TAC Consumer
TACC is a Thai public beverage and consumer products company that manufactures and distributes B2B and B2C drinks, owns brands such as Na-Arun, TRIVA, and Bloss Natura, manages a character licensing portfolio, and serves 7-Eleven Thailand, 3,000+ cafés, and consumers across ASEAN and Australia.
- Company typePublic
- Founded2002
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TAC Consumer does
T.A.C. Consumer Public Company Limited (TACC; ticker: TACC on the Stock Exchange of Thailand) is a Thai public limited company operating in the beverage and consumer products industry for over two decades. Its offering spans three integrated business lines: a B2B strategic-partner business manufacturing cold beverage dispensers, All Café powdered beverage systems, and vending machine solutions for retail partners; a B2C own-brand portfolio covering Na-Arun powdered drinks, TRIVA Health & Wellness beverages and café ingredients, Bloss Natura beauty/health supplements, Hay Jelly, and the 7-Select beverages exclusive to 7-Eleven; and a licensing business managing character intellectual property including Dog Please, Warbie Yama, Bellygom, OHIGE no PON, Rilakkuma and Sumikko (San-X), and 12 LINE Creators characters. The company's core technology is beverage manufacturing and supply-chain operations, supported by three factories (the third opened in Ban Bueng, Chonburi in 2024), a Strategic R&D team, and international food-safety certifications (FSSC 22000, ISO 22000:2018, ISO 9001:2015, HACCP, GMP).
TACC's commercial model rests on a deep, multi-decade strategic partnership with 7-Eleven Thailand (CPALL) for co-developed, private-label and exclusive beverages distributed through Thailand's largest convenience store network, supplemented by supply to more than 3,000 café outlets under brands including Jungle Café Arabitia and Panthai Coffee. Revenue mechanics are dominated by one-time product sales (B2B manufacturing and B2C own-brand retail), with a complementary royalty/licensing stream from character IP managed on behalf of rights holders across seven countries. Distribution spans Thailand domestically and internationally across Cambodia (since 2007), Malaysia, Laos, Vietnam, and Australia, with selective reach into the Middle East (Triva for Hajj pilgrims). Marketing combines B2B trade shows (THAIFEX, Gulfood, Hong Kong International Licensing Show), licensing exhibitions, and an own-storefront e-commerce presence on Shopee and Lazada (FunPop Shop).
Governance and recognition include a 5-Star "Excellent" CG rating from the Thai Institute of Directors, AGM Checklist 100 Points, ESG100 listing (2026), 8 consecutive Outstanding Investor Relations Awards, and 3 consecutive Superior Taste Awards from the International Taste Institute (Belgium). The company is led by Executive Chairman Chatchawee Wattanasuk and Managing Director Pawinee Suwannamonthon, with Deputy Managing Directors covering Factory & IT (Suphot Leenanurak), Corporate Strategy and ESG (Chirapan Khotcharit Choosang), and an Assistant Managing Director for Strategic Partner & License Business (Suveeraya Ansavananda).
TAC Consumer firmographics
Firmographics- Name
- TAC Consumer
- Legal name
- T.A.C. Consumer Public Company Limited (บริษัท ที.เอ.ซี. คอนซูเมอร์ จำกัด (มหาชน))
- Website
- https://tacconsumer.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TACC is a Thai public beverage and consumer products company that manufactures and distributes B2B and B2C drinks, owns brands such as Na-Arun, TRIVA, and Bloss Natura, manages a character licensing portfolio, and serves 7-Eleven Thailand, 3,000+ cafés, and consumers across ASEAN and Australia.
- Ownership category
- akta.pro rank
TAC Consumer industry classification
Industry- Product category
- Beverage Manufacturing
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where TAC Consumer is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
TAC Consumer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Beverage Products: Manufacturing and distribution of beverages to retail partners including cold beverage dispensers, powdered beverages, and vending machine products. Primary customer is 7-Eleven convenience stores.
- B2C Own Brand Products: Sale of products under own brands including Na-Arun, TRIVA, and Bloss through various retail channels.
- Licensing Business: Managing and licensing character rights including Dog Please, Warbie Yama, Bellygom, OHIGE no PON, Rilakkuma, Sumikko, LINE CREATORS characters, and others. Generates income from copyright agency agreements covering multiple countries.
- Café Business: Supply of beverage products to café chains with over 3,000 outlets including Jungle Café Arabitia, Panthai Coffee, and other café chains.
Go-to-market motion2 records
Distribution channels10 records
Marketing channels5 records
TAC Consumer product offering
Product offeringCore offering
TACC manufactures and distributes beverages and consumer products under both B2B and B2C models. Its B2B business supplies cold beverage dispensers, powdered beverage systems (All Café), vending machines, and ready-to-drink products to retail partners led by 7-Eleven Thailand and over 3,000 café outlets. Its B2C business sells own-brand instant powdered drinks (Na-Arun), professional café ingredients (TRIVA), beauty/health supplements (Bloss Natura), and health jellies (Hay Jelly) through retail and e-commerce. It also operates a character licensing business managing Dog Please, Warbie Yama, Bellygom, OHIGE no PON, WACHIFIELD, MOCHI MOCHI PANDA, Alexander the Fat Tiger, Rilakkuma & Sumikko, Yale, and 12 LINE CREATORS characters across 7+ countries.
Product overview
TAC Consumer is a Thai beverage and consumer products company operating a dual business model: B2B (Business to Business) and B2C (Business to Consumer). B2B operations include Cold Beverage Dispensers, All Café powdered beverages, and Vending Machines sold to retail partners. B2C products encompass owned brands Na-Arun (instant powdered drinks), TRIVA (professional café ingredients including syrups, powders, and fruit purees), Bloss Natura (beauty/health supplements via M&A), and Hay Jelly (health & wellness jellies). The company also operates an extensive License Business managing character intellectual properties including Dog Please, Warbie Yama, Bellygom (Korean pink bear), OHIGE no PON, WACHIFIELD, Yale University, MOCHI MOCHI PANDA, Alexander the Fat Tiger, Rilakkuma & Sumikko (via San-X), and 12 LINE Creators characters. Additionally, the Café Business distributes through 3,000+ outlets under brands like Jungle Café Arabitia and Panthai Coffee. Products are distributed primarily through 7-Eleven convenience stores in Thailand and expanded internationally to Cambodia, Malaysia, Laos, Vietnam, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- 7-Select: Brand for beverages sold through 7-Eleven convenience stores including Thai tea, green tea, and various flavored drinks.
- All Café
- Na-Arun
- TRIVA
- Bloss Natura
- Eight Plus
- Hay Jelly
- Dogplease
- Warbie Yama
- Bellygom
- OHIGE no PON
- Wachifield
- Mochi Mochi Panda
- Alexander the Fat Tiger
- Jungle Café Arabitia
- Panthai Coffee
Products and services
- Cold Beverage Dispenser Cold beverage dispensing equipment installed at retail locations, offering automated freshly dispensed cold drinks for retail partners including 7-Eleven Thailand, 7-Eleven Cambodia, and 7-Eleven Laos.
- All Café Powdered Beverage System Powdered beverage system for café and retail operations, providing instant beverage solutions for hot and cold drinks including Thai tea, green tea, coffee, matcha, and fruit flavors under the All Café brand.
- Vending Machine Solutions Automated vending machine solutions for beverage distribution deployed at various commercial locations by TACC.
- Na-Arun (Instant Powdered Drinks) Instant powdered drink brand featuring Thai-style beverages including milk green tea, Thai milk tea, and coffee latte, designed for home consumption and retail sale across Thailand, Cambodia, Laos, Vietnam, Malaysia, and Australia.
- TRIVA (Professional Café Ingredients) Professional-grade beverage ingredients brand offering concentrated syrups, instant powders, and fruit purees for café and restaurant businesses including Thai tea, Ceylon tea, Taiwan milk tea, chocolate, espresso, matcha, and various fruit flavors.
- Bloss Natura (Beauty, Health & Supplement Products) Beauty, health and supplement products line acquired through M&A in 2023, expanding TACC's portfolio into the wellness category.
- Hay Jelly (Health & Wellness Jelly) Health & wellness jelly product line targeting consumers seeking convenient supplement options, launched in 2025.
- 7-Select (7-Eleven Exclusive Beverage Brand) Beverage brand distributed exclusively through 7-Eleven convenience stores, featuring ready-to-drink products including Thai tea, green tea, honey lemon butterfly pea, Americano, lychee juice, and the Blue FUNTASY Series.
- Café Business Supply (3,000+ outlets) Supply of beverage products (including Jungle Café Arabitia and Panthai Coffee brands) to café chains with over 3,000 outlets nationwide and overseas, covering café corner offerings and full-service café chains.
- Character Licensing Portfolio Management and licensing of character intellectual property rights for merchandise and promotional applications, including Dog Please (Thai character), Warbie Yama and OHIGE no PON (Japan), Bellygom (Korea), WACHIFIELD, Rilakkuma & Sumikko (San-X), 12 LINE CREATORS characters, MOCHI MOCHI PANDA, Alexander the Fat Tiger, and Yale University, covering 7+ countries.
Quantifiable outcome
- Listed in Forbes Asia – Best Under A Billion 2025
- +4 more outcomes
Companies that use TAC Consumer
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
TAC Consumer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TAC Consumer partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- 7-Eleven Thailand (CPALL)corePrimary strategic partner for over two decades. TACC develops and manufactures products for 7-Eleven convenience stores including cold beverage dispensers, All Café powdered beverages, vending machines, and various branded drinks. Contract renewed for continued partnership for domestic and international expansion.
- CPALLcoreContract signed with CPALL to reinforce sustainable business partnership, with plans to grow together both domestically and internationally.
- NETIZENmajorCollaboration to implement SAP global standard system to enhance work efficiency to international standards.
- Dog Please Company LimitedcoreTACC serves as copyright agent for Dog Please character. Joint activities include Hong Kong International Licensing Show, Tokyo Gift Show with DITP, and received Character of the Year Award at BIDC 2023.
- San-XmajorCopyright agent agreement renewed for famous Japanese San-X characters covering 7 countries. Expected to drive license business income growth of 10% in 2023.
- LINE ThailandmajorPartnership to expand license business, gaining rights to oversee 12 popular Thai characters under LINE CREATORS for merchandise production and premium goods.
- Bellygom (Korean Character)coreTACC acquired Bellygom license, a cute pink bear from Korea, as first Korean character for 4-year period. Expanding license business as foundation for building sales in 2024.
- JabsminorPartnership for Jabs x Bellygom Pop-Up Store collaboration.
- UNIQLY THAI SDN BHDminorDistributor partnership for MINI THAILAND WEEK 2024 in Malaysia to expand TRIVA and Na Arun brand products into Malaysian market.
- MedialinkmajorOfficial partnership to expand anime licensing in Thailand.
- National Food Institute (NFI)majorMOU for laboratory services to strengthen food quality and safety. Second year of cooperation to empower Thai food industry toward international standards.
- Department of International Trade Promotion (DITP)majorCollaboration with DITP to promote Thai characters internationally, including Dog Please at Tokyo Gift Show 2022.
- BONCAFÉcoreMOU partnership for tea and coffee creative solutions. BONCAFÉ is a leader in one-stop coffee business for over 30 years. Partnership to strengthen tea and coffee business capabilities together.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
TAC Consumer competitors and assessment
Company assessmentDirect peers
- Malee Group Public Company Limited: Thai beverage and canned fruit manufacturer listed on SET. Comparable mid-cap Thai CPG company with similar B2B and B2C channels across modern trade and export markets.
- Tipco Foods Public Company Limited: Thai food and beverage manufacturer (Tipco juice brand) listed on SET. Comparable mid-cap Thai CPG manufacturer with established retail distribution and B2B/B2C operations.
- Ichitan Group Public Company Limited: Thai beverage manufacturer (ready-to-drink tea, green tea) listed on SET. Comparable mid-cap Thai beverage producer with similar B2B distribution through modern trade and convenience channels, exporting across ASEAN.
- Sermsuk Public Company Limited: Thai beverage manufacturer producing Est Cola and Crystal, exclusive PepsiCo distributor in Thailand. Direct competitor in carbonated and non-carbonated beverage manufacturing with similar large retail partner distribution.
- Carabao Group Public Company Limited: Thai energy drink and beverage manufacturer listed on SET. Comparable mid-cap Thai beverage company with international expansion (Cambodia, Vietnam, Myanmar) and B2B/B2C dual model.
- Haad Thip Public Company Limited: Thai bottled water and beverage manufacturer (Crystal, Haad Thip brands). Comparable mid-cap Thai beverage manufacturer with overlapping RTD and packaged water product categories.
- Sappe Public Company Limited: Thai functional beverage company (herbal drinks, fruit juices) listed on SET with strong international export presence. Closely comparable in scale, product positioning, and growth-stage export expansion.
Broad incumbents
- Suntory Beverage & Food: Global beverage multinational with extensive Thai operations (Pepsi partnership, BRAND'S, Ichitan distribution competitor). Represents incumbent competitive pressure in Thai beverage manufacturing and retail channels.
- Osotspa Public Company Limited: Larger Thai consumer products conglomerate spanning beverages (C-Vitt, M-150), personal care, and supplements. Comparable diversified CPG manufacturer in Thailand with broader portfolio scale.
Regional players
- Ito En, Ltd. Japanese beverage company specializing in tea (Oi Ocha green tea). Comparable product category focus on Asian tea beverages and powdered/RTD formats, but operates primarily in Japan/US rather than Thailand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TAC Consumer social profiles
Digital presenceTAC Consumer compliance and trust
Trust signalCompliance7 records
TAC Consumer financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAC Consumer leadership team
Management profileNumber of profiles
Profiles5 records
TAC Consumer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAC Consumer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAC Consumer
What does TAC Consumer do?
TACC manufactures and distributes beverages and consumer products under both B2B and B2C models. Its B2B business supplies cold beverage dispensers, powdered beverage systems (All Café), vending machines, and ready-to-drink products to retail partners led by 7-Eleven Thailand and over 3,000 café outlets. Its B2C business sells own-brand instant powdered drinks (Na-Arun), professional café ingredients (TRIVA), beauty/health supplements (Bloss Natura), and health jellies (Hay Jelly) through retail and e-commerce. It also operates a character licensing business managing Dog Please, Warbie Yama, Bellygom, OHIGE no PON, WACHIFIELD, MOCHI MOCHI PANDA, Alexander the Fat Tiger, Rilakkuma & Sumikko, Yale, and 12 LINE CREATORS characters across 7+ countries.
Is TAC Consumer a public or private company?
TAC Consumer is a public company. It is classified as public and is currently operating.
When was TAC Consumer founded?
TAC Consumer was founded in 2002. It employs 51 to 100 people.
Where is TAC Consumer based?
TAC Consumer is headquartered in Bangkok, Thailand, in the Asia region.
How does TAC Consumer make money?
Four revenue lines are on record. B2B Beverage Products are the primary driver. The others are B2C Own Brand Products, licensing Business and café Business.
Who are TAC Consumer's main competitors?
Direct peers on record are Malee Group Public Company Limited, Tipco Foods Public Company Limited, Ichitan Group Public Company Limited, Sermsuk Public Company Limited, Carabao Group Public Company Limited, Haad Thip Public Company Limited and Sappe Public Company Limited. Broad incumbents are Suntory Beverage & Food and Osotspa Public Company Limited. Ito En, Ltd. is listed as a regional player.
Does TAC Consumer have an API?
No public API is recorded for TAC Consumer.
What industry is TAC Consumer in?
TAC Consumer's product category is Beverage Manufacturing. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2080.