Soroban

What Soroban does

Soroban S.A. is a privately held Peruvian audiovisual and educational technology company founded in 1983 in Pueblo Libre, Lima, operating nationally through four sub-brands: Soroban Audiovisual (corporate Pro-AV), Soroban SchoolNet (educational technology), Soroban Shop (e-commerce), and Soroban News (content). It supplies interactive displays, projectors, video walls and LED screens, videoconferencing systems, audio equipment, AV connectivity, and educational technology (interactive whiteboards, Labdisc portable science labs, Albert educational robotics, STEAM tools), leveraging exclusive Peru distribution rights for Boxlight/Mimio/Clevertouch and FrontRow and secondary partnerships with Vivitek, Mitsubishi Electric, and Yealink.\n\nThe company sells predominantly through direct B2B enterprise and field sales with quote-based pricing on multi-year contracts, complemented by an authorized reseller/distributor network, an e-commerce storefront, and event-driven demand generation at TECNOSALUD, EXPOCIT, EXPOEDUCAR, EDUTECH, INFOCOMM, and Virtual Educa. Its primary customer verticals are education (K-12, higher education, vocational), corporate/enterprise, and government/public sector (via the Registro Nacional de Proveedores), with secondary exposure to healthcare, mining/industry, and banking/finance.\n\nRevenue is generated from hardware sales plus professional services including installation and integration, preventive and corrective maintenance, training, and the proprietary Technology Update Program (TUP) trade-in service. The business remains family-controlled under General Manager Dra Lucrecia Linares Z. de Perales, with no external institutional funding disclosed; AI/ML capability is not represented in the offering.

Name

Soroban

Legal name

Soroban S.A.

Website

https://soroban.com.pe

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Soroban S.A. is a 43-year-old, family-owned Peruvian Pro-AV and educational technology distributor and integrator, serving education, corporate, and government clients with exclusive representation of Boxlight/Mimio/Clevertouch and FrontRow, plus installation, maintenance, training, and e-commerce services across Peru.

Ownership category

akta.pro rank

Product category

Professional Audiovisual Integration & Educational Technology Distribution

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)

akta.pro secondary industries

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

Keywords

• Professional audiovisual solutions
• Educational technology systems
• Interactive display integration
• Proav equipment distribution
• Videoconferencing solutions

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pro-AV Hardware Sales: Sale of professional audiovisual equipment including interactive screens, projectors, LED displays, video walls, videoconferencing systems, monitors, audio equipment, and AV connectivity solutions.
2. Tech-ED Hardware Sales: Sale of educational technology products including interactive whiteboards, projectors, science labs (Labdisc), educational robotics (Albert), 3D printers, document cameras, and STEAM solutions.
3. Professional Services (Installation & Integration): AV system installation, integration, and configuration services for corporate, educational, and government environments including custom AV infrastructure projects.
4. Technical Support & Maintenance: Technical support, preventive maintenance, corrective maintenance, and technology update programs (TUP - Technological Update Program) for multimedia equipment.
5. Training & Capacitation: Teacher and educator training programs for Mimio classroom technology, interactive display usage, and STEAM tools, as well as corporate AV user training.
6. E-commerce (Soroban Shop): Online retail channel through shop.soroban.com.pe for direct product sales to customers across Peru.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Soroban S.A. distributes, integrates, and supports professional audiovisual (Pro-AV) and educational technology solutions in Peru. Through its two divisions (Soroban Audiovisual for corporate clients and Soroban SchoolNet for education), the company supplies interactive displays, multimedia projectors, professional monitors, LED video walls, videoconferencing systems, audio systems, AV connectivity, interactive whiteboards, science labs, and educational robotics from global brands such as Boxlight Mimio, Clevertouch, Vivitek, Mitsubishi, Yealink, and FrontRow. The company complements hardware distribution with end-to-end services including consultation, installation, integration, preventive/corrective maintenance, training, and a technology trade-in program (TUP).

Product overview

Soroban is a Peruvian audiovisual and educational technology company with 43 years of experience operating two main divisions: Soroban Audiovisual (Pro-AV) for corporate solutions and Soroban SchoolNet for educational technology. The Pro-AV portfolio includes interactive displays (Boxlight/Clevertouch), multimedia projectors (Vivitek), professional monitors, LED screens, videowalls, videoconferencing systems, and audio solutions. The education division offers interactive whiteboards, science labs (Labdisc), educational robotics (Albert Smart Robot), and STEAM programs. The company provides complementary services including technical support, installations, maintenance, training, and a technology update program (TUP). Products are available through the Soroban Shop e-commerce platform and supported via the Soroban Aulas Multimedia resource platform.

Differentiator

Problem solved

Functional benefit

Brands

• Soroban Audiovisual: Corporate Pro-AV solutions division providing audiovisual technology for businesses, including interactive displays, video walls, LED screens, projectors, and collaboration systems
• Soroban SchoolNet
• Soroban Shop
• Soroban News

Products and services

• Pantallas Interactivas (Interactive Displays)
• Proyectores Multimedia (Multimedia Projectors)
• Monitores Profesionales (Professional Monitors)
• Videowall & Pantallas LED (Video Walls and LED Screens)
• Videoconferencia (Videoconferencing Systems)
• Audio y Microfonía (Audio and Microphone Systems)
• Conectividad AV (AV Connectivity Solutions)
• Pizarras Interactivas (Interactive Whiteboards)
• Labdisc Science Labs
• Albert Smart Robot (Educational Robotics)
• NovoPro Wireless Collaboration System
• Qumi Portable Projectors
• Soporte e Instalaciones AV (AV Support and Installation Services)
• Programa TUP (Technology Update Program)
• Capacitación (Training and Capacitation Services)

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Boxlight (Mimio, Clevertouch)coreChannel Partner/ Reseller/ DistributorSoroban is the exclusive representative of Boxlight, Mimio, and Clevertouch brands in Peru. These are Soroban's primary brand partnerships covering interactive displays, interactive whiteboards, projectors, and the broader MimioClassroom educational technology ecosystem including Labdisc science labs, Albert educational robotics, and Mimio STEM kits.
• FrontRowcoreChannel Partner/ Reseller/ DistributorExclusive representation of FrontRow communication and audio reinforcement technology for the Peruvian education market, including the FrontRow Unity unified communication system for classrooms.
• ViviteksecondaryChannel Partner/ Reseller/ DistributorDistribution partnership for Vivitek projectors including the Qumi portable projector line, DU8090Z and DU7090Z laser projectors for large venues, and the NovoPro wireless collaboration system for BYOD environments.
• Mitsubishi ElectricsecondaryChannel Partner/ Reseller/ DistributorDistribution of Mitsubishi laser LED projection technology, offering lamp-free projectors with up to 20,000 hours lifespan for education and corporate environments.
• YealinksecondaryTechnology or IntegrationTechnology integration partnership enabling Soroban to combine Boxlight/Clevertouch interactive displays with Yealink videoconferencing systems (SmartVision 40, MeetingBar A10/A20/A30/A40, MVC86/90) for professional hybrid meeting solutions compatible with Microsoft Teams, Zoom, and Google Meet.
• Cámara de Comercio de LimaminorOthersAffiliated member of the Lima Chamber of Commerce, providing networking, credibility, and business development opportunities in the Peruvian business community.
• AVIXAminorOthersAffiliated member of AVIXA (Audiovisual and Integrated Experience Association), the global trade association for the audiovisual industry, providing industry standards, certification, and networking.
• Registro Nacional de Proveedores (RNP)coreOthersActive member of Peru's National Registry of Suppliers, enabling participation in government procurement processes and public sector contracts. Registered in Perucompras Marco Agreements for government purchasing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ScanSource: Global hybrid distributor of AV, communications, and security solutions to resellers and integrators. Comparable as a broad-line value-added distributor serving the Pro-AV channel, though much larger and geographically diversified versus Soroban's Peru-only focus.
• TD SYNNEX: Global IT and AV distributor with extensive Latin America operations. Comparable as a broad-line distributor carrying AV/collaboration brands, but at vastly greater scale and serving multiple product categories beyond Soroban's Pro-AV/EdTech specialization.
• Kinly: European-headquartered AV and collaboration integrator with global delivery. Comparable as an established incumbent offering audiovisual integration, videoconferencing, and managed services for enterprise and education — overlapping with Soroban's integrated meeting room and classroom offerings.
• AVI-SPL: Global leader in Pro-AV integration serving corporate, government, and education clients worldwide. Comparable as a much larger incumbent offering end-to-end audiovisual solutions, but operating globally with broader portfolio rather than specializing in the Peruvian market.
• Ingram Micro: World's largest IT distributor with growing Pro-AV and collaboration practice. Comparable as a broad-line channel partner for AV brands, but operating across many product categories and geographies rather than specializing in Peru's education and corporate AV markets.
• Diversified: Large global AV systems integrator providing audiovisual, collaboration, and experiential technology solutions. Comparable to Soroban's Pro-AV integration business but at far greater scale and broader geographic reach across corporate and education markets.

Direct peers

• PSCo: UK-based specialist Pro-AV distributor (part of Midwich Group) focused on rental, integration, and reselling of displays, projection, and collaboration technologies. Directly comparable distribution-plus-services model targeting corporate and education buyers.
• Midwich Group: UK-listed specialist AV distributor serving resellers and integrators across the UK, Europe, and Australasia. Closely comparable business model to Soroban as a value-added AV/EdTech distributor combining hardware distribution, integration services, and exclusive vendor partnerships.
• Promethean: Global EdTech vendor (ActivPanel interactive displays, classroom software) selling both direct and via regional distributors. Comparable as a competitor and adjacent supplier in the interactive classroom market that Soroban serves via Boxlight/Mimio distribution.
• SMART Technologies: Education-focused interactive display and software vendor competing head-to-head with Boxlight in K-12 classrooms. Comparable as both a competitor to Soroban's portfolio and an alternative supplier often distributed through regional channel partners in Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soroban_peru
• YouTubeyoutube.com/@sorobanperu
• Facebookfacebook.com/sorobanperu
• LinkedInlinkedin.com/company/soroban-s.a
• Instagraminstagram.com/sorobanperu
• TikToktiktok.com/@sorobansa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soroban