What Amedia does

Amedia (Амедиа) is a Russian outdoor advertising agency and inventory operator founded in 2007 and headquartered in Moscow (with offices in Yekaterinburg and Nizhnevartovsk). The company provides full-service OOH advertising — including strategic campaign planning, media procurement, and execution — serving enterprise and mid-market advertisers across Russian regions. Named clients span telecom (Tele2), retail (VkusVill), automotive (KAMAZ), energy (Rosneft), banking (Pochta Bank), ridesharing (Drivee), engineering (UTECH), leisure (Termoland), and government (YAMOLOD YNAO), with engagement scope ranging from single-city campaigns to federal programs spanning 15+ cities.

Amedia operates a hybrid asset-light / asset-heavy business. On the asset-heavy side, the company owns 250+ brandmauer (building-facade billboard) and large-format advertising surfaces across 35+ Russian cities, with a premium-priced subset in 9 cities, and is actively expanding into digital and high-altitude formats including media facades (via the Sunlight Outdoor partnership in Yekaterinburg), rooftop constructions in Moscow, and LED pylon networks in Novy Urengoy. On the asset-light side, the company develops two technology brands — Amedia Technology and the EVA ecosystem — a media measurement and campaign planning platform connected via API to operators Russ Outdoor (+Gallery), RIM, and Dizaynmaster across 125+ Russian cities. EVA's analytical core is the proprietary Motion Logic algorithm, which fuses mobile operator base station data, mobile app data, and video surveillance camera data to compute OTS, TRP, reach/frequency, and post-campaign analytics with daily-refresh outputs.

The company generates revenue through three streams: commissioned media planning and placement services for advertiser clients (procured via competitive tenders); direct rental of owned brandmauer and large-format inventory on monthly or annual contracts; and bundled technology and analytics services delivered through EVA. Amedia is led by CEO Valeriy Gylka and ranks 28th in the AKAR outdoor advertising agency rating (2025) with 456 million RUB in media procurement volume in 2024, placing it within the top 30 of 96-101 rated Russian agencies. Operations are supported by 11-50 employees.

Name

Amedia

Legal name

OOO «Амедиа»

Website

https://amedia-outdoor.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Amedia is a Russian outdoor advertising agency and inventory operator founded in 2007, offering full-service OOH campaign planning, media buying, and execution across 35+ Russian cities. It owns 250+ brandmauer surfaces and operates the EVA analytics platform covering 125+ cities.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Outdoor advertising services
• Billboard placement agency
• Media planning services
• Brandmauer advertising
• Campaign measurement analytics

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Advertising Placement Services: Amedia charges advertisers for planning, purchasing, and placing outdoor advertising campaigns across owned and third-party billboard inventory throughout Russia. Services include media planning, production, installation, and campaign measurement. Revenue is derived from markups on media buys and service fees for campaign management. The company holds contracts with major advertisers through competitive tenders.
2. Owned Billboard / Brandmauer Rental: Amedia owns and operates a network of over 250 brandmauer (building facade billboard) and other large-format advertising surfaces across 35+ Russian cities. Revenue is generated through rental of these surfaces to advertisers on monthly or campaign-basis contracts, including annual rental packages with discounts on installation and printing.
3. Technology and Analytics Services: EVA ecosystem services are provided free of charge to Amedia's advertising clients as part of campaign packages. The Motion Logic and EVA platform primarily serve as internal efficiency tools and competitive differentiators rather than standalone revenue-generating SaaS products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Amedia is a Russian media agency that plans, purchases, and places outdoor (OOH) advertising campaigns across Russia. The company owns and operates a network of 250+ brandmauer and digital advertising surfaces in 35+ Russian cities, and supplements its owned inventory with access to all major Russian operators via its proprietary EVA ecosystem platform. Services include media planning, production, installation, and post-campaign measurement.

Product overview

Amedia Outdoor is a media agency and operator of outdoor advertising surfaces in Russia (since 2007), offering a technology-enabled, full-service approach to OOH advertising. The company's core offering is its outdoor advertising placement services, backed by a network of 250+ owned billboard and media facade structures across 35+ Russian cities, supplemented by access to all major national operators via its proprietary EVA ecosystem platform. The EVA ecosystem — built on the Motion Logic algorithm — is the central technology product that differentiates Amedia, providing AI-powered inventory management, foot traffic analysis, R/F modeling, campaign analytics, and real-time data from 125 cities via API connections to operators. In addition to static billboards (brandmauers), the portfolio includes digital formats (media facades, LED pillars) and rooftop constructions in Moscow. The company positions itself as a tech-forward media agency that combines traditional outdoor advertising with advanced IT solutions and data-driven campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Advertising Placement Services Full-service outdoor advertising placement including media planning, purchasing, and campaign execution across Russia. Amedia operates a network of 250+ owned billboard and media facade structures in 35+ Russian cities, with access to inventory from all major operators via EVA.
• EVA Ecosystem EVA is a proprietary ecosystem for outdoor advertising that connects to major operators via API, providing day-by-day inventory data, campaign planning, R/F modeling, analytics, photo reports, and media measurement across 125 Russian cities. It uses the Motion Logic algorithm for foot traffic analysis.
• Motion Logic Algorithm Proprietary algorithm developed by Amedia Technology that analyzes pedestrian and vehicle traffic logic using mobile operator base station data, mobile app data, and video surveillance data. Powers the EVA media measurement platform.
• Brandmauers (Building-Mounted Billboards) Large-format billboard structures mounted on building facades, available across 35 Russian cities. Key product format for Amedia's owned inventory network.
• Rooftop Structures Rooftop advertising installations in Moscow at key transport and visual traffic zones (Koroviy Val, Oruzheynyy lane, Begovaya, Leningradskoye shosse).
• Media Facades Digital media facades (LED/video screens) installed on building exteriors. Amedia launched its first digital media facade in Yekaterinburg (Shchorsa 30, 195 m²) in partnership with Sunlight Outdoor.
• LED Pillars Digital LED pillar advertising structures. Amedia launched a network of 10 two-sided LED pillars (20 sides) in Novy Urengoy, operating 24/7 with 15-second video slots.

Quantifiable outcome

• Campaign planning time reduced from 2-3 days to 2-3 hours using EVA ecosystem
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sunlight OutdoorcoreStrategic or Co-development Partner · 1 August 2025Sunlight Outdoor partnered with Amedia Outdoor to launch a new digital mediafacade in Yekaterinburg at Shchorsa 30 (195 sq m). The project is the first in a series of planned launches as part of Sunlight Outdoor's program to digitize advertising inventory in Tier A, B, and C cities from 2025 to 2030. Amedia contributed its brandmauer expertise and local market knowledge to the partnership.
• Soyuz Operatorov Naruzhnoy Reklamy (Union of Outdoor Advertising Operators)minorStrategic or Co-development Partner · 2 October 2023Amedia joined the Union of Outdoor Advertising Operators on October 2, 2023. The union brings together outdoor advertising operators across Russia. Membership provides a platform for industry advocacy and collaboration on regulatory matters.
• AKAR (Association of Communication Agencies of Russia)coreStrategic or Co-development Partner · 11 December 2018Amedia Outdoor joined AKAR on December 11, 2018. The company actively participates in AKAR's national and Urals regional activities. CEO Valery Gylka chairs the AKAR Urals Development Committee. Amedia uses AKAR membership for industry advocacy, standard-setting, and professional development.
• Motion LogiccoreTechnology or IntegrationMotion Logic is the proprietary algorithm developed by Amedia Technology that analyzes pedestrian and vehicle traffic in Russian cities using geolocation data from mobile operators, mobile apps, and video surveillance cameras. It forms the analytical foundation of the EVA ecosystem. Motion Logic enables Amedia to evaluate surface passability, calculate OTS, and provide data-driven recommendations to clients.
• Russ Outdoor (+Gallery)coreTechnology or IntegrationRuss Outdoor (which merged with Gallery) is connected to Amedia's EVA platform via API, providing real-time inventory availability data for campaign planning. As the largest outdoor advertising operator in Russia, Russ Outdoor's inventory is a key component of Amedia's address programs for multi-city campaigns.
• RIM (Media Group RIM)coreTechnology or IntegrationRIM (Media Group RIM) is one of the major outdoor advertising operators integrated into Amedia's EVA ecosystem via API. Real-time inventory data from RIM is used by Amedia for campaign planning and address program assembly.
• DizaynmastercoreTechnology or IntegrationDizaynmaster, one of Russia's leading outdoor advertising operators, is connected to Amedia's EVA platform via API, enabling automated inventory data exchange for campaign planning across Dizaynmaster's network.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Dizaynmaster: Leading Russian OOH operator with significant presence in regional markets. Directly competes with Amedia for outdoor advertising budgets and is integrated into Amedia's EVA platform via API for inventory access.
• Sunlight Outdoor: Russian digital OOH operator running a 2025-2030 program to digitize outdoor advertising inventory across Tier A, B, and C cities. Amedia is both a partner (Yekaterinburg media facade) and direct competitor for federal advertiser budgets.
• Russ Outdoor: Russia's largest outdoor advertising operator (now merged with Gallery). Direct competitor to Amedia in OOH inventory and media buying across Russian cities; integrated into Amedia's EVA platform via API. Highly comparable in service offering and customer base.
• Gallery (Galereya): Major Russian OOH operator merged with Russ Outdoor, formerly the #1 player. Competes directly with Amedia for federal brand campaigns and large-format building wraps in Tier A and B cities.
• Media Group RIM: One of the largest Russian outdoor advertising operators with extensive inventory across multiple cities. Direct competitor to Amedia, particularly for multi-city federal brand campaigns; API-integrated into Amedia's EVA platform.
• Transit Media Group: Russian OOH company and former employer of Amedia's ex-Director of Sales Oleg Sudarev. Operates outdoor advertising placements across Russian regions, competing for similar federal brand advertiser budgets.

Broad incumbents

• Clear Channel Outdoor: One of the world's largest outdoor advertising companies with billboards and digital displays across multiple geographies. A broad incumbent peer to Amedia in core OOH media sales business model, though with global rather than regional focus.
• Lamar Advertising Company: US-based leader in outdoor advertising including static and digital billboards. Comparable to Amedia in business model (owned billboard inventory + agency services) and customer segments, though operating at much larger scale and primarily US footprint.
• JCDecaux: Global leader in outdoor advertising, with historical operations in Russia. Comparable to Amedia in offering premium large-format OOH, though as a global incumbent with broader portfolio across street furniture, transit, and billboard formats.
• Stroer SE & Co. KGaA: Major German outdoor advertising and digital out-of-home media company operating across Europe. Comparable to Amedia in offering large-format OOH (brandmauers) with growing digital OOH portfolio, though at significantly larger scale and primarily Western European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amedia