Right On Brands

What Right On Brands does

Right On Brands, Inc. is a Texas-based consumer products company that develops, markets, and distributes hemp- and cannabis-based wellness products through four operating brands: ENDO Brands (CBD oils, edibles, topicals, tinctures, smokables, and beverages including ENDO Water, ENDO Drops, and ENDO Ease), Humbly Hemp (hemp-based snack bars and planned sparkling teas), ENDO Labs (white-label/private-label cannabis-based product manufacturing), and ENDO Dispensary and Wellness (retail wellness centers). The product portfolio covers full-spectrum CBD, Delta-8 and Delta-9 THC products, THCA flower, nano-infused drink infusers, and a planned THC-infused lemonade produced with Langer Juice Company. The company's stated technical differentiators are an in-house lab testing and certification facility and a proprietary nano-emulsion process intended to improve cannabinoid bioavailability.

The company monetizes across six reported revenue streams: direct product sales through e-commerce sites (endobrands.com, humblyhemp.com) and wholesale distributors; retail revenue from 15 owned and licensed ENDO Dispensary and Wellness Centers; white-label manufacturing fees via ENDO Labs; franchise and licensee fees from new wellness center openings; beverage distribution through the Langer Juice Company partnership; and licensing fees from international product distribution discussions. End customers are health-conscious retail consumers purchasing CBD and cannabis wellness products, while B2B counterparties include food and beverage distributors across deli, bakery, dairy, specialty retail and related categories, liquor store distributors, and third-party brands seeking white-label cannabis products.

Right On Brands, Inc. is publicly traded on the OTC Pink Open Market under ticker RTON and is an SEC fully-reporting company audited by Turner, Stone & Company. It operates with a small executive team headed by CEO Roy Hammonds, with Jerry Grisaffi as Chairman and Acting CFO, Michael Brown as Vice-President Director, and lean operations and marketing staff. The firm is pursuing an active expansion strategy that includes 15 operational wellness centers, planned openings of 25 additional stores in North Carolina over three years, a new 7,200 sq.ft. distribution warehouse and corporate headquarters under development in Royse City, TX, and several product launches slated for 2025.

Name

Right On Brands

Legal name

Right On Brands, Inc.

Website

https://rightonbrands.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Right On Brands, Inc. is a Texas-based consumer products company that develops and distributes hemp- and cannabis-based wellness products (CBD oils, edibles, topicals, tinctures, beverages) under ENDO Brands and Humbly Hemp, operates 15 ENDO Dispensary and Wellness Centers across Texas, Florida, and North Carolina, and offers white-label manufacturing through ENDO Labs.

Ownership category

akta.pro rank

Product category

CBD and Hemp Wellness Consumer Products

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• CBD wellness products
• Hemp-infused beverages
• Cannabis white labeling
• Natural wellness retail
• Hemp snack foods

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - ENDO Brands: Direct sales of CBD-infused products including water, edibles, tinctures, topicals, and smokables through distributors and retailers. Revenue from ENDO Water, ENDO Drops, ENDO Ease, and Delta 8 products.
2. Product Sales - Humbly Hemp: Sales of hemp-based snack products including protein bars and upcoming sparkling teas through retail and e-commerce channels.
3. ENDO Labs White Label Manufacturing: Private label manufacturing revenue for third-party brands. Cost-effective prepackaged solutions without associated marketing/distribution costs.
4. ENDO Dispensary and Wellness Centers: Licensed retail store operations providing full-service wellness centers offering CBD-infused products and personal wellness services. Currently 15 stores operating with expansion plans.
5. THC Beverage Distribution: New THC-infused Lemonade and beverage products to be marketed to stores and liquor stores nationwide through Langer Juice Company partnership.
6. Licensing Fees: International licensing discussions for product distribution and licensee fees for opening ENDO Dispensary and Wellness Centers across the U.S.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Right On Brands develops, markets, and distributes a portfolio of hemp-, CBD-, and cannabis-based wellness consumer products under multiple brands (ENDO Brands, Humbly Hemp), operates white-label/private-label manufacturing through ENDO Labs, and runs a chain of retail ENDO Dispensary and Wellness Centers offering CBD-infused products and personal wellness services. Product lines span alkaline water, tinctures, topicals, edibles, vapes/smokables, THCA flower, hemp protein bars, and THC-infused beverages.

Product overview

Right On Brands is a Texas-based consumer goods company specializing in brand development of hemp and cannabis-based food and beverage products. The company operates through four main lines: ENDO Brands™ (full spectrum CBD oils, edibles, topicals, and tinctures including ENDO Water™, ENDO Drops, ENDO Ease, and Delta 8 products), Humbly Hemp™ (hemp-based snack bars and upcoming sparkling teas), ENDO Labs™ (white label/private label manufacturing for third-party brands), and ENDO Dispensary and Wellness™ (full-service retail wellness centers). The portfolio spans CBD oils, edibles, alkaline water, THCV/CBD/CBDV tinctures, topicals, coffee, gel caps, lotions, vapors, and THCA flower products. The company also partners with Langer Juice Company for beverage production and licenses dispensary locations across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• ENDO Brands™: CBD and hemp-based wellness products including ENDO Water (pH balanced, micro-clustered alkaline water), ENDO Ease (topical pain reliever roll-on), ENDO Drops (coconut oil-based tinctures), THCA flower, pre-rolls, and THC infused lemonade.
• Humbly Hemp™
• ENDO Dispensary and Wellness™
• ENDO Labs™

Products and services

• ENDO Water
• ENDO Drops
• ENDO Ease
• Delta 8 Cartridges and Vapes
• Delta 8 Gummies
• THCV, CBD & CBDV Nano Drink Infuser
• CBD Infused Cooling Topical Relief
• THCA Flower and Pre-Rolls
• ENDO Coffee
• ENDO Gel Caps
• ENDO Lotions
• ENDO Vapors
• THC Infused Lemonade
• Humbly Hemp Snack Bars
• Humbly Hemp Sparkling Teas
• ENDO Labs White Label Manufacturing
• ENDO Dispensary and Wellness Centers

Quantifiable outcome

• 15 stores operating with plans for 25 more in North Carolina over 3 years
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Langer Juice CompanycoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with Langer Juice Company, one of the leading juice producers in the country, to produce and distribute new THC-infused Lemonade and beverage products. Langer Juice Company has the distribution system in place to make the THC beverage rollout happen nationwide to stores and liquor stores.
• Langer Direct InternationalminorStrategic or Co-development PartnerPartnership announcement related to LDI (Langer Direct International) as referenced in company milestones for 2024.
• Turner, Stone & CompanyminorImplementation/ SI/ Consulting PartnerIndependent audit firm out of Dallas, Texas providing financial auditing services for the company's books and records as an SEC fully-reporting company.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CV Sciences: Public CBD/hemp-derived product manufacturer (PlusCBD) selling oils, topicals, gummies, and pet products through natural and specialty retail — comparable ingredient formulation, retail distribution model, and small-cap public profile.
• Green Roads: CBD wellness company (now under Valeo Pharma) offering oils, topicals, edibles, and beverages through retail pharmacies and direct-to-consumer — same product breadth and retail/wholesale channel mix.
• cbdMD: Publicly-traded CBD brand offering oils, gummies, topicals, and sleep/wellness formulations via e-commerce and retail distribution — directly overlapping product mix, channel strategy, and public-company positioning.
• Joy Organics: Vertically integrated CBD brand selling premium tinctures, gummies, topicals, and softgels through e-commerce and select retail — directly comparable premium CBD product lineup with similar wholesale and DTC distribution.
• Charlotte's Web Holdings: Vertically integrated CBD wellness company producing full-spectrum hemp extract products (oils, topicals, gummies, pet products) sold through retail and DTC channels — directly comparable product portfolio, customer base, and multi-channel retail strategy.

Others

• Langer Juice Company: Strategic manufacturing/distribution partner producing Right On Brands' THC-infused beverages — directly comparable beverage co-packing and nationwide distribution infrastructure as a peer operating model, though primarily a contract partner rather than competitor.

Broad incumbents

• Curaleaf Holdings: Large multi-state cannabis operator with retail dispensaries and branded wellness/medical products — broad comparison on multi-state retail expansion model and product breadth, despite cannabis-not-hemp focus.
• Columbia Care: Multi-state cannabis operator with dispensary footprint and product manufacturing — relevant as a scaled retail/wellness dispensary model, though focused on adult-use/medical cannabis rather than hemp-derived CBD.

Emerging players

• High Tide: Canadian cannabis retailer with branded CBD wellness product line (NuLeaf Naturals, Blessed CBD) sold through retail and DTC — comparable CBD product distribution and multi-channel retail strategy.
• Plus Products: Public cannabis-infused edibles brand (gummies, tinctures) sold through dispensaries and select retail — overlap on CBD/THC edible SKU and wellness positioning, though more cannabis-dispensary-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandsright

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right On Brands