Dafy Moto
- Company typePrivate
- Founded1974
- HeadquartersBeaumont, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
Dafy Moto firmographics
Firmographics- Name
- Dafy Moto
- Legal name
- Dafy Moto
- Website
- https://dafy-moto.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Dafy Moto industry classification
Industry- Product category
- Motorcycle Equipment Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Tire Dealers (441340)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Riding Gloves & Hand Protection Retail (CRAMANAE)
Keywords
Where Dafy Moto is headquartered
LocationHeadquarters
- HQ city
- Beaumont
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Dafy Moto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: Revenue generated from selling motorcycle helmets, equipment, accessories, parts, and motorcycle gear through both physical retail stores and e-commerce platform. The company distributes major brands and its own private labels (All One, DMP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dafy Moto product offering
Product offeringCore offering
Dafy Moto is a specialist motorcycle equipment retailer that sells safety gear (helmets, gloves, boots, jackets, pants), technical parts, oils and tires, accessories, and used motorcycle equipment through a network of 198 stores across France, Belgium, Italy, and the French overseas territories. The retail offering is supported by a company-run e-commerce site with a Click & Collect service, an in-store product comparison platform, and private-label products sold under the All One and DMP brands.
Product overview
Dafy Moto is France's largest motorcycle equipment and accessories retail network operating 198 stores with a comprehensive e-commerce platform. The offering spans motorcycle helmets, rider equipment (jackets, gloves, boots, pants), safety gear (airbags, back protectors), technology (GPS, intercoms, cameras), luggage, maintenance tools, spare parts, off-road equipment, tires, and gifts. The company distributes both third-party brands (Shark, Shoei, Scorpion, HJC, Alpinestars, Furygan, Bering, Helstons, TCX, Dainese, Rev'it, Ixon, Segura, Macna, LS2, AGV) and its own house brands (All One for mid-range and DMP for budget). Core services include professional workshop installations, a loyalty program (Mon Dafy), and a product testing program. The product portfolio includes over 20,000 online references.
Differentiator
Problem solved
Functional benefit
Brands
- All One: Own brand of motorcycle equipment including jackets, gloves, shoes, and sportswear
- DMP
- Mon Dafy
Products and services
- Dafy Moto Retail Store Network Specialty brick-and-mortar stores selling motorcycle helmets, jackets, pants, gloves, boots, technical parts, oils, tires, accessories, and used motorcycle equipment, with trained staff advising individual riders.
- Dafy Moto E-commerce Site Online storefront offering the approximately 20,000-SKU motorcycle equipment catalog for direct purchase and home delivery by individual riders.
- Click & Collect Service Order-online-pick-up-in-store service connecting the Dafy Moto e-commerce site to the 198-store retail network so customers can reserve and collect motorcycle gear at their nearest store.
- In-store Product Comparison Service (Banc d'essai) In-store testing and comparison facility that lets customers try multiple helmets, jackets, gloves, and other gear side-by-side before purchasing.
- All One (private-label brand) Company-owned brand of motorcycle equipment (helmets, apparel, accessories) sold exclusively through the Dafy Moto retail and e-commerce channels.
- DMP (private-label brand) Company-owned brand of motorcycle technical parts and equipment sold through Dafy Moto stores and website.
- DAFY Club Loyalty Program Free loyalty club offering repeat customers benefits, rewards, and member pricing on motorcycle equipment purchased in stores and online.
- Used Motorcycle Equipment Section Selection of second-hand motorcycle equipment retailed alongside new gear at Dafy Moto stores for budget-conscious riders.
Quantifiable outcome
- 100-day free return policy
- +1 more outcomes
Companies that use Dafy Moto
Customer profileSegments3 records
Ideal customer profiles1 record
Dafy Moto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dafy Moto partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- All One (Private Label)coreDafy Moto's own brand of motorcycle equipment and accessories, including helmets, jackets, gloves, boots, and casual sportswear. Products are designed and manufactured under license/supply agreement.
- DMP (Private Label)coreDafy Moto's own brand for motorcycle clothing and equipment including jackets, pants, and accessories.
- SharkmajorMajor helmet brand distributed through Dafy stores and e-commerce platform.
- ShoeimajorPremium helmet brand distributed through Dafy stores and e-commerce platform.
- AlpinestarsmajorPremium motorcycle gear brand distributed through Dafy stores and e-commerce platform.
- FuryganmajorFrench motorcycle equipment brand distributed through Dafy stores and e-commerce platform.
- DainesemajorItalian premium motorcycle safety gear brand distributed through Dafy stores and e-commerce platform.
- CardominorMotorcycle communication systems (intercoms) brand, with cashback promotions available through Dafy.
- Insta360minorAction camera brand available through Dafy with promotional coupons.
- TCXmajorItalian motorcycle boots and shoes brand distributed through Dafy, known for touring, racing, and off-road footwear.
- SeguramajorFrench motorcycle clothing brand with 30+ years history, specializing in vintage-style jackets and racing-inspired gear.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Dafy Moto competitors and assessment
Company assessmentEmerging players
- Bering: French motorcycle equipment brand distributed by Dafy. Adjacent peer as a brand-led player with growing direct channels, illustrating the supplier-cum-competitor dynamic in this category.
- Helstons: French motorcycle apparel brand currently distributed through Dafy. Relevant as an adjacent brand-side competitor pursuing direct retail, mirroring trends in the broader European motorcycle gear market.
Direct peers
- RevZilla: US-based online leader in motorcycle gear, helmets, and accessories with showrooms and content-driven commerce. Comparable in product range, customer-centric content strategy, and focus on enthusiast riders.
- Motoblouz: France-based online specialist retailer of motorcycle equipment, helmets, and apparel. Closest direct competitor to Dafy in the French market with a similar product range but a pure-play e-commerce model rather than a 198-store footprint.
- FC Moto: Germany-based online retailer of motorcycle gear, parts, and accessories. Comparable assortment breadth and pricing-led positioning; primarily e-commerce-first similar to Motoblouz.
- Louis Moto: Germany's largest mail-order and online retailer of motorcycle clothing, helmets, and accessories. Directly comparable business model (broad assortment of premium and budget brands, integrated e-commerce + retail) serving a neighboring European market.
- Polo Motorrad: German motorcycle clothing and accessories retailer with physical stores and strong online presence. Directly comparable product range and target customer profile across the German-speaking market.
Broad incumbents
- Feu Vert: Major French automotive and motorcycle service and accessories retailer with hundreds of centers. Overlaps with Dafy on motorcycle equipment and tires but operates across broader auto categories.
- Norauto: Large French automotive aftermarket retailer with growing motorcycle equipment offering. Comparable omnichannel retail scale and workshop-services business model, though motorcycles are a smaller part of the mix.
Regional players
- Speedway (Speedy Moto): French motorcycle equipment retailer with both physical and online presence. Regional competitor overlapping on assortment and target customers, particularly in metropolitan French markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dafy Moto social profiles
Digital presenceDafy Moto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dafy Moto leadership team
Management profileNumber of profiles
Profiles1 record
Dafy Moto subsidiaries and ownership
Company hierarchySubsidiaries6 records
Dafy Moto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dafy Moto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dafy Moto
What does Dafy Moto do?
Dafy Moto is a specialist motorcycle equipment retailer that sells safety gear (helmets, gloves, boots, jackets, pants), technical parts, oils and tires, accessories, and used motorcycle equipment through a network of 198 stores across France, Belgium, Italy, and the French overseas territories. The retail offering is supported by a company-run e-commerce site with a Click & Collect service, an in-store product comparison platform, and private-label products sold under the All One and DMP brands.
Is Dafy Moto a public or private company?
Dafy Moto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dafy Moto founded?
Dafy Moto was founded in 1974. It employs 51 to 100 people.
Where is Dafy Moto based?
Dafy Moto is headquartered in Beaumont, France, in the Europe region.
How does Dafy Moto make money?
One revenue line is on record: retail product sales.
Who are Dafy Moto's main competitors?
Emerging players on record are Bering and Helstons. Direct peers are RevZilla, Motoblouz, FC Moto, Louis Moto and Polo Motorrad. Broad incumbents are Feu Vert and Norauto. Speedway (Speedy Moto) is listed as a regional player.
Does Dafy Moto have an API?
No public API is recorded for Dafy Moto.
What industry is Dafy Moto in?
Dafy Moto's product category is Motorcycle Equipment Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAE, Riding Gloves & Hand Protection Retail. Its NAICS code is 441227 and its SIC code is 3714.