Green Roads
Green Roads is a Tampa-based, pharmacist-founded U.S. company that manufactures and sells CBD oils, gummies, topicals, capsules, mushroom nootropics, and pet products through its DTC e-commerce site and 10,000+ retail locations.
- Company typePrivate
- Founded2010
- HeadquartersDavie, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Green Roads does
Green Roads, operating through Global Widget, LLC, is a U.S. privately held CBD and wellness company founded in 2010 and headquartered at 8419 Sunstate Street in Tampa, Florida. The company manufactures and sells pharmacist-formulated, hemp-derived cannabinoid products at its FDA-registered facility, using American-grown hemp with certificates of origin, independent accredited batch testing, and QR-coded lab-result access on every product. Its portfolio spans broad-spectrum and full-spectrum CBD oils, CBD and THC gummies, capsules and softgels, topicals (pain creams and roll-ons), mushroom-based nootropics (Cordyceps, Lion's Mane), kava gummies, nicotine-free vapes, and pet CBD, supported by a CBD University educational content platform.
Green Roads runs a hybrid go-to-market combining direct-to-consumer e-commerce on greenroads.com with wholesale distribution into 10,000+ U.S. retail locations including health food stores, yoga studios, independent pharmacies, juice bars, and smoke shops. Revenue mechanics are layered: one-time DTC purchases with an average order value of $100+, a subscription auto-ship program (20% off every order, 50% off every fifth order, configurable 3-8 week cadence), a wholesale account program for retail partners, an Awin-powered affiliate program with a 30-day cookie window, and a points-based rewards/referral program. Niche discount programs (50% for first responders, 25% for teachers) and dedicated pet and nootropic lines extend the addressable customer base beyond core CBD buyers. Operations are led by CEO and co-founder Laura Fuentes, with additional co-founders Arby Barroso and Danny Perdeck and an executive team including a CMO, CTO, and SVP/General Counsel, against a company headcount of 51-100 employees.
The company positions itself as the first CBD company in the U.S. founded by a licensed compounding pharmacist, emphasizing in-house pharmacist-led formulation, proprietary multi-ingredient oil blends (5-6 ingredients versus the industry-standard 2), and end-to-end seed-to-sale control rather than white-label reselling. It has earned back-to-back Cannabis Business Awards for Best CBD Products in 2018 and 2019, accumulated 50,000+ five-star customer reviews with a 90.4% four-or-five-star rating across 40,000+ reviews, and secured earned media coverage in CBS News, Forbes, Inc. Magazine, Yahoo! Finance, and Men's Journal. Geographic distribution is U.S.-only with regulatory restrictions on certain THC SKUs in Oregon.
Green Roads firmographics
Firmographics- Name
- Green Roads
- Legal name
- Global Widget, LLC
- Website
- https://greenroads.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Roads is a Tampa-based, pharmacist-founded U.S. company that manufactures and sells CBD oils, gummies, topicals, capsules, mushroom nootropics, and pet products through its DTC e-commerce site and 10,000+ retail locations.
- Ownership category
- akta.pro rank
Green Roads industry classification
Industry- Product category
- CBD and Hemp Wellness Products
- NAICS
- Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- Hemp & CBD Product Wholesale Distribution (CRAOAIAG), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
Keywords
Where Green Roads is headquartered
LocationHeadquarters
- HQ city
- Davie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Roads business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through greenroads.com online store. Customers purchase directly with options for one-time purchases or subscription auto-ship. Average order value typically $100+ per the affiliate program materials.
- Wholesale Distribution: Products sold through 10,000+ retail locations nationwide including health food stores, yoga studios, independent pharmacies, juice bars, and smoke shops. Wholesale account inquiries handled through website contact form.
- Affiliate Program: Commission-based affiliate program through Awin network. Partners earn commissions for qualified traffic and sales referrals. Cookie duration of 30 days with typical conversion rates between 5%-30%.
- Subscription/Membership Programs: Auto-ship subscription program providing recurring revenue with 20% discount on every order and 50% off every 5th order with free shipping. Corporate partner program offers employee discount benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sweet Sleep CBD Oil 750mg (30ml) |
| One time/ perpetual license | Pay-as-you-go | Cordyceps Mushroom Capsules (60ct) |
| Unit Pricing | Pay-as-you-go | Standard Shipping |
| Unit Pricing | Pay-as-you-go | Expedited Shipping |
| Subscription | Pay-as-you-go | First Responder Discount |
| Subscription | Pay-as-you-go | Teacher Discount |
| Subscription | Monthly | Subscription Auto-Ship Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Green Roads product offering
Product offeringCore offering
Green Roads manufactures and sells pharmacist-formulated, hemp-derived CBD and cannabinoid wellness products including broad-spectrum and full-spectrum CBD oils, gummies, capsules, topicals, mushroom-based nootropics, and pet CBD. Products are manufactured in-house at FDA-registered facilities using American-grown hemp with every batch independently lab tested, and distributed via direct e-commerce and through more than 10,000 retail locations across the United States.
Product overview
Green Roads is a CBD and wellness company that manufactures and sells pharmacist-formulated hemp-derived products. The product portfolio includes: CBD Oils (Broad Spectrum in Original, Mint Breeze, and Apple Kiwi Bliss flavors; Full Spectrum; and Sweet Sleep with melatonin and CBN), CBD Gummies (for sleep and relaxation), THC Gummies, CBD Topicals (pain relief creams and roll-ons), CBD Capsules & Softgels (including full spectrum options), Mushroom Nootropics (Cordyceps for energy and Lion's Mane for focus), Nicotine Free Vapes, Kava Gummies, and CBD Oil for Pets. Products are manufactured in-house at their FDA-registered facility using American-grown hemp, with every batch independently lab tested for potency and safety. The company operates on a direct-to-consumer e-commerce model supplemented by retail distribution across thousands of locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Broad Spectrum CBD Oil Pharmacist-formulated broad spectrum CBD oil in 750mg and 1500mg strengths, available in Original, Mint Breeze, and Apple Kiwi Bliss flavors, made with a proprietary 5-6 ingredient blend for improved absorption, flavor, and texture.
- Full Spectrum CBD Oil Full spectrum CBD oil containing all compounds found in hemp including up to 0.3% THC for potential entourage effect, available in 15ml (750mg) and 30ml (750mg and 1500mg) sizes with naturally sweet caramel flavor notes.
- Sweet Sleep CBD Oil Broad spectrum CBD oil formulated with melatonin (2.5mg) and CBN (2.5mg per serving) for sleep support, available in 15ml (375mg) and 30ml (750mg) sizes with blueberry flavor.
- CBD Gummies Pharmacist-formulated CBD gummies including Sleepy Zs for sleep support, Relax Bears/Berries for relaxation, and Rise N' Shines for immune and stress support, made with American-grown hemp CBD.
- THC Gummies Hemp-derived THC gummies containing less than 0.3% THC, available in various formulations for relaxation and psychoactive effects.
- CBD Topicals Topical CBD products for targeted relief including Pain Relief Cream (750mg), Arthritis Pain Relief Roll-On (1500mg), Heat Relief CBD Roll-On (750mg), and Cool Relief CBD Roll-On (750mg).
- CBD Capsules & Softgels CBD capsules and softgels including Relax Capsules, Sleep Capsules, CBD Softgels (25mg), and Full Spectrum CBD Softgels (750mg/30ct) for daily wellness routines.
- Cordyceps Energy & Endurance Mushroom Capsules Nootropic mushroom capsules with 1000mg cordyceps mushroom per serving, vitamin B12, green tea extract, and L-Tyrosine for natural energy without jitters, in a 60-count 30-day supply bottle.
- Lion's Mane Focus & Clarity Mushroom Capsules Nootropic mushroom capsules formulated with lion's mane mushroom to support mental clarity, concentration, and cognitive function.
- Nicotine Free Vapes Vape products formulated without nicotine, offering an alternative delivery method for CBD and other hemp compounds.
- Kava Gummies Gummies formulated with kava, a plant known for its calming properties, as an alternative wellness product.
- CBD Oil for Pets Specially formulated CBD products for cats and dogs to support calm and well-being, particularly during triggering moments like fireworks, vet visits, car rides, and storms.
- CBD Product Bundles Pre-packaged product bundles offering savings on complementary CBD and wellness products, allowing customers to purchase multiple products together.
Quantifiable outcome
- 90.4% of over 40,000+ reviews are 4-star or 5-star
- +2 more outcomes
Companies that use Green Roads
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Green Roads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Green Roads partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Green Roads competitors and assessment
Company assessmentDirect peers
- Charlotte's Web: Publicly-traded pioneer CBD wellness brand (OTC: CWBHF) with a comparable portfolio of full-spectrum and broad-spectrum hemp extracts, topicals, gummies and pet CBD. Closely aligned with Green Roads on DTC + mass retail distribution and pharmacist/formulation-led positioning.
- cbdMD: Publicly-traded CBD brand (NYSE: YCBD) selling oils, gummies, topicals, capsules and pet products through DTC and wholesale. Direct competitor in the same SKUs, with a notably similar nationwide retail distribution strategy.
- Medterra: CBD wellness brand built around scientific/pharmaceutical credibility, with a SKU mix (oils, capsules, topicals, sleep and pet lines) and DTC-plus-wholesale motion that closely mirrors Green Roads.
- Lazarus Naturals: Vertically integrated CBD brand with its own farm-to-product hemp operation and broad-spectrum/full-spectrum tinctures, topicals, capsules and pet products. Comparable on DTC depth, value positioning and pharmacist-adjacent quality messaging.
- CV Sciences (PlusCBD Oil): Publicly-traded CBD brand (OTC: CVSI) operating the PlusCBD Oil line — softgels, drops, gummies, topicals and pet products. Directly comparable in product mix and the FDA-registered manufacturing emphasis.
- Wyld CBD: CBD-infused edibles brand particularly strong in gummies and broad-spectrum formulations sold through DTC and mass retail. Direct overlap with Green Roads' gummy-centric growth segment.
- Koi CBD: CBD brand with broad SKU coverage (vapes, gummies, topicals, pet) and significant retail/smoke-shop distribution. Comparable product breadth and shared dependence on smoke-shop and convenience channels.
- Joy Organics: Premium-positioned CBD brand offering broad-spectrum and full-spectrum tinctures, gummies, topicals and pet products via DTC. Overlaps with Green Roads on premium wellness framing and pharmacist-grade quality assurance.
- Elixinol: Globally distributed hemp-derived CBD brand with a similar SKU portfolio (oils, capsules, topicals, pet, sleep). Comparable formulation-led positioning and broad-spectrum emphasis.
- Cornbread Hemp: Kentucky-grown, USDA-organic certified full-spectrum CBD brand with oils, capsules, topicals and pet products sold via DTC and retail. Overlaps with Green Roads on American-grown hemp sourcing, pharmacist-adjacent positioning and SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Roads social profiles
Digital presenceGreen Roads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Roads leadership team
Management profileNumber of profiles
Profiles6 records
Green Roads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Roads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Roads
What does Green Roads do?
Green Roads manufactures and sells pharmacist-formulated, hemp-derived CBD and cannabinoid wellness products including broad-spectrum and full-spectrum CBD oils, gummies, capsules, topicals, mushroom-based nootropics, and pet CBD. Products are manufactured in-house at FDA-registered facilities using American-grown hemp with every batch independently lab tested, and distributed via direct e-commerce and through more than 10,000 retail locations across the United States.
Is Green Roads a public or private company?
Green Roads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Roads founded?
Green Roads was founded in 2010. It employs 51 to 100 people.
Where is Green Roads based?
Green Roads is headquartered in Davie, United States, in the North America region.
How does Green Roads make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, affiliate Program and subscription/Membership Programs.
Who are Green Roads's main competitors?
Direct peers on record are Charlotte's Web, cbdMD, Medterra, Lazarus Naturals, CV Sciences (PlusCBD Oil), Wyld CBD, Koi CBD, Joy Organics, Elixinol and Cornbread Hemp.
Does Green Roads have an API?
No public API is recorded for Green Roads.
What industry is Green Roads in?
Green Roads's product category is CBD and Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRAOAIAG, Hemp & CBD Product Wholesale Distribution. Its NAICS code is 325411 and its SIC code is 2833.