Grupo Via Capi

What Grupo Via Capi does

Grupo Via Capi is a private Brazilian Destination Management Company (DMC) founded in 1995 and headquartered in Barra da Tijuca, Rio de Janeiro. The company provides B2B destination services to international travel agencies, tour operators, and corporate clients seeking to package and sell Brazilian travel, operating five sub-brands: VIVA BRASIL (a road-show training caravan program for travel agents), UNIQUE (luxury bespoke travel), VIA UP (an owned executive and tourist transportation fleet in Rio de Janeiro with 24/7 bilingual airport reception), FITs | GRUPOS E INCENTIVOS (group and corporate incentive travel), and ONLINE (a B2B online quotation and reservation platform covering nearly 3,000 hotels plus transfers and excursions across all five Brazilian tourism regions).

The core technology is the proprietary B2B platform viacapi.soft.tur.br, which provides travel agencies and operators with real-time availability and booking for approximately 3,000 hotels and ground services in Brazil's main tourist destinations. The company reaches customers primarily through sales-led B2B channels, supplemented by event-driven marketing at trade shows such as WTM Latin America (stand B93 in 2024) and the Viva Brasil caravan program run across LATAM markets including Paraguay, Uruguay, Argentina, Chile, and Panama.

The business model is commission- and transaction-fee based. Revenue streams include hotel commissions on bookings routed through the B2B platform, fees on group and incentive travel packages, and ground transportation charges from the VIA UP fleet; pricing is not publicly disclosed and is set per quote via the platform or sales team. No external funding, parent company, acquisitions, or M&A activity are disclosed, and ownership appears to be founder/management-controlled.

Name

Grupo Via Capi

Legal name

Grupo ViaCapi

Website

https://viacapi.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Via Capi is a privately held Brazilian Destination Management Company (DMC), founded in 1995 and headquartered in Rio de Janeiro, providing B2B travel services—including hotel bookings across roughly 3,000 properties, ground transportation, group/incentive travel, and luxury experiences—to international travel agencies, tour operators, and corporate clients.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services (Destination Management)

NAICS

Travel Agencies (561510), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA)

Keywords

• Destination management services
• B2b travel booking
• Group travel services
• Executive transportation services
• Brazilian inbound tourism

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Commission and Reservation Fees: ViaCapi earns commissions from hotel partners for bookings made through its B2B platform and direct sales channels. The company manages a portfolio of approximately 3,000 hotels across Brazil.
2. Group and Incentive Travel Packages: Customized group travel packages and corporate incentive trips sold to travel agencies and corporate clients. The company designs and operates group vacations and corporate travel programs, charging package fees or commissions on included services.
3. VIA UP Executive Transportation Services: Own fleet of executive and tourist transport vehicles in Rio de Janeiro, providing ground transportation services to travelers as part of comprehensive destination management packages.
4. UNIQUE Luxury Travel Services: High-end bespoke travel experiences for an exclusive audience, serving a market segment that accounts for more than 25% of global tourism revenue. Focuses on boutique hotels, small resorts, and personalized cultural experiences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Via Capi is a Brazilian Destination Management Company (DMC) that delivers B2B travel services — including hotel bookings, ground transportation, training trips, luxury itineraries, and group/incentive travel — to travel agencies, tour operators, and corporate clients across multiple regions of Brazil. It operates an online B2B platform giving partners access to its contracted hotel inventory and combines this with its own vehicle fleet for end-to-end inbound tourism execution.

Product overview

Grupo Via Capi is a Destination Management Company (DMC) for Brazil operating since the mid-1990s. The company offers a portfolio of integrated services including: VIVA BRASIL (agent training road-shows), UNIQUE (luxury travel segment), VIA UP (executive transportation fleet), FIT's/GRUPOS E INCENTIVOS (group and incentive travel), and an ONLINE B2B reservation platform with approximately 3,000 hotels. The company covers all five Brazilian regions: Nordeste, Norte, Centro-Oeste, Sudeste, and Sul.

Differentiator

Problem solved

Functional benefit

Brands

• VIA UP: Executive and tourist transportation service with own fleet in Rio de Janeiro, including bilingual receptionists at international airport 24 hours.
• FIT's | GRUPOS E INCENTIVOS
• ONLINE
• UNIQUE
• VIVA BRASIL

Products and services

• VIVA BRASIL

Quantifiable outcome

• Real-time booking platform with ~3,000 hotels and services across Brazil
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• WTM Latin AmericacoreStrategic or Co-development Partner · 1 April 2024ViaCapi actively participated at WTM Latin America 2024 (Expo Center Norte, São Paulo) with stand B93, engaging with over 27,000 tourism professionals and 620 exhibitors from 40 countries to build partnerships and showcase Brazilian destination offerings.
• Fernando Zavallo and Antonio Gomes (Leadership Team)coreStrategic or Co-development Partner · 1 April 2024Led ViaCapi's participation at WTM Latin America 2024, building partnerships and representing the company's vision for innovation and collaboration in Brazilian tourism.
• Solar Porto de GalinhascoreGTM or Marketing Partner · 10 March 2020Via Capi partnered with Solar Porto de Galinhas as part of the "Viva Brasil, es tu destino" training caravan in Paraguay. The hotel joined a delegation of 13+ Brazilian properties promoting their offerings to the Latin American travel trade.
• Vivá Porto de GalinhascoreGTM or Marketing Partner · 10 March 2020Participated in Via Capi's "Viva Brasil" caravan program in Paraguay, representing the Porto de Galinhas destination as part of the Brazilian hospitality delegation.
• Porto de Galinhas Praia HotelminorGTM or Marketing Partner · 10 March 2020Part of the 13+ hotel delegation in the Viva Brasil caravan promoting Brazilian coastal destinations to international travel agents.
• Pontal de OcaporãminorGTM or Marketing Partner · 10 March 2020Partner hotel participating in Via Capi's training caravan in Paraguay, representing the Porto de Galinhas region.
• Hotel Nacional Río de JaneirocoreGTM or Marketing Partner · 10 March 2020Rio de Janeiro hotel partner in the Viva Brasil caravan delegation, promoting the city as a Brazilian destination to international travel agents.
• ACCOR (Hotéis)coreGTM or Marketing Partner · 10 March 2020Major international hotel group participating in Via Capi's promotional caravan, offering multiple properties across Brazil in the partnership.
• Latitud HotelesminorGTM or Marketing Partner · 10 March 2020Hotel group partner included in the Brazilian hospitality delegation for the Viva Brasil training caravan in Paraguay.
• Village Porto de GalinhascoreGTM or Marketing Partner · 10 March 2020Partner resort in Porto de Galinhas included in the Viva Brasil caravan, promoting the destination to international markets.
• CDesign HotelminorGTM or Marketing Partner · 10 March 2020Boutique design hotel partner in the Via Capi promotional caravan representing Brazil's hotel offering.
• LSH Lifestyle HotelminorGTM or Marketing Partner · 10 March 2020Lifestyle hotel partner in the Brazilian hotel delegation for the Viva Brasil training caravan.
• Praia Bonita ResortminorGTM or Marketing Partner · 10 March 2020Beach resort partner included in the Via Capi promotional caravan promoting Brazilian coastal destinations.
• Windsor HoteiscoreGTM or Marketing Partner · 10 March 2020Established Brazilian hotel chain partner in the Via Capi caravan, representing properties in key destinations like Rio de Janeiro.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Abercrombie & Kent: Established luxury travel brand and DMC operator running FIT, group, and luxury itineraries across many destinations including Latin America. Comparable as an incumbent DMC competing for the same luxury and experiential travel customers ViaCapi targets with its UNIQUE segment.
• Viator: Global tours, activities, and excursions marketplace (owned by Tripadvisor). Comparable to ViaCapi's excursion/transfer inventory layer and competes for the same agent-supplied demand for Brazil tours and activities.
• Audley Travel: High-end tailor-made tour operator for long-haul destinations including Latin America. Comparable to ViaCapi's UNIQUE luxury offering and FIT business in the bespoke, personalized-end of the destination travel market.
• GetYourGuide: Global activities and experiences booking platform with strong presence in Brazil. Comparable as a digital distribution alternative for excursions and transfers that could displace DMC-led bookings on the supply side.
• Despegar: Leading LATAM-focused online travel agency offering flights, hotels, and packages across the region. Comparable as a regional incumbent in the same end-customer markets ViaCapi serves inbound into Brazil.

Emerging players

• TourHQ: Marketplace platform connecting travel agents with local DMCs and tour operators worldwide. Comparable as an emerging B2B distribution channel that could disintermediate ViaCapi's agent relationships.
• TourRadar: Online marketplace connecting travelers with tour operators, including multi-day guided tours across Latin America. Comparable as an emerging digital intermediary that competes with DMC-led group travel distribution.

Direct peers

• Latin Trails: Latin America DMC specializing in tailor-made and luxury itineraries across multiple countries including Brazil. Directly comparable as a destination management competitor with similar product, customer base, and luxury positioning to ViaCapi's UNIQUE.
• Brazil Expedition: Brazil-focused inbound tour operator and DMC offering FIT, group, and themed itineraries for international agents and direct clients. Directly comparable destination-specific DMC competing for the same international travel agencies booking Brazil.
• WTravel2: A global B2B DMC platform offering travel agents real-time booking of destination services across multiple countries. Highly comparable to ViaCapi in operating model—B2B platform, agent portal, multi-supplier inventory, and DMC-led ground handling—though serving different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viacapidmc
• Instagraminstagram.com/viacapi
• LinkedInlinkedin.com/company/grupo-via-capi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Via Capi