
Ideal customer profiles1 record
West Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
West Bike partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Royal EnfieldcoreAuthorized Royal Enfield dealership since 2018. West Bike hosts the largest Royal Enfield showroom in the Paris region, with dedicated microsite (royal-enfield.westbike.fr).
- Kawasaki Motors FrancecoreAuthorized Kawasaki motorcycle dealership relationship. West Bike has been a Kawasaki dealer for over 20 years, with dedicated Kawasaki microsite (kawasaki.westbike.fr) and Kawasaki-branded showroom displays.
- Suzuki Motor FrancecoreAuthorized Suzuki motorcycle dealership relationship. West Bike has been a Suzuki dealer for over 20 years, with dedicated Suzuki microsite (suzuki.westbike.fr) and Suzuki-branded showroom displays.
- MotoshoppingminorRelated company operating the equipment retail division. Over 1,000 m2 dedicated to motorcycle riding gear including helmets, jackets, gloves, pants, and boots with dedicated brand corners.
- Le Pole de l'OccasionminorRelated company specializing in pre-owned motorcycle sales. Dedicated platform (lepoledeloccasion.com) for used motorcycle inventory across all brands.
Scale indicators4 records
West Bike competitors and assessment
Company assessmentEmerging players
- Zero Motorcycles: Zero Motorcycles is a US-based electric motorcycle manufacturer. As an emerging player in the EV motorcycle space, Zero represents the potential future direction of the motorcycle industry that traditional dealerships like West Bike may need to adapt to.
Direct peers
- Dafy Moto: Dafy Moto is France's largest multi-brand motorcycle and scooter retailer chain with dozens of locations across the country. They directly compete with West Bike in the multi-brand motorcycle retail space, offering new and used vehicles, equipment, accessories, and after-sales services to similar French customers.
Broad incumbents
- Triumph Motorcycles: Triumph Motorcycles is a British premium motorcycle manufacturer with a global dealer network. Their positioning overlaps with West Bike's higher-end Kawasaki and Suzuki offerings in the sport and heritage segments.
- Honda Motor Co. Honda Motor Co. is a major Japanese motorcycle manufacturer with an extensive dealer network globally. Their dealer network is a direct competitor to multi-brand dealerships like West Bike, particularly in the commuter and mid-range motorcycle segments.
- KTM AG: KTM AG is an Austrian motorcycle manufacturer with strong global dealer network, particularly in off-road and sport segments. KTM's off-road and adventure models compete directly with Royal Enfield and Kawasaki off-road models that West Bike sells.
- Kawasaki Motors: Kawasaki Motors is a major Japanese motorcycle manufacturer and one of West Bike's core OEM partners. Other Kawasaki dealers in France compete with West Bike for Kawasaki sales, and Kawasaki's broader product portfolio overlaps with West Bike's multi-brand approach.
- BMW Motorrad: BMW Motorrad is the motorcycle division of BMW, offering premium motorcycles with a global dealer network. Their premium positioning and brand cachet make them a competitor for the higher-end Kawasaki and Suzuki models at West Bike.
- Harley-Davidson: Harley-Davidson is an iconic American motorcycle manufacturer with a global dealer network. While primarily a single-brand manufacturer, their dealer network competes with multi-brand dealerships like West Bike for premium motorcycle customers in the European market.
- Yamaha Motor Co. Yamaha Motor Co. is a major Japanese motorcycle manufacturer with extensive dealer network in Europe. Their dealer network competes with West Bike's multi-brand approach in the commuter, sport, and off-road segments.
- Polaris Inc. Polaris Inc. is a US-based powersports manufacturer (Indian Motorcycle, Slingshot, etc.) with a global dealer network. While broader in scope, they operate in the same motorcycle/powersports retail ecosystem and represent a major OEM whose dealers compete with West Bike's offerings.
Market position
Customer concentration
West Bike social profiles
Digital presenceWest Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Bike leadership team
Management profileNumber of profiles
West Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Bike
What does West Bike do?
West Bike is an authorized multi-brand motorcycle dealership operating four showrooms across the Île-de-France region. The company sells new Kawasaki, Suzuki, and Royal Enfield motorcycles with test rides by appointment, accepts trade-ins of existing motorcycles, and offers pre-owned motorcycles through its Le Pole de l'Occasion platform. A complementary 1,000+ m2 retail space called Motoshopping sells riding gear including helmets, jackets, gloves, pants, and boots with dedicated brand corners.
Is West Bike a public or private company?
West Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was West Bike founded?
West Bike was founded in 2000. It employs 11 to 50 people.
Where is West Bike based?
West Bike is headquartered in Coignières, France, in the Europe region.
How does West Bike make money?
Four revenue lines are on record. New Motorcycle Sales are the primary driver. The others are used Motorcycle Sales, motorcycle Equipment and Accessories and trade-in Services.
Who are West Bike's main competitors?
Zero Motorcycles is listed as an emerging player. Dafy Moto is listed as a direct peer. Broad incumbents are Triumph Motorcycles, Honda Motor Co., KTM AG, Kawasaki Motors, BMW Motorrad, Harley-Davidson, Yamaha Motor Co. and Polaris Inc..
Does West Bike have an API?
No public API is recorded for West Bike.