What Dynamo Communications does

Dynamo Communications was a London-based consumer and technology communications consultancy founded in 2011, with a headcount of 11-50 employees at the time of the source snapshot. The firm operated as a boutique agency offering public relations, influencer relations, and crowdfunding-adjacent communications services to consumer and technology sector clients in the United Kingdom. Its core product set centered on B2B technology communications and brand-building engagements, led by co-founders Peter Bowles and Paul Cockerton, who served as co-CEOs.

The firm's strategic trajectory culminated in an acquisition by Sefiani Communications Group, which subsequently rebranded as Clarity Global; Cat Biggart, Dynamo's former Global Head of B2B Technology, joined Clarity in 2019 as Senior Vice President in the London Comms team. Following the acquisition, Dynamo's domain (dynamopr.com) effectively routes into the Clarity Global platform, indicating that the Dynamo brand, team, and client relationships were absorbed into the combined entity rather than maintained as an independent operating unit.

The successor entity, Clarity Global, operates as a senior-led global growth consultancy serving enterprise technology, fintech, healthtech, and cybersecurity sectors with offices in London, Amsterdam, New York, and Sydney. Its integrated offering spans PR and influencer relations, policy communications, crisis management, content marketing, SEO, paid media, a GEO intelligence and surface monitoring product called Surfacd, and an Insights and Strategy consulting layer. Visible client logos on the successor's website include DocuSign, Monzo, and Crowdstrike, though attribution of these accounts specifically to the former Dynamo Communications entity is not confirmed by the input. No pricing model, revenue figures, funding history, or standalone financial metrics for Dynamo Communications are disclosed.

Name

Dynamo Communications

Legal name

Dynamo Communications

Website

https://dynamopr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamo Communications was a London-based consumer and technology communications consultancy founded in 2011 that was acquired by Sefiani Communications Group (later rebranded Clarity Global), with its team and capabilities absorbed into the combined entity's integrated global growth consultancy platform.

Ownership category

akta.pro rank

Product category

Communications Consultancy

NAICS

Public Relations Agencies (54182)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Public relations services
• Influencer relations
• Communications consultancy
• Marketing services
• Crisis communications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Dynamo Communications is a consumer and technology communications consultancy offering B2B public relations, influencer relations, integrated marketing services, policy communications, and crisis management. The firm serves technology and B2B innovators across enterprise tech, fintech, healthtech, and cybersecurity sectors, with operations in London and international reach via its successor, Clarity Global.

Product overview

Clarity Global is a senior-led global growth consultancy offering integrated communications and marketing services for technology and B2B innovators. The core offering centers on PR and Influencer Relations, supplemented by full Marketing Services (Creative Studio, Content Marketing, Digital Experience, SEO, Paid Media), Communications (Policy Communications, Crisis Council), GEO/Surfacd for regional strategy, and Insights and Strategy. These services operate as a coordinated system aligned to commercial growth objectives across enterprise tech, fintech, healthtech, and cybersecurity sectors, delivered from offices in London, Amsterdam, New York, and Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Influencer Relations Strategic B2B public relations and influencer marketing services designed to build category authority, drive brand preference, and shorten complex buying cycles through thought leadership, media relations, and trusted voice partnerships for technology and B2B innovators.
• Marketing Services Integrated marketing offerings including Creative Studio, Content Marketing, Digital Experience, SEO, and Paid Media, treated as one accountable system for coordinated growth across markets for B2B technology clients.
• Communications Broad communications services spanning PR and influencer relations, Policy Communications, and Crisis Council for reputation management and stakeholder engagement across stakeholder groups.
• GEO (Geopolitical and EMEA) Geopolitical strategy and EMEA-focused communications services, including Surfacd, to help clients navigate regional nuances in regulation and culture.
• Insights and Strategy Strategic consulting services providing market intelligence, audience insights, and data-driven recommendations to inform communications and marketing decisions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clarity GlobalcoreOthersDynamo Communications was acquired by Sefiani Communications Group, which rebranded as Clarity Global. Cat Biggart, former Global Head of B2B Technology at Dynamo, joined Clarity in 2019 as Senior Vice President in the London Comms team. This represents a succession relationship where Dynamo Communications' team and expertise were absorbed into Clarity Global.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Brands2Life: Brands2Life is a UK-based B2B technology and consumer PR agency operating in the same London tech-PR niche as Dynamo Communications, with comparable services spanning PR, content, and influencer engagement.
• Babel PR: Babel PR is a London-based B2B technology public relations agency that competes directly with Dynamo for enterprise-tech PR mandates.
• Archetype: Archetype is a global marketing and communications agency focused on technology and B2B brands, closely aligned with Dynamo's positioning in the technology PR space.
• WE Communications: WE Communications is a global integrated communications agency with a deep technology and B2B practice, comparable to Dynamo's tech-focused PR offering but at significantly larger scale.
• Hotwire: Hotwire is a global communications and marketing agency with a strong technology and B2B focus, directly comparable to Dynamo's positioning as a consumer and technology communications consultancy.
• Red Lorry Yellow Lorry: Red Lorry Yellow Lorry is a specialist B2B technology PR agency headquartered in London, competing for the same enterprise-tech and SaaS clients targeted by Dynamo.

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with deep technology and B2B capabilities; it overlaps Dynamo's tech-PR positioning but at vastly greater scale and breadth.
• FleishmanHillard: FleishmanHillard is a large global PR network with a substantial technology practice; it competes for the same B2B tech clients as Dynamo but operates at network scale rather than as a specialist boutique.
• Finn Partners: Finn Partners is a global integrated marketing and PR firm with a sizeable technology practice, comparable to Dynamo on tech B2B communications but operating with substantially more resources.

Others

• Clarity Global: Clarity Global (formerly Sefiani) is Dynamo's direct acquirer and successor; it shares Dynamo's B2B tech communications focus and now houses Dynamo's former team and clients within a larger global platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/dynamopr
• Facebookfacebook.com/DynamoPR
• LinkedInlinkedin.com/company/dynamo-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamo Communications